A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, June 3, 2016

11 dangerous content marketing misconceptions that will make you fail [and how to overcome them]

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

BERANDA    ABOUT US    ADS : 1 USD FOREVER     ASMARA    BIOGRAFI     BUKU     BUKU PINTAR 

CHRISTIAN FAITH     DISCLAIMER     DUNIA KERJA     ENTREPRENEURS     GO PUBLIC (IPO)     

KESEHATAN     LIST OF ALL ARTICLES     MARKETING     MY STARTUP     OTHERS     

TIP SUKSES DAN KAYA     TIPS BLOGGER     TIP SEO     CONTACT ME    PROFESSIONAL WRITER



11 dangerous content marketing misconceptions that will make you fail [and how to overcome them]

11 content marketing misconceptions that can make you fail
According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing.
It’s no secret that content marketing has become standard practice for businesses today. Yet many marketers still struggle with how to do it effectively. With content marketing’s rise in popularity has come a slew of false assumptions that are detrimental to success. It’s time to put these to rest once and for all. Here are 11 of the biggest content marketing misconceptions you need to avoid:

1. Content marketing delivers immediate results

Reality: creating exceptional, winning content takes time, and seeing results from it takes even longer.
In an ideal world, we’d all see immediate results from our efforts. Thus, it’s understandable that when we invest time and effort into something, we’d like to see results as soon as possible. Unfortunately, most things in life don’t work that way. Content marketing is no different, and as with any skill or school subject, requires patience and practice to learn and master. Being successful with content marketing requires patience- it’s about building relationships and credibility with your online community, which can take time.
Myth-busting tip: make it a priority to set tangible benchmarks and realistic deadlines for when you expect an ROI from your content efforts.

2. Content marketing is hidden advertising

Reality: effective content marketing is about your audience, not your brand.
content marketing is not hidden advertisingA surefire way to fail quickly with content marketing is by being overtly promotional. Your audience isn’t stupid, and if your content is impersonal, irrelevant and self-promoting, they’ll be turned off fast. One of the core tenets of content marketing is that your audience comes first. A successful content marketing strategy is built on a solid foundation that aligns the needs of your audience with those of your overall business goals. Rather than promote your product, your content should be directly relevant to the needs of your audience and informative.
Myth-busting tip: Observe the 80/20 rule, which suggests that 80% of the content you create should be audience-centric and focused on the needs and biggest challenges of your customers. The other 20% should be about your product or brand. However literally you choose to interpret this, a good rule of thumb is to create value-driven content.

3. It’s not possible to measure content marketing ROI

Reality: au contraire. Content marketing ROI can be measured, the problem is just that most marketers don’t know how to go about measuring it.
Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or lacking clarity entirely on whether they are successful or not. This is because most marketers don’t have a system in place that allows them to effectively measure, track and analyze their content performance. Content marketing ROI is very much measurable with the right metrics in place around which to measure success:
Content Marketing Analytics Framework for ROI
Myth-busting tip: using a simple analytics framework like the one above, you can easily measure the impact of your content marketing on ROI and see how much revenue is being generated from your content marketing efforts. You can use tools to help you monitor your content marketing analytics on a post-by-post basis to ensure you are on track to generating positive ROI.

4. The more content you publish, the more successful you will be (quantity > quality)

Reality: more does not equal better. Nor does it ensure content marketing success. Just as you can’t rely on creating a few epic, high-quality pieces of content and expect to succeed, you can’t veer off to the other end of the spectrum and assume that content marketing success is about quantity.
According to content marketing expert Kristina Halvorson“More content is perceived as more selling opportunities, more user engagement, more help, more everything. But that’s rarely the case. Content is more or less worthless unless it […] supports a key business objective [or] fulfills your user’s needs.”
Creating a lot of content and publishing it as frequently as possible is not the key to success. Content marketing is about helping your audience, not drowning them in a sea of digital noise. Even if your content is of high-quality, publishing constantly on your blog or social channels runs the risk of annoying your audience and a rapid decline in engagement.
Myth-busting tip: you need to find a middle ground between content quantity and quality. Every company is different depending on your budget and business goals, but you need to find a balance.

5. It’s about being on every social media platform at the same time

Reality: it’s about knowing your audience, listening to them and communicating with them where they are.
The fomo effect is diluting your power! Effective content marketing is about more than being omnipresent across as many social channels as possible. It’s about understanding the behaviors of your audience and how they prefer to engage using those specific channels to communicate them. You need to focus onwhere your audience is looking for answers to their questions and are most susceptible to listen to what you have to say.
Myth-busting tip: leverage automation to maintain a presence.

6. Content marketing is too expensive

Reality: content marketing is much less expensive if you apply lean content marketing techniques and use the right tools to maximize efficiency.
too expensive
While there tends to be a high cost associated with the effort required to create great content, there are plenty of lean content marketing strategies you can use to maximize your efficiency while minimizing costs. One highly effective lean method is re-purposing your content.
Myth-busting tip: Use lean content marketing techniques to scale your content marketing efforts without using more resources.

7. Good content marketing is about creating a few epic pieces of content

Reality: while creating quality content is good, you can’t bet all you have on a few big pieces.
Success with content marketing doesn’t come from taking days or weeks to create a few strong long-form pieces of content (whitepapers, eBooks, etc.) and relying on them to generate massive amount of leads every month or quarter. You need to regularly produce blog posts, curated content, and other short-form pieces of content for a dynamic blog that can effectively generate a few leads every day.
long form short form
Myth-busting tip: repurpose short-form content into long-form content or vice versa. For example,transform a few blog posts into an eBook, or split a massive piece of content into smaller pieces.Reformatting your content is a powerful lean content marketing technique that lowers overall costs and allows you to just about have the best of both worlds.

8. Lots of traffic and shares = content marketing success

Reality: engagement metrics aren’t always an accurate barometer for success, and they don’t necessarily prove a business outcome.
According to The Fournaise Marketing Group, 76% of marketers use the wrong KPIs and metrics to assess the effectiveness of their strategies. Don’t be deceived by vanity metrics. Metrics such as shares, retweets and views are often the easiest and most obvious to collect, yet they can be misleading and unreliable when evaluating the impact of your content on ROI.
Scoopit-VSTL-model-for-content-marketing-analytics
Myth-busting tip: make sure you know exactly what you are measuring when evaluating the performance of your content. Identify which specific KPIs to measure and use a content marketing analytics framework like this to help you monitor your results and stay on track.

9. It’s about sharing good content on social media

Reality: this is partially true, but you won’t achieve success with content marketing if your content home isbuilt on rented land.
cant build your content home on rented land
While it may be tempting to ditch your blog entirely to publish on alternative platforms like Medium or LinkedIn and promote on social media channels, you’ll miss out on the compounding SEO traffic and fail to convert potential customers. While leveraging other publishing platforms is a good strategy for boosting visibility, chances are you can’t live off of brand awareness alone. Especially in a time where organic reach is declining steadily.
Myth-busting tip: produce content for your own site and create social posts promoting it with links back to your blog/website to drive traffic and generate leads through gated content.

10. Content marketing is just about creating great content

Reality: good content isn’t enough to succeed on its own. While producing great content is an essential phase of the content marketing lifecycle, you need to optimize all the phases in order to succeed. You can’t simply hit publish and pray your content will perform. While creating good, high-quality content is important, it’s not sufficient without proper promotion to ensure it gets in front of the audience you intended it for. You have to create some mediocre content to learn how to produce great content. Even if you create a digital Shakespearean masterpiece, you can’t expect your content to magically reach your audience all on its own without a little help.
According to Marcus Sheridan:
Myth-busting tip: use tools that help you to automate distribution and allow you to easily re-share your content multiple times across your social channels to ensure maximum impact for each piece of content you create.

11. Once you write it, you’re done

Reality: content marketing is a lifecycle that requires optimization at every phase in order to succeed.
One of the biggest misconceptions with content marketing today is that it has a finish line. While it’s tempting to hit publish and move on, successful content marketing is an ongoing process that never ends.
Creating great content is challenging, yet it’s only the tip of the iceberg. Effective content marketing is about strategizing, planning, producing, promoting, analyzing, amplifying, and repeating the phases in an ongoing, continually evolving process. In order to succeed, you need to optimize every phase of the content marketing lifecycle:
content marketing lifecycle
Myth-busting tip: think of content marketing as a full lifecycle and make sure to optimize every phase.

Over to you

Now it’s your turn. Have any content marketing misconceptions you’d like to share? Feel free to let us know in the comments below. We’d love to hear from you.
For more lean content marketing tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller, Erika Heald on many other inspiring content marketing influencers, download our free eBook.
ROI or RIP - The Lean Content Marketing Guide for SMBs - Download the free eBook
Image by Linkbeef
Rate this post: 1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)

About Julie Gauthier

Julie is our Director of Marketing. Before joining the other side of the Force, Julie was a client of Scoop.it while managing the Marketing of another SaaS software start-up in San Francisco for 2 years (Ivalua). With a Master’s Degree in Consulting from Audencia Graduate School of Management, Julie has lived in 4 different countries and worked in Marketing and Consulting for Apple, l’Oréal, Cartier and Weave Consulting. Besides being a tech nerd tweeting about New Technologies (@JulieGTR), Julie is a pretty serious sports addict (ski, muay thai, field hockey, tennis, etc.), a traveling fanatic and a foodie (either in the privacy of her kitchen or at new trendy restaurants).

Resource: http://blog.scoop.it/2016/05/26/dangerous-content-marketing-misconceptions-that-will-make-you-fail/?utm_source=Hot+News+-+Scoop.it&utm_campaign=98c6d5ba20-news_060116_wed&utm_medium=email&utm_term=0_5563b4386a-98c6d5ba20-329500193



Able To Prove God, Jesus Christ, The Holy Bible To Be Fact!!!

How to Whiten Your Skin Naturally - 100% Guarantee!

natural anti-aging shortcuts

the fat burning kitchen

Top secret fat loss


Love this Post? Spread the Word.


Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

No comments:

Post a Comment

Related Posts

Related Posts Plugin for WordPress, Blogger...