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A story with tens of thousands of articles.
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Wednesday, June 22, 2016

The Psychology of Cult Branding: How to convert your customers into your tribe

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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The Psychology of Cult Branding: How to convert your customers into your tribe


Who in marketing, or business in general for that matter, wouldn’t want to master the art of cult branding?
Really, it’s a bit of a no-brainer.
However, to do this successfully first you need to understand what cults and brands actually are, and how and why they came together in the first place.
So, with this in mind, lets start with cults.
What are they?
In essence a cult is simply a group of people bound together in the devoted, often fanatic, worship of the same thing — usually a religion or belief system. Cults seem to exist because us humans appear to have a fundamental need to be together, to ‘belong’ to something, and to find meaning in the ‘strangeness’ of the world and universe we inhabit.
Pretty straightforward, right?
Brands on the other hand are arguably a little more complex to define. But to keep things straightforward here let’s just say they are a something i.e. a company, product, service or person with a unique and distinctive sign, symbol or design that singles them out as being ‘real’, ‘authentic’ and ‘different’.
Just like cults, brands have existed for hundreds if not thousands of years, but they really rose to prominence during the industrial revolution when goods started to be mass produced in factories and then rapidly transported all over the place.
Understandably, things have changed a lot since those early days of mass production. Back then brands were all about proving ownership, showing authenticity, locality, and signalling standards of quality and craftsmanship.
But that’s no longer really the case. In fact, according to marketing guru Douglas Atkins, an expert in consumers, branding, and the psychology of cults:
‘All that has changed…because the producer is not king; the consumer is’.
How and when did this happen? Atkins argues things started to change when the domestic markets became saturated with more and more products and supply began to far exceed demand.
Over time this shifted the balance of power from the producer to the consumer, and this has resulted in far more competition between brands than ever before.
But if cult branding is so important in the modern era of conspicuous consumerism, how does one go about making the transformation?
To help you answer this question, here are 8 top tips you’ll need to consider if you want to give your brand — no matter how big or small — that sexy ‘cult’ status star factor:
  1. Create an awesome ‘Badge of Success’
Think of any cult brand and it will invariably have an eye-catching (and often hugely symbolic) logo. Alongside this, more often than not, they will also have a memorable name and beautifully crafted slogan or mission statement.
If you don’t believe me just close your eyes right now and think of Apple, Disney, Nike, Coca Cola, Virgin or Starbucks.
See what I mean?
What is crucial to understand here is a bit of psychology101.
People today buy ‘stuff’ to fill the huge emotional vacuum which was once satisfied by institutions such as strong family units, the church and other cohesive non-commercial entities that acted as a societal glue and brought people together.
As a consequence, the function of the brands ‘logo’ is now far more than simply a ‘mark indicating quality’, instead it acts as a symbol that we subconsciously decode into a carefully constructed company image.
For the cult brand, having the ‘right’ expectation connected to their brand identity is absolutely vital.
2. Get the right people on board right at the start
In essence a cult brand is not really about the product but the people behind the product.
It’s about their attitude and ethos, vision and leadership. It’s about how they train and support their people from the start, and how these people are valued and their talents nurtured.
That’s what makes the big difference.
The brand flows seamlessly through these different elements and reflects them on to the consumers ego as an idea, attitude and way of life.
So when someone buys their brand they are buying into a like-minded community with a mutual set of values where they feel respected and ‘at home’.
Furthermore, when consumers buy that brand they are also making a big statement to the rest of the world about who they are, what tribe they belong to and what is fundamentally important to them.
3. Utilise the power of the grapevine
Advertising and marketing today are evolving at an incredibly fast pace.
The old paradigms are shifting on an almost daily basis and as a consequence yesteryears approaches are simply no longer as effective as they once were.
In today’s multimedia ever expanding digital age, consumers are more savvy than ever and brand awareness needs to be smart, original and ahead of the curve to keep on their right side and make sure the all important ‘word of mouth’ recommendations that people 100% trust flow in abundance.
Sure, there is still a place for traditional mediums but they need to be aligned and compatible with the new emerging ones such as Snapchat and other live streaming platforms.
4. Take advantage of the opposition
A good cult brand is a community, and all communities have ways of setting themselves apart as distinct, different and special.
This not only acts as a further unifying force, but provides an opportunity to polarise itself against something seemingly existing on the opposite side of whatever spectrum they represent.
You can see this principle clearly at work with the dynamic between say Apple v’s Microsoft, Virgin Atlantic v’s British Airways or Starbucks v’s Dunkin’ Donuts!
The key here is to successfully identify that niche your ‘soon to be’ cult brand occupies and find a suitable counterpoint to push and leverage itself against for maximum effect.
Like sails using the wind for navigation, or a bird or plane using air current for flight.
5. Learn how to make ‘Love Bombs’
It is widely known that cults successfully employ the practice of ‘Love Bombing’ i.e. influencing an individual’s behaviour in a calculated fashion by lavishing attention and affection upon them.
It is actually fairly easy for a brand manager (whose role incidentally is now also like that of a community leader) to positively recreate something similar simply by always employing people who instinctively know how to look after people properly and make them feel relaxed, valued and part of something bigger.
After all, who doesn’t want to feel valued and important?
Want to learn how to master the art of persuasion so you can ‘love bomb’ your way to success?
Here’s a free guide you’ll definitely want to read.
6. Be consistent 100% of the time. Every time!
To be a successful cult brand it is crucial that you get this one right.
No matter where you are in the world, or what medium or sense you are experiencing it through, the experience should always be consistent.
Sure, there might be some minor cultural flexibility required and so forth but essentially the values, core beliefs, rituals and even shared ‘group’ language should all be steady and true in order to maintain the brands unique meaning system through which the consumer identifies and sees the world.
7. Be authentic, honest and never imitate
When someone really buys into a cult brand they usually make a big financial investment and emotional commitment.
For this reason it is absolutely crucial that this is paid back to them in full by the people responsible for managing and overseeing that brand.
Failure to do so can lead to it breaking apart very quickly.
When Gerald Ratner of the British jewellery company Ratners gave his now infamous derogatory “…because it’s total crap” speech in 1991 he almost instantly wiped off ₤500 million from the value of company and led to its eventual downfall.
Basically in an unguarded moment he catastrophically revealed his antipathy towards the company’s products and in effect its customers….not unsurprisingly they fled in droves.
The same thing was also true of Anita Roddick of The Body Shop fame. When the facts about her cult status company’s real origins and the dubious source of some of her ingredients came to light, it was seen as a big breach of trust.
Naturally, this not only had severe negative repercussions for the business but also put a damper on many of her ground-breaking achievements, her legacy and on her contribution to society as a whole.
8. Stand out from the pack (in a good way)
Let’s be honest here, not many brands are really that much different from their closest rivals.
The key here then is to play on the strengths of whatever it is that makes yours different (and hopefully much better). To do this you first have to identify your brands ‘X Factor’ i.e. that extra special thing you give to your customers.
It may be your attention to detail and design or perhaps your ethical position on a certain key issue, but whatever it is find it and capitalise on it to the absolute max!
~
Whether or not you think your brand will be the next Apple, Beyonce or Coca-Cola, thinking about it in terms of developing a benign cult appeal is a really great idea. For one thing, it will be a good point of reference for future marketing strategies, plus it will make you think about the brand, who your loyal customers are and what you can give back to them in return.
It will also allow you the opportunity to nurture a sense of community and belonging between your product and the people who you want to invest in it!
There are many other important factors and strategies we could mention in this continuously evolving and complex field. Areas such as consumerism, religion, technology, design and even the psychology of addiction all clearly play a role to some degree in brand creation too. Plus, to complicate things even further, branding is also an art as well as a science, so personal expression and some level of relativism may also need to be considered.
What are your thoughts on cult branding? What would you add into the mix?
Would love to know!
Leave your comments below.

If you liked this article I would really appreciate it if you could click on the green heart button below. This will help others to view the story. :-) Thank you!


Resource: https://medium.com/manager-mint/the-psychology-of-cult-branding-how-to-convert-your-customers-into-your-tribe-34a1a26157b6#.4fj4dwo1w


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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html
  
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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