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The ONLY Reason Lead Magnets Fail (And The 3 Reasons They Succeed)
Do you understand the true purpose of a lead magnet?
You might think the purpose is simply to collect email addresses, but that would be a very short-sighted perspective.
After all, what’s the value of an email address?
Based on expense, a typical email subscriber costs no more than $1-2 to acquire.
But we both know that cost isn’t the best metric for value.
Rather, the real value of a subscriber is in their ability to become a customer and ultimately, in the lifetime value of that customer to the business.
And what does this tell us about lead magnets?
Download a PDF of this blog post to read later at your convenience.
If you remember nothing else from this article, remember this.
Lead magnets fail because businesses are seeking subscribers when they should be seeking lifelong customers.
You’ve read case studies from popular bloggers making hundreds of thousands of dollars from their 20,000+ email subscribers, and while volume can certainly make a difference, what many businesses fail to realize is that the highest earning lists were derived from hyper targeted lead magnets.
There are thousands of other people with massive lists making virtually no money.
In other words, the best performing lead magnets don’t get the maximum number of subscribers, they get the maximum number of paying customers.
Today, we’ll be looking at what makes a successful lead magnet, and you might be surprised by how easy it is to accomplish if you focus on the correct goals.
Do you understand the true purpose of a lead magnet?
You might think the purpose is simply to collect email addresses, but that would be a very short-sighted perspective.
After all, what’s the value of an email address?
Based on expense, a typical email subscriber costs no more than $1-2 to acquire.
But we both know that cost isn’t the best metric for value.
Rather, the real value of a subscriber is in their ability to become a customer and ultimately, in the lifetime value of that customer to the business.
And what does this tell us about lead magnets?
Download a PDF of this blog post to read later at your convenience.
If you remember nothing else from this article, remember this.
Lead magnets fail because businesses are seeking subscribers when they should be seeking lifelong customers.
You’ve read case studies from popular bloggers making hundreds of thousands of dollars from their 20,000+ email subscribers, and while volume can certainly make a difference, what many businesses fail to realize is that the highest earning lists were derived from hyper targeted lead magnets.
There are thousands of other people with massive lists making virtually no money.
In other words, the best performing lead magnets don’t get the maximum number of subscribers, they get the maximum number of paying customers.
Today, we’ll be looking at what makes a successful lead magnet, and you might be surprised by how easy it is to accomplish if you focus on the correct goals.
The 3 Reasons Lead Magnets Succeed
In order to exceed, a lead magnet must accomplish 3 different things at once:
- Appeal to the target audience (and ONLY the target audience)
- Elicit an immediate response from the viewer
- Set up a healthy, long-term customer relationship
If your lead magnet is geared towards creating lifetime customers, it will naturally check off each box on this list.
In order to exceed, a lead magnet must accomplish 3 different things at once:
- Appeal to the target audience (and ONLY the target audience)
- Elicit an immediate response from the viewer
- Set up a healthy, long-term customer relationship
If your lead magnet is geared towards creating lifetime customers, it will naturally check off each box on this list.
1. Appeal to the target audience (and ONLY the target audience)
Most everyone understands the first part of this statement. Of course a lead magnet needs to be appealing.
But very few really grasp the second part: if your lead magnet appeals to people outside your target audience, it is failing you.
To use an extreme example, let’s talk about the big businesses that do a giveaway with something generically expensive that has nothing to do with their actual products or services – like an iPod or a cash prize.
These businesses can end up with 50,000 email subscribers over the course of a week, but as soon as they giveaway is over, they are looking at 30,000 immediate unsubscribes, a 5% open rate, and potentially even a negative ROI.
When we apply this concept to a typical ecommerce site’s lead magnet, we get generic titles like “Grow Your Business” or “Increase Your Traffic”.
Literally every website owner online wants to do both of those things, and most of them probably aren’t your target audience.
The more targeted the lead magnet, the hotter the leads.
If I’m a Bay Area accountant and I see a lead magnet for “Accountants”, I’m probably not that intrigued.
There’s 1.2 million others this could be talking to.
If I see a lead magnet for “California Accountants”, I’m a bit more intrigued, because the added exclusivity – the people this magnet is NOT targeting – suggests that it will be more relevant to me.
If I see a lead magnet for “Bay Area Accountants”, I’m VERY intrigued, because in order to get that exclusive, it HAS to be relevant to me.
It is very likely to include content that will be valuable to me, because I’m one of only a few thousand people the magnet is targeting.
It’s important to keep this concept of exclusive appeal in mind when creating your lead magnets.
While you will have to balance this principle with cost and reach, the more exclusive you can make your lead magnets, the more powerful and effective they will be.
Most everyone understands the first part of this statement. Of course a lead magnet needs to be appealing.
But very few really grasp the second part: if your lead magnet appeals to people outside your target audience, it is failing you.
To use an extreme example, let’s talk about the big businesses that do a giveaway with something generically expensive that has nothing to do with their actual products or services – like an iPod or a cash prize.
These businesses can end up with 50,000 email subscribers over the course of a week, but as soon as they giveaway is over, they are looking at 30,000 immediate unsubscribes, a 5% open rate, and potentially even a negative ROI.
When we apply this concept to a typical ecommerce site’s lead magnet, we get generic titles like “Grow Your Business” or “Increase Your Traffic”.
Literally every website owner online wants to do both of those things, and most of them probably aren’t your target audience.
The more targeted the lead magnet, the hotter the leads.
If I’m a Bay Area accountant and I see a lead magnet for “Accountants”, I’m probably not that intrigued.
There’s 1.2 million others this could be talking to.
If I see a lead magnet for “California Accountants”, I’m a bit more intrigued, because the added exclusivity – the people this magnet is NOT targeting – suggests that it will be more relevant to me.
If I see a lead magnet for “Bay Area Accountants”, I’m VERY intrigued, because in order to get that exclusive, it HAS to be relevant to me.
It is very likely to include content that will be valuable to me, because I’m one of only a few thousand people the magnet is targeting.
It’s important to keep this concept of exclusive appeal in mind when creating your lead magnets.
While you will have to balance this principle with cost and reach, the more exclusive you can make your lead magnets, the more powerful and effective they will be.
Great Lead Magnet Examples
Here’s a few examples of great lead magnets that do an incredible job of exclusively appealing to the right audience.
Grab the full PDF version of this 3,350+ word article.
Here’s a few examples of great lead magnets that do an incredible job of exclusively appealing to the right audience.
Grab the full PDF version of this 3,350+ word article.
Example #1: Onboardly Is Looking For Pre-Launch Startups
One of the biggest challenges for new startups and their founders is exposure.
You’ve just built this incredible new product or service, or more likely, you’ve just built a more optimal version of an existing product, and now you need to get the word out and convince everyone that your version is better.
But how do you do that?
While there are number of strategies for early growth hacking, media exposure is one of the most popular.
It can usually be done for relatively low investment and with a bit of luck, the ROI can be enormous.
But there’s one big problem. Very few startup founders know how to prepare for or launch a successful media campaign.
Enter Onboardly.
Onboardly will tell you exactly where you stand and where to go next.
Do you have a startup?
- “Yes” – Well then Onboardly is talking to you.
- “No” – Well then Onboardly is not talking to you.
Is your startup in the pre-media stage?
- “Yes” – Well then Onboardly is talking to you.
- “No” – Well, unless you want to start over from scratch, this isn’t for you.
Instead of trying to be all things to tall people, this lead magnet is incredibly specific.
It is exclusively for startups that need a diagnostic on their media preparedness, which gives viewers confidence that if they hit that target audience, the content they receive in exchange for their email will be uniquely valuable.
Furthermore, since Onboardly is a PR and demand marketing agency, this lead magnet is serving to capture their target audience from the beginning of that audience’s journey, thus facilitating a long-term customer relationship.
One of the biggest challenges for new startups and their founders is exposure.
You’ve just built this incredible new product or service, or more likely, you’ve just built a more optimal version of an existing product, and now you need to get the word out and convince everyone that your version is better.
But how do you do that?
While there are number of strategies for early growth hacking, media exposure is one of the most popular.
It can usually be done for relatively low investment and with a bit of luck, the ROI can be enormous.
But there’s one big problem. Very few startup founders know how to prepare for or launch a successful media campaign.
Enter Onboardly.
Onboardly will tell you exactly where you stand and where to go next.
Do you have a startup?
- “Yes” – Well then Onboardly is talking to you.
- “No” – Well then Onboardly is not talking to you.
Is your startup in the pre-media stage?
- “Yes” – Well then Onboardly is talking to you.
- “No” – Well, unless you want to start over from scratch, this isn’t for you.
Instead of trying to be all things to tall people, this lead magnet is incredibly specific.
It is exclusively for startups that need a diagnostic on their media preparedness, which gives viewers confidence that if they hit that target audience, the content they receive in exchange for their email will be uniquely valuable.
Furthermore, since Onboardly is a PR and demand marketing agency, this lead magnet is serving to capture their target audience from the beginning of that audience’s journey, thus facilitating a long-term customer relationship.
Example #2: UnDelay Will Improve Your Mobile Conversions
Successful lead magnets can be fairly complicated. Some of the best ones even required a tremendous investment.
In the next section, will look at a lead magnet that gives an advanced SEO audit in a couple minutes.
But great lead magnets can also be incredibly simple.
UnDelay is a landing page builder that allows businesses to adaptively deliver unique content to desktop, tablet, and smartphone users.
This one-of-a-kind capability in the space means that for the first time, users can optimize their conversion rate across multiple devices instead of having to sacrifice desktop traffic to appeal to mobile traffic or vice versa.
This is their overall value proposition, but it’s not very exclusive in its appeal.
Every website owner would love to have cross-platform optimization, and as counterintuitive as it may sound, people don’t respond nearly as well to non-exclusive pitches.
Accordingly, UnDelay decided to focus its lead magnet on the specific pain point that is most prevalent in the industry.
Low mobile conversion rates.
Most landing page builders will let you optimize for desktop.
But hardly any can help you when it comes to mobile.
By focusing on this specific segment, UnDelay is positioning themselves to connect with individuals who are looking for a solution to low mobile conversion rates – aka – people who are most likely to want a new landing page solution.
This lead magnet is incredibly simple.
It’s a classic ebook – a several thousand word guide to accomplishing a specific goal.
But it works, because it’s exclusive, and exclusive appeal is always more compelling to those who are selected.
Successful lead magnets can be fairly complicated. Some of the best ones even required a tremendous investment.
In the next section, will look at a lead magnet that gives an advanced SEO audit in a couple minutes.
But great lead magnets can also be incredibly simple.
UnDelay is a landing page builder that allows businesses to adaptively deliver unique content to desktop, tablet, and smartphone users.
This one-of-a-kind capability in the space means that for the first time, users can optimize their conversion rate across multiple devices instead of having to sacrifice desktop traffic to appeal to mobile traffic or vice versa.
This is their overall value proposition, but it’s not very exclusive in its appeal.
Every website owner would love to have cross-platform optimization, and as counterintuitive as it may sound, people don’t respond nearly as well to non-exclusive pitches.
Accordingly, UnDelay decided to focus its lead magnet on the specific pain point that is most prevalent in the industry.
Low mobile conversion rates.
Most landing page builders will let you optimize for desktop.
But hardly any can help you when it comes to mobile.
By focusing on this specific segment, UnDelay is positioning themselves to connect with individuals who are looking for a solution to low mobile conversion rates – aka – people who are most likely to want a new landing page solution.
This lead magnet is incredibly simple.
It’s a classic ebook – a several thousand word guide to accomplishing a specific goal.
But it works, because it’s exclusive, and exclusive appeal is always more compelling to those who are selected.
2. Elicit an immediate response from the viewer
Once we have our target audience lined up squarely within our marketing crosshairs, we need to elicit a direct, immediate response.
Extensive, in-depth resources can work here, as people like to “save for later” when it looks too valuable to miss, but lead magnets designed to immediately solve an urgent problem can also be VERY effective.
As Mary Jaksch talks about here, different topics fall at different points on the scale of urgency, and the goal with your lead magnet should be to address a problem that is immediately urgent.
For the owner of a misbehaving puppy, a guide to house-training or to inhibiting biting is urgent.
It needs to be solved NOW, and that means that owner is happy to exchange their email address for your “Guaranteed Guide to Housetraining Your Puppy In The Next 72 Hours”.
Again, not every lead magnet has to solve an urgent problem, but urgent problems tend to demand an immediate response, which is what your lead magnet needs to accomplish.
If you are dealing with a niche where urgency is off the table, the best strategy is typically to make something so valuable it’s impossible to ignore – something so incredible, people who don’t need it immediately will download it simply to prevent the possibility of forgetting about it down the road.
The downside here is that the user won’t immediately engage with your product or brand, but since you now have their email, this can be made up for with a solid autoresponder and valuable blog posts.
Once we have our target audience lined up squarely within our marketing crosshairs, we need to elicit a direct, immediate response.
Extensive, in-depth resources can work here, as people like to “save for later” when it looks too valuable to miss, but lead magnets designed to immediately solve an urgent problem can also be VERY effective.
As Mary Jaksch talks about here, different topics fall at different points on the scale of urgency, and the goal with your lead magnet should be to address a problem that is immediately urgent.
For the owner of a misbehaving puppy, a guide to house-training or to inhibiting biting is urgent.
It needs to be solved NOW, and that means that owner is happy to exchange their email address for your “Guaranteed Guide to Housetraining Your Puppy In The Next 72 Hours”.
Again, not every lead magnet has to solve an urgent problem, but urgent problems tend to demand an immediate response, which is what your lead magnet needs to accomplish.
If you are dealing with a niche where urgency is off the table, the best strategy is typically to make something so valuable it’s impossible to ignore – something so incredible, people who don’t need it immediately will download it simply to prevent the possibility of forgetting about it down the road.
The downside here is that the user won’t immediately engage with your product or brand, but since you now have their email, this can be made up for with a solid autoresponder and valuable blog posts.
Great Lead Magnet Examples
Here’s a few examples of lead magnets that hit a fantastic combination of urgency and too-valuable-to-ignore content.
Here’s a few examples of lead magnets that hit a fantastic combination of urgency and too-valuable-to-ignore content.
Example #1: SEMrush Gives You A 100-Page Audit In 5 Minutes
For someone who has decided to improve their website’s SEO, a diagnostic of existing problems is the first step.
It’s the gateway to making actual improvements, which is why an SEO diagnostic tool is such a good match on our urgency chart.
When people are ready to evaluate their SEO status, they are ready to move NOW.
But let’s be honest, “SEO test” is hardly a unique tool anymore.
Google that phrase and it will be page 3 before you get to an entry that isn’t a dedicated SEO diagnostic tool.
And when a resource is so readily available from so many different sources, it can tend to reduce urgency.
This is why I love the SEMrush optin page.
The site is already offering a compelling lead magnet in the form of an SEO testing tool, but they don’t stop there.
They take it to the next level by focusing on the size and speed of their report.
We’ve all had the dreaded experience of handing over our email address only to be jerked around and ultimately given something of crap quality.
When Google’s first three pages are occupied by SEO tools, that means there is money to be made, and there are bound to be a few shady players with nothing valuable to offer.
By stating that this is a 100-page audit, it gives visitors the confidence to believe that they will ultimately benefit from signing up.
Furthermore, by promising to deliver in 5 minutes, SEMrush is tapping into that original urgency.
You need a SEO diagnostic and you need it now, so they are giving you the assurance that you WILL get what you need in the next few minutes.
A good takeaway from this example is to always think one step further than your competition.
As lead magnets get even more common than they already are, you need to go that next step in order to offer something that demands immediate action.
For someone who has decided to improve their website’s SEO, a diagnostic of existing problems is the first step.
It’s the gateway to making actual improvements, which is why an SEO diagnostic tool is such a good match on our urgency chart.
When people are ready to evaluate their SEO status, they are ready to move NOW.
But let’s be honest, “SEO test” is hardly a unique tool anymore.
Google that phrase and it will be page 3 before you get to an entry that isn’t a dedicated SEO diagnostic tool.
And when a resource is so readily available from so many different sources, it can tend to reduce urgency.
This is why I love the SEMrush optin page.
The site is already offering a compelling lead magnet in the form of an SEO testing tool, but they don’t stop there.
They take it to the next level by focusing on the size and speed of their report.
We’ve all had the dreaded experience of handing over our email address only to be jerked around and ultimately given something of crap quality.
When Google’s first three pages are occupied by SEO tools, that means there is money to be made, and there are bound to be a few shady players with nothing valuable to offer.
By stating that this is a 100-page audit, it gives visitors the confidence to believe that they will ultimately benefit from signing up.
Furthermore, by promising to deliver in 5 minutes, SEMrush is tapping into that original urgency.
You need a SEO diagnostic and you need it now, so they are giving you the assurance that you WILL get what you need in the next few minutes.
A good takeaway from this example is to always think one step further than your competition.
As lead magnets get even more common than they already are, you need to go that next step in order to offer something that demands immediate action.
Example #2: BuildFire Will Let You Build An App For Free
Have you built a mobile app?
If you answered “yes” then you know how involved of a process it can be.
If you answered “no” then you probably at least imagine that it will be a fairly complicated process.
Put simply, no one thinks “quick and convenient” when the mobile app-building process is brought up.
And that is exactly what BuildFire’s lead magnet is so effective.
BuildFire allows new visitors to accomplish something they previously thought was complicated in just a few minutes.
By flipping the table on people’s expectations, they are creating a curiosity gap that demands satisfaction.
“I can build an app in under 5 minutes? I’ve always wanted to have an app. Okay, but this can’t be a very great app if it’s free, right? Might as well try it out and see, since it’s free.”
What I really like about BuildFire’s conversion funnel is that when users click “Create My App For Free!”, they are taken immediately to a page that affirms that decision.
A lot of businesses would go straight for the contact info as soon as the user made that first click.
Instead, BuildFire jumps straight into the building process with a page that visually demonstrates the value being provided and highlights some of what the platform is able to do.
As users browse through and then select a template, they are visualizing what their app would look like, creating a psychological expectation that needs to be satisfied.
And as soon as they select their template, THEN BuildFire asks them for their contact info at the optimal conversion point.
You won’t be able to apply this to every lead magnet, but think about how you can help users visualize the value they will receive within the lead magnet signup process itself.
Have you built a mobile app?
If you answered “yes” then you know how involved of a process it can be.
If you answered “no” then you probably at least imagine that it will be a fairly complicated process.
Put simply, no one thinks “quick and convenient” when the mobile app-building process is brought up.
And that is exactly what BuildFire’s lead magnet is so effective.
BuildFire allows new visitors to accomplish something they previously thought was complicated in just a few minutes.
By flipping the table on people’s expectations, they are creating a curiosity gap that demands satisfaction.
“I can build an app in under 5 minutes? I’ve always wanted to have an app. Okay, but this can’t be a very great app if it’s free, right? Might as well try it out and see, since it’s free.”
What I really like about BuildFire’s conversion funnel is that when users click “Create My App For Free!”, they are taken immediately to a page that affirms that decision.
A lot of businesses would go straight for the contact info as soon as the user made that first click.
Instead, BuildFire jumps straight into the building process with a page that visually demonstrates the value being provided and highlights some of what the platform is able to do.
As users browse through and then select a template, they are visualizing what their app would look like, creating a psychological expectation that needs to be satisfied.
And as soon as they select their template, THEN BuildFire asks them for their contact info at the optimal conversion point.
You won’t be able to apply this to every lead magnet, but think about how you can help users visualize the value they will receive within the lead magnet signup process itself.
3. Set up a healthy, long-term customer relationship
As I said at the beginning, you aren’t looking for subscribers. You are looking for lifelong customers. In other words, your lead magnets should have customer retention in mind.
Retention can broken down into three goals.
- Satisfaction
- Extension
- Advocacy
Your lead magnet should be primarily concerned with the first two.
If your goal is simply to collect new email subscribers, all you need is a good headline.
If your goal is to create customers, you must provide an incredibly satisfying experience for lead magnet recipients. They should feel that the value provided exceeds what was promised.
This initial satisfaction builds trust and opens the door for extension – where the look to you to solve additional problems related to the first.
This is the direct function of the lead magnet – to convert a browser into a subscriber and then prime them to say “Yes” to the next stage of your funnel.
Furthermore, while retention is a long-term relationship, it can be broken down into 3 time-based sections.
- Short-term
- Mid-term
- Long-term
Your lead magnet is functionally focused on the short-term but needs to facilitate the long-term. As I mention in this guide to digital marketing:
Short-term retention is focused on connecting users with the value your business provides as quickly as possible.
You have a limited amount of time to help them use your product or service to meet their goals.
If a customer doesn’t have that “YES!” moment within a relatively short time of using your product, they are susceptible to discounting your product/service and never giving it another try.
In addition to a great product/service, intuitive onboarding experience, and fantastic customer support, one of the best ways to impact short-term retention is to create an engaging tutorial or “how to” series that walks new users through the process of learning and actually using your product/service to solve their problems.
If you can create an engaging, entertaining tutorial instead of the typical tedious affair, this technique will have a much greater impact on short-term retention.
While this description is aimed primarily at SaaS companies, the underlying principles apply to any product or service.
In the short period after a new subscriber receives your lead magnet, your goal is to get them to engage with your brand in a way that provides them with an “aha” moment – a moment where a problem or obstacle they faced has been overcome thanks to your expertise.
While this won’t exclusively come from your lead magnet (think email autoresponders, blog posts, tripwire, etc.), the lead magnet will play a massive role in this crucial period.
In other words, don’t skimp on the value your lead magnet provides.
Make it something that you’d want to receive, and make it something your new subscribers will be thrilled with.
As I said at the beginning, you aren’t looking for subscribers. You are looking for lifelong customers. In other words, your lead magnets should have customer retention in mind.
Retention can broken down into three goals.
- Satisfaction
- Extension
- Advocacy
Your lead magnet should be primarily concerned with the first two.
If your goal is simply to collect new email subscribers, all you need is a good headline.
If your goal is to create customers, you must provide an incredibly satisfying experience for lead magnet recipients. They should feel that the value provided exceeds what was promised.
This initial satisfaction builds trust and opens the door for extension – where the look to you to solve additional problems related to the first.
This is the direct function of the lead magnet – to convert a browser into a subscriber and then prime them to say “Yes” to the next stage of your funnel.
Furthermore, while retention is a long-term relationship, it can be broken down into 3 time-based sections.
- Short-term
- Mid-term
- Long-term
Your lead magnet is functionally focused on the short-term but needs to facilitate the long-term. As I mention in this guide to digital marketing:
Short-term retention is focused on connecting users with the value your business provides as quickly as possible.
You have a limited amount of time to help them use your product or service to meet their goals.
If a customer doesn’t have that “YES!” moment within a relatively short time of using your product, they are susceptible to discounting your product/service and never giving it another try.
In addition to a great product/service, intuitive onboarding experience, and fantastic customer support, one of the best ways to impact short-term retention is to create an engaging tutorial or “how to” series that walks new users through the process of learning and actually using your product/service to solve their problems.
If you can create an engaging, entertaining tutorial instead of the typical tedious affair, this technique will have a much greater impact on short-term retention.
While this description is aimed primarily at SaaS companies, the underlying principles apply to any product or service.
In the short period after a new subscriber receives your lead magnet, your goal is to get them to engage with your brand in a way that provides them with an “aha” moment – a moment where a problem or obstacle they faced has been overcome thanks to your expertise.
While this won’t exclusively come from your lead magnet (think email autoresponders, blog posts, tripwire, etc.), the lead magnet will play a massive role in this crucial period.
In other words, don’t skimp on the value your lead magnet provides.
Make it something that you’d want to receive, and make it something your new subscribers will be thrilled with.
Great Lead Magnet Examples
Here are a few examples of lead magnets that do just that.
Here are a few examples of lead magnets that do just that.
Example #1: Henneke Is Giving You Bite-Sized Marketing Tips
The reality in 2016 is that most long-term online relationships take place via email. There are, of course, other ways to drive engagement, but email has consistently proven to be the best medium for bringing people back to your site, content, and business.
Accordingly, one of the best ways to initiate a long-term relationship is to make a lead magnet that utilizes the same format in which you will carry out your future conversations.
Aka an email series.
And of the best examples online of a targeted email series that sets up that long-term relationship comes from Henneke Duistermaat of Enchanting Marketing.
The optin page entices users with instant access, but where it really shines is in the email series itself.
The very first email subscribers receive lets them know they’ll be receiving about 4x the value they originally signed up for, in the form of three additional in-depth guides.
This is a huge shift in attitude from the typical overhype and underdeliver shtick we so often see with lead magnets.
With each additional email, Henneke builds trust by delivering exactly what was promised – intriguing, snack-sized pieces of marketing advice, complete with actionable tips for direct application.
By the end, she has built a 3 week relationship with her readers, provided incredible value, and completely overdelivered on all her promises.
She concludes the final email by reviewing what her readers like most about her style and then inviting them to continue the relationship by purchasing a tripwire product.
I think the most important takeaway from Henneke’s series is not to rush relationship and not to over-complicate it.
The entire process takes about 3 weeks and consists of nothing more than brief, meaningful emails, but when it’s over, an email-based relationship has been established, providing an open door for future offers.
The reality in 2016 is that most long-term online relationships take place via email. There are, of course, other ways to drive engagement, but email has consistently proven to be the best medium for bringing people back to your site, content, and business.
Accordingly, one of the best ways to initiate a long-term relationship is to make a lead magnet that utilizes the same format in which you will carry out your future conversations.
Aka an email series.
And of the best examples online of a targeted email series that sets up that long-term relationship comes from Henneke Duistermaat of Enchanting Marketing.
The optin page entices users with instant access, but where it really shines is in the email series itself.
The very first email subscribers receive lets them know they’ll be receiving about 4x the value they originally signed up for, in the form of three additional in-depth guides.
This is a huge shift in attitude from the typical overhype and underdeliver shtick we so often see with lead magnets.
With each additional email, Henneke builds trust by delivering exactly what was promised – intriguing, snack-sized pieces of marketing advice, complete with actionable tips for direct application.
By the end, she has built a 3 week relationship with her readers, provided incredible value, and completely overdelivered on all her promises.
She concludes the final email by reviewing what her readers like most about her style and then inviting them to continue the relationship by purchasing a tripwire product.
I think the most important takeaway from Henneke’s series is not to rush relationship and not to over-complicate it.
The entire process takes about 3 weeks and consists of nothing more than brief, meaningful emails, but when it’s over, an email-based relationship has been established, providing an open door for future offers.
Example #2: Carol Tice Gives Prospective Members A Taste Of VIP
Free trials tend to be very successful lead magnets for a reason – people want the ability to verify quality before they put down cash.
But you don’t need to be an SaaS company to benefit from this concept.
There are many others ways to give people a taste before they buy, and one of my favorite comes from Carol Tice’s freelance writing club, Freelance Writer’s Den.
This club is a monthly paid membership site targeting freelance writers, and it’s how Carol generates the majority of her income as a writing coach.
While Carol has an endless number of reviews and testimonials to entice her blog readers and email subscribers, every so often, she will run an “Open House”, where anyone interested can join the club for a limited time at no charge.
This allows potential buyers to get a hands-on feel for the quality of the service and has become one of the site’s most successful lead magnets.
But this “free trial” isn’t offered in a vacuum.
There are a number of important things being done to prime readers for the open house.
First, the entire site is literally plastered with testimonials.
But providing ample social proof, Carol quickly builds trust with new readers.
But that’s not all.
Similar to many successful membership sites and online classes, Freelance Writer’s Den is only opened for new members at select times.
This strategy helps create exclusivity and, when the site opens for new members, urgency!
When you combine trust and urgency with the open-house free trial, it creates the perfect lead magnet for new customers.
While most “free trial” type offers have to do with service-based businesses, think about how you can utilize this concept to attract the RIGHT audience to your own business.
Free trials tend to be very successful lead magnets for a reason – people want the ability to verify quality before they put down cash.
But you don’t need to be an SaaS company to benefit from this concept.
There are many others ways to give people a taste before they buy, and one of my favorite comes from Carol Tice’s freelance writing club, Freelance Writer’s Den.
This club is a monthly paid membership site targeting freelance writers, and it’s how Carol generates the majority of her income as a writing coach.
While Carol has an endless number of reviews and testimonials to entice her blog readers and email subscribers, every so often, she will run an “Open House”, where anyone interested can join the club for a limited time at no charge.
This allows potential buyers to get a hands-on feel for the quality of the service and has become one of the site’s most successful lead magnets.
But this “free trial” isn’t offered in a vacuum.
There are a number of important things being done to prime readers for the open house.
First, the entire site is literally plastered with testimonials.
But providing ample social proof, Carol quickly builds trust with new readers.
But that’s not all.
Similar to many successful membership sites and online classes, Freelance Writer’s Den is only opened for new members at select times.
This strategy helps create exclusivity and, when the site opens for new members, urgency!
When you combine trust and urgency with the open-house free trial, it creates the perfect lead magnet for new customers.
While most “free trial” type offers have to do with service-based businesses, think about how you can utilize this concept to attract the RIGHT audience to your own business.
Conclusion
Snag the printable PDF of this lead magnet blog post.
Your lead magnet is far more powerful as a tool to facilitate lifelong customers than as a gimmick to catch email subscribers.
And in order to attract these customers, your lead magnet must accomplish the 3 key goals we discussed:
- Appeal exclusively to the target audience
- Elicit an immediate response from the viewer
- Facilitate a long-term customer relationship
If you can check off all 3 of these attributes for your lead magnet, you can virtually guarantee it will be successful for your business.
I’d love to hear about some of your trials, errors, and successes in lead magnet creation.
Jump down to the comments and let me know what’s worked for you, what’s blown up in your face, and what you’ve learned in the process.
Snag the printable PDF of this lead magnet blog post.
Your lead magnet is far more powerful as a tool to facilitate lifelong customers than as a gimmick to catch email subscribers.
And in order to attract these customers, your lead magnet must accomplish the 3 key goals we discussed:
- Appeal exclusively to the target audience
- Elicit an immediate response from the viewer
- Facilitate a long-term customer relationship
If you can check off all 3 of these attributes for your lead magnet, you can virtually guarantee it will be successful for your business.
I’d love to hear about some of your trials, errors, and successes in lead magnet creation.
Jump down to the comments and let me know what’s worked for you, what’s blown up in your face, and what you’ve learned in the process.
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Jacob McMillen
Jacob McMillen is a website copywriter and content strategist. In addition to helping online businesses make bank, he writes marketing & career advice that doesn't suck via his blog Digital Careerist. Download his free list building guide: 20 Field-Tested Techniques To Triple Your Email List In Under A Year.
Jacob McMillen is a website copywriter and content strategist. In addition to helping online businesses make bank, he writes marketing & career advice that doesn't suck via his blog Digital Careerist. Download his free list building guide: 20 Field-Tested Techniques To Triple Your Email List In Under A Year.
Resource: https://www.marketdoc.com/lead-magnet/
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Berapa sih nilai dari blog gue DALAM DOLLAR ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
Lihat preview menurut Yahoo
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
| |||||||
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
| |||||||
Lihat preview menurut Yahoo
| |||||||
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
A story with millions of choices in it - looking investor like you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
| ||||||
Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
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