A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Tuesday, June 21, 2016

We Tested Over 100 Different Facebook Ads in One Month – Here’s What We Learned

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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We Tested Over 100 Different Facebook Ads in One Month – Here’s What We Learned


Getting your Facebook campaigns working like a well-oiled machine is harder than quitting gummy bears for a month. Believe me; I know what I’m talking about.
Unlike gummy bears, Facebook ads are highly unpredictable. Unless you’re an oracle, it’s impossible to forecast whether people will like your ads and which images will catch their attention.
100 Facebook Ads Tested
So we decided that the best way to find out what works was to test over 100 different ad combinations over a one-month period.
It’s been a tough ride with its ups and downs, and we’ve learned our fair share of know-how.
I’ve also written about our initial experiences here if you’re eager to find out more.
Join our journey and see what we learned, testing after testing. Fasten your seatbelts and off we go!

Lesson #1: You really DO NEED to create more than five ads

Do you know what’s wrong with creating 1-5 ads and then sitting back and waiting for the campaign results? You might never see any results at all. Furthermore, you will never know what could have happened had you tweaked some more details. And this means that you’ll never learn what works.
There’s an old wisdom by Lao Tzu: “To attain knowledge, add things everyday. To attain wisdom, remove things every day.” And that’s basically what we did.
We created over 100 ad variations differentiated by headlines, ad texts, images, call-to-actions, and landing URLs.
It might be the right moment to note that we wouldn’t have been able to create such a systematic ad tracking system without AdEspresso.
[I know I’m writing for this blog, and you might just think that I’m promoting the tool, but that’s not the case. We really did save tens of hours (and hundreds of dollars) by using AdEspresso for setting up and optimizing our campaigns. So THANK YOU ADESPRESSO for being there!].
testing 100 ads in a month
By using AdEspresso, creating all 64 ads for this particular ad campaign took me about 10 minutes. I’m truly grateful that I didn’t have to spend the best of my day doing all this work manually, and my tan looks better than ever! 😉
What did we test with all these 64 ads? – Everything from images to call-to-action buttons.
Here’s a great explanatory graph from a Facebook ads A/B split-testing guide. There are so many different possibilities waiting to be explored.
facebook-ads-split-test
By creating tens of different ad combinations, we were able to discover the most attractive ones and optimize our campaigns accordingly.
It’s up to you to decide which aspects of the ad will affect the outcome the most. Keep reading to learn what made the biggest difference in our case.

Lesson #2: Ads are like pets – they need constant attention

Out of our 105 ads, nearly 80% failed to attract a high click-through rate and didn’t return low cost-per-click and cost-per-conversion.
Our job was to find out which ones of the ads didn’t belong to the Team Awesome and optimize the campaigns accordingly.
Want to know how we did that? We optimized the hell out of our campaigns. And that’s what you too should do with every single Facebook ad campaign.
Here’s an example:
Ad optimization
Look at the differences between those ads’ performance. Hadn’t we chosen one image over another and killed the worst-performing ads, we could have lost many valuable leads.
We also set up some custom optimization rules so that whenever one ad set performed outstandingly well, its budget was increased in the cost of other ad sets.
Optimization rules
By using various optimization rules and suggestions by AdEspresso, we finally reached the situation where our campaigns started to perform as expected. (note: Before the campaigns really took off, it needed about five days of testing and optimizing, so be patient!).

Lesson #3: What works for one might not work for another

There are so many different people in the world. Does it mean that you should also keep dozens of different ads running all the time? Yes, it does.
You need to create multiple ad campaigns and target different audiences to find out what works for each group of people.
Do not forget to test the audiences just as often as you experiment with your ads! We discovered that in various countries, similar audiences preferred different ad images.
Out of these two images, the red one performed the best in countries A and B, while the light image worked best in country C.
Capture
Even Facebook recommends using multiple images for your ad: “Selecting multiple images for your ads in a single ad set is an easy way to understand which ad performs best and to get the most out of the amount you spend on advertising.”
Here’s another example of successful image testing by Shopify. Notice how these images have a similar message but slightly different hues and layout.
Karlson Post Capture2
Key takeaway: Avoid the attitude of “one size fits all. Try to predict how different will people react to various advertisements.
Now that we’ve gone through the more general rules and findings, I guess you’re eager to find out what exactly worked – which images, CTAs, and landing pages performed the best.

Lesson #4: Practical Findings

Here we are, this is the part of this guide you all have been waiting for.
We’ll share with you the key findings of what worked. You’ll learn if the words of the CTA made any difference, what type of ad images were the most attractive, and whether Mobile or Desktop ads topped the game.
Let’s find out!

“Learn More” or “Sign Up” Call-To-Action?

The most effective call-to-action buttons have been discussed many times before. According to our research, advertisers should stick to call-to-actions such as “Learn  More”, “Sign Up”, and “Shop Now”.
Best call-to-actions
We tested two types of call-to-actions – “Learn More” and “Sign Up.”
Guess which one yielded the highest click-through rate?
In our case, the “Learn More” CTA returned a 22.5% higher click-through rate than “Sign Up”.
Learn more CTA
But the problem with click-throughs to a landing page is that in most cases, it is not the end goal. Instead, marketers aim for sign-ups, purchases, or email subscriptions.
So we decided to test the conversion rate of both CTAs as well.
This time, “Sign Up” call-to-action outperformed “Learn More” by 14.5%.
Sign up CTA
So guess which one’s the winner?
The “Sign Up” call-to-action managed to get us more trial sign-up as that’s what people were prepared to do when clicking on the button. They were sincerely interested in signing up for our product instead of learning more about our offer.
Key takeaway: Always keep in mind that ads with high click-through rate do not equal the ads with the highest conversion rate. Track both values to optimize your ads according to your end goal.

Light or Bold Images?

There are two options when it comes to perfect Facebook ad image: be bold or be fragile.
Anything between those two extremes will likely fail to catch people’s attention. I bet you’ve experienced it yourself – after a busy day at work, the mind just wants to rest and ignores the newsfeed content that dissolves into the surrounding noise.
That’s why smart marketers test combinations of both light and bold ads that attract the eye more effectively.
Here are the two ad images we tested (in addition to slight variations of both):
Capture3
Want to know which one of these images performed better?
When setting up the campaign, I made a bet on the bold red image. But guess what turned out? The truth is that both visuals had the same click-through rate.
Ad image comparison
To avoid ad fatigue, we made a really simple yet effective maneuver. Instead of creating brand new ad visuals, we used Photoshop to flip the visuals vertically and changed background hues. We ended up with new ads managed to catch more people’s eyes, resulting in more conversions
Key takeaway: While many people prefer bold ads, some have built up the ability to ignore beaming advertisements. Create both light and bold images and test which one works best with your audiences.

Desktop or Mobile ad placement?

If you’re new to Facebook ads, all the choices in the campaign creation phase can seem overwhelming.
There are so many types of Facebook ads that one can choose from. It’s like standing in front of a candy stand and not knowing which ones to pick. (Once again: I know what I’m talking about… /me sighs).
Ad placement
As we created our ad campaigns, we weren’t yet sure which ad placement would work the best. I had read a lot about the effectiveness of advertising on Mobile and Audience Network. But personally, Desktop ads seemed like a logical choice.
So we headed to our personal oracle for advice. We tested the performance of both Mobile vs. Desktop ads and used AdEspresso to measure the results.
Here’s what we found:
Desktop ads had a 534% higher cost-per-click than ads placed on Mobile + Audience Network. But that’s not all this next screenshot has to say.
Mobile vs desktop feed
Notice that Mobile ads failed to return any conversions while in this particular campaign, while Desktop ad placement yielded eight conversions.
While Mobile ads got tons of more clicks (at a lower cost-per-click), Desktop campaigns were the ones that managed to attract conversions and  brought new leads (which is usually the end goal).
In our case, Desktop worked better as we offer a fairly complex product. So it’s best if people take their time to discover our web page in-depth, which is unusual for mobile users (their attention gets distracted, they run out of time break, etc.).
We all like to think we know our audiences like we know our children. But you should always leave room for error and test as many options as possible.
Marketers also need to think about their landing pages – are they mobile-friendly and easily navigable? If you’re ready to try Mobile ads, start with this article on 5 Tips for Rocking Facebook Ads on Mobile Devices.
Key takeaway: I urge you to test as many ad placements as you think efficient. Mobile ads work well with discount offers, awareness-raising campaigns, and subscription-based offers. Desktop ads serve as a means to sell more complex products.

The final verdict

Facebook gives you different possibilities all waiting to be tested. It’s our job as marketers to apply our creativity to finding new ideas for A/B tests, new ad types, and compelling offers.
AdEspresso has been an excellent companion on our journey of creating tens of different Facebook ad combinations and optimizing the campaigns according to outcomes.

Take with you the following insights:

  • To succeed, you need to test a huge amount of different ads. Let your creativity fly!
  • Creating an ad campaign is 20% of the work. The other 80% of your time should be spent on optimization and analyzing the best practices.
  • Not all ad creatives work for all audience members. Create different ads and find out which bring in your most profitable new customers.
  • Trust the numbers – see which ad combinations, call-to-actions, ad placements, etc. work the best and tweak your campaigns accordingly.
Alright, it’s time for everyone to return to Facebook Ad campaigns and use the new insights to make them even more successful.
I would also like to invite all of you to share your own Facebook ad A/B testing stories and interesting findings in the comments section below. So that we can all benefit from each other’s mistakes and success stories!

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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