A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, June 22, 2016

Online Advertising Glossary – The Ultimate Guide to Making Money From Ad Networks [PART 3]

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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Online Advertising Glossary – The Ultimate Guide to Making Money From Ad Networks [PART 3]


Online Advertising Glossary




This is Part 3 of our series of posts for “The Ultimate Guide to Making Money From Ad Networks”.
Although we did touch upon a few things in our recent posts about ad networks, we believe it’s best to give you a complete overview of ad network terms and abbreviations in this separate article.
If you’re to become a publisher and work with ad networks then you will have to be well-versed in this industry-specific jargon. Knowing it will not only enhance your overall knowledge of the industry but it will also come in handy when you’re running calculations, ad networks comparisons, or trying to figure out network reports.
This glossary aims to explain all terms related to ad networks but also includes some general online marketing and online behavior terms to facilitate comprehension.
Advertiser Account – an account on ad network that is associated with the advertiser who is selling ads and looking to place them on publisher sites.
Ad Chain (Daisy Chain) – a practice in which publisher place ad tags from different ad networks in a CPM or PPC descending order (highest to lowest) in order to maximize both revenue and fill rate. If there is no high-ticket ad available, the ad unit will show the next ad in line.
Above the Fold – a term that is used to describe the content of a page that appears on the top. Fold is an imaginary line below which users need to scroll to see the content that is further down on the page.
Ad Network – an online brokerage company that connects advertisers who want to place their ads online with publishers who own websites where those ads could be placed. Ad networks can be horizontal, vertical, blind, and premium.
Ad Unit – the smallest component of online inventory which represent a specific place where an ad is shown on a website.
Ad Zones – on-site places that are designated to showing ads. They can be above the fold or below the fold – sidebar, in-content, header, and footer can all serve as ad zones.
Audience Segment – audience segment stands for a group of users that can be connected and clumped together based on some of their shared interests or demographics.
Banner Ad – graphical ad that is hyperlinked to advertiser’s site. Banner ads come in a variety of formats and they can be JPEG, GIFs, Java, or something else.
Banner Blindness – a term that describes the tendency of users to block out everything that remotely resembles a banner ad. Banner blindness is causing banner advertising to perform less effectively in the past couple of years.
Below the Fold – everything that appears on a web page that requires the user to scroll down to see. Above the fold ad placement works best and is most noticeable – by extension, below the fold ad placement tends to under perform.
Billable Impressions – The number of impressions for which the advertiser is going to get billed for.
Button Ad – an advertising unit that is smaller in size and placed on parts of a web page that is limited in space.
Bounce Rate – a number that tells you what percentage of your website visitors didn’t stick around, bouncing instead to a different page or moving back to search results.
Cache – computer memory that stores versions of websites locally in order to reduce load time.
Cache Bursting – process of adding a random number to banner HTML each time a site is loaded in order to ensure that every time the banner is showed it gets counted.
Contextual Advertising – also known as content-centered advertising. What it means is that ads shown are adapted to the content on the website.
Conversion Rate – a percentage of visitors who take the desired action. In this context, CR stands for the percentage of users who click on an ad.
Conversion Tag – a piece of code that keeps track of desired actions on a website. Used to track the number of sales, referrals, leads, or anything else.
Conversion Window – a period of time that can pass from when the visitor clicks on an ad until he accomplishes the desired action with that action still being attributed to the ad click.
Creative – term that mostly applies to ad images and graphics supplied by the advertiser. Sometimes the creative also includes copywriting.
Cost per Click (CPC) – cost acquired by the advertisers for every click on their ad.
Cost per Mille (CPM) – cost per thousands of impressions – advertisers will pay this amount for every thousand ads shown.
Cost per Lead (CPL) – cost acquired by the advertisers whenever they get a lead or an inquiry as a result of a visitor clicking on their ad.
Cost per Action (CPA) – cost acquired by the advertisers for every desired action that occurred from their ad. CPA is an umbrella term that covers CPI, CPL, CPS and more.
Click Through Rate (CTR) – a number expressed as a percentage that tells us how many ad impressions resulted in a click. For example, if an ad was shown 1,000 times and clicked on 16, the CTR would be 1.6 %.
Cookie – a small file sent by web servers that is stored locally on a computer. It helps to determine ad frequency and the number of unique visitors.
Discrepancy – difference between client ad numbers and partner’s numbers. Occurs frequently for a variety of reasons and has to be adjusted before advertisers are billed.
Effective Cost per Mile (eCPM) – calculated by dividing ad zone revenue with the number of impressions and multiplied by 1000. It’s an effective way of comparing CPC and CPM ads and should be calculated in order to gauge the possible earnings from different ad networks and revenue models.
Email Pay per Click (Email PPC) – cost that advertisers acquire for clicks in exclusively email marketing campaigns.
Frequency Cap – a feature that allows advertisers to limit the number of the same ads shown to a unique visitor.
Fill Rate – a percentage that represents ads that are actually served divided by ad impressions. This is an important metric for publishers because it directly impacts ad earnings. Revenue = eCPM x Impressions / 1000. If an ad network doesn’t’ have an ad that is suitable for an ad zone on your page it will leave it blank. This will lower your eCPM and consequently your revenue. Fill rate is important when evaluating the performance of a network.
Geo-Targeting – a feature that allows networks to show ads based on visitor’s physical location.
House Ad – an ad that is self-promotional in nature – meaning, it is not served by an ad network. It’s used when ad networks don’t have an ad to show in the zone so placement wouldn’t be left empty.
Impression – the number of times an ad was requested. Doesn’t represent a number of views – requests can be canceled – over-counted or foiled by cache – undercounted.
Interstitial Ad – An ad that is served between pages – usually an entry page, such as a login page, and a destination page, the page the visitor is trying to get to.
Publisher Account – an account on an ad network that is associated with a publisher – owner of a website selling ad space to advertisers.
Pay per Click (PPC) – a method of ad serving in which ads are shown for free and advertisers are only charged when a visitor clicks on their ad.
Revenue per Mille (RPM) – revenue earned by the publisher for every 1,000 ads they show.
Revenue Model – an agreement between the ad network and the publisher, detailing how and when publishers get paid and for which actions.
Stickiness – a term that describes websites on which visitors linger longer than average. These are usually sites with stellar content or game websites – online games or gambling sites.
Text Ad – a textual ad that appears on a website. It features several lines of copy with no images or graphics.
Unique Visitor – a number of users who visit a website over a period of time. Multiple visits from a single computer are always counted once. This metric is should be taken with a grain of salt as tens of unique users might visit the same website from a single computer – for example, at a library or at college.
Visitor – a user who visits a website. Can be numerous times, each visit is counted separately.
Feel free to add terms that you think should be added to the comments.

Resource: http://adclickmedia.com/blog/online-advertising-glossary-the-ultimate-guide-to-making-money-from-ad-networks-part-3/

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html
  
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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