"Despite royalty rates of 70%, I think self-publishing is a terrible idea for serious novelists (by which I mean, novelists who take writing seriously, and love to write)."
- This quote was actually taken from an article over at The Guardian (a UK publication that abhors anything related to self-publishing).
There are plenty of authors who couldn't get a publishing deal turning to self-publishing. But there are plenty of authors who DO have publishing deals turning to self-publishing too.
And there are even more authors who never even bothered with traditional publishing in the first place.
If $7,000 for 2 years' work sounds like fun, by all means go the traditional route.
But the numbers don't lie. Self-published authors earn more per sale. On average, self-published authors make more money (you can look this up over at AuthorEarnings).
They can also release books as fast as they like and have creative control over their marketing.
Self-published authors have access to everything a traditionally published author does (like editors, designers, etc) and don't have to deal with corporate nonsense or give away their rights for life.
Maybe self-publishing is better for you. Maybe the traditional route is more suitable. But at the end of the day, one choice over the other doesn't make you a "real author". Only you can make yourself one.
Whether you upload your manuscript to Amazon, or Bob from Marketing does it, the reader doesn't really care.
If you're a "serious author" you should be getting read, earning money, and improving your craft. Period. How you do that is up to you. Nothing else really matters.
The industry needs gatekeepers!
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