A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Tuesday, June 7, 2016

How to make your email marketing program beefier and the process leaner [SPEED Email, Part 4 of 5]

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How to make your email marketing program beefier and the process leaner [SPEED Email, Part 4 of 5]

Email SPEED Part 4: How to make your email program beefier and the process leaner
It’s that time again.
We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters.
For the next installment, we’re going to focus on how to crank up your email program.
Is it worth it? Will it devour my time and money? Where does the content come from?
These are all valid questions, so I recently consulted Scoop.it‘s CEO Guillaume Decugis for some answers. Guillaume is a man who not only lives and breathes email marketing and the wider universe of content marketing, but he’s also a determined individual on a mission to discover ways to do them more effectively and efficiently.

Should you double down on email?

Barry: In 2014 you took a hard look at two years of your company’s email efforts and published your findings. What was the most important thing you learned?
Guillaume: I was expecting to find some data points revealing whether or not it’s more effective to send newsletters out on a Tuesday or Thursday, what time of day works best, etc.
We found some interesting results, but the number one success driver for us was when we shifted from two newsletters per month to one newsletter a week by using more curated content in those email newsletters.
Many marketers today agonize over the best days and times of the week to send their emails. They struggle with whether or not to use numbers in their subject lines, for example, or spend too much time consumed by elements of their email marketing processes that are in reality very marginal when compared with simply sending out more newsletters — without being spammy.
“Without being spammy” is a very important part of what I’m saying. The reason we succeeded in transitioning from two newsletters a month to one a week is because we don’t distribute promotional content. We steer away from messaging that over-focuses on our own product, and we refrain from flooding people’s inboxes with promotions and discount offerings. Rather, we send out high-quality educational content that is a mix of our own content and curated content.
We found that doubling the frequency of our newsletters was the number one factor for increasing reach, traffic generation and lead generation.
SPEED Email Part 4 - Email Open Rates
You may have thought that doubling the frequency of email newsletters would have negatively affected open rates. Scoop.it’s study of its own email engagement rates proved the opposite.

Do small businesses doubt the power of email?

Barry: Late last year you created the Scoop.it Content Marketing Grader. It was a very clever double whammy in my mind because (1) you gave your audience a very useful tool and (2) you producedremarkably insightful data regarding content marketing best practices as a result.
How-often-do-SMB-marketers-send-content-newsletters-by-email
The Content Marketing Grader included a question about email frequency and your data shocks me. You found that 72% (the orange bars above) send email newsletters quarterly, monthly or never. What’s your take-away?
Guillaume: Email is very underutilized. Only one-in-four SMB marketers sends email newsletters weekly or more. And to me, in any industry, it’s easy to justify a weekly roundup of great content.
We tried to learn why by talking to a lot of marketers who participated in our ROI grader. I gathered there is a history with email: it’s kind of old and marketing email has been associated with spam because we started getting spammed 15 or more years ago. A considerable amount of focus was placed on promotions in the first generation of email marketing – specifically eCommerce types of promotions.
I think most marketers grasp the extent of the problem. They don’t want to spam their users so they are wary of sending out email more frequently. But at the same time, they’ll blog more frequently. There really is no good reason for that.
What more people need to understand is that with content marketing, the focus shifts from promotional content to more educational, informative, or entertaining content. If you distribute content your audience finds valuable, they’re going to ask you to send it more often.
For whatever reason, marketers have a different quality threshold for what to publish on their blog vs. what to send in newsletters, which I think is a misguided way to look at it.

Can the email creation process be made less cumbersome?

Barry: If you buy into the idea you should send more email newsletters to prospects and customers who want it, the obvious next question is “how?” Many marketers find the email creation process to be extremely cumbersome. 
I know email functionality is built into your Content Director product. What were your objectives when you began developing an email solution?
Guillaume: We built an email editor based on the premise that we have to give SMB marketers an easy way to create newsletters frequently and with high quality content.
You can’t solve any problem just by having more content. It needs to be good content.
There are a few things we deliver in our products. One is we help with content curation. Many SMB marketers struggle with publishing enough content to have a robust weekly newsletter. So we tell them you can supplement your own original content with two, three, or four pieces of curated content.
If you write one blog post a week and are having trouble putting together enough content for a weekly newsletter, we provide you with a way to use curated content to supplement the post with curated pieces. There you go; you can increase the frequency just by doing that.
The second thing we provide is an email editor that’s fully drag-and-drop. It takes ten minutes to place content—homemade or curated—and package it into a beautiful looking email.
These elements work to help with your productivity on two levels. You supplement your original content with curated content and you cut the three or four hours it usually takes to format and make emails look beautiful down to ten or fifteen minutes.
The above GIF shows how you can create a newsletter in less than 10 minutes in Scoop.it Content Directorby drag and dropping the articles you’d like and previewing the final result.

But isn’t content curation a major time suck?

Barry: How do you help the SMB marketer find stories to send?
Guillaume: Scoop.it products have a content curation engine. You enter keywords to describe the content your audience is interested in. It can be a single word, a combination of words, or multiple keywords, and you can refine the process extensively.
Then the technology is going to crawl the web to find content that matches the keywords that we think is quality content. It comes to the user in the form of content suggestions. Our technology crawls more than 30-million web pages every day, so we automate the discovery process.
You don’t have to search for your content. You sift through the suggestions, find the content you like, and then publish it on your blog, on social channels, and your email newsletters.
Barry: Where does the email service provider enter into the process?
Guillaume: Email service providers focus on solving problems such as distributing email to large groups, connecting with internet service providers, and getting whitelisted. In other words, they deal with the distribution more than anything else.
We don’t distribute the email. We focus on the email creation process itself. Typically the email service providers haven’t been really good at this.
Scoop.it works with email service providers—like MailChimp, for instance, whom we have a direct integration with—and the more sophisticated marketing automation platforms like HubSpot or Marketo.
We’re focused on the content marketing element of the email and because we focus on that we’re able to speed up the process and make it super-efficient. Users export the content into MailChimp or Marketo or HubSpot and use the platforms for the distribution. So that combination is really working well.

How do you know it works?

Barry: Another thing SMBs get from email service providers (ESP) is analytics. Does Scoop.it add anything to the party when it comes to analyzing email?
Guillaume: Absolutely. Your ESP typically gives you open rates, click rates, location and a bunch of things related to the email itself, but we add value elsewhere. We help you track your content performance based on the goals in your content marketing strategy…traffic generation, social media engagement… and—what we think is most important—lead generation.
The Scoop.it platform gives you stats that your email service provider cannot give you, which indicate whether or not the content you distributed via email did or did not help convert visitors into potential leads.
If you’re a marketer, you’re going to have to ultimately justify your marketing investment by helping the business through generating leads. We have those analytics built into Scoop.it Content Director to help you understand exactly how each and every piece of content you publish to your blog and distribute by email is helping convert visitors into leads.
The ROI question at the end of the day should be does my content perform and does it help my business?

All done?

Nope. Stay tuned for the fifth and final edition of our Email SPEED series.
Next up: email analytics. We’ll explain how to measure and improve your email marketing and give you a closer look at our recipe for analytics to help you create more effective content and realize greater conversion.
For more lean content marketing tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller, Erika Heald and many other inspiring content marketing influencers, download our free eBook.

ROI or RIP - The Lean Content Marketing Guide for SMBs - Download the free eBook
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About Barry Feldman

Barry is a content marketing consultant, copywriter and creative director. 
He writes for many of the web’s leading online marketing websites and a vast array of businesses. Barry’s recognized as a leader in online marketing 
and social media. More info: http://feldmancreative.com

Resource: http://blog.scoop.it/2016/03/07/how-to-make-your-email-marketing-program-beefier-and-the-process-leaner-speed-email-part-4/



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html
  
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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