A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Tuesday, June 7, 2016

How to use analytics to understand and improve your email marketing [SPEED Email Series, Part 5 of 5]

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How to use analytics to understand and improve your email marketing [SPEED Email Series, Part 5 of 5]

how to use analytics to improve your email marketing achieving email speed part 5
The best email marketer is the data-driven email marketer. Actually, you could say the same thing about all forms of digital marketing.
Email marketing affords you the ultimate opportunity to collect data and apply insights to perpetually improve your work. In fact, with email, you can trace actions to specific individuals. Powerful stuff.
Remember, in our five-part series about email marketing, we’re spelling out the formula for email marketing SPEED—that is, Smart, Profitable, Easy, Effective and Data-driven.
Here, in Part 5, we’ll examine email marketing analytics, what they mean and how you can put the data to use.

4 essential email metrics

Basic email metrics are fairly straightforward. You generally want to examine the following four.
MC email newsletter report email marketing analytics speed series part 5
Reports like this one from MailChimp deliver essential email analytics including open rate, click rate, as well as bounce and unsubscribe numbers.
  • Bounce rate: The percentage of emails sent, but not received is called bounce rate. “Hard bounces” indicate the email was sent to a bad address. No one’s home. These addresses should be removed from your list. If you get a bounce rate of 1 percent or more each time you send an email, you’ll need to look at your opt–in process. It’s allowing would-be subscribers to enter fake email addresses.
  • Open rate: Your open rate tends to be an indicator of the success of your subject line, so it’s always a viable metric. That said, email service providers warn the percentage of recipients who open your email is estimated, not exact. Factor open rate mostly as a means of comparison among your emails.
  • Click-through rate (CTR): CTR is your most important metric because it reflects how relevant and compelling your email is, or isn’t. Aim to draw conclusions regarding why some emails get higher or lower CTRs than your averages.
  • Unsubscribes: A small percentage of recipients will unsubscribe. Don’t fret. After all, you want to send email to those who actually want it. However, if you see a spike in your unsubscribe rate, it may suggest you have an issue worthy of consideration. Are you sending email more often than subscribers want? Perhaps you’re not meeting the expectations of your subscribers. It could be your subject lines are making promises your emails don’t keep.
A note on conversion rate. I want to introduce conversion rate, but not include it in the “four essentials” because not every email marketer is capable of gathering it. Measuring conversion requires integrating your email platform with your web analytics.
Conversion indicates the email recipient performed a desired action such as filling out a form or buying a product. For many email marketers, this metric may be overkill, but if your aim to sell product from your email, you should take conversion rate seriously.
Campaign monitor email analytics SPEED series part 5
In addition to revealing numbers and percentages to help me gauge my email performance, this analytics report from my own Campaign Monitor account features numerous links enabling me to drill-down into the metrics I want to learn even more about.

Basic email testing

You can get valuable insights about your prospects’ behavior with some basic testing. It’s easy to test your email in a variety of ways and doing so should enable you to perpetually improve results.
Subject line tests: Most email marketing services offer features to facilitate simple A/B tests (often called “split tests”). The easiest, and probably most valuable, A/B test to conduct is the subject line.
To do so, you simply write two subject lines, which are pitted against each other in a preliminary send to a portion of your list. Your email service provider (ESP) may offer you the option to select the winning subject line based on:
  • Open rates: Getting a subscriber to open your email is obviously an invaluable first step, so testing open rates can be very meaningful. Make this test worthwhile by trying two distinct approaches to your subject line. For example, one might be a question while the other is a statement or teaser.
  • Click-through rates: I favor this approach because a click-through to my site is generally the objective I deem to be most important.
  • Clicks to a specific page: Where an offer or sale is a factor, clicks to a specific page (based on a specific) link, is likely to be the most important variable.
MC email analytics a/b testing SPEED email part 5
An A/B test that pits two subject lines against each other can be a simple and effective way to optimize the performance of emails.
Timing: If you have subscribers all around the world, you’re likely to conclude there’s no perfect time for sending an email to everyone on your list. Still, testing time-of-day delivery for a few emails is likely to be a worthwhile exercise, which will help determine the time of day that provides higher open rates.
With the U.S. as my primary market, I arrived at the conclusion that early work hours in the PST time zone (mid-day in EST) is a smart play. That said, my emails are opened over a surprisingly long period of time (48 hours or more), so timing the send isn’t all that critical.
Many accomplished email marketers send emails after hours, in the wee hours, and even on weekends. Best to experiment and do what you can to be “data-driven.”
Day of the week: You might experiment with the day or days you send emails. You may find a significant difference in response rates when you compare early, mid, late-week and weekend deliveries. And you may be surprised at the results.
Copy: The content of your email will have a lot to do with your success. So if you have different ideas about what to write, split-testing versions of the copy is another practical exercise to help you determine which style or message resonates best.
Design: The obvious way to determine which visual styles inspire clicks is to test a few. Consider testing masthead designs, multi-column vs. single, lengths, images, color schemes, fonts and styles.
It’s conceivable your best A/B test for design is to run a nicely designed HTML-based email against a plain text version. I’ve found in some instances, such as multi-part series email, readers prefer the “nothing fancy” approach.
Structure and layout: Will a one-column stack work best? Does a sidebar help? Should every story feature an image?
It could be distracting to mess around with your layouts over the long-haul, however in the early going of an email type you’ll send often (e.g. newsletter), testing layout variations might be useful. Consider testing what type of information you present and where it lands on the page.
Personalization: Email experts suggest personalization is a powerful tactic. I won’t promise personalizing your email will improve results, but it’s test-worthy. If you collect first names, send similar emails that do and don’t contain them to see which perform better.
Call to action (CTA) You’ll benefit from testing your CTAs. Consider experimenting with:
  • What they look like
  • How many to include
  • How often they are presented
  • Where they are located (at the end, beginning, both or in a sidebar)
Offers: Invest the time to test offers by dividing your email database in equal parts. The insights you gather are likely to have a significant affect on the return you realize with subsequent emails.

Email analytics is simple stuff

A scary percentage of email marketers don’t bother with the analytics. Big mistake. You should check your metrics every time you send email.
Gathering insights from these reports is simple. There’s no need to be an analytics expert to measure the impact of your email marketing efforts. Invest a little time exploring your email reports, choose one area you want to improve in, and check in after each email to track your results.

Conclusion

Email is the pinnacle of permission marketing and a highly effective way to boost your bottom line and grow your business. It provides a direct connection to your prospects.
Review the tactics and techniques offered in our five-part SPEED email series to take advantage of email marketing, digital marketing’s most powerful weapon.
If you want a whole set of tips to generate leads with content marketing such as ways to repurpose your content into other forms, insights on which format you should focus on, techniques to measure the results and other data points, download the eBook “How to generate leads through Content Marketing“.
how to generate leads through content marketing CTA Download ebook
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About Barry Feldman

Barry is a content marketing consultant, copywriter and creative director. 
He writes for many of the web’s leading online marketing websites and a vast array of businesses. Barry’s recognized as a leader in online marketing 
and social media. More info: http://feldmancreative.com

Resource: http://blog.scoop.it/2016/06/02/how-to-use-analytics-to-understand-and-improve-your-email-marketing/?utm_source=Hot+News+-+Scoop.it&utm_campaign=9e2ee463b2-news_060716_tues&utm_medium=email&utm_term=0_5563b4386a-9e2ee463b2-329500193



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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