A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, June 8, 2016

Confessions of a Content Creator: I Don’t Care About Data

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Confessions of a Content Creator: I Don’t Care About Data

Jay AcunzoBlog60 Comments
confessions content creator dont care about data
Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism? 
Brain: Uhhh, no? 
Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!!

As a content creator, I don’t really care about data.

There. I said it.
Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence with, “…but I’m working hard to improve my analytical chops.”
Buuut I’m not.
Instead, I’m working hard to improve my creative chops.
I know I’ll look far better if I claim that I’m data-driven. I work in tech. I work in digital marketing. My professional life seems to require that I beat my chest to intimidate the other gorillas about how data-driven I am.
I know I’m supposed to say I care a ton about data. But, well … I just don’t.
Brain: Okay, that’s enough. You’ve had your fun. Can you stop? We have a career to worry about. Think of the children!
Gut: Hold onto your butts! (Brains?) I’m not done…
Here’s the thing: I’m far from alone in feeling this way. There are others like me, others who create content for a living — damn good content at that — and we don’t really think about data all that much. We’re walking among you right now, working on your teams, attending your meetings, nodding at our CMO’s shouts of MQLs and monthly lead-gen metrics.
We pretend to care. But we don’t really care.
We really care about our craft. We care about making things others like, nay, love. And as it just so happens, this is the skill that many businesses are starting to realize they need but can’t often find. Not caring about data and only caring about the craft seems insane, but it’s made us valuable to companies and clients and customers all the same. Because rather than get 1.2x the results through optimization, we strive for 10x the results through creation. 
After all, we may not care about the numbers, but we damn sure care about producing the things that produce the numbers.
Look, I know I’m supposed to care more about data. I know that. I also know I just can’t shake the feeling that if I bet it all on my creativity first and foremost — and maybe talked to customers second, third, and fourth-most — I’ll be okay.

I know I’m supposed to start with the data, but I just can’t. Look what it makes people care about!

Take SEO as an example. I know I’m supposed to care about SEO, but honestly, I think SEO is the biggest waste of time for 9 out of 10 people in the marketing world. (I worked for Google. I’ve seen how the cat sharpens its claws to casually swat away marketer mice.) SEO is never the best place to start (that would be “talking to customers,” for those scoring at home). It’s also rarely the type of thinking that generates actual, useful content — nevermind beautiful or memorable (imagine that!). Whenever someone says enough’s enough and writes that SEO should be about writing for humans, not bots, tons of marketing people respond, “Of course! How brilliant!”
Um, wut? That’s not brilliant. That’s not new. That’s ALL THERE IS!
Then there’s growth hacking. I know I’m supposed to care about growth hacking, but honestly, I think it’s a bunch of overpromised bullshittery. There is no one hack to unlock sustainable growth. There is only hard work. There is only craft. If you buy into growth hacks as a real thing, then I have a magical black billiards ball I’d like to sell you.
Brain: Please just don’t go next where I know you’re going next.
Gut: Sorry for partying…
Take ROI.
Brain: Damnit.
I know I’m supposed to care about ROI, but honestly, I don’t. I just freaking don’t.
ROI tends to be a phrase used to hide. It’s a way to justify that something worked in the past or something worked in the near-term, and so it’s worth pursuing. But things worth doing rarely have a precedent. Things worth doing rarely work in the near-term. ROI is a phrase that blocks people from moving outside a tight band of time that stretches from 3 months prior and 3 months ahead. 
We’re scared, so we say “ROI?” and we hide.
We’re scared to stick our necks out and take risks without mitigating all of the potential risk away. What’s that saying though? Nothing ventured…?
We’re scared to push back on our boss, even when we know he or she is wrong. We’re scared to bet on our intuition, even when we know it’s right.
What’s the ROI of my work? I proudly can’t tell you. I can tell you that everyone in the market we’re trying to reach can’t get enough of our stuff. I can tell you that human beings like good things that make them feel good. But can I say, “42?” No. And I don’t care.
The short-term thinking. The tips and tricks and secrets. Our obsession with this stuff — because we have to measure it and get results right now— prevents us from admitting what we all should have admitted when the phrase “content marketing” first emerged:
This is about making great art.
That’s a scary word in our space. Why?
This.
Is about making.
Great.

Art.

Art, art, art, art, art, art, art. MAN, that feels good to say out loud.
We should have admitted that long ago. We should have admitted that creative Talent with a capital-T is THE differentiating factor in content marketing. It’s the source of step-function growth instead of incremental. It’s the shift from “thinking like a publisher” to being a world-leading publisher (with a better, thriving business model to boot).
We should have admitted long ago that content doesn’t scale quite like buying ads; that this stuff isn’t a middle school field day where we all get trophies; that this is about having a more creative mindset, a more audience-first approach, and a deep love of craft.
This isn’t easy. This isn’t something you find on a listicle. This is a a ruthless battle to out-work someone else, generate the best ideas, hire the best talent, and produce the most creative and most beautiful and most resonant ART!
We should have admitted all of that a long time ago. But here we are, racing to the bottom. 

So, care about data? No thank you.

Gasp and clutch your pearls all you want. “But, but you’re being too emotional here! But, but SEO is a great tool that can– and, and everyone on Medium is writing about– but, but we have monthly metrics to– and, and we have proof and processes and science!”
No, shhh-shhh, stop that. You’re not listening. I KNOW THAT.  Just as I know the sun comes up each day, I know data is valuable and I’m supposed to care.
But I just … don’t.
Is it bad? It might be bad. I don’t actually know. I just know it’s how a lot of us feel — the same lot of us who companies can’t seem to hire fast enough.

So, no, I don’t want to care. You care. You do it. I’m just hoping to build a career by caring about craft. I’m just hoping to do good enough work to make others FEEL SOMETHING in a world where they barely spend time with anything. I’m just hoping to avoid someone telling me to do more down-the-fairway, blend-into-the-noise, just-do-that-thing-again junk because “that’s the best practice.”
Brain: This is all sounding way too much like you, Gut. What’s your point?
Gut: I’m getting there, dude. Don’t get your medulla in a bunch.
Here’s my point: We’ve gotten so hot and bothered about “being data-driven” that we’ve now undervalued creative intuition. And when an asset is undervalued, what should you do?
Buy.
Brain: Damnit, even I have to agree with that logic.
BUY: Execute on your intuition. Follow it and see where it takes you. Ship a lot of work. Tinker on side projects. Put yourself out there.
BUY: Hire people not because their resumes fit some kind of mold but precisely because their portfolios break it.

Look…I know everything in this article is utterly insane.

I know that. I do. I’m no dummy. My brain is fighting against my gut here, urging me to stop saying all this, but my gut is winning out. Do I know that I’m right? No. But I feel that I am. So maybe I’m right.
Because maybe when everything is devolving into a search for shortcuts, maybe if we found joy in the process of creating itself, for its own sake, rather than trying to skip to the end, maybe we’d actually get BETTER results.
Maybe.
Maybe when people love to claim that art is the wrong idea, maybe THAT is the wrong idea. Maybe real artists ship more and better work than anyone else thinks possible and, in doing so, hone their intuition to be right more often.
Maybe.
Maybe automation and outsourcing and everyone’s desire to find and follow the listicle is simply making us all replaceable, because the goal becomes more cheaply and quickly following the list. So maybe if we tinkered on side projects to strengthen our creativity and improve our craft, we’d become absolutely irreplaceable … to our companies, to our customers, and to our audiences.
I don’t know for sure. But I feel it. So maybe.
Because in a world so obsessed with what the data says should be the best practice, the question we need to be asking ourselves is: “What if we crafted our own?”
I may not know if anything I just wrote is right. But I don’t care. Because I feel it.
What do you feel?
Microsoft-Tile-Icon_150x150
Hi, I’m Jay — the host and creator of Unthinkable, the show for craft-driven content creators. I’m obsessed with the c-word in content marketing, so much so that my password is “CreateContent247.” I’ve worked at Google and several successful startups in digital media and marketing, and I started out as a sports writer. I’m also now VP of content at NextView, a top-tier VC investing in startups. All I want to do is make stuff people want, not make people want stuff — and if you do too, I hope you’ll check out the show! Now if you’ll excuse me….I should go reset my password….



Resource: http://unthinkable.fm/hubris-of-data-driven-thinking/



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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