A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, June 8, 2016

3 Copywriting Mistakes, and How To Fix Them

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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3 Copywriting Mistakes, and How To Fix Them

You’re sitting on a pile of copywriting templates, checklists and trainings, yet your copy is still not making the sales and getting the clients “as advertised.”
That sucks.
It doesn’t matter how much traffic you’re driving… if your copy doesn’t convert, you’re not getting the ROI.
The most frustrating thing is that sometimes those templates and checklists work, and sometimes they don’t. There seems to be no rhyme or reason. You put in the work then hope for the best.
But “hope” is not a sound business strategy…
copywriting mistakesSo, what’s the real reason behind those patchy results?
It’s not that you aren’t following the templates with the 39 must-have persuasive elements. It’s not that you haven’t done the research to see what your market wants. It’s not that you haven’t gotten your social media posting all dialed in like clockwork.
Maybe it’s because you have ALL of these… but you’re not putting them together in a way that works for YOU.
Here are 3 reasons why your copy falls short, and how to fix them:

1. Lack of Cohesive Message

I work with many highly creative, multi-passionate, and multi-talented solo entrepreneurs. Their main challenge in figuring out how to communicate the “what they do and how they do it” in a way that sells stems from having too many ideas but lacking a cohesive message.
They talk about the various passions and talents they possess, or the different skills, tools and certifications they have under their belts. Instead of positioning themselves as expert with ONE focus, they end up sounding like “Jacks-of-all-trades.”
When you lack a laser focus for your message and are unable to articulate how it applies to your niche, you tend to go on and on when talking about what you do yet fail to capture the attention of your ideal clients by making it relevant and coherent.

The Fix:

To nail YOUR cohesive message, you need to find the golden thread that ties everything together—the theme that recurs in everything you’ve done, everything you’re passionate about, and everything you want to do.
(Be careful here, and dig into WHY you want to do certain things. We don’t want anyshoulds here.)
Gold Sewing ThreadYour golden thread transcends discrete skills, experiences, passions, and talents.
Instead, it taps into your conviction at the identity level to bring to light the big WHY that motivates you and drives your business.
Your golden thread is a narrative that positions your talents, skills and experiences so they’rerelevant to you and your ideal clients.

2. Failure to Connect

The biggest problem encountered by many who use templates, blueprints, and checklists is that their copy sounds formulaic, lacks personality, and fails to distinguish them from a sea of competition.
Not only is the content not connecting with their ideal clients, but it also fails to connect them with their businesses.
When you don’t feel excited about or fully committed to the content, your communications lack enthusiasm and conviction.CLICK TO TWEET
They follow templates that led them to use generic words too superficial and broad-stroke to be relevant at the personal and emotional level.
They look around and copy their competitors, writing buzzwords, or jargon-filled content devoid of real meaning. As a result, they sound like everyone else.
When they don’t have the excitement, enthusiasm, and conviction behind their words, when all they worry about is whether they’re saying it correctly, their communication is not genuine or convincing.

The Fix:

connectionThe simple answer is to use your own words that resonates with YOU, in plain English (for the most part… there are places for industry-specific words and phrases, depending on the audience and your intention.)
It’s often easier said than done. Not because you don’t know how to write like yourself, but because there are fears behind “being ourselves” in our marketing copy and content.
Even though you need to sound like yourself and communicate your conviction, your copy is NOT about you.
Sure, we’ve heard that many times… talk about our ideal clients’ pains, challenges, and desires. We’re to focus on the outcomes and benefits.
But if you and your thousands of other competitors are using the same pain points and talking about the same outcomes, in the words of the same market… you will get lost in a sea of sameness.
To distinguish yourself from the competition, you need to map your process and superpowers to the symptoms your ideal clients are struggling with. You combine “what really makes you tick” with what your ideal clients want in order to communicate your relevance with confidence and conviction.
Resource: If you’re tired of having canned, regurgitated and formulaic copy on your website, grab this complimentary Website Copy Alchemy video training to discover how to create copy bursting with personality that connects, resonates and converts.

3. A Me-Too Marketing Plan

Yeah, you have a marketing plan all right.
But is it really working FOR you, or are you working for it?
It doesn’t matter if you’ve got really good copy on your website; if the copy is not read by the right audience under the right circumstances… you’re still not generating results.
Some people string together a bunch of strategies and tactics they learn from trainings and programs without considering how they come together holistically and synergistically.
The copy from one channel is not coherent with the next, and there’s no cohesive narrative to convey a point of view, or a personality.
Some take “marketing plan checklist” or “social media posts template” based on other’s strengths, personality, and tools of choice, and then try to squeeze themselves into that box.
Performing marketing tasks not aligned with your strength and using copy not aligned with your personality may do more harm than good.
You are doing a lot of busywork and wasting time, money, and energy on bright shiny objects. When you don’t feel connected to and aligned with how your message is communicated, the lack of enthusiasm and conviction makes you drag your feet, and your readers/audience can smell it from miles away.

The Fix:

For your marketing plan to work FOR you, make sure your promotional tactics are doing the following:
  • Put you in the path of your ideal clients: Mastering Twitter ads may not be worth the ROI if your peeps are hanging out on Instagram.
  • Be congruent with how YOU want to show up: If there’s a misalignment, and you’re dragging your feet to do the work, you may actually be pushing clients/customers away.
  • Put your strengths and superpowers in the spotlight: Getting lost in a sea of mediocrity is not where your big bucks lie. To be effective and efficient, you’ve got to play to your strength.
  • Give you ample opportunities to demonstrate your relevance to your ideal clients: You can be smart and sophisticated, but unless you’re relevant, your readers don’t care.
  • Work synergistically with each other to present a coherent message and a holistic view of your brand: Stop stitching together a bunch of templates that make you sound like a schizo from one platform to the next.
  • Meet you where you are at: Trying to pull off advanced tactics without a solid foundation can lead to a lot of work with few results. Make sure you’re not trying to run before you learn how to walk.
Your turn—what can you do to make your marketing copy more effective for you? Leave a comment below and share your insights:

About Ling Wong

Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the highly creative, intuitive, multi-talented and multi-passionate maverick solo-entrepreneurs distill ALL their big ideas into ONE cohesive Message, nail the WORDS that sell and design a Plan to cut the busywork and do what matters, through her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry. Find Ling and grab her free “How to Find YOUR Winning Formula” Training Series here.

Resource: https://mirasee.com/blog/copywriting-mistakes/?utm_campaign=Blog+Post&utm_source=hs_email&utm_medium=email&utm_content=30231808&_hsenc=p2ANqtz--4mSBBVeCYdYY9W5HXqceQTwT8O1VsL8aoDjs38DB5HJNJ481aY-j1cKrlzlfiWacIuapVa_yjakQeaYbGJGlvqN1lSQ&_hsmi=30231808



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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