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A story with tens of thousands of articles.
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Friday, May 20, 2016

Increase Your Store Revenue 300% with the Ecommerce Site Personalization App Used by Patagonia, Bonobos & Vineyard Vines

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Increase Your Store Revenue 300% with the Ecommerce Site Personalization App Used by Patagonia, Bonobos & Vineyard Vines

by Jenna Compton
 May 5, 2016
Why do you think brands like Patagonia, Bonobos & Vineyard Vines are top-performers?
It’s because they’ve nailed their product recommendations. These brands know their customer so well that items they suggest to them at various stages in their purchase journey sell like hotcakes.
By showing personalized recommendations to your customers, you can increase your store revenue by 300%, conversions by 150% and AOV (average order value) by 50%.
Let’s look at what exactly website personalization means and how you can introduce it to your own online store.

61% of Customers WANT Personalized Offers

ecommerce site personalization comparison
[image source]
Personalization is when a brand does something that reflects they know who you are.
Gone are the days of an ecommerce website being a one-size-fits-all place to shop. Customer demands have now shaped ecommerce websites into personal experiences with relevant products.
That could translate to a personalized shopping experience: Hey Jenna, last time you bought these running shoes. Have you seen our best-selling tights?
It could translate to a personalized offer via email: Hey Jenna, last month you ordered these running shoes. We just received these new lightweight running tanks that our customers already love,just in time to shape-up for summer!
It could translate to a personalized offer in the form of a discount: Hey Jenna, to show our support for the Chicago Marathon, we’re giving 15% off to all Chicago customers! Stop by your nearest Chicago location today!
Or, if can translate to personalizing suggested items to add what’s already in your customer’s shopping cart: Hey Jenna, you’re purchasing a deep tissue foam roller and a pair of running recovery sandals – why don’t you add this 12-pack of energy gels for just $10?
Personalization is powerful. If I saw any of the above offers when visiting a site, I would absolutely feel compelled to spend more money with the brand because their suggestions feel natural. They are relevant to my purchase history, my purchase intent, and my geo-location!
You’re probably thinking this is way easier said than done.
That’s why we’re going to focus in on the one tool that Bonobos, Patagonia, and Vineyard Vines use, and how they’ve been successful in using it.

The Personalization App Used by The Pros: Monetate

Monetate is a solution that allows stores to highly personalize the offers that their customers see. By taking information about your customers, where they live, what they’ve previously purchased, and what you think they want to purchase (intent), you can show them the most relevant products.
Why do you think 70% of Amazon’s home page is devoted to product recommendations?
Because personalization works.
Let’s take a look at how it’s done by top-performing brands:

Patagonia: Authentically Acquiring New Customers & Growing Repeat Purchases

As your business grows and your customer database become larger and more diverse, it becomes challenging to make an impact with offers.
Displaying the right offer to the right customer should be done strategically, otherwise the offer will come off as “inauthentic”, or as a general “stock” offer that everyone sees. Customers want to feel special, so nothing is more of a turn-off than getting what everyone else gets!
For example, if you’re currently running an offer across your entire site for 10% off, change that offer to target your customers location (IP address) and display a personalized message like “10% off for our Portland customers!” Your customer will instantly have a more personal experience, and be more incentivized to receive the offer that’s “just for them”.
Patagonia struggled with remaining authentic because their customer base is massive, and they have an almost cult-like following. Their customers are not just customers, they’re loyal fans and brand advocates.
So, screwing up and coming off as “inauthentic” could very well mean more than just a lost sale. They needed to nail their personalized offers or risk bad press, negative brand image, and loss of their fan base.

Let’s consider the challenge of “not enough sales”, something that every brand suffers from.

Using Monetate, Patagonia created a campaign offering International Shipping to “increase lift for all traffic” as seen below:
Patagonia Monetate international shipping ecommerce site personalization
[image source]
If you’re a Patagonia customer in Costa Rica, you visit the site and instantly see a popup saying: “We now offer international shipping to Costa Rica!”. You now have an extra incentive to browse through the site and purchase from the store.
Because of this, Patagonia will drive more traffic to its product pages and capture sales that otherwise may have been lost.
Dmitri Siegel, VP of Global Ecommerce for Patagonia, says Monetate has allowed their team to gain insight which provides “clarity to conversations about the customer”.  (source) Another example below shows how they’re able to use this insight to create a campaign around a specific behavior – in this case an “item purchased”.
Patagonia Monetate item purchased ecommerce site personalization
[image source]
Patagonia Monetate measure AOV ecommerce site personalization
[image source]
By tracking this behavior in Monetate, Patagonia is able to better understand the conversion rate, average order value, and revenue per session of all visitors who have most recently purchased this T-Shirt.
If you can gain the same level of insight into your customers’ behavior, you can create segmented campaigns to deliver a very personal experience. And, your customer will respond well because it feels natural and it feels relevant.

Bonobos: Pushing Brick-and-Mortar Visits

Another challenge of implementing personalization is dealing with all your retail channels. How can you carry over a personal experience or offer from your ecommerce website to one of your physical store locations?
It’s all in the data.
The more you can learn about your customers, the easier it is to create a streamlined, personalized experience taking them from digital to physical.
Successfully leveraging this data is a way to not only increase overall revenue, but also develop a strengthened sense of trust with your customer (hint, hint: create a loyal fan).
For example, if you can know that a customer is currently viewing your website from mobile, it would be effective to show them a popup encouraging them to visit the nearest location that’s only 5 minutes away!
This just one way harnessing personalization can integrate your digital and physical channels.
Let’s see how Bonobos accomplished this:
Bonobos began as a purely online retailer for men’s apparel. When they decided to introduce their version of a brick-and-mortar store, they took nontraditional approach: Their “guideshops” are physical locations that don’t hold any inventory. As a customer, you can go into a guideshop and try on something you’re interested in, order it in-store, and even return items you’ve purchased online.
If you think about it, the guideshop is really an ultimate extension of website personalization.
Bonobos guideshop ecommerce site personalization
[image source]
Bonobos used Monetate when they’d just opened a new guideshop in NYC to retarget online visitors from the area. And it worked. By letting them know they could book an appointment to get some wardrobe tips they not only successfully booked appointments, but their conversion rate on the overall campaign beat the ecommerce industry’s Q3 average by 146%! (source)
Since mobile browsing has surpassed desktop in the U.S., it’s becoming increasingly important to be able to implement personalization strategies for all channels your customers use.
To create a strategy to personally incentivize customers to visit a physical location, you need to:
  1. Understand where they are (geolocation).

    The most effective way to drive people to a physical location is to know where they currently are. For example, you can send a targeted email to your customers within a certain radius of an underperforming physical location. The offer feels personal to the users because it is physically near them, and your store can bolster its sales from this targeted promo.
  2. Choose or test your offer delivery channels.

    Once you know where your customer lives, test different delivery channels for your offer. You can send a targeted email to a segment of your customer list, show them the offer on a popup on your site, and more.
  3. Make sure your physical location is prepped.

    Creating an offer to push customers to a physical location will only be worth the investment if your physical location is prepared! Make sure that you have enough inventory of the item being promoted and that your customer service is on-point to create an enjoyable shopping experience in your brick-and-mortar location.

Vineyard Vines: Making Relevant Recommendations

There are many places you can implement personalized offers on your ecommerce website, but implementing product recommendations on your actual product detail pages can help increase your customer average order value (AOV) and overall sales.
Product recommendations are responsible for an average of 10-30% of ecommerce site revenues. (source)
You may already be recommending products to your website visitors, but if done incorrectly this can actually deter sales. For example, if you are making a product recommendation to a user before they’ve even selected a product, you are squandering your website real estate on a visit that my not convert.
If you know nothing about your website visitor and you’re already suggesting a product to them based on what you “think” they would be interested in, this is a wasted shot in the dark.
Instead, wait until they’ve selected a category, then a product, and show them some recommendations that are relevant to their selection. By doing this you’ll have higher chances of converting them and increasing their AOV.
Before Vineyard Vines found Monetate they were manually making product recommendations on their product detail pages. That means they had a merchandiseractually pick products and decide on which pages those would be displayed.
Not a very efficient process for a scaling company.
Once they implemented Monetate, Vineyard Vines used the Merchandiser Module to show products that were also viewed and purchased in conjunction with the particular product customers had already selected.
product suggestions Monetate ecommerce site personalization
Imagine all of the time this saved Vineyard Vines! This is a very specific example of how your ecommerce platform and its integrations can streamline your current business processes and end up saving you precious time.

3 Steps to Start Personalizing with Monetate Now

Want to start personalizing your customer’s shopping experience with Monetate like these brands are doing? Here are your next 3 steps:
  1. Use specific key performance indicators (KPI’s).

    The end-goal of personalization can’t be to create a tailored experience for every single customer. That’s not practical. Instead, focus on what you want to increase. Here are the best KPI’s for you to track throughout your personalization strategy:
    • Increased engagement (measured by pages/visit or return visits).
      You can get a snapshot of your customer engagement via Google Analytics. See this by taking the following steps in your dashboard:
      1. Audience > Behavior > New vs. Returning
      2. Dimension: eCommerce (depending on site type)
      3. Segments: Traffic Type (optional)
        new vs. returning customer engagement google analytics ecommerce site personalization
        [image source]
    • Increase shopping cart size via personalized recommendations.
      In order to increase the customer shopping cart size, you need to have a clear idea of what your average order value is. You can see that information with the following steps in Google Analytics:
      1. Audience > Custom > Custom Variables
      2. Dimension: eCommerce (depending on site type)
      3. Segments: Traffic Type (optional)
        average order value google analytics ecommerce site personalization
        [image source]
    • Increase conversion rate (% of visitors that purchase).
      The best metric to look at here would be your cart abandonment funnel. This will show you where customers are jumping ship in their purchase process. To view this data in Google Analytics, go to:
      1. Conversions > Goals > Funnel Visualization
      2. Dimension: Goal (the one you want to evaluate)
      3. Segments: None
        conversion rate cart abandonment google analytics ecommerce site personalization
        [image source]
  2. Select one KPI and create your first campaign.

    Monetate dashboard campaign creation ecommerce site personalization
    [image source]
    Don’t try to tackle all your goals at once. Instead, start with one well-defined goal. For example: “Increase shopping cart size via recommendations”.Use your new Monetate dashboard to create a campaign around this initiative. Once you’ve launched, tested and analyzed this campaign, you’ll feel more confident in rolling out multiple tests.
  3. Keep an eye on your campaign to stay relevant.

    Monetate analytics optimizations ecommerce site personalization
    [image source]
    By creating a campaign and being able to visualize its performance compared to your control data, you’ll be able to see valuable information that can inform store optimization.For example, if you find that your “sneaker personalization campaign” converts higher in a specific geolocation, you can make an informed decision to only display the offer to that location. Create other targeted offers for other locations so that they remain relevant to the data you’ve acquired from testing.

Your Turn to Get Personal

I’ve just outlined the steps you need to take in order to be as successful in ecommerce website personalization as Patagonia, Bonobos and Vineyard Vines are.
To recap, you need to first choose a personalization tool to help you – we wrote about Monetate (you can request a demo here). Then, you need to:
  1. Identify what KPI’s you want to track
  2. Create a campaign around ONE of those goals
  3. Monitor and adjust your offers to remain relevant
Good luck with creating more personalized offers! If you have questions about personalization, leave them in the comments below.




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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