A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Sunday, May 29, 2016

5 Delicious Landing Page Types Your Business Should Cook With

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5 Delicious Landing Page Types Your Business Should Cook With

Written by Neil Patel on May 24, 2016

cook
Of B2B companies that use landing pages, 62% have six or fewer total landing pages. I can understand the underlying thought behind this. Businesses want to focus only on the essentials and weed out inefficient assets.
That’s why only 48% of marketers build a new landing page for each marketing campaign. In my opinion, when it comes to landing pages – more is better for businesses.
Why?
Because having more landing pages equates to more lead collecting opportunities for your website. Every marketing campaign is different and might target different audience demographics and interests.
So, how can the same landing page appeal to all kinds of audience spanning across different age groups, genders, localities and interests? Moreover, they might log into your website from various platforms and hence will have varying mindsets.
Avoid these 6 landing page mistakes to increase your conversion.
Here are 3 stats that prove why a large number of personalized landing pages is great for your business.
  • HubSpot in its analysis of 7,000 businesses found that companies see a 55% increase in leads when they increase their number of landing pages from 10 to 15.
  • Companies with 40+ landing pages get 12 times more leads than those with 5 or less.
  • Here’s the correlation that HubSpot found between lead generation and landing pages for both B2B and B2C companies.
image06
The message is clear: lead generation is positively impacted by having more landing pages.
Now, let’s move on to the next question…
What are the different types of landing pages your business could create?
In this article, I’ll show you 5 different types of landing pages. You might choose to create any of these, based on your business and campaign goals.
Without further ado, here’s the first type. 

1. The upside down homepage

Do you know the most visited page on your website?
Most probably, it’s your homepage.
Since it’s the most valuable page for your business:
You need to ensure it has a compelling design and that you put your most important information in the front and in the center.
How about treating your homepage like a landing page?
With this mindset, you’ll try to fix your leaks and retain maximum users.
If that makes sense, then I would like you to meet serial-entrepreneur Bryan Harris. He was embarrassed by his homepage design and would shy away from sharing the website URL with anyone.
Then, he made the decision to fix his blog design and ended up crafting a high-converting homepage. He named it the upside down homepage and it generated 35% more subscribers to his blog.
image20
He also shared the design with Jeff Goins and Jeff ended up getting 2,500 new subscribers. Andrew Warner of Mixergy also got 1,200 new subscribers.
So, what’s unusual about this upside down design?
Here are its 3 special features.
1. Navigational links at the bottom – When a visitor arrives on your website, he can choose to walk down so many paths. It’s not clear that he’ll take your intended conversion-focused pathway.
But, there’s a solution…
Guide your visitors with a story about you, before presenting them with the option to jump on your website.
Put your navigation links at the bottom of your homepage.
That’s what makes this design truly upside-down.
image09
Bryan Harris found that his bounce rate decreased by 83% after he moved the navigation links to the bottom.
2. A CTA above-the-fold and social proof – The website portion immediately visible to a new visitor is the most precious piece of real estate for your business. Peep Laja, from ConversionXL, found that content placed above the fold still gets 80% of our attention.
image26
Bryan advises that you should immediately present the option of signing up for your list to a new visitor. Don’t push it to the sidebar or the footer.
image11
For the call-to-action headline, he advises that you find your most popular blog post that would be relevant to a beginner on your website. Then, use it as bait for your CTA.
Social proof is nothing new. It’s function is to establish your work’s trust and credibility, in the eyes of a new visitor.
image03
Additionally, you can insert a road map (offering relevant content pieces as lead magnets) to let the visitor choose his current stage in your funnel. 
image28
3. Do this before asking them to opt in for the second time – You’ve got the visitor interested and cannot mess it up now by cluttering your landing page with other CTAs.
You just need to keep the momentum going. And, the best way to do it is by presenting your best post. You can pull the data from Google Analytics by navigating to Behavior > Site Content > All Pages.
image05
Now, you need to format this most popular piece in the four-part framework that grips the reader – result, problem, agitate and solve.
image23
Now is the time to conclude your story and ask the reader to join your list for the second time.
image24
Note: Although the above homepage design is a terrific lead generator, I wouldn’t advocate that you direct visitors from all of your campaigns to it.
Personalization is key to building compelling customer experiences. 56% of customers are more likely to buy with a personalized experience.
For example – when you click on Darren Rowse’s Problogger Twitter handle, you are met with the following customized page.
image25
Notice how Darren addresses that you clicked on the URL in his Twitter profile. And, he follows it with his background info and more.
Similarly, you can customize the experience for the guest post readers interested in you. Robin Hanna, in his guest post at Rich20Something, offered a bonus resource at the end of his article. Here’s how he addressed the visitors.
image21

2. Capture’em landing pages

The motive of these pages is to gather personal info about your potential customers.
Unlike the upside down design, these landing pages don’t have any navigational links. Ideally, they have just one button allowing the visitor to submit his info before he moves on.
As you know, a great way to build buzz about your product is by conducting awebinar. You can use a capture’em landing page for gathering webinar registrations. You just need to write a compelling headline and share the webinar details on the landing page. No fancy stuff.
Here’s an example of a webinar landing page by Tim Paige.
image16
You can also collect details about your potential customers in exchange for a resource or offer. For example, email marketing provider Vertical Response used to offer a 30-day risk free trial to prospects in exchange for their personal info.
image00
Generally, fewer form fields will lead to higher conversions. They are helpful in driving qualified leads, though.
Design Pickle, for instance offers free graphic design through this Facebook advertisement.
image15
They have to intentionally send the traffic to a landing page that requires answering multiple questions.
image04
This way, Design Pickle can focus on only serious prospects that have a higher probability to convert. In fact, this campaign generated 500 leads and 30 paying clients worth $200/month for them.

3. The landing page with a sharing loop

These kind of landing pages usually build awareness, by using subtle branding elements inside creative content. Note that it’s only possible to integrate loops (like social sharing buttons) in your page to get your page going viral. But, there’s no guarantee that it will.
For example – Sumazi attempted to add a viral loop to the launch page. It asked the users to share the product on social media and register through Facebook.
image13
You can also give away prizes to increase the chances of sharing. In the example below, Resource Guru offered an iPad 2 close to its launch date, which added an element of exclusivity to it.
image17
You can also create brand awareness and curiosity about your products through flash games or entertaining videos.
In the example below, the game “Dumb Ways to Die” was part of a public service announcement by Metro Trains in Melbourne that was designed to promote rail safety. The video went viral, with over 70 million hits and $50 million in “global-earned media value”.
image01
After becoming a global phenomenon, the game also rose to the top of app stores on both iOS and Android.

4. Just for clicks landing page

Do you want to introduce your customers to the key benefits of your product/service and get their micro commitment?
Then this landing page is a great fit.
You show the prospects a summary of your offer and convince them to click-through to your website. This baby step warms the leads, builds momentum towards the point of purchase and encourages them to complete the transaction.
image22
This type of page is a non-intrusive way of maintaining the attention of your visitor and helping them in the purchasing process.
If you’re looking to get consultation appointments, then this page adds an incredibly useful step to get your prospects to say “yes”. Then, move them to the page where actual conversions happen.
Based on this principle of micro-commitment, Rocket Memory were able to increase their opt-in rate by 271% and drop their cost per lead by 76%.
image10
First, they had a landing page offering their free memory toolkit through an opt-in that looked like this. The opt-in rate was about 5%.
Ryan Levesque thought of breaking the questions into smaller steps, so that the visitor does not feel threatened. Rather, he should feel curious.
They start with a pop-up, asking if the visitor would like to take the quiz. Then, he’s presented with more simple questions that take the visitor deeper.
image08
And, once the visitors have answered the important questions and finished the quiz, they are finally presented with the opt in.
image18
The result of investing the users, with this bunch of survey questions was…
A 19.14% optin rate.
image14
If you want to design such a click-through landing page, then I would recommend that you explore the 4 winning examples that were hand-picked by Oli Gardner, author of the book, Attention-Driven Design.

5. The please don’t go landing page

Suppose you’re holding a big industry conference or a webinar. You market the sales page of your event in yourguest posts and on your social media platforms.
What happens when your offer ends?
The publicized links to your sales page on blogs and social media aren’t going away. So, why not leverage this opportunity to generate buzz about the next version of your event?
Here’s what LeadPages are doing, on the sales page of their first Converted conference.
image02
That’s right…they are building interest and collecting signups from people interested in getting notified about this year’s Converted conference.
Similarly, you can collect emails of people who land on your previously conducted webinar pages.
image07
Or, grab lost traffic from your product pages when the products have sold out.
image12
Landing page creation tools like LeadPages also give you the option to redirect all of the visitors from your existing event page to an ‘offer ended’ page.
While we’re on the subject of retaining users from your expired pages, let me show you two more similar lead generation opportunities…
The 404 error page and the email unsubscription page.
Suppose a user mistypes a URL on your website or a webmaster links to an expired page on your website.
The visitor who lands on your website won’t get the information he’s looking for. So, what can you do to retain him on your website?
Start with an apology for the mess-up in a creative way on your 404 page. Additionally, you can include an email opt-in on the page to make the visitor feel special. If your offer is good enough, then users will not mind sharing their email with you.
image19
Shae Baxter does a great job on her error 404 landing page, by offering her free SEO course and free updates.
image27
Similarly, your email unsubscription landing page need not be the usual ‘sorry to see you go’ page. Look how creatively HubSpot requests a second chance, once you’ve unsubscribed from their list.
They understand that their excessive emails might be cluttering your inbox. So, maybe you’ll have interest in following them on social media.
image29

Conclusion

As you keep generating more traffic from your content marketing and paid marketing efforts, you’ll need to create more landing pages.
The layout of these landing pages will depend on your unique marketing campaign goals, your target audience and your source of traffic. But, the above 5 types must hopefully got your creative juices flowing.
I want you to take action right now. Try to create one new landing page type with your favorite tool and tell me how it affected your lead generation efforts.
Besides the above five, you must surely have created other kinds of landing pages for your business. Tell me about the most successful one in the comments below.
Resource: http://neilpatel.com/2016/05/24/5-delicious-kinds-of-landing-pages-your-business-should-cook/?utm_source=email&utm_medium=email&utm_campaign=email



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Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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