A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Thursday, May 26, 2016

How to analyze your content to generate maximum content marketing ROI (5/6)

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How to analyze your content to generate maximum content marketing ROI (5/6)

how to analyze your content to generate maximum content marketing ROI phase 5 content marketing lifecycle
While producing and promoting your content is important, measuring the effectiveness of your efforts is vital for content marketing success. Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or lacking clarity entirely on whether they are successful or not. It’s easy to create content, hit publish and then forget about it. But to do this means overlooking critical questions:
  • How did that content engage with your audience?
  • Did it convert the way you had planned?
  • Did it get overall positive feedback?
  • Did it do better or worse than expected?
It’s essential to measure how well your content performs and continually analyze its progress so that you can improve.
With the right metrics and analytics tools, you’ll be able to ensure you stay on track to generating more ROI out of your content marketing. Only practice makes perfect. In order to deliver long term success and ROI through content marketing, you need to repeat the content marketing lifecycle so that your efforts improve at each and every new iteration. Forget vanity metrics, your content should generate concrete ROI. But if you don’t know how to measure the impact of your efforts, what’s the point?
Now that you’ve learned how to strategizeplanproduce and promote your content, it’s time to move on to the next phase of the content marketing lifecycle: analyzing your content:
analyze phase of content marketing lifecycle

Generating more ROI from your content is impossible without analyzing your content marketing results

You wouldn’t pay $10 a month for Spotify if it offered you only 5% of the songs you wanted to listen to, right? That wouldn’t make sense. How about if you paid for the first month and realized this after? Would you continue paying for the service then?
The same goes for most things. At some point in a process – whether it’s before or after the actual investment was made (be it time, money, efforts, etc.) – you decide based on analyzing the results whether or not the investment was worth it. This is called ROI.
Yet, over 50% of marketers are still unclear on this basic metric. Which begs the question: is your content marketing effective? According to CMI/MarketingProfs’ 2016 benchmark, only 30% of B2B marketers say they’re effective at content marketing.
A majority of marketers lack clarity on their success with content

A simple analytics model to understand the impact of your content on ROI

Analyzing your content marketing results means knowing what performance metrics to monitor. To do this, you need to figure out which KPIs (the ones identified earlier in the strategy phase) you want to focus on so that you can effectively monitor them.
To visualize this, we’ve created a content marketing analytics model (VSTL) that measures the following KPIs: Volume, Shares, Traffic and Leads: 
Scoopit-VSTL-model-for-content-marketing-analytics
In other words, you start with content, which you need in volumes to simply exist. Ideally, this content will be shared or amplified by your audience, which in turn will drive traffic, a part of which will eventually convert into leads.
– Volume: the number of individual pieces of content that exist on your destination sites and by channels on a daily, weekly or monthly basis. Because content marketing has compounding returns that build over time, it’s essential to leverage your team and curate regularly to sustain your content efforts.
– Shares and traffic: the total number of times your content was shared and the traffic it generated. This measures the quality and the impact of your content on your audience and can be tracked as a time-based chart or post by post:
scoopit content director - analytics - views and visitors
– Leads your content generated. Lead generation is a key objective for a majority of B2B content marketers and the trend is steadily increasing. Ultimately, you want your content to convert your visitors into subscribers, prospects or customers. This can be easily tracked in a time-based chart or post-by-post using Scoop.it Content Director (check our free content marketing analytics framework to understand why this is important and how to take data-driven actions on your content strategy). 
Measuring the impact of content marketing on lead generation with Scoop.it Content Director
The above report generated from within Scoop.it Content Director gives you a comprehensive view of all the KPIs of your content strategy on a post-by-post basis. This is a working example of our VSTL model.

Take your analytics a step futher: why you should track content marketing analytics on a post-by-post basis

The VSTL model is a very good to start to helping you stay on track. But if you want to improve, you need to go beyond the overall performance metrics and analyze the data on a post-by-post basis.
To learn that, you need to understand the performance of each individual piece of content you create. By using our own Scoop.it Content Director analytics, we’re able to extract that data easily by going to the Analytics tab and then using the Posts view:
Content marketing analytics - post by post granular view in Scoop.it Content Director
You can then perform some analysis to compare how posts differ by their impact on your main KPIs. We built a framework to analyze ROI that you can and should start using if you want to get a deeper understanding of your content marketing actions.
Ian Cleary on content marketing analytics“The majority of companies that publish content are content publishers, not content marketers.  The content publisher is happy when content is published, the content marketer looks for leads. This framework will help companies identify what’s working and not working and help us focus on ‘content marketing’.” – Ian Cleary – Founder, RazorSocial
Andy Crestodina recommends looking at conversion rates for each piece of content. It’s even better than absolute lead number per post as it both captures lead generation and gives you a great measure of efficiency.
To do that you need first to ensure that you have a system to not just measure generated leads but attribute them to content. There are various attribution models that can be set up and configured: this post is a step-by-step guide on how to do it with Google Analytics, HubSpot or with our own Scoop.it Content Director.
When you derive the conversion rates from the measured leads and page views, the interesting observations you’ll make will be:
  1. Your conversion rate can greatly vary from one post to another. Because of the nature of your content but also because of conversion rate optimization questions or simply because of the choice of your CTA (again, rushing first time visitors to talk to sales is like saying “I love you” on a first date: it freaks people out).
  2. Consequently, your most viewed posts are not necessarily your most revenue-generating ones.
By analyzing your blog posts performance by conversion rate and traffic, you can build a matrix that will give you more clarity on your performance:
Content Marketing Analytics Framework - Posts performance by conversion rate and traffic
You can then classify your content into 4 buckets:
  • Hits: posts in the upper right side of this chart are highly converting posts which generated high traffic. These are our content marketing hits. In an ideal world, you’d be doing just that of course. So look at what they have in common, who wrote them, how you promoted them and try to do it again because that’s what your audience wants. And of course, don’t stop promoting them: re-share those that are evergreen content and update the others so you can continue promoting them in the future.
  • Dogs: in the lower left of this chart are low converting posts with low generated traffic. Ok, you might want to quickly forget about those but don’t: try also to understand what they have in common and how they differ from hits. What does it tell you about your audience and what they’re interested in?
  • Potential gems: in the upper left are high converting posts which generated low traffic. Are these posts too self-promotional? Or could this be a promotion problem? If it’s the former then you might not be doing content marketing but advertorial – the difference being in the value you add from your audience’s – not your own – point of view. But maybe it’s just that you haven’t promoted these posts the way they should: giving them a second chance by re-sharing them over your social calendar could generate good results. Be careful though: when numbers get small, it’s easy to have a conversion rate which goes high but without being significant so this second chance should only be given to posts which have shown conversion rates on some traffic (rule of thumb: at least 10-20 conversions).
  • Question marks: last, in the lower right, are what you might have considered so far to be your most successful content but you now know where I’m going with this. Sure, these posts generated traffic but you don’t get paid in views… Should you stop creating that kind of content? Maybe not. Look at these posts again: do they have CTAs to start with? Don’t feel ashamed if they don’t: 48% of content marketers admit to be like you and forget to add CTAs to their content. Simply update your posts to add them. If you did include CTAs then maybe they’re not aligned with the post’s content. Again, try to understand which stage of your funnel readers are in when they read your post. Find a better corresponding CTA if you can. If you can’t, it probably means this post was generating the wrong kind of audience for your business goals.
Andy Crestodina on content marketing analyticsA lot of marketers measuring things like email vs social and facebook vs. Twitter. But the best marketers go deeper. If you check the performance of specific types of content, you can start making much better decisions about what to blog about. Now you’re one step closer to learning what your readers love most. I highly recommend this level of analysis. – Andy Crestodina – Co-Founder, OrbitMedia
When you classify your posts this way, you can then create a simple contribution graph like this:
Content Marketing Analytics Framework for ROI
You can view our own conclusions to this analysis in our own post detailing the above content marketing analytics framework. This framework makes it easy to cut through the clutter and take action based on the relative performance of each one of your posts. By comparing how each piece of content contributes to volume, traffic and leads, you’ll learn how to improve from one post to the next:
This exercise might look complex but with the right analytics tools, it becomes very easy to perform on a quarterly or even a monthly basis. You can take the guesswork out of your content marketing and measure the real ROI of your content marketing beyond simply looking at traffic. And of course, you can refine the system by looking at additional metrics such as conversion paths:
Ron Sela on content marketing analytics“Measuring content performance through this framework totally makes sense. In addition, it is very helpful to know which article served as the landing page, to understand which type of content attracts converting traffic and also which articles participated in the process. It helps determine better references in the “related stories” and “read next” sections, thus increasing the overall conversion rate of content.” – Ron Sela – Content Marketing Strategist, RonSela.com

Leverage analytics to inform your content creation

Using analytics to understand the performance of your content is a great way to not only improve, but it’s also a great method to inspire and inform your content creation process. By regularly checking the metrics of each piece of content you create, you can see at a granular level what specific types of content generate the most interest and engagement amongst your audience. This way you know exactly what types of content to create more of, and what types to steer away from.

Add automation to the mix: use tools to measure and improve your content ROI

Proving content marketing ROI can be challenging, but it’s a lot simpler with tools like Scoop.it Content Director to help you analyze the impact of your content on a post-by-post basis. By leveraging smart content marketing technology that measures and analyzes your content performance, you will have a better understanding of how your content efforts are paying off so that you can stay on track to generating more ROI. Added bonus? You’ll have the concrete data to prove it.

Conclusion

Content marketing is a learning process in which only practice makes perfect. It’s also not a mystery in which ROI is impossible to prove. With the right technology in place, you can effectively track and analyze your content performance, and prove and improve your content marketing ROI.
Stay tuned for the last installment of this series on how to optimize the content marketing lifecycle where we’ll cover the basics for how to successfully amplify your content.
For more lean content marketing tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller, Erika Heald on many other inspiring content marketing influencers, download our free eBook.
ROI or RIP - The Lean Content Marketing Guide for SMBs - Download the free eBook
Image by Thinglink.
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About Julie Gauthier

Julie is our Director of Marketing. Before joining the other side of the Force, Julie was a client of Scoop.it while managing the Marketing of another SaaS software start-up in San Francisco for 2 years (Ivalua). With a Master’s Degree in Consulting from Audencia Graduate School of Management, Julie has lived in 4 different countries and worked in Marketing and Consulting for Apple, l’Oréal, Cartier and Weave Consulting. Besides being a tech nerd tweeting about New Technologies (@JulieGTR), Julie is a pretty serious sports addict (ski, muay thai, field hockey, tennis, etc.), a traveling fanatic and a foodie (either in the privacy of her kitchen or at new trendy restaurants).



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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