A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, May 27, 2016

6 Sales Techniques You Should Use In Your Lifecycle Emails

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6 Sales Techniques You Should Use In Your Lifecycle Emails


You’re lucky and you don’t even know it. With a SaaS business, you already know that your customers want to hear from you. They’ve signed up for your service, which means they’re interested.
Pity then our poor sales brethren, who are picking up the phone each day or shooting out yet more emails to people who mostly aren’t listening. An “ocean of rejection,” as one poor soul put it.
But there’s one upside to the salesperson’s eternal struggle. They’ve come up with the perfect techniques for turning cold leads into hot prospects.
These techniques work for customer engagement at all levels, including in lifecycle and retention email campaigns after you have that initial lead. In fact, this is where some of these techniques come into their prime, warming customers up and turning them into your most passionate fans.
Let’s look at 6 techniques of sales teams that you can apply to your lifecycle emails today.

1. The Power of Now

One of the greatest sales techniques you can adopt for email marketing is thepower of now. Salespeople want to get customers engaged right away. For them, this means the phone call they are on right now. For you, that’s the very first email you send out.
Don’t wait for users to find everything wonderful in your product. Your engagement effort starts immediately — and the welcome email is one of the best opportunities you’ll have, with as high as 4x the open rate and 5x the click rate of other types of emails. You have attention and interest at this point — after all, they just signed up to your service.
Instead of pestering and pushing them to upgrade to a paid or higher plan at this early stage, you can start working together. One suggestion for immediate engagement is to ask them a single question, just as Groove does:
Groove welcome triggered email
This is immediate engagement. It plants the idea in the customer’s mind that you’re embarking on a relationship — and that you’re interested to hear what they have to say.
By getting the conversation going and making decisions together, you can help your customers get more out of their product and increase the chance of them staying and paying.

2. The Ultimate Follow-Up Schedule

The timing of follow-up emails will, of course, depend on your business, content, and customers. Midmorning, midweek is what you’ve been told. But in reality, that works every time except for all the times it doesn’t.
That’s why salespeople should vary their follow-ups by the time of day they are sent, according to Steli Efti, CEO and co-founder of Close.io, a sales platform for following up sales calls. He sends out his first cold email to a prospect, then follows that up one day later with a modified version of the same message, but at a different time of day.
The prospect might have missed the first email. By closely following up with a new email, with a different structure, at a different time of day, Steli increases the chance that this information gets across.
This fits with the timing research out there. Sending out an email in the midmorning might be a great way to get it seen…
best time to send email
(Source: Experian)
But not to get a response. People may read emails in the morning, but tend to respond later in the day:
best time to send email for replies
(Source: Experian)
If you follow Steli’s advice and send your first email in the morning of Day 1, and then another follow-up in the evening of Day 2, you’ll get the best of both worlds: people can read your email on day one, and then the follow-up reminds them to act on it and re-engage with your service.

3. Include the Negative

If you’re sending emails out to users as part of your retention process, you’re probably including a list of your awesome features.
Sure, they’re awesome, but compared to what? Information on its own doesn’t tell us much. In fact, without a direct comparison, you may be losing out on customers who don’t see your features as all that.
The best thing to include in your list of awesome features is a few of your shortcomings.
It may sound ridiculous, but this works. Research from Stanford, has found that by adding a few negatives to product descriptions, the positives stand out more. In their 2012 paper “When Blemishing Leads to Blossoming”, the authors note that “adding a minor negative detail in an otherwise positive description of a target can give that description a more positive impact.”
These small, honest blemishes on an otherwise strong offering can increase attractiveness. Note: we’re talking about minor negative detail here. You don’t need to go to town on how bad you are, just enough to paint the positives in a better light and add a bit of transparency to the conversation.
With a feature upgrade, for example, pointing out the negatives of the old feature in your email can make the new one seem even better. Here’s how iDoneThis does this:
idonethis feature announcement email

4. Become Their Curator

The most powerful sales technique available today is to stop selling completely.
Information is ubiquitous. From your pocket, you can produce a device that can find the answer to almost anything. You can find out whether the salesperson on the other end of the phone is telling the truth or not. The information asymmetry that used to pervade sales is now closer to information parity.
In order to stand out then, the old ways of selling and marketing are obsolete. Dan Pink in his book To Sell is Human: The Surprising Truth About Moving Otherssuggests that the old ABC of sales Always Be Closing should be replaced by a newer, albeit less catchy ABC: Attunement, Buoyancy, Clarity.
This means businesses should understand their customers, understand themselves, and understand the world. It’s this understanding that really drives sales in the information revolution — particularly, providing your customers with a clear view of the world. Salespeople should no longer be the people who can talk the loudest, but instead the people that know the most.
This is excellent advice for SaaS business owners — you are already experts. Offering your knowledge to your customers is of far greater value to them than any sales spiel you might have. Buffer has been following this strategy with their weekly emails. Once you sign up, they’ll send you a weekly curated article that they know you’ll be interested in, even if you haven’t posted any updates yourself.
Buffer weekly email campaign
There is no sell there. No information about how to use Buffer or how to upgrade. Just an interesting article that will help you do your job. But when it does come time to use a social sharing tool, Buffer is now the name that springs to mind.

5. Reduce Choices

You have an ultimate aim with your retention campaign. It might be to get people to continue after a free trial expires, upgrade accounts within your pricing structure, or just to keep them from churning. Whichever it is, make sure that is the only option available.
It’s in our nature to want to offer people more, but with more choice comes more information, more chance of overload, and more decision paralysis. Reducing choice can increase acceptance and steer people towards the ultimate decision you want them to make.
Take this example from Wistia. They send their customers instructional videos on how to make better video.
Buffer weekly email campaign
I’m sure you’ve received emails where they’ll tell you about 10 blog posts that you should read. Or when it comes time for a new feature announcement, they’ll cram 5 announcements into one email.
Not Wistia. They give me a single thing to do, and in doing that, they make it more likely that I’ll do it.

6. The Breakup Email

Sometimes leads are just eternally cold. There is no chance of warming them up.
If you get to this point, the breakup email is the nuclear option of sales emails. The breakup email is set out like this:
  • I’ve repeatedly tried to do something good for you.
  • You’ve never replied (maybe you’re too busy, not interested, or have moved on).
  • This is the last email you will be getting from me.
  • If at any time you ever want to [insert desired outcome], I’d be more than happy to speak to you.
  • Here’s my contact details.
These emails are all about loss aversion. It’s easy to avoid cold emails or trash them each and every time they come in. But if you get one that suddenly says “This is it — your last chance ever,” your brain goes into loss aversion mode if the offering was of any initial interest.
You can use this type of persuasion to win back customers after a period of inactivity. It might go something like this:
  • We’ve did some great things together
  • We’d love you to come back
  • Your account is still active, and we’ll even give you some more free time.
  • Here’s why we think you should
Trunk Club, a personalized styling service, unleashes this strategy if you haven’t responded to your stylist. If, after 3 emails in their activation campaign you don’t reply, you’ll receive a breakup email. Here’s what Steli from Close.io received:
Trunk Club break-up email campaign

What Sales Teams Avoid: Emails Going Nowhere

Salespeople don’t waste their energy sending out random emails with no intention. The point of every single sales email is to eventually get a sale. That should be the ultimate point of each and every one of your lifecycle emails as well. You are looking for a sign up, an upgrade, or to make users happy — understanding that this is made possible by delivering value, not an empty sales pitch.
A common issue with retention campaigns is to send out emails just because. You or some higher-up has a schedule set up that makes it seem like you have to churn out something to fill in that slot. Email is valuable real estate. “Just because” is a wasted opportunity, increasing the odds that your emails end up marked as spam without any opens.
Use the advice above to make sure your emails mean something to your customers, not just to you.
  • Use them to engage
  • Show off your best features
  • Give your users the right choices
  • Give them great information
From a sales perspective, every communication with a lead is a chance to nudge them towards hot. You can use your lifecycle and retention emails the same way, re-engaging customers and continuing to deliver value, to keep your customers nice and toasty.
Your turn! How have you applied sales techniques to your lifecycle email marketing?
Andrew Tate is a UK-born, US-based writer. He spent 10 years working as a scientist in labs around the world and now specializes in using data to tell stories. Say hi on Twitter at @ajtatey.
Resource: 
https://customer.io/blog/sales-techniques-lifecycle-emails.html



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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