A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, May 4, 2016

How to Optimize Your eCommerce Website For Mobile Devices

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How to Optimize Your eCommerce Website For Mobile Devices

Written by Neil Patel on April 30, 2016
mobile commerce
In 2014, a comScore report showed that mobile traffic has overtaken traffic from desktops. In 2015, Google officially declared that mobile searches triumphed desktop.
But, traffic is just the beginning stage of the funnel.
Conversions hardly occur on the small screen, because of high physical and mental friction, while more than half of all email opens now occur on the small screen.
Download this cheat sheet to learn how to optimize your eCommerce website for mobile devices.
Your audience might take a multi-screen approach and only browse your products on mobile. And, they might later complete the purchase on their desktops.
So, mobile is only seen as a supplementary source of exposure.  It’s not a commerce medium. Am I right?
Nope.
Mobile has reached the tipping point, as the chief purchasing medium.
Mobile receives the same number of clicks as desktops and tablets. The improvement in mobile technology coupled with user’s familiarity with using their phones has led to a serious increase in mobile transactions.
The revenue gap is closing:
The average order value (AOV) on mobile has grown by 15% year on year (it’s 13% for desktops). Mobile accounts for 30% of email orders and 25% of email-driven revenue.
image19
It’s now more important than ever to craft a superior mobile experience for your customers because:
image23
The bad news is that mobile retail websites still aren’t meeting user expectations. There are various problems plaguing conversions. Look at the results of tests, conducted by eConsultancy, on 15 websites.
image03
Don’t worry, you can still catch up with the mobile game. In this article, I’ve compiled mobile eCommerce optimization techniques that will help you close more sales. 

Personalization: It’s time to go local with shopping and shipping

Mobile users are often looking for local businesses. As per Deloitte, 58% of consumers owning a smartphone have already used it for store-related shopping.
That calls for serving local information to your users.
And, on mobile, it’s easy to access enriching personal information and to understand user behavior.
You can ask for permission to access your customer’s location through GPS and harness the info to create a personalized offer.
image21And, once you’ve got the location info, you can directly present the shipping durationand other info to the user, based on his locality. Here are a couple of examples.
  • Estimated 2-3 Day shipping time to New York.
  • Nearby brick and mortar stores.
image18
Also, 75% of mobile shoppers have used a mobile coupon. Indeed, 50% of peopledownload apps to receive a discount. Which means that you should offer personalized mobile coupons to your customers.
You can send push notifications based on the weather, time and location of a user (if possible try to layer your messages with the user’s past behavior). Let me share two examples to get your creative juices flowing.
1. Quirky and GE joined forces to create a mobile-controlled air conditioner. And, they sent out weather forecasts daily through emails and text messages (based on a weather alert system, Poncho).
So, when did they send the promotional message to buy the air conditioner?
Only when the temperatures crossed 75 degrees.
60% of those emails and close to 100% of the text messages were opened.
2. New York Ice cream store, Van Leeuwen, rolled out mobile payments through Paypal.
The app uses geolocation to show nearby offers and sales to a customer. Van Leeuwen saw a 5% increase in its revenue from the payment app.
image27
You can further segment your users and offer a welcome coupon to a new user. Or, surprise your repeat customer with a special discount to trigger a loyalty loop.
There’s always a possibility of a customer getting turned off by a huge number of updates. So, you should also consider offering your users an option to manage the information that they want to receive.
image32

Optimize your website for mobile and ensure blazing fast loading speeds

Slow loading speeds lead to a poor user experience and cost eCommerce websites millions of dollars each year.
image33
On mobile, internet connections are slower and the user is more impatient. So, you need to especially ensure that your website loads quickly. You also need to confirm that your content is relevant and easily readable (Google recommends a base font size of 16 CSS pixels).
Google’s mobile-friendly test tool is a good place to start.
You can also use an emulating tool, like Mobiletest.me. It replicates how your website will look on a range of devices.
image25
Once you type in your site URL, click on the ‘Go’ button.
image28
You’ll get an emulated version of your website.
image08
Here are other key pointers you need to keep in mind for mobile page optimization.
1. Eliminate every unnecessary word from your page – Search Engine Land found that mobile searchers are very specific in their queries. So, your content should only serve the most relevant information to the user, based on his current stage in the buying cycle.
image11
You can’t afford to serve irrelevant information on mobile because of the limited working memory of a user. Your headlines should be short and punchy. You can gain the attention of the reader, only if you clearly state the benefits to them.
If you’re going long-form, then consider using accordions to give your customer a bird’s eye view of your content.
image00
2. Use HTML localStorage specification for faster loading time – Browser caches and CDNs don’t work well for reducing your load time on mobile.
A better solution is using HTML localStorage specification or automated mobile acceleration solutions.
Your images also need to have an appropriate size and resolution fitting the mobile screens. Use tools, like Pixlr, for editing your uploaded images based on your page width.
If you’re using WordPress, you can also use plugins, like WPSmush, to compress your images without sacrificing their quality.
Finally, I want to introduce you to a tool by Patrick Sexton so you can walk away with some actionable advice for improving your mobile website.
Head over to varvy.com/mobile, enter your website address and press the green “Test” button.
image13
Here are the results I obtained.
image06
And, as you’ll scroll down, you’ll get recommendations for fixing your website.
image29
3. No popups and sidebars – They’re both irrelevant and hinder the mobile experience.
Popups are difficult to close on mobile devices.
image15
And, sidebars are distracting and awkward for the small screens.
So, what are the alternatives?
If your tool offers the option to disable pop-ups on mobile, then great. Otherwise, you can use a link that triggers the pop-up from within your content.
image12
Here’s the code to hide your sidebar. You’ll need to access your website’s CSS filefrom “Appearance” > “Editor,” in WordPress, to add this code.
image05

Keep important elements above-the-fold. And, your CTA button should be bold and specific.

On desktop, you get sufficient space to address your customer’s objections. But, I recommend that you keep your CTA above-the-fold.
On mobile, it’s even more important to respect the fold.
Want a user to abandon the cart?
Make a poor first-time impression and hide the buy button below-the-fold (discouraging action).
One solution that mobile websites use is adding a shopping basket at the top of the screen (right-hand corner). It displays the number of items added to the cart and an easy pathway for the user to checkout.
image22
You can also launch a pop-up that offers the user the option to checkout if he wants to. Or, he can also continue shopping, if he wants to.
image30
As I told you, mobile searchers are often very clear with what they want to achieve. They have probably already checked your product on their laptops/desktops.
Now, it’s your duty to make the conversion path frictionless for them, by reducing the number of actions that they take.
So, test ‘quick buy’ buttons to reduce the number of clicks to checkout.
image01
You can also offer an “Add to basket,” option from the search results page.
image04
The important elements that you might want to include above-the-fold are your logo and the ratings of the product. Your logo establishes your brand identity and reviews/testimonials are proof of your value, so they help to build trust in a prospect.
A great ratio to prioritize your most important elements is 70/30. Keep 70% of your most important elements (most relevant to your users) above-the-fold.
Next comes your CTA. It should be thumb-friendly (big in size) and preferably in contrast with its surroundings. Look how Groupon and eBay draw attention to their ‘buy now’ and ‘add to cart’ buttons.
image31
Note: Don’t try to get clever with your CTA copy. It should enforce urgency and encourage action from the user, like “Buy Now” or “Add to Wishlist.”

Simplify your mobile form interactions by eliminating all of the inessential form fields and following these four other tips…

Even on mobile, Paypal requires 11 pages of scrolling from the user.
image09
You know what’s easier than going through this cumbersome typing and tapping task?
Abandoning your website.
That’s why you need to limit the number of fields requesting information from the user.  Get this number down to the most essential fields.
But, what if you can’t condense your form into one cohesive page?
Then, the user will concentrate on every field separately (losing sight of the overall picture).
So, all your form labels should be easily understood without context.
image17
Jamie Appleseed, from Baymard, demonstrates it with a good example. A form field label shouldn’t be “Phone,” even if placed with “Billing Info.”  Instead, it should be context-independent, reading “Billing Phone”.
Here are four more tips for ensuring mobile-friendly form interactions.
1. Names and addresses have a great chance of getting replaced by auto-correct. So, disable it on necessary fields by using the following code –
<input type=”text” autocorrect=”off” />
2. Unnecessary space between form fields requires conscious decision-making for the user to scroll. Bigger thumbs and fingers might need more space. Start with ¼ inch of space andtry to find the right balance by testing.
3. Put your form fields in regions that are comfortable to reach with a thumb.
image02
Look at how Amazon places its CTA buttons in the easily reachable zone.
image16
4. Your keyboard should adapt for info required in different typing fields. In the example below, YPlan changes into a numerical keypad for entering credit card information.
image24

Smooth your website navigation and offer a guest checkout option

Only critical links, like your product categories and checkout, should occupy real estate on mobile navigation. All other unimportant links should be collapsed under the menu bar.
Look how differently Best Buy places its navigation in desktop vs. mobile (I bet they’ve prioritized the links based on customer data).
image14
Once your customer has made his buying decision, the checkout process can feel tedious and boring.
A great way to keep your customers motivated is by showing a progress bar.
image07
The next important navigational item that should be prominently visible to the user is the search bar. If possible, offer search suggestions, corrections and auto-completions, to save users from cumbersome typing.
The previous search data from your users can serve as a great staple for serving the most relevant suggestions.
image20
Finally, I want to talk about an important fallacy that many eCommerce website owners suffer from…
Forcing the user to create a new account while checking out. This isn’t a good practice as it equates to higher effort for the user to complete their purchase.
Did you know that 23% of users willabandon the shopping cart, if they’re forced to register?
I would encourage you to try something along the lines of the Best Buy example below. The user gets 3 clickable headers (at the checkout), giving him an overview of the different possible paths.
image26
A major retailer saw a boost of $300 million in revenue, after removing the “Register button.”  So, I would encourage you to give it a try.

Conclusion

The time spent on vertical screens has already surpassed that on horizontal screens. With user familiarity and advanced technology, mobile conversions are on the rise.
image10
If you’re an eCommerce website owner, you need to leverage this opportunity by optimizing your website. I’ve broken down the process into five easy strategies for you.
  • Personalize the mobile shopping experience.
  • Speed up your website for mobile devices and ensure that your content is mobile-optimized.
  • Use a 70/30, top-heavy design to prioritize your important elements above-the-fold. And, use a prominent, persuasive and clear CTA button.
  • Keep your form interactions frictionless.
  • Offer a guest checkout option and flawless navigation.
I hope you can satisfy your mobile users and generate more sales from the small screen.
Have you tested any optimization strategies on mobile leading to an increase in conversions?




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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