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Friday, May 6, 2016

11 Mind-Blowing Copywriting Hacks To Improve Your Website

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11 Mind-Blowing Copywriting Hacks To Improve Your Website1

11 Mind-Blowing Copywriting Hacks To Improve Your Website
Every business, regardless of its size, needs killer copy to power it.
From start-ups to global corporations, from customer-facing copy to internal comms, words can dictate the success or failure of any brand in any market.
But in the digital space, where customers and competition are everywhere you look, copy takes on even greater significance.
Do you find creating content a drag?
Are you confused by all the conflicting advice out there?
Got a feeling that your website could be getting better results?
The good news is, you don’t need a background in writing to nail this copywriting lark.
In fact, I have a bunch of easy, highly-actionable copywriting hacks that you can use to improve your website TODAY.

1. The 5-minute SEO copywriting trick

What’s the point in creating a great blog post if no one ever finds it?
I have an incredibly simple way of optimizing every blog post on your site.
It’s really quick to implement and you’ll be able to do it even if you have no previous SEO experience.
This strategy revolves around understanding how Google actually works.
Nowadays, when Google is working out what results to return after a search, it will analyze all of the copy on a web page, not just the URL, the page title or a handful of keywords.
This allows Google to deliver search results that are more accurate and relevant.
Let’s use a specific example.
Suppose you wrote an article on how to write a screenplay. A collection of writing tips, let’s say.
Now let’s pretend that someone somewhere in the world searches for ‘copywriting tips’.
Is your article a good fit?
No.
This might seem obvious, but from Google’s point of view, how do they know whether to show your post in a search result? Writing is writing, isn’t it?
The answer is, their algorithm has to be clever. After all, a term like ‘writing’ could mean copywriting, screenwriting, essay writing… you name it.
So Google actually looks at all of your content before working out if it’s a good match.
That means assessing everything. By looking at all of your content, they can now tell that you’re talking about writing tips of a different kind.
And as it transpires, there’s actually something you can do in order to grab Google’s attention – an easy way of showing Google that your content is a good match for any relevant searches.
Let’s take that previous example again.
You’ve just written an article on how to write for a screenplay.
Firstly, just search for something along those lines, using a sensible keyword:
image 8 for copywriting hacks
Then scroll down to the bottom of the page. You’ll see a section that begins:
Searches related to [original search term]
So in this case, it says:
Searches related to how to write a screenplay
See here:
image 9 for copywriting hacks
You’re now looking at actual searches that have been made and that are related to your content topic.
They are searches that Google has dealt with before and that they think are similar.
So why not make use of this data?
Why not make life easy for Google?
Weave a few of these phrases into your copy.
That’s it! That’s all there is to it.
Now, when Google uses semantic search to look for context, your article is metaphorically waving its arm in the air.
Now, if someone searches for ‘screenwriting tips’ or various derivatives, you’ll convince Google that little bit more.
It could make all the difference between being on page one or not. Between getting traffic or not. Between making money or not.

2. Spruce up your meta descriptions

Arguably, you should save your best copywriting work for your meta descriptions.
For the uninitiated, that’s the copy that’s assigned to each web page, and which displays in a search result:
image 1 for copywriting hacks
Why?
Well, it’s basically the last chance you get to convince someone to click on your link as opposed to that of a competitor.
You see, you’ve put in the hard yards by creating content. You might also have developed an effective SEO strategy too.
But if you stop there, you’re playing a dangerous game.
Because being on page one of a Google search only actually matters when it results in a click.
If your on page one of a search and no one is visiting your website, then you’re basically throwing money down the drain.
However, a neat little description could make all the difference. It could drive traffic to your site and help you generate more customers.
Therefore, head into your CMS and make sure that your meta descriptions have a hook that matters to your target audience.
Don’t forget that search engines tend to only display 150-160 characters.
Write any more than that and your copy will likely be truncated, putting the effectiveness of your business message at risk.
Look how hard this is to read and digest:
image 2 for copywriting hacks
Meanwhile, compare that with this one:
image 15 for copywriting hacks
It’s much more user-friendly, isn’t it?
And here’s the one we use for the Splash Copywriters website.
image 12 for copywriting hacks
Note that I’ve even put a phone number in our meta description so that people can contact us without even needing to click on the link.

3. Get your design and copy working together

The funny thing about copy is that it doesn’t matter how good it is, if the visuals don’t work, the words won’t either.
Great websites have design and copy working in tandem. Often, it’s such a nice user experience that you don’t even notice it.
Copyblogger’s site is a great example:
image 6 for copywriting hacks
Look how roomy this article feels.
Here are some golden rules for digital design and copy:
  • Don’t be afraid of white space.
  • Choose a nice, large, readable font.
  • Be careful when wrapping copy around images.
  • Never stretch a font.
  • Only justify your text to the left.
  • Don’t use too many different colours.
And for a quick win, watch out for hanging words. This is where one word of a sentence gets pushed down to a new line.
Note that even Copyblogger isn’t perfect. There’s a hanging word in the image above – the word ‘am’ is completely isolated.
It might seem like nothing, but it looks sloppy, it’s jarring to the eye and really breaks up the rhythm for the reader. When that happens we have a tendency to skip over the word in question.
That could be costly if that last word carries crucial importance – imagine if someone switches off before they truly absorb a price or a particular concept.
If we all scan web pages for words and headings that stand out, it’s important to give all our words the best chance of getting seen.
Here’s another example:
image 7 for copywriting hacks
The overall point is this:
We all know that people only read 20% of words on a web page. What’s more, research tells us that’s pretty much a best-case scenario.
Ultimately, the more barriers we put in front of a reader, the less words get read.

4. Save your best stuff for your most valuable pages

Time is short and you’ve got plenty to do. I understand that not every one has the capacity to spend ages fine-tuning their business copy.
As a compromise, just make sure your copy is spot on for your website pages that get the most action.
It’s pretty easy to see the top pages on your website.
Log in to your Google Analytics account and click on ‘Behaviour’ to expand it. It’s one of the options in the menu on the left:
image 3 for copywriting hacks
Then expand ‘Site Content’:
image 4 for copywriting hacks
Just select ‘All Pages’ to bring up your top 10 most visited web pages:
image 5 for copywriting hacks

5. Make your ‘about us’ page about them

Your ‘about us’ page is one of the most important pages on your site. This is because, as the old adage goes, people buy from people.
This web page is your chance to reveal who is behind your brand. You can have the sharpest sales copy, the prettiest logo and the most valuable product in the world, but one thing will always be true:
Your ‘about us’ page can transform your bottom line if you use it correctly.
Here are a few pointers:
  • Use words that will connect with people on an emotional level.
  • Talk about obstacles that you’ve overcome that will be relevant to your target audience.
  • Try and steer clear of empty platitudes. Every company should care about their customers and deliver good service. It should be a given.
  • Think about what’s really important. You might be proud if your company is 100 years old, but really it doesn’t matter to most people.
  • Unless it’s completely inappropriate in your particular niche, use an informal, chatty style.
  • Photos are always good. It’s reassuring to put a face to a name. It shows that you’re not hiding before a keyboard.

6. Use the problem and declaration (PAD) intro

When writing blog posts, many people have trouble getting started. What angle should you take? Are there any rules to follow?
Meanwhile, others get started and structure their posts in a very formulaic way, which doesn’t make for an engaging read.
I’ve found that the most entertaining and popular blogs all have a very clear framework.
It’s a two-part framework that’s very simple, but really effective as far as engagement is concerned.
They usually start by illustrating a problem.
Here’s an example from a recent blog post on the Kissmetrics site:
image 10 for copywriting hacks
This approach immediately forms a bond with the reader. The author is saying that that they know there’s a problem.
I really like the use of the word ‘slog’ too, as it conveys a feeling of hardship. It’s nice and subtle, yet the author is inferring that help is on its way.
After stating the problem, then it’s time to make the declaration. This is when you should tell the reader that you’re going to help them.
No details at this stage, but just some reassuring copy, preferably with some teasers thrown in.
The aforementioned post does a decent job:
image 11 for copywriting hacks
I’d prefer it if the copy was a little more direct. In other words, spell it out for the reader a little more and say “I’m going to help you”.
But I like the two questions.
“What if there were a shortcut” implies there is one. It piques our interest.
“Wouldn’t you want to know how” has an obvious answer, but it’s a nice narrative style that’s easy to read and, more importantly, keeps us reading.

7. Come to grips with human psychology

Understanding what makes people tick is key to getting great results from your copy.
This is a huge subject area, so I’d really recommend starting off by watching the video below.
In it, speaker Simon Sinek talks about how people don’t “buy the what”. Instead, “they buy the why”.
What that means is, if you can link your product or service to an ethos, you’re more likely to enjoy a profitable business.

8. Keep your URLs short

Most bloggers overlook this, but a great SEO copywriting tip is to ensure that your URLs are nice and tidy.
When it comes to URLs, it’s best to have them short and relevant. If possible, they should also contain a keyword.
So instead of having:
www.myblog.com/12345-678-abc-ysdf24
or:
www.myblog.com/how-to-write-a-good-blog-post-from-scratch-in-15-minutes
have:
www.myblog.com/blogging-tips
The bottom line, once again, is user experience.
Can someone quickly scan your URL and know what your post is about? Then that means it’s going to sit well with Google.

9. Leverage emotion

As humans, we all experience a wide variety of emotions every day, each with a varying degree of intensity.
So I’m not just talking about happiness or sadness, but also:
Confusion
Frustration
Confidence
Satisfaction
And many more.
In fact, we’re always feeling something, aren’t we?
The key to successful marketing is to identify what emotions are important to your target audience.
Create a detailed, accurate profile of your best client.
Who are they? What do they like? What do they dislike? Where do they hang out? What sort of content do they like?
And…
… what do they want?
What is your audience struggling with and how can you help?
Building up a picture of both them and their pain points will help you create more impactful copy – the sort of copy that will convince them to take action.

10. Optimize your blog posts around a commercially valuable keyword

Picking the right keyword to focus on will prevent you from wasting a huge amount of time, effort and money.
There is a big difference between selecting a keyword that generates a lot of searches, and choosing a keyword that will actually help increase your revenue.
Let’s assume you run a digital marketing business.
Consider the term ‘internet marketing’.
Here are the search results:
image 13 for copywriting hacks
As you can see, it gets a lot of searches – 1,900 per month, to be precise.
You would think that if you ranked on page one for ‘internet marketing’ then your phone would be ringing off the hook with customers.
But would it really?
Because when you analyze the situation and delve a little deeper, someone searching for ‘internet marketing’ could be looking for free advice.
Contrast that with the results for ‘internet marketing agency’:
image 14 for copywriting hacks
Now this term might only get 170 searches every month, but you can be much more confident that a user is interested in engaging with a business that specialises in internet marketing.

11. Always keep a business goal in mind

Don’t forget that if someone visits your website, then it’s normally for a reason.
You can create the best content and generate huge amounts of traffic, but unless those visitors are doing something when they’re on your website then it’s all kind of pointless.
Your copy must take someone on a journey.
For instance, let’s consider blog posts.
As we know, visitors to your website will only read 20% of the copy on a web page.
So therefore, if someone does reach the end of one of your blog posts, you need to have a compelling call-to-action.
You need to benefit from their presence in some way. We’re not talking about revenue here necessarily, but perhaps an email sign-up, a download or some sort of consultation.
Regardless, have some sort of objective. And be precise.
Before writing anything for your website, always ask yourself one question:
What do I want to gain from this?

Now it’s your turn…

In summary, start incorporating some of these 11 copywriting tactics today and you’ll start improving your business.
It’s that simple.
Need more help?
Why not check out the free, comprehensive copywriting checklist attached to my recent blog post.
It contains the 21 copywriting techniques that I use each and every time I create some content.

Guest Author: Matt Press is an experienced copywriter who has written words for some of the UK’s biggest companies, including Sky, Three and Vodafone. He now runs his own content marketing company, Splash Copywriters.



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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