A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, April 13, 2016

How to Convert Visitors into Customers Using a Landing Page

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

BERANDA    ABOUT US    ADS : 1 USD FOREVER     ASMARA    BIOGRAFI     BUKU     BUKU PINTAR 

CHRISTIAN FAITH     DISCLAIMER     DUNIA KERJA     ENTREPRENEURS     GO PUBLIC (IPO)     

KESEHATAN     LIST OF ALL ARTICLES     MARKETING     MY STARTUP     OTHERS     

TIP SUKSES DAN KAYA     TIPS BLOGGER     TIP SEO     CONTACT ME    PROFESSIONAL WRITER



How to Convert Visitors into Customers Using a Landing Page

Written by Neil Patel on April 9, 2016
convert visitors
A brilliant landing page, combined with a ‘converting funnel,’ is usually the backbone of a profitable online business.
Using a landing page, you can gather leads, and, using your funnel process, you can subsequently turn those leads into customers.
In basic terms, this means that you now have a way to turn website visitors into customers.
That means that you have a way of turning website visitors into money.
In this article, we’re going to take a look at how you can use a landing page to generate customers.
We’ll take a look at what makes a landing page work effectively.  But, we’ll also discuss what constitutes a high converting sales funnel.
Download this cheat sheet to learn how to convert visitors into customers.
By the end of this post, you’ll be able to take what you’ve learned and use it to improve the revenues of your own business.
Let’s begin.   

Providing a great giveaway

Most landing pages operate with a process that there is something given away for free, in exchange for an email address.
So, before you do anything else, your first task is to figure out what you’re going to give away.
And, what you are going to give away… is going to depend on the audience that your business caters to.
Because of this, you’ll need to do some research, ahead of time, so that you can figure out what it is that your audience appreciates and values.
If you’re a SAAS company, you may benefit by providing a product demo, whereby people can trial your software to see if it meets their needs.
image05
On the other hand, if you’re not a SAAS-style company, you may instead want to offer a free PDF that teaches your target audience how to solve a specific problem.
If you choose the PDF option, it is important that the PDF giveaway really hits on a pain point that your target audience is struggling with.
If it doesn’t , then those who visit your landing page won’t feel compelled to enter their email address and access what you’re offering.
So, how do you find out what you should be giving away?
One way that you can go about this task is by using the Google Keyword Planner.
Head over to Google Keyword Planner.  Then, select the ‘Search for new keywords using a phrase, website or category,’ option. 
For the sake of this post, let’s say that I’m looking to create a business around ‘dog training.’
Because of this, I type ‘dog training,’ into the ‘Your product or service,’ box.  
image07
After clicking on ‘Get Ideas,’ I then select the ‘Keyword ideas,’ tab.  
image10
I’ve sorted these keywords by ‘Average monthly searches,’ to figure out what is most popular.
As you can see, I’ve highlighted popular keywords that can be used to inspire PDF topics.
Another way that you can get this done is by visiting forums where your target audience spends their time.
Here is what I found when I searched a popular dog training forum.
image09
I’ve sorted the posts by views and highlighted some popular topics.
If you’re looking to craft a PDF that covers an issue that a lot of dog owners are struggling with, then these topics are worth looking into – because a lot of people are searching for information about them.
Your goal is to really impress, with this PDF.
Make sure that you put in the time and effort needed, in order to make it valuable and easy to read.
In doing so, readers of the PDF will be more inclined to read anything else that you send them, because you’ve already earned their trust with a great piece of content.
This is key, when it comes to building out a conversion funnel that’s going to generate customers.
Optimize the landing page for conversions.
We’re not going to cover how to actually create a landing page in this post, as we’re more interested with the conversion process for now.  
However, if you want to learn more about creating a landing page, I’ve covered the topic here.
The key issue we want to investigate now, is how you can set up your landing page, so that it is going to ‘convert.’
There are many things that can influence a landing page’s conversion rate, but there are four key factors that will cause the biggest shifts.
The first of these factors is the headline used on the landing page.
Writing a great headline is a bit of an art.  It will take practice before you can get it right.
The main thing that you want to keep in mind when writing a headline, is questioning how you can best showcase the benefit you’re offering.
What is there to be gained, should someone enter in their email address?
Though this example refers to an opt-in form, it still showcases the benefit of creating a benefit rich headline.
image08
As you can see, by mentioning what was available and explaining that it was free,signups rose by 31.54%.
If you need some inspiration, study other landing pages that you can find.
In particular, take a look at landing pages that are used by paid advertisers.
There’s a good chance that the headlines used on their landing pages are working, as it’s costing money for the advertiser to get people to the landing page.
Don’t just click on ads aimlessly, however.
Keep a note of any landing pages you see, after clicking on ads that were relevant to you.
You can also read some insightful articles on the topic, such as this oneand this one.
You’ll also want to pay special attention to the bullet points.
These should be written as if they’re‘mini-headlines.’
That means that they need to be benefit rich and ‘punchy.’ You do not have time to be fluffy here, or else you’ll just bore people.
Bored people will leave your landing page.
Your goal is to quickly convince the reader that what’s on the other side of the opt-in form is worth having.
When writing the bullet points, be specific about what you’re trying to convey.  
In doing so, it helps to increase the believability of anything that you’re writing.
Again, you can learn how to write great bullet points by studying other landing pages.
Make sure, however, that you don’t copy anything.
Something else that will impact the conversion rate of your landing page is the image that you use.
The style of image that you need to use is going to depend on the landing page itself.
However, a cool trick that you might want to experiment with is having the image of a  person who’s line of sight aligns with the opt-in form or the bullet points.
An example of this can be seen below.
image03
Finally, you’ll also want to dedicate some of your time to the opt-in form itself.  
You should not see the opt-in form as just one big element.  Instead, you should assess it in terms of its different components and factors.
Each factor can affect the ability of the opt-in form to ‘convert.’
One such factor is the number of form fields that your opt-in form contains.
Some have found that, by having less form fields, they were able to increase the opt-in rates on their landing page.
Leadpages ran a test and found that an opt-in box with only one form field, raised conversions by 12.44%.
image06
The copy that you use for the button can also impact how well the opt-in form converts.  
Though you want to do this further along in the testing process, changing the button color can also impact conversions.
Leadpages, found that a change in button color increased conversions by 86.41%.
image02
You may even want to take a look at the impact of using security and spam mentions under the opt-in form too.  This is a chance to remind people that their data will never be shared or sold.
This won’t work for everyone, however.
The inclusion of a privacy notice can also reduce conversions by 18.70%.
image00
The odds of you creating a perfect landing page, the first time round, are very low.
Therefore, after you’ve created your landing page, you’ll need to do something known as split testing.
We touched earlier on how changes in an opt-in form can impact conversions.
This is where you adjust elements of the landing page, in order to boost the number of people entering their email address.
You can use a tool, like Optimizely, in order to get that done.
When you’re split testing, there are a few things to acknowledge.
The first, is that it’s better to make big changes rather than small incremental changes.
Unless you have a brilliant landing page at the moment, a small change is probably not going to create a significant change in conversions.
Second, if you are making small changes, make sure that you only change one thing at a time.
Don’t change the headline and the bullet points at the same time.
If you do so, it’ll be difficult to figure out what caused the actual change in conversions.

Have a process for turning a subscriber into a customer

There’s no point in amassing a lot of subscribers, if you don’t have a method for turning those subscribers into customers.
Just like the giveaway, your process for getting this done is going to depend a lot on what kind of business you are in.
For example, if your business provides a software solution, it might be a good idea to get subscribers on the phone, after they have provided their email address.
In doing so, you can speak to them and ask them about their experience.
You’ll then have the opportunity to deal with any of the doubts and concerns that they have – making it easier for you to turn them into a customer then and there.
Alternatively, you might want to send people a sequence of carefully crafted emails that continue to provide value and build goodwill.
At some point in the email sequence, you may want to send an offer that lets the subscriber know that you have a paid offering.
You could create a sequence whereby you send people a total of 8 emails.  Within your 8 emails, you send an ‘offer email,’ every fourth email.
Don’t be afraid of sending too many emails.
Hubspot found that email open rates only dropped off after 16-30 email campaigns.
image04
Note: Hubspot defines campaigns as –
image01
Your ability to turn subscribers into customers is going to depend on how well built your giveaway is, but also on how good your email content is, too.
Good emails earn you the right to send more emails.
There’s a lot to be said about writing an autoresponder sequence that will resonate with people.
You’ll need to use the tips mentioned above, in relation to coming up with giveaway ideas and also to come up with ideas for the emails that you’re going to be sending.
It can be a good idea to sign up, as a visitor, to the lists of your competitors.
This will give you a sense of the approach that works for them, in terms of the kinds of emails that are sent out and in how in-depth the content is within them.
It’ll also give you a chance to see how an offer is presented and the kind of language that is used, in order to persuade you to buy.
Again, you’re not looking to copy anyone, but you are looking to learn from people who have been playing the game a lot longer than you.
Keep in mind, however, that you can always combine the two approaches discussed above.
For example, you might send subscribers a sequence of emails and then ask them if they’d like to have a ‘one on one’ phone call with you.
Ultimately, your goal is to provide value and to help build goodwill, by positioning yourself as a ‘trusted authority.’
If all else fails, come back to the thing that you’re trying to sell.
Question if it is something that people actually want.

Conclusion

A persuasive landing page, combined with an effective conversion process, can be the driving force for an online business.
After having gone through this post, you should now have a sense of what you need to do, in order to have a great landing page and effective conversion process of your own.
You now know, for example, that a great giveaway is important.
You also know that having a process for converting leads, is also essential, if you want your landing page to turn a profit for you.
Whether you do that with the use of an autoresponder sequence, or a phone call, the strategy adopted tends to depend on the style of your business.
Go through this post again.  See if you can use some of the tips mentioned to boost the sales of your online business.
What have you experienced when it comes to creating a landing page that converts visitors into customers – are there any tips you can share?




Able To Prove God, Jesus Christ, The Holy Bible To Be Fact!!!

step-by-step system - how to build a profitable business on amazon
Skyrocketing Your income with Ultra Running Webinar
Learn How I Make $3,500 to $25,000 Monthly With Google & Clickbank
how to make over $1,000 per day with The Nuclear Affiliate System
wpsubscribers - the premium wordpress subscription plugin
GET PAID TO DRAW PICTURES AND TAKE PHOTOGRAPHS 
legitimate online jobs

How to Whiten Your Skin Naturally - 100% Guarantee!

natural anti-aging shortcuts

the fat burning kitchen

Top secret fat loss


Love this Post? Spread the Word.


Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

No comments:

Post a Comment

Related Posts

Related Posts Plugin for WordPress, Blogger...