A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, April 13, 2016

5 Ways to Optimize a Small Marketing Budget

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

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In the aftermath of the 2008 economic downturn I was the Marketing Manager for a 250-storefront buying and marketing group of independent in-car electronics and accessories retailers. We learned a crucial lesson from the recession and its eventual recovery: Don’t stop promoting your business.Ever. Don’t stop, even when your resources are low.
small marketing budget guide
If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets.

Tip #1: Have A Marketing Budget

A $0 marketing budget can’t be stretched. I have worked with small businesses that historically allocated zero resources to marketing, and nobody is surprised to hear that these retailers were not performing to their full potential.
don't waste your marketing budget
There were retailers in our specialty retail industry who, like many small businesses, eliminated or significantly cut their promotional budgets during the recession. I get it. Consumers stopped having disposable income and subsequently stopped buying as many things, so why toss money into what seems like a burning pit of marketing collateral? I’ll tell you why: because eventually people got new jobs, had disposable incomes again, and most importantly started buying things again.
After the economy recovered (in most markets), the retailers that stayed on message and stayed promotional even when times were rough had a huge advantage over competitors that had been waiting on the sidelines for conditions to improve. In some cases, our post-crash promotional retailers overtook their silent non-promotional competitors by default and emerged as the single voice for consumers in their market.
So fire up Excel and get spreadsheeting.

Tip #2: Pick One Social Property and Do It Well

When Google+ was launched I remember the collective panic expressed by the small business owners I worked with at the time. That same panic came along with the growing popularity of Instagram and Pinterest. I’m seeing it now with SnapChat. How will an already insanely busy small business owner or marketer ever find the time and money to manage a gazillion social media business pages when they’re struggling to just promote one?
tips for small marketing budgets
Take a deep breath and stop panicking. Take a look at your resources and level with yourself. Can you really get the results you want with social if you try to be really good at all of them?
If your answer is no, I have good news for you. My tried and true recommendation is to pick 1 or 2 and be really good at it/them. When you focus your time and money on a streamlined social strategy you can bring in all of those resources scattered across multiple properties and put them toward a more concentrated and simplified strategy.
I can’t tell you which social media network to choose because that depends on your business, but I will say that most B2C businesses that take my advice choose Facebook, Instagram or both, while most B2B businesses choose Twitter and then Facebook or LinkedIn. When everyone tells you to start advertising on SnapChat and you think your head might explode, you have my permission to just say no. You’re welcome.

Tip #3: Pay to Play in Social (Instead of Believing Organic Is Enough)

Let’s say that after you read tip #2 you chose Facebook as your social strategy focus. Good choice, since Facebook is the most popular social network in the United States.
Well, long gone are days of effective free advertising via Facebook business page posts. The good news is, Facebook advertising and boosted posts are highly effective and very affordable.
small marketing budget for facebook
Facebook boosted posts insights from Columbus Car Audio, a specialty retailer with ~5,000 likes
The screenshot above shows how a boosted post performed vs. an unpaid post, and I think it speaks for itself. This $30 boosted post ran during a freak snowstorm as a way to promote car remote start systems. Nope, I am not missing any zeros my friends, that is thirty dollars. It reached 10,000 people, was clicked 531 times, and had 55 comments. Yay for freak snowstorms!
You probably also noticed the post below it, however, which was not boosted and got only 265 views and 5 engagements. They paid 30 times more for the boosted post than the free one, but they got 38 times the reach and a whopping 106 times the engagement.
Boosting posts isn’t the only way you can pay to play on Facebook. Columbus Car Audio spends about $300-$500 per Facebook ad campaign and gains on average about 57 leads per campaign with about an 8% conversion rate. Considering an average ticket for a 12 volt retailer is around $1500 (but usually higher!), they get a pretty healthy ROI from Facebook ads.
Now how about some good old fashioned anecdotal evidence to pile on top of these “statistics” and “charts”? When I asked the folks over at Columbus Car Audio about their feelings on paid vs. organic social content they replied, “Anything paid definitely blows organic posts out of the water. We think Facebook ads are one of our most successful advertising endeavors, and we’ve increased budget tremendously for campaigns in 2016.” Thanks Columbus Car Audio for sharing your stats and success with the world!

Tip #4: Invest in Email Marketing and Shred Direct Mail

wasting my small marketing budget
Sometimes we do what we’ve always done because it’s safe and familiar and because we’ve always done it. I know some businesses that are still placing ads in print phone books (apparently that is still a thing) and others who still are choosing to invest in direct mail instead of email marketing.
Harvard Business Review did a comparison between direct mail and email marketing in this great article. To summarize their case study: direct mail costs about 100 times as much as email marketing and ROI-wise, email marketing campaigns performed about 95 times better.
The barrier to email marketing that I hear most is “I have no list” or “my list is too small and I don’t know how to build one.” You can build a list and you can do it cheaply.
email for small marketing budgets
Capture email leads on your website or sign up customers at checkout by clearly explaining the value ofsigning up for your newsletters (so make sure there is value). In-person POS email address acquisition is cheap and is just a matter of training your staff to capture that information. Whether you’re offering product discounts to subscribers, valuable information, or other exclusive offers, be clear and be specific.
Do not trick customers into giving you their email address or buy shady lists. Your goal is to get and keep more real customers, not to win the biggest email list in the world award, or get your IP blacklisted.
Tech Tip: According to HubSpot, 80.8% of users report reading email on mobile devices, so once you have subscribers, make sure you use or build a mobile-optimized template for your e-blasts.

Tip #5: Get Creative with Your Visual Creative (And Make Content for Less)

Finding ways to integrate promotional content creation into your day-to-day tasks (i.e. the stuff you’re doing anyway) saves you time and money. Get everyone in your business involved in generating visual promotional content.
how to use a small marketing budget
Shout out to the beautiful people over at Deeda Salon in Sacramento, CA
Take a hair salon for example: Ask your stylists to take photos of their work and post it to Instagram. Use relevant hashtags so people can find your content even if they aren’t following you. I recommend using a tool like Sprout Social or Hootsuite so a manager can approve the content. In that scenario you’ll likely end up with more content than you need and you spent absolutely nothing to create it.
And why stop at still images when you can do this with video too? While I love being on location with a film crew and agency actors, not all (or any really) of your video content needs to be a full-blown red carpet production.
Do you have a phone with a camera? Of course you do. Use it to capture (willing) customer testimonials, snap a photo showcase of the work you do, give your customers a short sneak peak into the inner workings of your business, or stand in front of it and talk about your expertise for a few minutes. Download photo and video editing apps on said phone (I like iMovie for iPhone and Snapseed photo editor for Android or iPhone) and promote!
If the smartphone isn’t quite cutting it for what you’re trying to accomplish, consider getting a DSLR camera—they’re affordable and produce fantastic quality images and video.

Bonus Tip: Pay to Play in Search Too

I have seen some of our retailers who were just using SEO strategies go from page 2 to page and position 1 after allocating resources to paid search. Whether you’re just starting out with search and display ads or you’re looking to optimize your strategy, you should check out PPC University for tips on getting started and making the most of your budget.

About the author

Erin Costello is the Marketing Manager for Mobile Electronics Specialists of America, a buying and marketing group of 12 volt (car audio electronics) retailers. She is also the co-founder of the non-profit literary publishing project SpringGun Press, which publishes poetry, fiction, and digital art. Originally from Northern California, she graduated with a B.A. in English from University of California, Davis and earned a M.F.A. in Creative Writing from University of Colorado, Boulder.
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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  




WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.


Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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