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Tuesday, May 12, 2015

9 Ways to Increase Amazon Affiliate Earnings.


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During my online “career” I have built several sites monetized with Amazon Associates.  In fact, 2 of the largest case studies I’ve done on my site here (Niche Site Project 1 and Niche Site Project 2) both involved building an Amazon affiliate site from scratch.
During my years of building these sites, I’ve picked up a few tactics and techniques to help me earn more in affiliate commissions from Amazon.  Some of these strategies are simple on-page “hacks”, while other are bigger pictures ways of thinking about your business.
Today I am going to share 9 specific ways that you can increase your amazon affiliate earnings.  I am also going to share some ways that you can implement these relatively quickly in your business.

1. Target Buying Phrases

When people shop online, they go through a process of general queries to more specific queries.  You want to target phrases that people are searching for when they are closer to that buying stage.
For example, let’s say you have a site about sleeping bags.  Instead of targeting phrases that are more general like, “sleeping bags” or “what is a sleeping bag”, you should target phrases where you know people are likely shopping…such as “best sleeping bags” or “sleeping bags under $100″.
These searchers are clearly looking for more information in order to make a purchase decision.  You will get a much higher conversion rate (commissions!) when you get this kind of traffic on your site.

2. Target Long Tail Keywords…Even with Low Search Volume

Yes, this is similar to the first point; however, it’s important to take this one step further.  Don’t just stop at “best sleeping bags” or “sleeping bag reviews”!  You should target phrases that are even longer tailed, which could mean going after keywords with very low search volume.
That’s okay!  Even though you may get less traffic per article/keyword, these are HIGH conversion type keywords.
For example, we could be targeting “best sleeping bags under $100″ or “cheap sleeping bags for toddlers”.  These are some excellent long tail phrases that people would be using that are close to a buying decisions.
Also, if you listened to my podcast with Claire Smith recently, you will know that she does VERY well (over $10k per month) by targeting these very long tail, very low volume type of keywords.  These keywords takes less links to rank for because there is just so much less competition.
As an FYI, I used Long Tail Pro to find these long tail phrases in this sleeping bag example.

3. Affiliate Link to Images

A simple but often overlooked tactic to improve you Amazon affiliate sales is to link to Amazon using all the images in your post.
When people are reading your product review articles, they will very often click on the image.  If the image link simply pulls up the image file on your site, that’s potentially one less visitor you could have sent to Amazon.
However, if your image is actually an Amazon affiliate link, you increase the chances that more people will end up on Amazon looking for products to buy.  The more clicks you send to Amazon, the more buyers you will end up with.
If you have ever tried to upload images, position them, label them, and then add an Amazon affiliate link, you know how time consuming this can be.  It’s worth it.  However, luckily there is a tool that makes adding Amazon affiliate image links much easier.
I have been using EasyAzon for a few years now, and it honestly just makes building an Amazon affiliate site much easier.
So, if you want to add images that already have your affiliate link in-place, I highly recommend that you check out EasyAzon 4 right here.

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4. Use In-Content Links

Similar to using affiliate links for your images, you can send more people to Amazon by using in-content links.  In fact, these in-content links are the most likely links to get clicked!
Unfortunately, many people think that just inserting an amazon banner or an image link will be enough to make decent sales; however, this is not the case.  If you are writing useful content, then people will actually read it and will click on your links within your content.
All I mean is this: If I was talking about sleeping bags, I might simply say…”And to see the my top recommendation of a sleeping bag for a toddler under $50 click here.  The link in that previous sentence is an “in-content” link.
I also use EasyAzon 4 to make inserting these types of in-content links much faster. (The above link was inserted with EasyAzon).
Rather than going over to Amazon, finding the product I want to link to, going through the process of finding the affiliate links on Amazon, and then pasting into my website; I can just stay in my WordPress backend and pull up the product and add the link using EasyAzon.
I really like the fact that I don’t have to leave my blog post to find and insert product links.

5. Test Using “Add to Cart” Option….Longer Cookie

Did you know that you can get a 90 day cookie when you send someone to Amazon through your affiliate link?  When you use a regular affiliate link, the cookie is just 24 hours.
However, if you create a special link that automatically adds the product to someone’s Amazon cart when they go through your affiliate link, Amazon will lengthen your cookie to 90 days!  (If they buy in 90 days, you still get the commission).
Now, I would like to clarify that I think you should test this option.  It may or may not work better in your niche.  Each market and website is different, so this option may or may not be the best for you.
To be honest, I don’t know how to create an affiliate link that auto-adds a product to someone’s cart without using a tool.  This is just a simple option in EasyAzon that you can turn on or off.
Here’s a screenshot of several of the options in EasyAzon; including the Add to Cart Option:
addtocart

6. Add on Amazon Store to Your Site

At one point I was researching sites to buy on Flippa.  One of the sites was doing extremely well on Amazon and was using a tactic that I hadn’t implemented yet.  That simple tactic was adding an Amazon store to their site.
As a result, I’ve since tested it on some of my own sites and Perrin currently has an Amazon store on his aPennyShaved.com site right here.  Having a store in place just gives your readers one more place to browse products and potentially make your way to Amazon for a purchase.
Again, more commissions for you!
Creating an Amazon store is REALLY easy too.  Simply log in to your Amazon Associates account, and then click on the “aStore” and follow the directions:
astore

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7. Produce Quality Content

I would be remiss if I didn’t mention the fact that if you produce great content, not only will you rank better in Google, but more people will actually buy from you.
This is an entire process in and of itself.  Luckily, Perrin has written a few ideas on creating content that engages and converts right here.
A big part of creating “great” content is just understanding what your audience is really looking for and meeting those needs.  Some of this can be done through highly targeted content and research; but part of it also just comes with seeing what your competitors are doing and deciding what you can do better.
A couple of simple areas that you can often do better than your competitors is creating comparison charts and best seller lists.

8. Use Comparison Charts

When I first started my survival knife site (from Niche Site Project 1), I wanted to make my site better than the others that were ranking at the top of Google.  One of the ways that I decided to make my site stand out was by creating a comparison chart of the top survival knives on the market.
This produced great results for me not only in terms of quality content, but I found that more people starting buying as they compared using the chart I had created.  Since then, I don’t know if I started a bit of a trend, but nearly every Amazon affiliate site I see now uses many of the same comparison chart tactics.
I’ve written an in-depth guide on how to create your own Amazon product comparison charts right here.
Another option that has just been released is to use the TableZon extension for EasyAzon 4.  I just recently got to check out TableZon from Chris Guthrie and it’s a pretty cool way to create comparison charts quickly and easily right within WordPress.
TableZon is only available to those that buy EasyAzon 4.  It’s an upsell immediately following purchase.

9. Create Best Seller Lists

Another way to increase your amazon affiliate earnings is to create best seller lists within your blog posts.  This is a bit different than a comparison chart.  A comparison chart might only focus on survival knives under a certain price point for example.
A best seller list will focus on the products that sell the most in your given category.
For example, let’s say I wanted to create a list of the top 5 selling point and shoot digital cameras on Amazon.  One option is to go to Amazon.com/BestSellers and select the correct category to start creating your best seller list.  This is the current list of best selling point and shoot digital cameras:
pointandshoot
You would then have to take the information from each of those products and insert some kind of list on your site.  This could get time consuming.
Or you can use the BestSeller Azon extension for EasyAzon 4 (it’s sold as an upgrade after initial purchase).  Again, this is a brand new extension that Chris Guthrie has just released.  I don’t know of any other simple ways to create these best seller lists.
Using the plugin extension, I just created the below best seller list with my Amazon links inserted and everything in about 1 minute:

Best Selling Point and Shoot Digital Cameras

I could create a much more comprehensive best sellers list or change up how the links act.  But overall, I was able to quickly create a list of the best selling products on Amazon for my chosen category, and they are immediately inserted into the post with my affiliate link.

A Few Closing Thoughts…

Overall, hopefully some of these tips that I’ve shared can help you increase your affiliate commissions on Amazon.  These little tactics can ensure that you send the greatest number of people to Amazon.
Amazon has such huge brand awareness and trust that once you get people to the Amazon page, you just let Amazon do the rest.
In addition to the tactics and strategies I’ve mentioned, I do think a tool like EasyAzon can be quite valuable in speeding up the process of implementing lots of these strategies.  Just so you know, I have been using EasyAzon for over 3 years now, and I’ve never had an issues.
Version 4 of EasyAzon is just being released for the first time this week.  Chris Guthrie (the creator) has given me an advanced copy of v4 and I’ve been very happy with the updates I’ve seen.
In addition, the 2 extensions I mentioned (TableZon and Best Seller Azon) are only available to buyers of EasyAzon 4.  These 2 extensions are some great upgrades that can just further streamline the process of managing your affiliate links.
As always, I’d love to hear any comments or questions that you might have in regards to increasing affiliate commissions on Amazon.  Do you have any other tactics that you use that I haven’t mentioned here?  Let us all know!


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