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Why Does a Tire Company Publish the Michelin Guide?
By Alex Mayyasi · 15,194 views
When the Michelin Guide comes out each year, foodies freak out.
Michelin’s food critics, known as “inspectors” by the company, only awarded a top ranking of three Michelin Stars to around 100 restaurants in 2016. Restaurants that receive a Michelin Star for the first time can expect a flood of food tourists; losing a Michelin Star devastates restaurateurs. Gordon Ramsay, the celebrity chef who makes young chefs weep on his showHell’s Kitchen, cried when he lost two Michelin Stars in 2013.
Which is a bit weird, because Michelin is a tire company whose annual reports highlight the cost of rubber and growth in the passenger car market.
Michelin began publishing its “Red Guide” in 1900, when both cars and food tourism were novel luxuries. Its creators hoped that a guidebook offering information about hotels, restaurants, and roadways would lead people to drive more—and buy more Michelin tires.
Today, Michelin continues to authoritatively judge restaurants in order to promote the company name. It’s a bit like if the Coca-Cola Company ran the Oscars, having created the ceremony in the 1920s so that people would go to the movies and drink more soda. It’s debatable whether the guide still helps Michelin sell tires, but Michelin’s ownership has been instrumental to the renown and authority of its restaurant guides.
If the Michelin Guide wasn’t a marketing expense for an unrelated, major corporation, it may never have become the final word on culinary perfection.
Creating a Market
There once was a time when people had to be convinced that a car was useful. That was the situation in 1895, when brothers Edouard and Andre Michelin developed a new design for a car tire at their rubber company in Clermont-Ferrand, France.
The brothers had a superior product: one of the first air-filled tires, which could be quickly replaced since it was not glued to the wheel. To prove its value, the brothers sponsored car races, which drivers with Michelin tires often won handedly.
But France had only around 350 cars in 1895. Automobiles “remained rich men's toys... unable to stray very far from the vicinity of a reliable repair show," Herbert Lottman writes inThe Michelin Men. “The nascent motorcar could easily be dismissed by seasoned entrepreneurs on the lookout for realistic investments."
In this environment, increasing the number of drivers—the motivation for the Michelin Guide—was more important than gaining an advantage over other tire manufacturers.
First published in 1900, the guide’s 399 pages contained all the information drivers needed to “go touring” through French towns and cities. Only restaurants attached to hotels were included, and they were listed rather than carefully rated. Information about installing and caring for Michelin tires occupied the first 33 pages, and ads for car part manufacturers occupied another 50 pages. Maps and basic information about dozens of towns made up the bulk of the guide.
A legend for a map in an early Michelin Guide, with the Michelin Man smoking in the corner. (It was a different time.) Image via "Maps for a New Kind of Tourist: The First Guides Michelin France" by Kory Olson in Imago Mundi.
For drivers, that information was essential. Gas stations did not yet exist, so drivers needed to know which pharmacies sold gasoline in several-liter containers. Motorists needed the timetables that listed when the sun set during the year, because highways did not yet have lights. Only a fraction of auto repair shops stayed open all year, which made it crucial to know which closed at the end of summer. Details like this distinguished the Michelin Guide from the tour books of the time, which assumed that people traveled by rail.
The Michelin brothers’ efforts to make driving easier extended beyond the guide. Once company employees began rating hotels, they made clear to hoteliers that they should offer free parking. They also lobbied the government to put up road signs for motorists—Edouard Michelin is sometimes credited with inventing road numbers, because he convinced the government to enlarge the numbers it painted on highway posts. At times, company men put up road signs themselves.
Similarly, a major aim of Michelin marketing was to promote the car as a way of life. "With a car, no more 5 a.m trains," a Michelin ad in 1924 declared. "With a car, there is more opportunity for the pleasant things in family life."
“Our industry is directly interested in the continual progress of automobiles, on which it depends,” Michelin once wrote in an article. In creating the guide, the brothers hoped to provide the information and infrastructure that would convince rich people to buy cars, drive throughout France, and buy Michelin tires.
Even if that meant creating an entire guidebook side-business to do it.
“Worth the Trip”
The Michelin brothers were not modest men. In 1900, in the introduction to the first Michelin Guide, Andre proclaimed, “This work comes out with the century; it will last as long.”
Predicting that its promotional guidebook would endure for 100 years was bold. Yet, remarkably, it was an underestimate.
Michelin distributed tens of thousands of complimentary copies in 1900. But when the company began charging around $2 for the guide in 1920, it still sold nearly 100,000 copies a year. As of 1953, its loyal readership submitted 50,000 comments to improve the guide’s accuracy. Some wrote every week.
During this period, the focus on tire maintenance gave way to classic guidebook fare. In 1926, Michelin created regional guides, later known as Green Guides, which resemble Lonely Planet and traditional travel guides. Meanwhile, the Red Guide, in response to reader interest, focused on reviews of hotels and restaurants, with separate guides for different areas and cities. The company hired full-time critics, known as inspectors, to spend months on the road judging the best restaurants. Good restaurants received recognition in the guide; exemplary ones received from one Michelin Star (“a very good restaurant in its category”) to three Michelin Stars (“one of the best, worth the trip”).
By the 1930s, the Red Guides enjoyed international renown. The New Yorker sang its praises, and forgave the tire ads sprinkled throughout because they were done “gaily and unobtrusively!” In 1952, TIME Magazine called it the “tourist’s Bible”, and a celebrated French chef stated that "there is only one guide in France, the Michelin." Today, 116 years after the first edition, Michelin still publishes the Red Guide to great fanfare.
So how did a tire company become—and why does it remain—the arbiter of culinary greatness?
One prerequisite is the longevity of the Michelin tire company, which is a remarkable story in itself. The family company weathered world wars and a century of booms and busts to become one of the world’s largest tire companies. (The 1945 guide lamented how many "good [French] cooks sit in German prison camps waiting for return to their ovens.")
The 30-year tenure of the Michelin brothers was a partnership between Edouard, an engineer credited with important advances in tire technology, and Andre, a marketing genius. In addition to the guide, Andre paid newspapers to run columns describing the spread of his magnificent pneumatic tires, deftly played to French nationalism (Michelin competed in a promotional road race in Germany, the company reassured French readers, to beat the Germans), created a community by positioning Michelin as in the service of motorists and their cause, and invented the Michelin Man, the instantly-recognizable stack-of-tires mascot that is now on the Madison Avenue Advertising Walk of Fame.
Andre’s background as a government cartographer also helped: He spent seven yearsdeveloping some of the world’s best maps, and on D-Day, Allied troops famously arrived in Normandy with Michelin Guides because of their quality. And so did the fact that Michelin is a French company.
More importantly, the Michelin Guide restaurant reviews could be shamelessly elitist because the tire customers targeted by Michelin in 1900 were the elite. The Michelin Man looks like a marshmallow today, but when he was created, cars were toys for the rich, and he looked like Michelin customers: He chomped on a cigar, held a champagne flute, and wore a pince-nez.
A normal restaurant guide could never have maintained such selective standards that it only awarded stars to a few dozen (or just a few) restaurants in an entire country. The market of interested people would be too small to cover its costs. The Michelin Guide, however, initially only cared about an elite who’d want to know about the 12 best restaurants in France, and its editors could count on the Michelin marketing department covering its costs.
A 1898 poster for the Michelin Man in his original incarnation as an upper class man. His champagne flute contains broken glass to represent how Michelin's air-filled tires "drink up obstacles." Photograph via TM: The Untold Story Behind 29 Classic Logos.
The Michelin Guide "is unique among commercial guidebooks,” a journalist observed in 1954, “in that it makes a virtue of losing money, and by doing so at the rate of some tens of thousands of dollars a year, it has achieved a reputation for thoroughness, discrimination, and incorruptibility that is also unique." This is especially true now that no one needs to buy the Michelin Guide, since they can read the list of Michelin Star restaurants on a food blog.
The Michelin Guide has been criticized for not employing enough inspectors to authoritatively judge the areas it covers. But when a typical travel guide awards a restaurant four stars, that usually means an employee quickly visited several years ago, and someone recently spent five minutes making sure it still exists. Or, as is the case with Zagat, it relies on customer reviews and surveys.
You may believe in the Yelp model, but most millionaires and world renowned chefs do not. Only Michelin can afford to send eight inspectors to a restaurant in a year when deciding whether to give it a third star—inspectors who remain secret rather than ask for free meals, and who (the few accounts of journalists accompanying inspectors make clear) identify each ingredient and do things like furrow their brow and say, "It is a question of grave importance whether it deserves its three stars.”
Expending resources like that is a foodie’s dream. But only a company indifferent to monetization could achieve it.
Does the Michelin Guide Help Michelin?
The Michelin brothers’ goal with the Michelin Guide—securing the future of the automobile—was achieved decades ago. Yet the tire company keeps printing its Red and Green guides.
That is partly because selling Michelin maps and travel guidebooks—although not its red restaurant guides—became quite profitable. Travel guidebooks were good businesses throughout the 20th century, and in 2007, the BBC bought the Lonely Planet for $207 million. It wasn’t until 2008 that the twin blows of the Great Recession and online competition hammered the guidebook’s business model. In 2012, Michelin’s Senior Vice President for Communication and Brands told Ad Age, “We are trying to adapt to this new digital and free-content environment." A spokesperson for Michelin North America says the company, like its competitors, is releasing travel apps and doing better than you might expect.
But Michelin is a tire company. If the only reason for the guide’s continued existence was profits, Michelin likely would have sold the guidebook business, and it wouldn’t keep subsidizing the restaurant guides.
Instead Michelin’s maps, guidebooks, and restaurant reviews are promotional—as evidenced by the company’s head marketer retaining responsibility for them. Tourism and Michelin Stars are rarely mentioned in the company’s financial documents or investor presentations. We could not confirm with Michelin whether its maps and guides are profitable, but TonyFouladpour, a spokesperson for Michelin Travel and Leisure in North America, tellingly did not know if his division’s products made money. “It’s considered an investment really,” he says.
So is it a good investment?
According to Natalie Mizik, Professor of Marketing at the University of Washington, the value in running a promotional effort lies in connecting the core business to “the perception that this is what the company is about.” It’s generally a good strategy, as customers transfer associations from the promotional efforts to the brand. This is why Red Bull, the makers of an energy drink, sponsor extreme sports and host live events on Red Bull TV. And it’s why Michelin’s travel guidebooks, as well as its newer GPS services, have an important promotional value for Michelin, a company associated with travel know-how.
"Maps and guides are a way to have proximity to the consumer," Michelin’s head marketertold Ad Age in 2012. "You buy a tire every two years, so your proximity with the brand isn't so frequent. But these guides come out once a year, and they can be used regularly. It's a very agreeable way to interact with the brand." Dr. Vicky Lane, an Associate Professor of Marketing at University of Colorado Denver, sees Michelin’s guides as a pioneering example of content marketing, a contemporary buzzword among businesses hoping to attract customers and promote their brand with popular articles, videos, or other media.
Yet it’s less clear whether this is true of the renowned restaurant guide. “I think this is one of the more unusual cases,” says Dr. Mizik. “If there is no perceived link, there would be no effect.”
Michelin executives clearly believe the association between the company and Michelin Stars is helpful; this year, the company acquired Book a Table, the European equivalent of OpenTable, to complement its online restaurant search service. Michelin tires are a premium brand; perhaps being an authority of fine dining helps legitimize the higher price point of its tires.
Dr. Lane says her research shows that even unrelated content can help a brand’s core business, and that Michelin is a fantastic example of this. But she concedes that conclusions on this point are more ambiguous, with most experts advising against producing unrelated services or content to promote a brand.
It’s easy to see why. Dr. Mizik is a marketing professional, and she confessed to not knowing the connection between Michelin tires and the restaurant guides. Spokesperson TonyFouladpour says this is common. “You’d be surprised how many people don’t know,” he says. “All the time, people tell us, ‘We didn’t know it’s the same company!’”
This is not the debate people usually have over the Michelin restaurant guide. Instead people either follow its recommendations and greet its publication with excitement—or attack the guide for its stuffy, French standards and the crowds of food snobs it unleashes.
Yet it’s this debate over brand promotion and content marketing that will ultimately decide the fate of Michelin Stars and the world’s most celebrated culinary guide. Because if a group of marketers and executives decide that it no longer helps Michelin sell tires, the Michelin Guide—or the unusual circumstances that have allowed it to thrive—could disappear.
Our next article is a data-driven look at the connection between a city's African-American population and the use of fines as a government revenue source. To get notified when we post it → join our email list.
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Berapa sih nilai dari blog gue DALAM DOLLAR ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
Lihat preview menurut Yahoo
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
| |||||||
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
| |||||||
Lihat preview menurut Yahoo
| |||||||
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
A story with millions of choices in it - looking investor like you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
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Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
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