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Saturday, July 30, 2016

The Insider’s Guide to Running a Six-Figure Membership Site from Home

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The Insider’s Guide to Running a Six-Figure Membership Site from Home

Note from Marsha Stopa: There was a ripple in the blogging world last week when we learned that John Yeoman had passed. John ran several acclaimed fiction writing programs at his membership site Writers’ Village and was a fixture since we launched this blog. We counted on him popping into our inboxes with a wry observation, slightly cynical question or a witty comment on posts. John was a charter member of Serious Bloggers Only, fond of long, analytical and challenging debates in the forum. His clever posts were winners in every SBO blogging competition. Ever the delightful gentleman, he was widely respected for his experience, insight and willingness to help.
John sent this post to me on June 10, shortly after he became aware of his medical issues, to consider publishing within SBO. We can’t be sure, but it may be one of the last pieces he wrote. So publishing it where everyone can benefit is more fitting with the kind and generous soul that he was. He is deeply missed.
Membership sites are potentially the most profitable kind of online business.
Your product is digital, so you have no inventory or shipping costs. You can operate wherever you have computer access, even from your home (as I do). If you create your own product and do most of the techie stuff yourself, your overheads are negligible.
So your pre-tax profits might be as high as 80% of turnover.
What other kind of business can claim that?
Above all, you have to make a subscription sale only once. Subscribers on an automated payment profile will then pay you regularly, maybe across several years — provided your program is good.
Your cash flow can be excellent. And you can usually predict your income stream a year or more ahead.

So why doesn’t every blogger run a membership site in their own niche?

Because it’s not easy.
I’d guess that nine in ten subscription programs fail in year one, and the tenth is struggling. Why? Because it takes years of error to learn what works. Most bloggers (I suspect) give up.
When I started my first online program in 2012, I’d already run two highly profitable subscription businesses in the UK. One — the Marketing Guild — turned over as much as $1.4 million annually from my own front room. It was driven entirely by direct mail. (Remember postage stamps?)
Between 1986 and 2000, it grew to be the UK’s largest indie publishing business.
So I already knew what I was doing, didn’t I? Yes and no. It still took me four years of pain — starting with no technical knowledge whatsoever — to build an online subscription business that worked.
I called it the Writers’ Village Academy, a coaching program for serious fiction writers.
Want to write publishable stories or novels? The Academy will show you how. It’s intensive and advanced, with content equivalent — or superior — to that of an MFA (MA) in Creative Writing. (I know that because I once taught the MA program at a UK university.)
With more than 2000 subscribers since 2012, the program now brings me more money — on auto-pilot — than I can reasonably spend.
Like to do the same?
Ho, ’tain’t easy. (If it were, everybody would do it. And they’re not, are they?) But I’ll give you a head start.
Before I do that… I’d like to put on record the vast debt of gratitude I owe to Jon and Marsha at Serious Bloggers Only. Their personal advice and support have been priceless to me over the years in building my online business. Whenever I hit a log jam, they seemed, uncannily, to have the answer. My sincerest thanks!

Here are Golden Precepts that have worked for me.

Every niche and business is different, of course. But they might save you a load of pain and error, whatever niche you blog in.

Choose a niche you’re passionate about.

You’ll have to live with it a long while.

Choose a topic within the niche that you know a lot about.

You can’t just scrape info off the web untested, change the words and re-organize it. People do that, but their programs fail. Because folk can find that stuff anywhere, for free. Why should they pay you for it?
Your personal authority must be highly credible. It should shine out of every word in your program and promotions. In time, major influencers in your niche will seek you out to co-host webinars, podcasts and conferences. So you’d better know what you’re talking about.
BTW: None of those co-ventures are necessary when you launch your program. They’re icing on the cake. I’ve never needed them. But you won’t get them unless you know your topic inside out.

Give your program a perceived uniqueness.

The easiest way is to brand it with your own identity. You are a niche authority, or you can credibly present yourself as one. (Don’t forget to show your photo everywhere, professionally posed. It’s your brand.)
When I launched the Academy, I already had a PhD in Creative Writing. Hardly anyone else in the world could claim that at the time. My own doctoral research had given me a special insight into how to write novels and stories that get published. My expertise was, indisputably, unique.
Two years later, I published four novels. They gained more than 100 5-star reviews across five Amazon sites in five months. Those novels added to my credentials. Theyproved: I walk my talk.
If you can’t — or don’t wish to — brand the program strongly under your own name or identity, organize your materials into an original formula. Give it a proprietary product name or acronym. Explain why your formula is uniquely beneficial.
You’ll need a branded product name sooner or later, in any case. Because if the program is just you (Jane Doe’s Personal Coaching), you’ll never be able to sell your business. And you’ll be forever in the loop because your subscribers will be buying you, not your service. (Kiss holidays goodbye.)
Promote a branded “product“, a self-contained formula. So people don’t buy just you. Then one day you might be able to sell your business, if you wish.

Beware of putting yourself irretrievably in the loop.

I can’t emphasize that too strongly. Some people are parasites. (Okay. It’s human nature.) They’ll squeeze you dry, and you’ll find yourself working, for your heaviest users, for $5/hour.
Create an automated system that gives subscribers the perceived benefit of one-on-one feedback (if that’s essential to your program) without you being in the loop.
My solution was a private member forum. Members critique each others’ work there, and I nod in occasionally. Obvious, in retrospect. But it took me three years to think of it. In that time, I’d been driven mad by folks who thought they’d found Santa Claus, grabbed all my goodies, mailed me a joyful testimonial, then canceled.
My system is now 95% automated. I spend my time largely on admin and troubleshooting. (“I can’t log in.”) With foresight, I could have set things up that way at the start.
Ring-fence your time from day one. That way, sanity lies.

Give proof factors, case studies, testimonials, and third-party test results.

Nobody will buy into your program without independent proof that it works. (Even an outrageous money-back guarantee won’t bail you out, all by itself. It screamsdesperation. And, without proof factors, how can people trust that you’ll even honor your guarantee?)
Gain early testimonials from beta testers. Enroll them in the program at no fee, and ask them to work it hard. Ideally, they should be people who have credibility in your niche, by their experience or occupation, so their names will carry weight. However, they needn’t have a web presence. Ask them for a usable but candid review of your program in their own words. A testimonial that’s too poetic in its adulation convinces nobody.
A Tip: Do not post — as some enthusiasts do — hundreds of ecstatic testimonials on your sales promotion page that scroll down to Australia. I doubt if anyone reads them. And, to me, they scream snake oil merchant. Just a few, impressive testimonials will do.
Of course, be sure to ask your beta testers to alert you to errors, dead links, misspellings and other problems in your program.
Needless to say, don’t write your own testimonials. No program can succeed without integrity, and that starts on day one. Later, you’ll gain more unsolicited testimonials than you can use, if your program works.

Make it very easy for people to join your program on a rolling subscription.

Let people test it for no charge for a trial period of, say, four weeks. Or for a token fee, refundable when they pay their first real sub. But make sure they’ve set up a valid payment profile, direct debit mandate, or the equivalent, before you send them anything significant.
A Tip: Beware those sweet folk who’ll say, “Enroll me for a month without a payment profile, send me your stuff and, if I like it, I’ll sign up.” You have confidence in your program, don’t you? So you might be tempted. Don’t be. You will never get your money.
Incidentally, it’s often worth asking people to pay a token fee up-front — e.g. $3 (refundable or not). It’s a qualifier. If they pay it, they’re serious. It also deters those with dodgy credit cards, or no money in their PayPal account, or who never intended to continue with you anyway.

When you launch the program, price it low — initially.

Your first task is to build a viable member base and gain testimonials and referrals. Don’t be greedy. Remember, you plan to run this business across a long period. (Don’t you?)
You can — and should — increase the price later, when you can point to 1,477 satisfied members, or the like.
A Tip: It’s better to raise your price, slowly, testing as you go, than to suddenly dropyour price. Or to offer a big sales discount. That will infuriate your members who joined at a higher price (they’ll demand the same deal), and it has a smell of panic about it.

Beware of “giving it all away” with a price that’s permanently low.

Plan to at least double your price within, say, six months. The higher your price (within reason), the fewer time wasters you’ll get — and the greater your overall revenue.
I delayed this step far too long, afraid that I’d gain no members if I hiked the price. But when I doubled my price, it made no impact whatsoever on my intake of new subscribers. If your program is excellent, you could price it far, far higher than you think. (Even add a zero to the fee.) You’ll still get some subscribers.
The downside is… people in the consumer market are paying out of their own pockets. If your price is very high, they’ll demand your soul in return. (It’s different in the corporate market where you have to quote a high fee to gain any credibility. How do I know? Thirty years ago, I ran a blue-chip PR consultancy.)
Incidentally, when you increase your price, leave your existing subscribers alone. Let them continue at their original fee. If you ask them to sign a new mandate at a higher price, they’ll cancel. And rightly so. Aren’t they due a special rate for life as your cherished Charter Members?

Be prepared for a few “problem” subscribers.

They’re the ones who forgot that they’d signed up. Or who never read your terms of service (even though they’re set in 18 point type right beside your Subscribe button). Or who are simply mad. They’ll whine when their first subscription hits. Maybe they’ll raise a PayPal or credit card dispute.
If your business is ethically run, problem subscribers should account for less than 1% of your member base. But a few cranks can make your life hell.
Refund them at once. Don’t challenge them, even when they’re wrong. PayPal and the credit card companies will always find in favor of the customer, regardless of the merits of any case. It isn’t worth the risk of seeing your PayPal account limited while you contest a claim over a few dollars.
Email them a message of exquisite courtesy. Apologize and make them right (especially when they’re wrong). Decent people will have an attack of conscience and send you an apology of their own. Many times, I’ve seen a crabby customer — handled well — turn into a friend, and stay with me for years.

Present your course materials at regular intervals, ideally weekly or every two weeks.

(A monthly schedule lacks impetus.) I’ve found the easiest way is to put each module on a dedicated page on my website, each with its own cryptic URL.
Why cryptic? That way, rogues can’t work out that module #1 is named “[site url]/plotting1,” therefore subsequent modules must be named “[site url]/plotting2/3/4,” etc. And so gain my entire year’s program without further charge.
Password protect those pages so Google spiders can’t pillage your hard work and splatter it across the web for the world to access.
A Tip: Google can and will access the root directories of your site (subject to how the site’s set up) and steal the files you’ve hidden there, regardless of any page passwords. To protect copyrighted or sensitive files, I keep them in a vault at Gumroad.com. Members are given a special password to retrieve them. You can find many other vaults like that, often for free. They’re indispensable in these days of Google piracy.

Find a payment portal that lets you create subscription profiles for members, in a flexible way.

I use PayPal, although I (and plenty of my members) dislike it. No other payment portal, to my knowledge, lets you define a free — or token cost — trial period for new subscribers. Or pause, then re-activate, a member’s payment profile at their request.
You need that flexibility. PayPal’s quirks, often maddening, are a small price to pay for it.
A monthly payment schedule is about right. Charge subscribers every week and you’re goading them — every week — to ask, “Do I really need this service?” Hit them with a large sum every quarter (or year) and they’ll certainly ask themselves that question.

Set up an email program (say, at AWeber or MailChimp) so subscribers get an email in an automated follow up sequence every few days.

Each email gives a link to the next module.
A Tip: Both those programs offer you ways to integrate members’ PayPal profiles (or their accounts with other payment services) into an automated email sequence. So if a member cancels at PayPal, they’re automatically switched off your live email sequence. Or vice versa. Don’t be tempted — unless you’re technical and truly know what you’re doing.
A friend wrecked his business when he tried that. He set the system up wrong and found that AWeber (or it might have been MailChimp) had somehow canceled all his members’ PayPal profiles. Once a PayPal profile has been canceled (as opposed to suspended), you can’t re-activate it.

When the formal part of your program ends (after 12 weeks, 13 months, or whatever), encourage subscribers to carry on paying you regardless.

Call them alumni. They’ll still gain access to you — or a simulation of you — or aspects of your service. Amazingly, many members will stay with you, out of inertia or genuine loyalty, indefinitely.

Consider whether your entire subscription program could be delivered by email follow-ups alone.

It’s possible, if your materials are pithy. I did it successfully with Story PenPal, a highly simplified, low-budget version of the Academy. It presents story ideas every week — no more than 1000 words per email — with a link to a user forum.
However, an email by itself lacks flexibility. Attach a file and spam filters may block your email. You don’t have room — in an email alone — to expand upon a topic or present complex materials and graphics. (People also tend to mislay emails.)
With a link to a dedicated web page, you have no space limitations, and you can regularly update your content. (I’ve updated every one of the 64 weekly modules in my Academy series several times across four years.)

Expect a 50% cancellation rate during any free trial period.

Don’t take it personally. Many people will join on impulse, having no motivation or means to pay. After some 4-5 months, the cancellation rate abates as people grow loyal to your program.
A little case study. When I ran the Marketing Guild, I sold £495 ($800) annual memberships to business owners via workshops in rented hotel rooms. (Today I’d use webinars.) On average, across the year, if a room held 100 potential members (company principals), 32 would sign a Standing Order or direct debit mandate as soon as I closed the sale. That was after I’d enthralled them for two hours with quirky marketing ideas.
I promised subscribers a 30-day “cooling off” period before I processed their mandate. Indeed, I urged them — for their peace of mind — to date the mandate 30 days ahead.
When they became full members — i.e. I’d processed their mandate — they got a big printed newsletter every month plus free entry to all my future conferences, for themselves and their guests. (I encouraged them to bring business guests for free. They were my best source of future members!)
Meanwhile, I mailed new subscribers a big box of materials, at my own expense. They could keep it whether they canceled or not. This was the thud factor. It mitigated post-purchase remorse. It made their subscription real.
Exactly 50% of people would cancel within 30 days.
That meant 16% of the room stayed with me, and many stayed a long time.
Across 15 years, and 52,000 delegates, those ratios never varied. So I could budget to lose as much as $5000 per workshop on marketing and hotel costs, certain that I’d get it back within a few months and make a good profit in year two.
Moral: learn your ratios and trust them.
Of course, I needed a lot of capital to keep funding my promotions and hotel rooms. (At one time, I was throwing the equivalent of $50,000 into direct mail every month.) Luckily, I had the money. Subscription programs — where people pay ahead — are cash rich by their nature.
However, you don’t have those up-front costs with an online program, delivering a product or service digitally. So you need little cash to keep it running.
Cancellations? If the program costs you little or no money to deliver, they don’t matter. Provided a healthy number of subscribers stay.
But beware (as I’ve said) of giving anything of value — especially your own time — until people have paid you at least one subscription.
For example, members who join the Academy on a four-week free trial don’t get access to our private Forum until week five, after they have paid their first subscription.

Prepare to top up the membership base continually.

Churn is inevitable in membership sites. I top up my member base two ways:
1. When people join my free mailing list, they get a no-charge 14-part mini course in fiction writing, delivered every two days.
Clever, original ideas of high quality. (An intense schedule is important at this stage to hold people’s interest while it’s warm. Run a more relaxed follow-up schedule and people will have forgotten who you are by week two.)
Every second module contains a small clickable ad for my paid-for Academy program, and some people do join that way.
Halfway through the mini course sequence, and at the end, they get a hard sell. That also works.
If they still haven’t joined the Academy, they revert to my general mailing list and receive emails every week, alerting them to my latest blog posts. I run the posts to build a relationship with my followers. The posts also bring traffic to my site and list via organic (keyword) search.
2. Every 6-8 weeks, I hit my entire list with a hard sell.
But I test each hard sell message first on small list segments.
A Tip: Email programs like AWeber let you make split tests of up to four equal segments. But these tests are almost useless. Why? The names — chosen by AWeber at random — are unknown to you. You need to know who you emailed with a given message so you don’t, inadvertently, email them again with the same offer.
So I devised my own algorithm. It splits my list roughly into equal-sized segments so I can tell exactly which names have received which offer.
How to run an online subscription program
Note: these splits only work with a fair-sized list of, say, 4000 names or more. Trying to split test just a few hundred names this way will yield meaningless results.
Some hard sells (usually my cleverest ones) flop. If one works, I roll it out to the entire list. But it’s important not to “burn” a list with too many hard sells. People just tune them out or unsubscribe. A reasonable ratio, I find, is one hard sell per 5-6 emails having beneficial (non-sales) content.
A Tip: That hard sell must be hard. Ruthless. No jokes. No fluff. Fun doesn’t work when you’re asking people to part with money.
I could easily automate my tested hard sell emails and schedule them — at 6-8 week intervals — a year or two in advance. Given the subscribers who drift into the Academy by themselves, from the ads in the follow-up sequence on my general list, I wouldn’t have to pay any further attention to sales promotion whatsoever.
I’d have a totally automated money machine. (Admin apart.)

List Building

The list is the foundation of a membership site. At the Marketing Guild, I rented my lists in as many as 100,000 names at a time. But the list rental rules have since been tightened up. Although you can still rent or buy email lists, they’re likely to be dross and/or illegally acquired. Ethical email services like AWeber, MailChimp, etc. won’t let you use them. And rightly so.
I’ve built my list across seven years (the Writers’ Village site has operated since 2009) to become one of the largest in my niche. I try to keep it scrupulously clean. Every three months I delete those who haven’t opened my emails for six months plus those living in countries who have no PayPal access. (Why pay to host people who can’t pay me?)
Each name on my list is notionally worth £5 (around $8). That benchmark is important when I’m advertising for sign-ups. A name must cost no more than £1 to acquire, to cover its hosting costs across a long period and still yield a profit if and when it converts to a sale.
A Tip: Don’t be too hasty to discard names if they haven’t converted to a sale over a long period, provided they’re still opening your emails. Although most of your paying members will come from fresh names, a significant number will say, “I give up!” and join you after a period of several eons.
I’ve gained names in three ways:

1. Guest posting at other people’s sites.

In 2014, I published around 80 guest posts across 30 writing sites. I found only one site that reliably brought me 60-80 sign-ups per post, plus a few that averaged 15-20. (Others yielded just a handful of sign-ups, although the quality of the posts was much the same.
Each post took me two days to write/edit, so the notional yield from my best site was £300-£400 per post. That was an acceptable yield but hardly wonderful.
Lower performing sites were a total waste of time.
A Tip: Don’t be fooled by techies who tell you that your backlinks in guest posts, whether successful or not, will bring you valuable “Google juice.” Baloney. You can’t put Google juice in the bank.
Now I guest post only by request and for fun. I don’t need guest posts any longer to build my list.
A Tip: Don’t be daunted by my so-so experience with guest posts. Bear in mind that I’m working in a narrow niche with very few prime sites that accept guest posts. Broader markets — like self-help, dating, entrepreneurship, etc. — will havehundreds of high-traffic sites. One good post at a prime site might bring youthousands of sign-ups, especially if people share it around.

2. Advertising.

After testing many sites, forums and ezines (newsletters), I found only two that gave me a worthwhile ROI. And I had to rest those vehicles for several months before I could advertise again. Too many ads, too often, brought diminishing returns.
Banner ads on sites and forums have never worked. Nor could they work, on reflection. The math is against it.
Why? The average click-through rate for banner ads is just three-tenths of one percent or 0.3%. That’s the industry average according to imediaconnections.com.
So only three in 1000 people who see your banner ad will click on it. Even if 40% of those people join your list (a common sign-up ratio), you’ve acquired just one name. How much will you be charged for that banner? Anything between $100 and $1000.
Even worse — if it can get any worse — are rotating banner ads. (Now you see them, now you don’t.) They appeal only to kiddies who like duck shoots.
Google and Bing ads proved a total waste of money. That said, I didn’t have the patience to play games with longtail keywords, click bids and SEO. If I’d had the mind for such voodoo, I’d have been a hedge fund manager.
Facebook ads? They come well reported, especially since FB changed its advertising procedures so you can now target people in complex ways by their affinities rather than, simplistically, by their interests. But like Google ads, Facebook ads are a steep learning curve. I wish you luck.
Twitter ads? Never tried them, or wanted to. I’ve always felt that the kind of people who hang out on Twitter — except for commercial purposes — are unlikely to have enough IQ points to join my program. (Okay, call me snotty.)

3. Organic search.

Most of my sign ups now come from magpies — my name for people who flutter into my site following keyword searches at Google, Bing and the like. Hence, the importance of having a lot of archived blog posts at my site. (I now have nearly 200.)
Every post has a prominent sign-up box above it. Every high-traffic page has one too. And the sign-up box is always at the top of the page.
A Tip: A sign-up box at the top of the page — no matter how ugly it looks — will bring you three times more sign ups than one hidden in a side panel or at the bottom of the page. Jon Morrow says so, and it’s true. I’ve tested it.
What about boxes that pop up or slide in or flash? I’ve never tested them. But Ihave wondered about the quality of the names captured that way. “Alright, already!” I hear people cry. “I’ll sign up just to get rid of your stupid box!”
Qualified names? I think not.
It’s amazing how many magpies discover my hidden posts that go back several years by following keyword searches. Hence, the importance of putting keywords in your post titles. (My all-time winner has been ‘How To Create A Brilliant Detective.’ Don’t ask me why.)
How do you write those posts? I refer you with great respect to SBO and Jon Morrow. Follow his advice and you won’t go wrong.
Pinterest also brings me a lot of sign ups, though I can’t easily track their conversion to sale. So I’ve found it important to pin the main illustrations in each of my posts to Pinterest.
Magpies are wonderful things. When you reach the point when you don’t have to promote your site to get traffic, but you can rely on magpies alone to top up your list, you’ll know you’ve arrived.

Other sources of names #1: Social networking.

I promote all my weekly blog posts at Facebook, Twitter (via Triberr.com) and Google +. However, clickthroughs from these sources are sparse — although Triberr is supposed to give my posts a reach of millions via the tweets of fellow Triberr members and I have a respectable 4,700 Google+ followers.
Maybe I don’t understand social networking? (Frankly, the more I look at it, the less I want to.) I’ve seen desperate bloggers try to penetrate the noise by posting as many as 100 messages a day on FB, Twitter and Google+, using automated systems. Splat! Does the Internet need even more noise? I don’t.
That said, I have gotten around a dozen sign-ups to my free mini-course whenever I’ve posted a hard sell at Google+. But I don’t do that more than once a month. Call it self-respect.
Stumbleupon? I tried it a few times. Didn’t work. Gave up. Ditto, Medium.com. Ditto,Hubpages.
Reassuring conclusion: You can be a total dummy at social networking, as I am,and it won’t hurt your membership site one bit.

Other sources of names #2: Joint Ventures

Once you have a good market reputation, a tested product and (optionally) a big list, you can explore joint ventures (JVs) with other site owners in your niche.
I’ve had excellent results when promoting somebody else’s non-competing program to my list, and, in return, they’ve promoted my program to their list.
No money changes hands. There’s no risk. Results on both sides are easily tracked. If both your lists are of the same size and quality — and you can trust each other to play fair — it’s a win-win.
Highly recommended.
I’m less sure about complex deals that involve a site owner promoting one’s program to their list in return for a financial commission. I ran two such JVs. They were profitable but, in retrospect, not worth the hassle.
Such deals are simple to set up if you sell a digital product for a one-time payment. Subscription services are more problematic — for example, how do you agree on a commission? I gave my JV partner the first month’s commission from every subscriber gained from their list who stayed with me past the free trial period.
That worked. But it was difficult to administer. Software programs exist that can automate JV commissions, but they’re not worth exploring until your list is vast.
Affiliate programs. Never tried them. Never wanted to.

Conclusion

Using the techniques above, I have now built a money machine that yields me a six-figure annual income, and 95% of it looks after itself. But it took me four years of pain and error.
If I were to start again, I’d invest my time in a massive program of guest posting. I’d also run low-cost text ads, testing as I went, in selected newsletters in my niche.
As my list grew, I’d phase out the guest posts, continue with the ads and make sure I ran a great post on my blog every week — to keep my list happy and bring in magpies via organic search.
Could I do it all again — in, say, two years — starting from scratch? Perhaps. And maybe you could too. But with three provisos:
  1. Your program must be good. It should meet a genuine market need. And be a great value for money. (So it brings you few complaints or refund requests.)
  2. You run it totally ethically from day one. Shortcuts don’t work. The real profits lie in the after-market — the revenues that roll in from happy subscribers year after year after year. Only ethical businesses survive beyond their first year.
  3. You love what you’re doing. Otherwise, you’ll burn out.
Good luck!
About the Author: John Yeoman was the founder of Writers’ Village, and a much-loved member of Serious Bloggers Only. Sadly, he passed away earlier this month. If you knew John and would like to leave a comment please do so below, or leave a note for his family on his Facebook page.

Resource: https://smartblogger.com/membership-site/?tl_inbound=1&tl_target_all=1&tl_period_type=3&inf_contact_key=5f2991236edeaa1c8b93ba8cc903df1d41ae382d36a475c3d0a06aecdc2632ce



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html
  
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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