You see all those fancy schmantzy bloggers offering webinars.
And everyone and their cat is queuing up to watch them.
They have the authority; they get the attention.
Yes, I bet it’s crossed your mind to do it too.
After all, webinars are supposed to be the hottest thing on the Net.
But to run a webinar yourself? It’s just too damn scary.
There’s the huge cost. And how to even start creating a webinar, let alone broadcast it?
It’s beyond the reach of a blogger like you, right?
I’m here to tell you something: the world of webinars has changed.
It’s now affordable. It’s easy. You can do it.
In fact, you should do it.
Here’s why…
Why Serious Bloggers Love Webinars (Even if They Don’t Have Anything to Sell)
If you blog about any topic that more than a handful of people care about, you’ll be up against fierce competition.
Many bloggers will be fighting for the attention of your audience, and from the outside looking in, little will distinguish you from them.
So if you want to rise above the mass of wannabe bloggers, running webinars is a savvy option. Here are the benefits:
You transform your ideas into events. As the experienced blogger Chris Garrettsays: You get the opportunity to create a sense of event around your ideas, value and information.
You forge a unique bond with your readers. Watching you on live camera is the next best thing to seeing you in person. Not only can they see you, but they can also interact with you. And in the future when they read your content, they’ll hear your voice.
You become an authority. When you appear as a presenter and give value to your readers, you create fans who respect you as an authority.
You increase your blog traffic. Online events, like webinars, are like magnets. They attract traffic and generate new subscriptions.
You can earn a little money. If you review, promote, or talk about a product in a webinar, you can make sales and earn income.
But if webinars are so damn sexy, why don’t more bloggers use them?
The honest truth?
Because they’re scared.
Why Most Bloggers Are Scared Witless by Webinars
Let’s face it.
Running a webinar sounds daunting.
The technology seems like a scary challenge.
And then there are those embarrassing glitches you hear about…
Like the guy who talked for thirty minutes before noticing that people could hear zilch.
Or the trolls who stalk webinars and disrupt presentations.
Shit happens, but most problems are avoidable.
Bottom line: you have to practice before you go live.
Unfortunately, I headed into my first webinar ever with the attitude, “I haven’t got time to practice, but, hey, it can’t be so difficult!”
The webinar ended in chaos. Here’s what went down…
It was in 2009. Leo Babauta and I had just created a blogger training course, called A-List Blogging, and we decided to run a webinar as part of our launch.
The software we used at the time allowed us to appear live on camera. It looked easy, so I didn’t bother to practice.
The plan was that I would start the webinar and Leo would appear after my introduction.
We agreed to meet up as presenters in the software’s “green room” a few minutes before kickoff.
But Leo was nowhere to be seen.
I waited a few minutes and then started the webinar without him.
I was rattled.
After a little while, I said to the participants:
“Er… sorry, folks, I seem to have mislaid Leo.”
“WHAT!?” The chat-box erupted with questions.
It wasn’t a good moment.
Suddenly, a few lines appeared in the chat box, written by Leo. He couldn’t get into the system as a presenter so he entered as a participant to let everyone know he was locked out.
I soldiered on.
Now and then, Leo popped up in the chat to say he was still trying to get in.
The participants got involved:
“Leo, REBOOT!”
“Mary, has Leo got the right password?”
“BUY A NEW LAPTOP, MAN!”
Leo never managed to show — and the webinar slowly slid into chaos.
And when I think about it today, I still feel a little sick.
Since that time, I’ve learned how to run goof-proof webinars.
And I’ll tell you exactly what you need to know to run successful online events.
But first, let’s consider what content to choose for a webinar.
How to Choose a Webinar Topic Your Readers Can’t Resist
Most people are busy, and leisure time is in short supply. So if your webinar topic is boring as bat’s piss, they’ll chill out with funny cat videos on YouTube instead.
To get your readers to watch, you must wow them with a topic that’s as satisfying as placing the final piece in a puzzle.
But how to pick the right topic?
Hidden in your blog are two sources of fail-safe webinar topics: your list of popular posts, and the list of keywords that lead readers to your site.
Take a look at your ten most popular posts and think about repurposing them as a webinar.
I’m sure you can imagine how these topics would lend themselves as content for a webinar. In fact, 201 Ways to Arouse your Creativity could be transformed into a whole series of webinars!
A webinar is an opportunity to drill down into the topic of a popular post. It’s your chance to expand what you wrote, give detailed suggestions, offer examples, and discuss questions.
The second source of content for success-prone webinars are the keywords people use to find your blog. If you have Jetpack installed, you can find them in the Site Stats section, or you can look in Google Analytics (under Acquisition > Keywords > Organic).
For example, the following keywords brought readers to Write to Done on a recent day:
Things to write about
Sexs (yes, written like that!)
Writing dialogue
How to write better
How to be a writer
… And the list goes on and on.
Apart from the second keyword [YIKES], all the others would be great starting points for creating webinar content.
But what about your blog?
What keywords do people type in to find you?
Once you’ve picked your topic, you’ll be itching to create content right away.
However, I suggest holding off until you get a tight grip on the technical aspects of running a webinar. Creating content is much easier once you understand your webinar basics.
How to Run Webinars Like a Pro (Without Spending a Dime)
With the advent of Google Hangouts on Air, it’s possible to run webinars for free. And you can accommodate unlimited participants!
It can be a little tricky if you don’t know what you’re doing, but this post will give you all the information you need for a confident start.
(When it’s time to scale up your webinars, you can buy some cool webinar software that integrates with Google Hangouts on Air, such as WebinarJam(aff) or Easy Webinar Plugin(aff). They offer additional functions, like integration with autoresponders, having the option of more than one presenter, using high-converting registration pages, and so on. However, you have to shell out at least $297 for either of these two solutions.)
Here is how to set up and run a webinar on Google Hangouts on Air.
Hangouts on Air integrates with YouTube, and your webinar will be streamed out live on your YouTube account.
To run Google Hangouts on Air (HOA), you need to connect your Gmail account with Google Plus and YouTube.
If you don’t already have a Gmail account, set one up here.
Actually, set up a second Gmail account as well. You can use this account to test your HOA webinars.
Go through the following setup steps both for your main Gmail account and for your test account. You need to …
You might also like to try creating some basic slides using PowerPoint or the SlideShareapp on Google Drive.
Note: if you want to present a slideshow in your webinar, make sure your slides show up in a separate window. (Click here to find out more about crucial settings).
Stage 2: Learn how to set up an Event on Google+
Tip: use your test Gmail account to practice setting up events.
First, click on Events in the same drop-down sidebar menu as before, or click on Event in the share bar.
You can find step-by-step instructions on how to set up a Google Event here.
Stage 3: Practice starting a Hangout on Air
You can start a Hangout on Air either from your Google+ home page, or from your YouTube account.
I find it easier to start from YouTube.
First, click on the Upload button.
From there, you’ll see an option for starting a Hangout on Air.
Stage 4: Bring it all together and create a test webinar
Now you’ll integrate what you’ve practiced so far.
Use the following steps:
Set up an Event on Google+.
Send an invitation to yourself at your second email account.
Schedule the event 30 minutes ahead.
Start the Hangout on Air by going to your YouTube account.
Give your Hangout on Air the same name as the event you created.
Once your HOA is set up, you’ll need to grab the embed code for your blog page, as well as the link for your Google+ page.
You can find the Links icon at the bottom right-hand corner of your HOA.
When you embed the YouTube code in the Text Editor of your blog page, I suggest changing the size to “640” width and “360” height to make the video bigger.
The YouTube Page link needs to be placed in the Events section on Google+.
Click on your event and select Edit Event. From the Event Options button, selectAdvanced and then, Show more options to reveal the YouTube input field.
Once you’ve embedded the code in a draft page of your blog and have inserted the link on the Google+ Event page, your webinar is ready to be broadcast.
Click on the green Start Broadcast button on your HOA to make your webinar go live.
You can download an essential report on how to troubleshoot webinars using Hangouts on Air. Grab it here (it’s free).
Now that you’ve come to grips with the technical side of webinars, let’s get creative and give shape to your content.
How to Design a Webinar to Engage Your Audience from Beginning to End
For killer webinars, the classic three-act structure works best.
The first act is the introduction which includes your story of why you’re passionate about the topic. The second act is the main presentation, and the third act is the question and answer session.
Here is my blueprint for forty-minute webinars:
5 minutes for the introduction and personal story
25 minutes for the main presentation
10 minutes for the Q&A
A key part of your main presentation is the last five-minute stretch. Always end with a call to action. If your webinar is educational or inspirational, suggest one simple action your viewers can do today.
And make sure you know what’s in it for you too. Ask them to sign up for your email listor like your Facebook page.
If you’re using your webinar to sell a product, use the last five minutes before the Q&A to explain how the product solves a problem you’ve been talking about, and encourage people to buy it now.
Here’s the process of creating a webinar.
First, create a rough outline of the introduction and the main presentation with headings,subheadings, and bullet points.
Next, decide on an approximate length of each section so that you can work out how many slides you need — five slides per minute is about right.
In order to create slides, you need some presentation software. Depending on whether you have a PC or a Mac, you can use PowerPoint or Keynote to create slides.
Another option is to use the Google Slides app, which you can access on Google Drive for free.
A key technical point is that your slide presentation needs to show in a new window. Both PowerPoint and Google Slides have settings for this, but using Keynote is more complicated. I explain more about this (including a work-around for using Keynote) here.
When you create slides, use text only with big bold headlines.
Once you’ve created your slides, you can go back and add images for extra emphasis.
Of course, you’ll be speaking to your audience as you show each slide. You might be tempted to wing it, but write a script to follow. Believe me, you’ll feel more confident if you have the words you want to say in front of you.
How to Make Sure the Camera Loves You (and Your Fans Will Too)
People love seeing their favorite bloggers live on camera because they feel connected in a way that’s difficult with writing alone.
But most of us don’t like how we look on camera. However, the truth is that talking, smiling, laughing — even making mistakes — on camera endears us to our readers.
You don’t need a “TV-face” to be successful, but you do need to know something about the psychology of relating to your viewers on video.
The key factor is camera placement. The camera needs to line up exactly with your eye-height.
Here’s why.
If the camera is below your eye height, attendees will get the feeling that you are “talking down” to them.
On the other hand, if the camera is above your eye height, attendees sense that you’re looking up to them and lack authority.
So line up the camera exactly with your eyes.
If you’re using a web-camera on your computer or laptop, you may have to balance it on a stack of books or adjust the height of your seat to achieve the right height.
One of the advantages of systems that use Google Hangouts on Air is that you can choose between appearing live on camera and showing slide presentations. This also means you don’t have to be on camera every second of the webinar.
For example, you can start live on camera, then follow on with your slide presentation and appear live on camera again for the question and answer session.
So now that you’ve created your webinar, it’s time to let people know about it. After all, you want your fans to show up for your online event.
How to Create Irresistible Buzz for Your Webinar that Gets People Queuing Round the Block
You can create a great webinar. But what if nobody watches it?
The best way to create buzz around your event is to treat the lead-up like a mini-launch:
Get participants to register for your event. It’s a good idea to set up a special email list with a corresponding signup form to use for registrations. You can do this easily if you’re using an autoresponder service like Aweber(aff) or Mailchimp. You can create an automatic response that gives them the URL of the page where you’ll embed your webinar.
Write a blog post that gets readers fired up about your webinar topic. You can heighten anticipation by opening up questions in your post and promising to answer them in the upcoming webinar. Place the webinar registration form at the bottom of your post and make a point of asking people to register.
Email your subscriber list. Once you’ve announced the webinar on your blog, send out a series of emails reminding the people on your main list to register. In his ebook, The Ultimate Webinar Marketing Guide, (aff) Lewis Howes suggests sending out a sequence of three emails as a mini-launch. The first email could go out a week before the webinar, the second one four days prior, and the last one on the day before the webinar.
Use social media to keep the buzz going. Don’t forget to use social media to let people know about the webinar. And reach out to other bloggers to let them know about the event too.
Another fantastic way to build buzz is to write a guest post on a popular blog covering a related topic and announce your webinar in the author byline. This takes some effort and planning but could have a huge impact on the number of attendees.
In general, you can expect about 25 percent of those who have registered to actually attend. To boost that number, send out an email just before you start the webinar to people who’ve registered.
It’s Time to Join the Ranks of the Webinar Pros
If you’re serious about becoming an authority; and want more traffic and subscribers, webinars are an opportunity you can no longer ignore.
You might think webinars are scary and costly, but the arrival of Google Hangouts on Air means that with a little practice you can run slick, successful webinars at zero cost.
But the big question is: will you take action?
Because let’s face it, most people don’t; taking action requires grit.
So they stay hidden in the background, just another wannabe blogger who’s too meek to truly connect with their audience.
But that’s not you, right?
Because you’ll take the steps laid out in this post and put them into action.
You know this is your chance to finally rise above the mass of wannabe bloggers.
So grab it.
Use it.
Enjoy the attention and become a true authority!
About the Author: Mary Jaksch is best known for her exceptional training for writers at WritetoDone.com — where you can grab a copy of her free report, How to Create an Irresistible Lead Magnet in Less Than 5 Hours. In her “spare” time, Mary’s also the brains behind AlistBlogging.net. and GoodlifeZEN.com, a Zen Master, a mother, and a 4th Degree Black Belt.
Let me introduce myself. My name is Richard Nata.I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
Jika Bapak/Ibu ingin konsultasi mengenai perusahaan Go Public, dikenakan fee. - lewat email Rp. 300.000,- ( per 1 atau 2 kali email ). Email ketiga dan seterusnya d...
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
A story with millions of choices in it - looking investor like you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Bantam Books with the Choose Your Own Adventure series has produced more than 250 million US dollars. While I offer you more powerful than the Choose Your Own Adventure. Because of what? Because the story that I made much more interesting than the stories created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT). I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS. IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will come again and again for further reading the story then our earnings will continue to grow and will never diminish. This is due to new readers who continued to arrive, while long remained loyal readers become our customers.
So that the number of our readers will continue to multiply over time. With the increasing number of loyal readership then automatically the amount of income we will also grow larger every year. The same thing happened in yahoo, google, facebook, twitter, linkedin, and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the head, and not the tail; and thou shalt be above only, and thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe ifI dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay oneUS dollarper year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books. With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects. The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry. New entertainment industry, where I was a forerunner startup will continue to evolve. Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE. BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG. IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world. So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure. So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.
So if you want to rise above the mass of wannabe bloggers, running webinars is a savvy option. Here are the benefits:
Unfortunately, I headed into my first webinar ever with the attitude, “I haven’t got time to practice, but, hey, it can’t be so difficult!”
The webinar ended in chaos. Here’s what went down…
It was in 2009. Leo Babauta and I had just created a blogger training course, called A-List Blogging, and we decided to run a webinar as part of our launch.
The software we used at the time allowed us to appear live on camera. It looked easy, so I didn’t bother to practice.
The plan was that I would start the webinar and Leo would appear after my introduction.
We agreed to meet up as presenters in the software’s “green room” a few minutes before kickoff.
But Leo was nowhere to be seen.
I waited a few minutes and then started the webinar without him.
I was rattled.
After a little while, I said to the participants:
“Er… sorry, folks, I seem to have mislaid Leo.”
“WHAT!?” The chat-box erupted with questions.
It wasn’t a good moment.
Suddenly, a few lines appeared in the chat box, written by Leo. He couldn’t get into the system as a presenter so he entered as a participant to let everyone know he was locked out.
I soldiered on.
Now and then, Leo popped up in the chat to say he was still trying to get in.
The participants got involved:
“Leo, REBOOT!”
“Mary, has Leo got the right password?”
“BUY A NEW LAPTOP, MAN!”
Leo never managed to show — and the webinar slowly slid into chaos.
And when I think about it today, I still feel a little sick.
Since that time, I’ve learned how to run goof-proof webinars.
And I’ll tell you exactly what you need to know to run successful online events.
But first, let’s consider what content to choose for a webinar.
Take a look at your ten most popular posts and think about repurposing them as a webinar.
For example, on my blog WritetoDone.com, three of the ten most popular posts are hot contenders for webinars, How to Write Better: 7 Instant Fixes, 201 Ways to Arouse Your Creativity, and How to Finish What You Start: A Five-Step Plan for Writers.
I’m sure you can imagine how these topics would lend themselves as content for a webinar. In fact, 201 Ways to Arouse your Creativity could be transformed into a whole series of webinars!
A webinar is an opportunity to drill down into the topic of a popular post. It’s your chance to expand what you wrote, give detailed suggestions, offer examples, and discuss questions.
The second source of content for success-prone webinars are the keywords people use to find your blog. If you have Jetpack installed, you can find them in the Site Stats section, or you can look in Google Analytics (under Acquisition > Keywords > Organic).
For example, the following keywords brought readers to Write to Done on a recent day:
Things to write about
Sexs (yes, written like that!)
Writing dialogue
How to write better
How to be a writer
… And the list goes on and on.
Apart from the second keyword [YIKES], all the others would be great starting points for creating webinar content.
But what about your blog?
What keywords do people type in to find you?
Once you’ve picked your topic, you’ll be itching to create content right away.
However, I suggest holding off until you get a tight grip on the technical aspects of running a webinar. Creating content is much easier once you understand your webinar basics.
Here is how to set up and run a webinar on Google Hangouts on Air.
Hangouts on Air integrates with YouTube, and your webinar will be streamed out live on your YouTube account.
To run Google Hangouts on Air (HOA), you need to connect your Gmail account with Google Plus and YouTube.
If you don’t already have a Gmail account, set one up here.
Actually, set up a second Gmail account as well. You can use this account to test your HOA webinars.
Go through the following setup steps both for your main Gmail account and for your test account. You need to …
On the next page, click the Visit hangouts.google.com button.
From there, practice using the various tools, apps, and icons.
You might also like to try creating some basic slides using PowerPoint or the SlideShareapp on Google Drive.
Note: if you want to present a slideshow in your webinar, make sure your slides show up in a separate window. (Click here to find out more about crucial settings).
Stage 2: Learn how to set up an Event on Google+
Tip: use your test Gmail account to practice setting up events.
First, click on Events in the same drop-down sidebar menu as before, or click on Event in the share bar.
You can find step-by-step instructions on how to set up a Google Event here.
Stage 3: Practice starting a Hangout on Air
You can start a Hangout on Air either from your Google+ home page, or from your YouTube account.
I find it easier to start from YouTube.
First, click on the Upload button.
From there, you’ll see an option for starting a Hangout on Air.
You can find out exactly how to do it here.
Stage 4: Bring it all together and create a test webinar
Now you’ll integrate what you’ve practiced so far.
Use the following steps:
When you embed the YouTube code in the Text Editor of your blog page, I suggest changing the size to “640” width and “360” height to make the video bigger.
The YouTube Page link needs to be placed in the Events section on Google+.
Click on your event and select Edit Event. From the Event Options button, selectAdvanced and then, Show more options to reveal the YouTube input field.
Once you’ve embedded the code in a draft page of your blog and have inserted the link on the Google+ Event page, your webinar is ready to be broadcast.
Click on the green Start Broadcast button on your HOA to make your webinar go live.
You can download an essential report on how to troubleshoot webinars using Hangouts on Air. Grab it here (it’s free).
Now that you’ve come to grips with the technical side of webinars, let’s get creative and give shape to your content.
Here’s the process of creating a webinar.
First, create a rough outline of the introduction and the main presentation with headings,subheadings, and bullet points.
Next, decide on an approximate length of each section so that you can work out how many slides you need — five slides per minute is about right.
In order to create slides, you need some presentation software. Depending on whether you have a PC or a Mac, you can use PowerPoint or Keynote to create slides.
Another option is to use the Google Slides app, which you can access on Google Drive for free.
A key technical point is that your slide presentation needs to show in a new window. Both PowerPoint and Google Slides have settings for this, but using Keynote is more complicated. I explain more about this (including a work-around for using Keynote) here.
When you create slides, use text only with big bold headlines.
Once you’ve created your slides, you can go back and add images for extra emphasis.
Of course, you’ll be speaking to your audience as you show each slide. You might be tempted to wing it, but write a script to follow. Believe me, you’ll feel more confident if you have the words you want to say in front of you.
If you’re using a web-camera on your computer or laptop, you may have to balance it on a stack of books or adjust the height of your seat to achieve the right height.
One of the advantages of systems that use Google Hangouts on Air is that you can choose between appearing live on camera and showing slide presentations. This also means you don’t have to be on camera every second of the webinar.
For example, you can start live on camera, then follow on with your slide presentation and appear live on camera again for the question and answer session.
So now that you’ve created your webinar, it’s time to let people know about it. After all, you want your fans to show up for your online event.
Another fantastic way to build buzz is to write a guest post on a popular blog covering a related topic and announce your webinar in the author byline. This takes some effort and planning but could have a huge impact on the number of attendees.
In general, you can expect about 25 percent of those who have registered to actually attend. To boost that number, send out an email just before you start the webinar to people who’ve registered.
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