A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, June 8, 2016

Why You Should Make Video Part of Your Content Marketing

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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Why You Should Make Video Part of Your Content Marketing

Why You Should Make Video Part of Your Content Marketing


"Content" is definitely trending right now, and many businesses feel obligated to churn out blog post after blog post just because they're supposed to be doing it. But what gets lost in the process? All too often, it's perspective on the audience that will be consuming the content and how it can help them. That's why we're huge fans of Ann Handley, whose formula for great web content is "Utility x Inspiration x Empathy." A reminder we could all use every now and then.
Ann's book, Everybody Writes, is a helpful resource for anyone hoping to communicate better. Ann has also spent time educating marketers about the written word as Chief Content Officer at MarketingProfs, in her column for Entrepreneur magazine, and as a co-founder of ClickZ.
Ann gave a delightful talk on storytelling at our business video conference, WistiaFest, last year, and we were excited to catch up with her in this interview on the role video plays in content marketing.

WISTIA:

As a content expert, how would you suggest that brands integrate video into their marketing campaigns? What's video's place in the content landscape right now?

ANN HANDLEY:

Any brand or company that isn't using video in some way is missing out on a tremendous opportunity to bring its brand to life. Video adds a pulse to your content. It makes your story tangible and real. So why wouldn't we all embrace it?
Maybe some of you are looking at me askance and saying to yourself, "Well, sure… Ann would say that to Wistia. Because Wistia is in the business of video. And this is on their blog. So."
But to those doubting types I'd say that you really should have more faith in people. In this case, you should have more faith in me.
Because even if a non-video content company bought me a puppy to say that video is a terrible waste of time… I wouldn't do it.
I can't be swayed like that. And I really really really love puppies.

WISTIA:

What is the relationship between video, text, and other visual elements in content?

ANN HANDLEY:

I'm glad you brought this up. Because I almost mentioned it in my last question. Video works best when it's integrated into a content marketing program. So text, graphics, audio, and video are all part of the same Content Circle of Life.
In our annual content marketing research, we found that 79% of B2B content marketers are using video in their content marketing. And it's the fifth most effective tactic they use. What's more, the most effective B2B marketers use an average of 15 content tactics, so video isn't being used in a silo. Thank Cheez-its.
The biggest opportunity? Make your video program subscribable. Only a fraction of companies using video are thinking of a subscription program for their videos. That's a stat with more than a whiff of opportunity.
Text, graphics, audio, and video are all part of the same Content Circle of Life.

WISTIA:

Do you have any favorite content examples you can point to that use multiple mediums well? What's great about them?

ANN HANDLEY:

Marcus Sheridan (TheSalesLion.com) is a master at this, because he uses video to reach new audiences in different ways, yet also has a robust blog and podcast(s) that extend the same themes he discusses throughout his site.
That's the key to using video, or any great content, really. The best content tells a bigger story and extends a bigger theme. Marcus does that well, because his content isn't about him, it's about the audience. There's probably no one who is more helpful to people who want to understand inbound marketing.
GEReports.com is killing it with all of their content, including their seamless incorporation of video into so much of their content. Part of me hates to use an example like GE here, because their content program is funded by a jillion dollars. But I spoke to a science group last week, so I spent some time on the GEReports.com site, and I came away with a deep appreciation for the brilliance of it. I don't think I could name a better branded content site. So there you go.
There are many others I really like. The answer to this question could go on for days, because I love calling out great work. But I'll stop here because I really need to get moving on these other questions...

WISTIA:

You've written a lot about how writing isn't actually that hard and ways that everyone can get started. What are some of your favorite suggestions for building a consistent creative practice, whether it's writing, video, or something else?

ANN HANDLEY:

  • Make writing a routine practically daily. My friend Jeff Goins says that something practiced once a week isn't a routine, it's an obligation. Frequency matters.
  • Writing is about making your ideas understood. Focus on the audience—not yourself. (This isn't a "suggestion," per se. But it's a necessary mindset for great work.)
  • Create for one single person. I love marketing personas for marketing, because they are useful. But sometimes they can get in the way of the creative process, because we are still focused on a "market segment." I like to think of one single person who will benefit from my writing or content or video or whatever. Doing so can make it so much easier to create effective content. And you can have a little fun doing it, too. (Because if you aren't having fun creating content, you're doing it wrong. Or you're in the wrong job.)
I like to think of one single person who will benefit from my writing or content or video or whatever.

WISTIA:

What are some of the most effective content campaigns you've seen in the recent past that include video?

ANN HANDLEY:

In the B2B space: DesignDisruptors.com (from InDesign) is genius, and I couldn't love Barbie's “Imagine the Possibilites” more:

WISTIA:

How do you balance quality and quantity in your own content production, and what advice would you give to other businesses struggling with this question?

ANN HANDLEY:

Quality and quantity are not enemies. Good content can scale. And it should. But you need to get the basics right.
So: invest some time in the basics of creating what I call bigger, bolder, braver content.

WISTIA:

Your formula for quality content is "Utility x Inspiration x Empathy." How can brands build empathy without coming across as pandering or inauthentic?

ANN HANDLEY:

Empathy is about adopting an audience-centric point of view. Here's a filter than can be a handy test for that: Would your audience thank you for this?

WISTIA:

What are your content or video predictions for 2016? What trends do you think we'll see emerge?

ANN HANDLEY:

I'm going to answer this with a scenario and a story. It goes like this:
In the harsh morning light of 2016, Content Marketing realized that somewhere along the way… it got lost. It got distracted.
Content Marketing admitted to itself that it had been impulsive and immature and short-sighted and (sometimes) lazy.
Content spent its parents' money on crazy experimental things that may or may not have been good choices. It prized quantity over quality. It boasted too much about itself, instead of considering what its audience needed. It couldn't exactly explain what its Snapchat strategy was doing for its B2B brand. It didn't say No.
Content was letting people down. More importantly, it wasn't fulfilling its true promise and real potential.
And right then and there—full of regret for the advertising it tried to pass off as "storytelling," for the content farms, for the lack of intent and strategy—Content Marketing grows up.
Just like that, Content exits its exuberant college years.
"Maturity comes when you stop making excuses and starting making changes," Content Marketing thinks.
So that's pretty much what I think 2016 holds: Content Marketing will become a little more strategic and real. That means getting the necessary planning, processes, frameworks, creativity, and metrics in place to legitimize itself.
It's time for Content to be taken seriously. We've got this.
Grown-up doesn't mean boring and staid, though. Quite the opposite, because Content Marketing still has the heart of a storyteller, the soul of an artist, and the playful spark of spontaneity.
Because isn't that why we're all here, anyway?
Resource: https://wistia.com/blog/ann-handley-video-content-marketing



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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