A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Tuesday, June 7, 2016

Why producing good content is not enough to succeed (and what to do about it)

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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Why producing good content is not enough to succeed (and what to do about it)

why producing good content is not enough to succeed
Content production is a challenge that has dominated the content marketing space for a while now, with 54% of B2B marketers continuing to cite the creation of engaging content as their #1 content marketing challenge for 2016.
Today, 80% of marketers create content, yet only 30% report their strategies as being effective. While it is a necessary and complex practice to master, it’s certainly not the only reason why 70% of marketers are failing at content marketing. Producing engaging content is a start, but it’s not enough to generate ROI (traffic, leads, revenue) all on its own.
Let’s take a look at why focusing all your efforts on producing compelling content is not enough to succeed.

Why producing engaging content is not enough

It’s never been enough

Content production by itself has never been enough to begin with. Taking the approach of “Build it and they will come” is a common content marketing misconception that many marketers fall victim to.
If you think you can simply hit publish and move on after creating your piece of content, chances are you’ll fall into the 50% of articles that get 8 shares or less.
50-percent-blog-posts-less-8-shares
At the very least, you need to promote your content via sharing or email.
And most companies know that success comes from a combination of best practices:
64% marketers success combination best practices content marketing
Yet they still don’t use them:
best practices survey results
Content production by itself has never been enough to begin with. Taking the approach of “Build it and they will come” is a common content marketing misconception that many marketers fall victim to. Even before the days of content shock (yes, it’s hard for us to remember them too) you had to at the very least promote your content via sharing or email.
Why do marketers produce content today? Because everyone else is doing it. But just because something is popular, common or important doesn’t automatically mean that it’s working…

And even more now with content shock

With everyone now doing content, it’s becoming harder than than ever before to cut through the noise and grab the attention of your desired audience.
According to CMI’s latest report, over the last 12 months alone, 70% of B2B marketers from companies of all sizes and across all levels of effectiveness are creating more content.
creating more content b2b
The result?
2 million blog posts are being written and published, every day.
That’s 3 times the number of babies that are born every day.
That’s a lot of content. And this explosion in content production has led to the very real dilemma of content shock, whereby everyone is now competing harder than ever before for the same attention. This means that it’s going to take more than just stepping up your content production efforts if you want to succeed.
Case in point? Only 9% of B2B marketers today consider their content marketing efforts to be effective, which means that all of this content production doesn’t seem to be working. 
Not only does your content need to compete harder for attention, but it also needs to generate action from your audience.

Your content needs to be more than engaging: it needs to convert

Content marketing is about publishing and distributing content that moves potential customers down your funnel. In other words, content marketing should be about content that converts. If you have great content that people love and share but that doesn’t bring people closer to making a buying decision, you will still fail as a marketer.
Lead generation is a key objective for most marketers, with 83% reporting it to be the #1 goal of their content marketing. Ultimately, the goal of your content should be to convert your visitors into subscribers, prospects, or customers.
Make sure 100% of your content is optimized for conversion:  Organize your content framework around the 3 pillars of conversion:
content hub and goog distribution to landing pages for lead generation
Remember the 80/20 rule: Only 20% of your content should be about your product or brand. The remaining 80% should be geared towards educating and providing value for your audience.
You can’t bet all you have on a few epic pieces of content: In the words of Marcus Sheridan, “Some ‘just ok’ content that is published will crush ‘awesome content’ that never gets published. Basically, you need to do more to get more. Success with content marketing doesn’t come from taking days or weeks to create a few strong long-form pieces of content (whitepapers, eBooks, etc.) and relying on them to generate massive amount of leads every month or quarter. Publishing more regular content generates more leads overall and is more impactful than creating a few pieces of content every once in a while.
Never leave home without a CTA: Every piece of content should convert provided you offer the right call to action. Of course, a first-time visitor won’t be likely to click on “talk to sales” immediately after reading a high-level thought leadership piece from your blog. But would you be able to say that this piece of content was awesome even if nobody subscribed to your email list to receive more similar content? Or if nobody bothered to download a gated white paper expanding on this topic?
We know this based on our own experience here at Scoop.it. Using our tool, we were able to identify a great post that generated a ton of views and traffic, yet delivered 0 leads:
why producing content isn't enough high traffic low conversions pEven though it was a good post that attracted views, because it lacked a CTA, it ended up being an ineffective piece of content that was unable to convert.
Now you know the reasons for why simply creating good content is not enough. Even if it’s the most engaging, compelling piece of written work you’ve ever created, if it’s not serving the overall business goals it was intended for, then it’s not working. This requires taking a step back and looking at the bigger picture…

Consider content marketing = content + marketing

A good content marketing strategy takes into account the marketing component of things. And marketing needs KPIs with which to measure results.
content marketing lifecycle
While it may seem like a lot of work, maximizing your efforts in every phase of the content marketing lifecycle is the formula for content marketing success.
  • Strategizea good content marketing strategy is about establishing a clear, directional path for your content to follow that aligns with your business goals and objectives.
  • Planestablishing a plan for your content marketing strategy is a critical component for guiding your content creation efforts and keeping them focused on your business goals and objectives.
  • Producepublishing good content isn’t enough if you aren’t doing it regularly. You should aim to create relevant, high-value content for your audience- if you don’t have the time or resources, use lean content marketing methods to scale your efforts.
  • Promotepromoting your content (across your social channels, by email, etc.) is critical if you want it to get in front of the audience you intended it for. Without investing in distribution tactics to maximize visibility, your content will go unseen and your efforts will have been wasted.
  • Analyzeanalyzing the results of your efforts is critical for understanding the effectiveness of your efforts so that you can continually improve. Using a simple content marketing analytics framework to measure ROI, you can understand the performance of your content to ensure you stay on track to reaching your business goals.
  • Amplify: after you hit publish, you need to continue to share your content to maximize its visibility and ensure it reaches the largest audience possible.
By viewing the full content marketing lifecycle and optimizing your efforts in every phase, you can generate a lot of ROI. Better yet, focusing on the other phases of this cycle will also inform your content creation process, and help you figure out where and how much fuel you should be putting into your content marketing machine to generate maximum results.
This may seem like a lot to take in. Content marketing is unfortunately more complicated today than it has ever been. Which is why it’s more important than ever before to leverage smart intelligence to help maximize your efforts in every phase.

How technology will change the game

If you want to be part of the 30% of marketers who find their content marketing strategies to be effective, you’re going to need to implement a set of best practices not only to be able to produce great content consistently, but also to strategizeplanpromoteanalyze and amplify all of your content marketing.
Overwhelming? Yes, indeed. Even with a clear vision of this cycle and a set of techniques to help you be lean each step of the way, it’s still going to be a (big) piece of work and a greater investment than you were used to if you just produced content.
So we surveyed hundreds of marketers and dozens of marketing influencers to find out how they felt about this and what they needed to become more efficient. The results were unanimous:
Marketers today need and want more insight into what actions they should prioritize to drive more results from the content they are building and the content they already have.
That’s where intelligence comes in. Historically, marketing technology has made it easier and easier for marketers to automate simple tasks. Like helping you schedule your social media messages. Or finding great content to share with your audience. Or planning your content marketing with an editorial calendar.But the landscape has gotten so crowded over the years that it is now a challenge of its own to choose, implement and maintain a solution for your team. Besides, no matter how long and how good you are at using these tools, if you don’t know on which actions you should focus on or if you’re unable to measure the return on investment for each of them, how good does it do to your productivity?
Technology should now be able to identify areas of improvement for you, so you can focus on making them happen rather than finding what they are.
That’s called content marketing intelligence. And marketers are going to have to leverage technological innovations in order to become smarter about the content they create, faster at managing their content operations and stronger at demonstrating value to the rest of their organization. The future of content marketing is bright thanks to the increasingly important role of technology. If you’re curious to learn more about what the next five years holds for content marketing and the role technology will play in helping to shape it, check out this article on our vision for the content marketer of the future.

Conclusion

If you want to succeed, you have to take a step back and look at the big picture of the full content marketing lifecycle. By leveraging technology and intelligence, you can optimize your efforts in every phase to ensure you reach your goals. and deadlines.

For more lean content marketing tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller, Erika Heald on many other inspiring content marketing influencers, download our free eBook.
ROI or RIP - The Lean Content Marketing Guide for SMBs - Download the free eBook
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About Julie Gauthier

Julie is our Director of Marketing. Before joining the other side of the Force, Julie was a client of Scoop.it while managing the Marketing of another SaaS software start-up in San Francisco for 2 years (Ivalua). With a Master’s Degree in Consulting from Audencia Graduate School of Management, Julie has lived in 4 different countries and worked in Marketing and Consulting for Apple, l’Oréal, Cartier and Weave Consulting. Besides being a tech nerd tweeting about New Technologies (@JulieGTR), Julie is a pretty serious sports addict (ski, muay thai, field hockey, tennis, etc.), a traveling fanatic and a foodie (either in the privacy of her kitchen or at new trendy restaurants).

Resource: http://blog.scoop.it/2016/06/06/why-producing-good-content-is-not-enough-and-what-to-do-about-it/?utm_source=Hot+News+-+Scoop.it&utm_campaign=9e2ee463b2-news_060716_tues&utm_medium=email&utm_term=0_5563b4386a-9e2ee463b2-329500193



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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