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The Future of Email? Highs, Lows and Lessons from 100,000 Outreach Emails
I solemnly swear that I am up to no good...
Last month, I sent my 100,000th outreach email. I don’t know who it was sent to. All I know is it was someone who was interested in CRO, in the Asia-Pacific region, who hadn’t been sent something similar in the past 10 days. It was asking them to join in our Landing Pages clinic, which I had assumed they could help with.
Our scalable personal emails are something we’ve been practicing since January this year. It’s been a wild ride, but now I think we’ve sent enough, seen enough, failed enough and learnt enough to share some of our analytical and tactical lessons with the community.
Those of you in the community have probably noticed a few emails which look something like this...
This is the kind of email that community managers have been sending for a while. And like public relations professionals and SEOs have been sending for outreach and link building for years. And like sales people have been sending for forever.
But our outreach emails have been ramped up dramatically this year. We’ve a new strategy and playbook that’s focused on growing Q&A on inbound.org, which has helped us almost double the number of unique weekly contributors (commenting or posting discussions) in the inbound.org community since January this year. Scaling these personal emails has been a big part of that.
But before explaining the how and what results we found, I want to start with some context. Why we ended up doing this so aggressively.
I solemnly swear that I am up to no good...
Last month, I sent my 100,000th outreach email. I don’t know who it was sent to. All I know is it was someone who was interested in CRO, in the Asia-Pacific region, who hadn’t been sent something similar in the past 10 days. It was asking them to join in our Landing Pages clinic, which I had assumed they could help with.
Our scalable personal emails are something we’ve been practicing since January this year. It’s been a wild ride, but now I think we’ve sent enough, seen enough, failed enough and learnt enough to share some of our analytical and tactical lessons with the community.
Those of you in the community have probably noticed a few emails which look something like this...
This is the kind of email that community managers have been sending for a while. And like public relations professionals and SEOs have been sending for outreach and link building for years. And like sales people have been sending for forever.
But our outreach emails have been ramped up dramatically this year. We’ve a new strategy and playbook that’s focused on growing Q&A on inbound.org, which has helped us almost double the number of unique weekly contributors (commenting or posting discussions) in the inbound.org community since January this year. Scaling these personal emails has been a big part of that.
But before explaining the how and what results we found, I want to start with some context. Why we ended up doing this so aggressively.
The BIG gnarly problem
When inbound.org launched, it was essentially a communal article sharing site for Rand's followers who cared about SEO - a “Reddit for Marketers”. We later added other submission types, including discussions, but the number of articles shared vastly outnumbered other submission types on the site.
The problem with these articles is they never really generated much engagement. Occasionally, an insightful article with a title that piques curiosity would surface in the community, but these articles were rare…
And as a community - a startup - trying to build engagement and retain our members, building a site whose main function is to take people off the site is strategically poor design for keeping people engaged on inbound.org. Whilst we’ve a steady stream of new members without having to try especially hard, our total number of weekly contributors leaving comments and posting new discussions had been flatlining at around 350-400 a week for almost 18 months, except for some temporary spikes around the INBOUND event. Without contributors, we don’t have content. Without content, we don’t have readers, users - anything!
We couldn’t build anything big with this
Conversely, content that was all on inbound.org (and not linked out to) was showing a lot more engagement (views, comments, commenters). Our members’ blog posts - “inbound Originals” - were relatively rare, and required a big contribution by members to author them. It’s also harder to do create truly new and innovative forms of content - who hasn’t seen a good marketing blog in this community? Questions and discussions showed some promise however. People seeing content on inbound.org and contributing to the content all on inbound.org drove more engagement for us - views, comments, commenters - and for our members over a sending people outside our platform to read articles elsewhere.
We’ve seen in other industries - notably software development - the success of the Q&A platform strategy. StackOverflow and the Stack Exchange network of Q&A sites. There a problem with questions…
When inbound.org launched, it was essentially a communal article sharing site for Rand's followers who cared about SEO - a “Reddit for Marketers”. We later added other submission types, including discussions, but the number of articles shared vastly outnumbered other submission types on the site.
The problem with these articles is they never really generated much engagement. Occasionally, an insightful article with a title that piques curiosity would surface in the community, but these articles were rare…
And as a community - a startup - trying to build engagement and retain our members, building a site whose main function is to take people off the site is strategically poor design for keeping people engaged on inbound.org. Whilst we’ve a steady stream of new members without having to try especially hard, our total number of weekly contributors leaving comments and posting new discussions had been flatlining at around 350-400 a week for almost 18 months, except for some temporary spikes around the INBOUND event. Without contributors, we don’t have content. Without content, we don’t have readers, users - anything!
We couldn’t build anything big with this
Conversely, content that was all on inbound.org (and not linked out to) was showing a lot more engagement (views, comments, commenters). Our members’ blog posts - “inbound Originals” - were relatively rare, and required a big contribution by members to author them. It’s also harder to do create truly new and innovative forms of content - who hasn’t seen a good marketing blog in this community? Questions and discussions showed some promise however. People seeing content on inbound.org and contributing to the content all on inbound.org drove more engagement for us - views, comments, commenters - and for our members over a sending people outside our platform to read articles elsewhere.
We’ve seen in other industries - notably software development - the success of the Q&A platform strategy. StackOverflow and the Stack Exchange network of Q&A sites. There a problem with questions…
Questions need answers!
And this could have killed the idea instantly.
StackOverflow builds such dense community of programmers asking and answering questions around a topic, and there’s something about topics like programming which make people maniacal about solving. Marketing though? It’s usually subjective or nuanced in some way.. And there can often be a significant cost or risk in sharing smart marketing ideas and data which are often proprietary and strategically sensitive. Maybe Q&A isn’t the right way forward?
Or…
Maybe this is overthinking it. Maybe we just need to ask people to help. That’s all!
But how to do this at scale? Q&A platforms like Quora (which covers a wide range of topics, and doesn’t necessarily have the density around one topic that StackOverflow might) have related topics and suggested threads, but they also use email.
But these seem impersonal. They feel exactly like the sorts of emails sent by marketers and robots, not a human. Why do they want my participation?
Couldn’t we just send email through Gmail? Although there’s a whole series of headaches with that…
- It’s slow to send to many people at once
- It’s arduous to gather large lists of people to message from our contacts
- It’s difficult to get reporting back on the emails
- It’s difficult to manage contacts…
Lazily, I tried using HubSpot instead. What if I just used the plain text template and send to a list of our contacts there? It’d be easier to measure, test and target the right people. It worked! Some people clicked through and left a comment on the discussion.
By sending these sorts of emails to highly-targeted subsets of our 150,000+ members, we’ve been able to get those questions answered and build out our original content on the site.
Here’s an example of what the process looks like…
There are two essential components to every send - the targeting and the messaging
And this could have killed the idea instantly.
StackOverflow builds such dense community of programmers asking and answering questions around a topic, and there’s something about topics like programming which make people maniacal about solving. Marketing though? It’s usually subjective or nuanced in some way.. And there can often be a significant cost or risk in sharing smart marketing ideas and data which are often proprietary and strategically sensitive. Maybe Q&A isn’t the right way forward?
Or…
Maybe this is overthinking it. Maybe we just need to ask people to help. That’s all!
But how to do this at scale? Q&A platforms like Quora (which covers a wide range of topics, and doesn’t necessarily have the density around one topic that StackOverflow might) have related topics and suggested threads, but they also use email.
But these seem impersonal. They feel exactly like the sorts of emails sent by marketers and robots, not a human. Why do they want my participation?
Couldn’t we just send email through Gmail? Although there’s a whole series of headaches with that…
- It’s slow to send to many people at once
- It’s arduous to gather large lists of people to message from our contacts
- It’s difficult to get reporting back on the emails
- It’s difficult to manage contacts…
Lazily, I tried using HubSpot instead. What if I just used the plain text template and send to a list of our contacts there? It’d be easier to measure, test and target the right people. It worked! Some people clicked through and left a comment on the discussion.
By sending these sorts of emails to highly-targeted subsets of our 150,000+ members, we’ve been able to get those questions answered and build out our original content on the site.
Here’s an example of what the process looks like…
There are two essential components to every send - the targeting and the messaging
Targeting
The key purpose of these emails to encourage people to click through and contribute. Although anyone clicking through helps bring traffic to the site, on the community team we care about contributors.
Your marketing is only as good as your data. If you don’t have much data on your contacts, it becomes incredibly difficult to segment effectively. For us, this is asking the right people to answer the right question. My inspiration for this was to build something in-house, within HubSpot, similarly sophisticated as the targeting options on Facebook’s ads platform. For this we have lists to include (with broad and ‘exact’ match options), and lists to suppress.
Here’s a sample of the “inclusion” targeting options and data we use to reach the right people:
- Job title keywords and titles - “manager”, “writer”, “SEO”, “consultant” etc.
- Social media bios keywords (Twitter and LinkedIn)
- Pageviews - including keywords and exact match URLs and slugs (refining by the number of visits)
- Company name - keywords and exact match
- Profile data - skills, location, badges, group memberships job seeking status, karma
- Industry - in the company name (a HubSpot contact property)
- Followers and following
- Last actions - Last seen, last karma events, last comments, last post
- Lifecycle status - (members with full profiles are more likely to contribute)
- Number of comments
- Persona
And to exclude people:
- Email throttles (to block too many emails being sent in quick succession): Last email sent, and last personal email sent
- Personal contacts (more on that below)
- Banned accounts
- Timezone
This list isn’t complete either, but there are all kinds of combinations you can create quickly within HubSpot to match to individual threads. We also build out sets of lists for common topics - “Outreach: Americas - Content Skills” for instance. More of how we do that in another post...
This lets us target relevant people with most threads if we think that reaching out to people will be beneficial. Whilst the targeting options might be interesting, and there’s always more you can add, that’s not the hard part.
The key purpose of these emails to encourage people to click through and contribute. Although anyone clicking through helps bring traffic to the site, on the community team we care about contributors.
Your marketing is only as good as your data. If you don’t have much data on your contacts, it becomes incredibly difficult to segment effectively. For us, this is asking the right people to answer the right question. My inspiration for this was to build something in-house, within HubSpot, similarly sophisticated as the targeting options on Facebook’s ads platform. For this we have lists to include (with broad and ‘exact’ match options), and lists to suppress.
Here’s a sample of the “inclusion” targeting options and data we use to reach the right people:
- Job title keywords and titles - “manager”, “writer”, “SEO”, “consultant” etc.
- Social media bios keywords (Twitter and LinkedIn)
- Pageviews - including keywords and exact match URLs and slugs (refining by the number of visits)
- Company name - keywords and exact match
- Profile data - skills, location, badges, group memberships job seeking status, karma
- Industry - in the company name (a HubSpot contact property)
- Followers and following
- Last actions - Last seen, last karma events, last comments, last post
- Lifecycle status - (members with full profiles are more likely to contribute)
- Number of comments
- Persona
And to exclude people:
- Email throttles (to block too many emails being sent in quick succession): Last email sent, and last personal email sent
- Personal contacts (more on that below)
- Banned accounts
- Timezone
This list isn’t complete either, but there are all kinds of combinations you can create quickly within HubSpot to match to individual threads. We also build out sets of lists for common topics - “Outreach: Americas - Content Skills” for instance. More of how we do that in another post...
This lets us target relevant people with most threads if we think that reaching out to people will be beneficial. Whilst the targeting options might be interesting, and there’s always more you can add, that’s not the hard part.
Messaging
With every personal email, we’re effectively running a mini marketing campaign. Bringing a post to their attention, and asking them to take action. Within each message, we try to include:
- Why they’re being emailed
- What the thread is about
- What they can bring that’s unique to the conversation
- Call to action: post in the comments
- Link
- Sign off
Specificity in the subject line, whilst still arousing a reader’s curiosity, seems to have the best engagement with the emails. Not only does this drive higher open rates, but also higher click-through rates (on the same email body copy). This sort of thing:
- Can you help Casey?
- Can you help Casey’s client?
- Can you help Casey’s PPC client?
Since each of the 300+ emails has so many different variables - questions needing answers, targeting, messaging, list - it’s difficult to compare and analyse performance and understand what really works. Compared to a single email campaign to 100,00 people, we are effectively running a multivariate test with lots of separate campaigns and many small sample sizes. Our data ends up in different places within HubSpot and our application database. This is by far the hardest thing about this tactic - what really works well? - so we find ourselves guessing and pattern spotting a lot. Our next step here is likely to formalise our testing, documentation, templates and reporting for
Also, the messaging can go sideways very quickly, particularly given the number of these we’ll do back-to-back in one day. Basics like spelling and grammar can sometimes fall through the gaps when sending many of these (these emails, like my personal Gmail, don’t get a QA check), but there’s some much bigger mistakes we’ve made than that.
With every personal email, we’re effectively running a mini marketing campaign. Bringing a post to their attention, and asking them to take action. Within each message, we try to include:
- Why they’re being emailed
- What the thread is about
- What they can bring that’s unique to the conversation
- Call to action: post in the comments
- Link
- Sign off
Specificity in the subject line, whilst still arousing a reader’s curiosity, seems to have the best engagement with the emails. Not only does this drive higher open rates, but also higher click-through rates (on the same email body copy). This sort of thing:
- Can you help Casey?
- Can you help Casey’s client?
- Can you help Casey’s PPC client?
Since each of the 300+ emails has so many different variables - questions needing answers, targeting, messaging, list - it’s difficult to compare and analyse performance and understand what really works. Compared to a single email campaign to 100,00 people, we are effectively running a multivariate test with lots of separate campaigns and many small sample sizes. Our data ends up in different places within HubSpot and our application database. This is by far the hardest thing about this tactic - what really works well? - so we find ourselves guessing and pattern spotting a lot. Our next step here is likely to formalise our testing, documentation, templates and reporting for
Also, the messaging can go sideways very quickly, particularly given the number of these we’ll do back-to-back in one day. Basics like spelling and grammar can sometimes fall through the gaps when sending many of these (these emails, like my personal Gmail, don’t get a QA check), but there’s some much bigger mistakes we’ve made than that.
Lessons from when this goes really wrong
As with all bits of marketing, there’s plenty of scope for humans and computer error. And we make a lot of it…
The personal nature of this just puts your message, your brand and yourself under a magnifying glass. You’re far more vulnerable to greater scrutiny. People can get easily offended. And it’s easy to hit reply and rattle off a rant to me if they feel like.
With that in mind, some specific things we’ve really messed up before.
As with all bits of marketing, there’s plenty of scope for humans and computer error. And we make a lot of it…
The personal nature of this just puts your message, your brand and yourself under a magnifying glass. You’re far more vulnerable to greater scrutiny. People can get easily offended. And it’s easy to hit reply and rattle off a rant to me if they feel like.
With that in mind, some specific things we’ve really messed up before.
Some people just don't like automated emails
Firstly, I'm really aware this can be totally abused. Disgustingly so. Sales development reps have (ab)used automated emails, LinkedIn InMail and the like for years already. No one likes this.
There’s a danger as marketers that tools like this desensitise us from real, human interactions. With email tools in particular, a series of form fields populated by keystrokes is far removed and disconnected from talking to someone face-to-face.
More importantly, the responses from marketing messages (ads, pop-ups, blog posts etc.) aren’t always received by their creator. Personal emails, sent from a personal email address with someone’s name, let responses and feedback to flow more easily.
With more effective marketing tactics (higher open rates, click-through rates etc.) we’re getting a much bigger reaction and response. Responses from our members to our personal emails sent at scale are an everyday reminder to be respectful to our members with our messages. To my own Gmail, I receive a lot of unwanted email. And I'm wary of doing the same to our members, and feeding the beast that is unwanted email. I also admit… I probably will sometimes. This was a sticking point on our team as we began to scale this - it didn’t (always) feel right.
When sending personal emails like this, it’s no longer just about the brand engaging with the individual. It’s about me engaging with the individual too.
Is it effective? Often, yes...
Is it insulting? Maybe.
One of the things which really makes this work is their appearance of a one-to-one email. It’s supposed to look like an email from Gmail or Outlook, sent without (or with minimal) styling, from one real human being with a human name and human address.
Of course, members in our community figure out they’re not totally personal, and written to them. To some, they feel I’ve insulted their intelligence. The clues are in the signatures (by law there are unsubscribe links, mailing addresses for senders etc.). What could I do about that?
But then it’s a dilemma. Am I trying to deceive people? Is that really what this is coming to? Ha! Fool them all!No. I don’t feel it matters that it looks like a semi-automated email. People know. And even if they don’t know, it doesn’t quite read as a totally personal email anyway. I don’t think this is a true, quality substitute for a one-to-one Gmail. But it gets close. And we’re getting better. That’s a good enough starting point.
And so if people “suss me out”, that’s not the end of the world. I’m still reaching out to them, asking them, one-to-one, nicely, humanely… to contribute a very specific thing that is relevant to them. So what if it isn’t quite perfect?
And if they really get annoyed, we can suppress them from all future emails like it in future (whilst tweaking our templates and processes). The way to solve this problem is to proceed with caution.
Takeaway: Personal Emails are personal. Be ready for the responses and reactions, and don’t forget to be respectful.
Firstly, I'm really aware this can be totally abused. Disgustingly so. Sales development reps have (ab)used automated emails, LinkedIn InMail and the like for years already. No one likes this.
There’s a danger as marketers that tools like this desensitise us from real, human interactions. With email tools in particular, a series of form fields populated by keystrokes is far removed and disconnected from talking to someone face-to-face.
More importantly, the responses from marketing messages (ads, pop-ups, blog posts etc.) aren’t always received by their creator. Personal emails, sent from a personal email address with someone’s name, let responses and feedback to flow more easily.
With more effective marketing tactics (higher open rates, click-through rates etc.) we’re getting a much bigger reaction and response. Responses from our members to our personal emails sent at scale are an everyday reminder to be respectful to our members with our messages. To my own Gmail, I receive a lot of unwanted email. And I'm wary of doing the same to our members, and feeding the beast that is unwanted email. I also admit… I probably will sometimes. This was a sticking point on our team as we began to scale this - it didn’t (always) feel right.
When sending personal emails like this, it’s no longer just about the brand engaging with the individual. It’s about me engaging with the individual too.
Is it effective? Often, yes...
Is it insulting? Maybe.
One of the things which really makes this work is their appearance of a one-to-one email. It’s supposed to look like an email from Gmail or Outlook, sent without (or with minimal) styling, from one real human being with a human name and human address.
Of course, members in our community figure out they’re not totally personal, and written to them. To some, they feel I’ve insulted their intelligence. The clues are in the signatures (by law there are unsubscribe links, mailing addresses for senders etc.). What could I do about that?
But then it’s a dilemma. Am I trying to deceive people? Is that really what this is coming to? Ha! Fool them all!No. I don’t feel it matters that it looks like a semi-automated email. People know. And even if they don’t know, it doesn’t quite read as a totally personal email anyway. I don’t think this is a true, quality substitute for a one-to-one Gmail. But it gets close. And we’re getting better. That’s a good enough starting point.
And so if people “suss me out”, that’s not the end of the world. I’m still reaching out to them, asking them, one-to-one, nicely, humanely… to contribute a very specific thing that is relevant to them. So what if it isn’t quite perfect?
And if they really get annoyed, we can suppress them from all future emails like it in future (whilst tweaking our templates and processes). The way to solve this problem is to proceed with caution.
Takeaway: Personal Emails are personal. Be ready for the responses and reactions, and don’t forget to be respectful.
Sending (this type of email) far too often
Next, frequency. Even if you’re best buddies, it’s just not okay to reach out dozens of times a week (a day even!) asking for a contribution. Setting up proper suppression on these particular emails is really important.
Within HubSpot, we have an email throttle to emails being sent to contacts who have been sent an email, (besides the digest or onboarding emails) in the past 48 hours. With personal emails though, reaching out (up to) every 48 hours is still far too much. We needed more aggressive throttling on this type of email. No one needs to hear from me every 2-3 days asking them to chime in :)
Members who are sent a personal email get enrolled in a 10-day workflow which suppresses them from future personal email sends. Why 10 days? It’s longer than week, but isn’t in an exact interval of a week. I didn’t want members to get used to being bombarded on the same day of the working week when they’re eligible again for outreach. This allows us to roll on and not think about bombarding our members - particularly those with a lot of expertise to contribute.
Takeaway: Don’t burden your contacts with too much email. Throttle your emails, and consider a separate, longer email throttle period for your more personal messages
Next, frequency. Even if you’re best buddies, it’s just not okay to reach out dozens of times a week (a day even!) asking for a contribution. Setting up proper suppression on these particular emails is really important.
Within HubSpot, we have an email throttle to emails being sent to contacts who have been sent an email, (besides the digest or onboarding emails) in the past 48 hours. With personal emails though, reaching out (up to) every 48 hours is still far too much. We needed more aggressive throttling on this type of email. No one needs to hear from me every 2-3 days asking them to chime in :)
Members who are sent a personal email get enrolled in a 10-day workflow which suppresses them from future personal email sends. Why 10 days? It’s longer than week, but isn’t in an exact interval of a week. I didn’t want members to get used to being bombarded on the same day of the working week when they’re eligible again for outreach. This allows us to roll on and not think about bombarding our members - particularly those with a lot of expertise to contribute.
Takeaway: Don’t burden your contacts with too much email. Throttle your emails, and consider a separate, longer email throttle period for your more personal messages
Asking members annoying things
People notably respond differently to different types of posts. How we ended up defining different types of threads is a topic for a future post, but cold emailing people to ask them to share their opinion (do you agree or disagree with this?) gets far more angry replies and far fewer clicks - “why do I need to be asked this?” - than asking them to share some advice for someone else’s process - or better yet, asking them to share their process.
By creating internal templates and documentation for each type of content, I can classify posts quickly and decide whether it’s appropriate to send a personal email, and if so, how the messaging should be structured. This is a never-ending job, and something we should probably document a lot better.
Takeaway: Be very selective in what you send and what you ask. Some things aren’t appropriate for personal email sends.
People notably respond differently to different types of posts. How we ended up defining different types of threads is a topic for a future post, but cold emailing people to ask them to share their opinion (do you agree or disagree with this?) gets far more angry replies and far fewer clicks - “why do I need to be asked this?” - than asking them to share some advice for someone else’s process - or better yet, asking them to share their process.
By creating internal templates and documentation for each type of content, I can classify posts quickly and decide whether it’s appropriate to send a personal email, and if so, how the messaging should be structured. This is a never-ending job, and something we should probably document a lot better.
Takeaway: Be very selective in what you send and what you ask. Some things aren’t appropriate for personal email sends.
Not being personal with a personal email
Merge tags in email are the modern day “Dear Sir or Madam”. Simply using a merge tag does not make your email personal. It’s just appending someone’s first name to your plain vanilla email.
Yes, you might get noticed more. “Hey Ed, blah blah blah signup and buy my thing”. So what?
YOU’VE SAID NOTHING ABOUT ME!!
You haven’t really done anything different. It’s like yelling my name from across a room - you’ve got my attention, but then lost it right away with your boilerplate sales spiel.
Making something truly personal, as if you were writing to them personally. Or speaking in person. You wouldn’t just rattle on with your sales talk, not listen or have a chance to talk to people.
- Say why you think THEY are a good fit for this
- Reference previous things you’ve done together
- Ask nicely, humanely, like you would in person…
- Wish them well!
Here’s an example email sent to members who’d attended both INBOUND 2014 and INBOUND 2015.
That age old advice of market to others how you’d like to be marketed to couldn’t be more true here. Email is so ingrained in people’s marketing, that perhaps it’s easy to forget it can be so personal. Email can swing either way - a welcome notice or an unwanted distraction.
Takeaway: Personal emails is more than just using a *|Firstname|* merge tag, plain template and sending from your own email address. Make it patently clear why you’ve chosen them in your email body.
Merge tags in email are the modern day “Dear Sir or Madam”. Simply using a merge tag does not make your email personal. It’s just appending someone’s first name to your plain vanilla email.
Yes, you might get noticed more. “Hey Ed, blah blah blah signup and buy my thing”. So what?
YOU’VE SAID NOTHING ABOUT ME!!
You haven’t really done anything different. It’s like yelling my name from across a room - you’ve got my attention, but then lost it right away with your boilerplate sales spiel.
Making something truly personal, as if you were writing to them personally. Or speaking in person. You wouldn’t just rattle on with your sales talk, not listen or have a chance to talk to people.
- Say why you think THEY are a good fit for this
- Reference previous things you’ve done together
- Ask nicely, humanely, like you would in person…
- Wish them well!
Here’s an example email sent to members who’d attended both INBOUND 2014 and INBOUND 2015.
That age old advice of market to others how you’d like to be marketed to couldn’t be more true here. Email is so ingrained in people’s marketing, that perhaps it’s easy to forget it can be so personal. Email can swing either way - a welcome notice or an unwanted distraction.
Takeaway: Personal emails is more than just using a *|Firstname|* merge tag, plain template and sending from your own email address. Make it patently clear why you’ve chosen them in your email body.
Not having the right data in the right place
Hey *|firstname|*!
Isn’t that awkward, seeing the text there - not even your name? Especially as a marketer where you knowwhat’s going on and you know it can be fixed.
We’ve had a fair few of these, like when our production database not syncing correctly to HubSpot. We end up addressing people by their Twitter username - “Hi wilreynolds”. As a normal marketing-style email with a pretty template, that’s one thing… but it’s quite another when being sent over as a personal email (remember, we’re trying to be like Gmail).
Similarly, using locations for targeting can lead to errors. Reaching out to our members in Melbourne got responses from Melbourne, Australia and Melbourne, Florida.
This is hard to monitor for too. We’ve tried data cleansing and creating sublists with “trusted” contact date. Segment out and suppress people with missing first names or “junk” first names. For this sort of message, you’re better off not trying to message them. At all.
Takeaway: Check and validate your data before using it, especially if you’re using that data to personalise your messaging.
Hey *|firstname|*!
Isn’t that awkward, seeing the text there - not even your name? Especially as a marketer where you knowwhat’s going on and you know it can be fixed.
We’ve had a fair few of these, like when our production database not syncing correctly to HubSpot. We end up addressing people by their Twitter username - “Hi wilreynolds”. As a normal marketing-style email with a pretty template, that’s one thing… but it’s quite another when being sent over as a personal email (remember, we’re trying to be like Gmail).
Similarly, using locations for targeting can lead to errors. Reaching out to our members in Melbourne got responses from Melbourne, Australia and Melbourne, Florida.
This is hard to monitor for too. We’ve tried data cleansing and creating sublists with “trusted” contact date. Segment out and suppress people with missing first names or “junk” first names. For this sort of message, you’re better off not trying to message them. At all.
Takeaway: Check and validate your data before using it, especially if you’re using that data to personalise your messaging.
Think about who you’re really sending to
The first name data debacle is not nearly as embarrassing as not suppressing the original poster. How about asking them to answer their own question?
Or how about asking HubSpotters to leave a review of (their own) INBOUND conference?
Just really frickin’ dumb mistakes.
Thankfully, this is also easy to solve - grabbing the email of the member in the discussion thread and suppressing the individual account of the original poster. It’s just very easy to forget when churning through many emails at a time.
I also notice this from people whose emails I’m subscribed to - the “Hey I’m Joe Bloggs - care to join my webinar this week…”. Well Joe, you clearly forgot our dinner together last week… I know you’re not mailing me as me.
This is a problem! The tone and ask with these sorts of emails has to be generalised (ergo: formalised) since the vast majority of people don’t know me (let alone remember me) and a more casual email might come across wrong.
But worse of all, is not suppressing friends. Too often have I emailed friends I actually know well within HubSpot, and had them tell me later in person. When they receive these emails, it is like us without the in-jokes, history, context and shared experiences. I wouldn’t mass mail friends within Gmail, so why is it okay to do that within HubSpot?
Thankfully, Gmail makes it easy to export your contacts as a CSV. By pulling this all into a spreadsheet, using the vLookup function to match my Gmail contacts to existing members’ contact records (though it’ll miss emails where they signed up to inbound.org with another email). I can then import a static list into HubSpot of “Ed’s friends” which can be used for a bunch of things.
- Lazy option… suppress them from personal email sends. They’re spared!
- Lazy, smart option… use HubSpot’s smart content to tailor the contents of the email to that whole list. Make it more casual, more entertaining and more personal.
- Smartest option… send a totally different email to the matching segment who overlaps with my contacts list.
I think, in time, I’ll have to pull together a similar list again of “Ed’s close friends” - people who I really know in person, hug rather handshake, who even these “friendlier” emails would feel inappropriate to send.
(It feels dumb to have these sorts of revelations so far along in the experiment, but c’est la vie…)
Now, we can use these lists to actively suppress each other's friends and contacts, or reach out in a far more appropriate, casual way. The good news is contacts I’ve emailed have probably emailed me too. The nature of this generally pushes my emails into the primary tabs in Gmail which increases visibility and responsiveness (though difficult to measure).
Takeaway: Suppress or customise your sends to people who already know you.
The first name data debacle is not nearly as embarrassing as not suppressing the original poster. How about asking them to answer their own question?
Or how about asking HubSpotters to leave a review of (their own) INBOUND conference?
Just really frickin’ dumb mistakes.
Thankfully, this is also easy to solve - grabbing the email of the member in the discussion thread and suppressing the individual account of the original poster. It’s just very easy to forget when churning through many emails at a time.
I also notice this from people whose emails I’m subscribed to - the “Hey I’m Joe Bloggs - care to join my webinar this week…”. Well Joe, you clearly forgot our dinner together last week… I know you’re not mailing me as me.
This is a problem! The tone and ask with these sorts of emails has to be generalised (ergo: formalised) since the vast majority of people don’t know me (let alone remember me) and a more casual email might come across wrong.
But worse of all, is not suppressing friends. Too often have I emailed friends I actually know well within HubSpot, and had them tell me later in person. When they receive these emails, it is like us without the in-jokes, history, context and shared experiences. I wouldn’t mass mail friends within Gmail, so why is it okay to do that within HubSpot?
Thankfully, Gmail makes it easy to export your contacts as a CSV. By pulling this all into a spreadsheet, using the vLookup function to match my Gmail contacts to existing members’ contact records (though it’ll miss emails where they signed up to inbound.org with another email). I can then import a static list into HubSpot of “Ed’s friends” which can be used for a bunch of things.
- Lazy option… suppress them from personal email sends. They’re spared!
- Lazy, smart option… use HubSpot’s smart content to tailor the contents of the email to that whole list. Make it more casual, more entertaining and more personal.
- Smartest option… send a totally different email to the matching segment who overlaps with my contacts list.
I think, in time, I’ll have to pull together a similar list again of “Ed’s close friends” - people who I really know in person, hug rather handshake, who even these “friendlier” emails would feel inappropriate to send.
(It feels dumb to have these sorts of revelations so far along in the experiment, but c’est la vie…)
Now, we can use these lists to actively suppress each other's friends and contacts, or reach out in a far more appropriate, casual way. The good news is contacts I’ve emailed have probably emailed me too. The nature of this generally pushes my emails into the primary tabs in Gmail which increases visibility and responsiveness (though difficult to measure).
Takeaway: Suppress or customise your sends to people who already know you.
This can also be really awesome (sometimes)
It’s not all bad. These emails can perform incredibly well (I’ll show some results after this bit), but first to explain what makes them better…
It’s not all bad. These emails can perform incredibly well (I’ll show some results after this bit), but first to explain what makes them better…
Asking one thing and one thing only
Does it feel appropriate when someone asks you to do a whole laundry list of things for them - out of your goodwill?
We’ve found with separate email sends (onboarding in particular) that emails tend to work better when there’s a single, focused call-to-action rather than a medley of different links. This is doubly important with personal emails sending a personal request - you’re not giving choice, but imposing extra work on people.
By asking the receiver one thing to do that’s reasonable in scope, you don’t risk cognitive overload, the paradox of choice or other psychological triggers which detract from taking action.
Send short messages with one prevalent link. I even send mine “naked” with the full https://… prefix on the link.
Takeaway: Try and test keeping your emails short and asking for only one thing.
Does it feel appropriate when someone asks you to do a whole laundry list of things for them - out of your goodwill?
We’ve found with separate email sends (onboarding in particular) that emails tend to work better when there’s a single, focused call-to-action rather than a medley of different links. This is doubly important with personal emails sending a personal request - you’re not giving choice, but imposing extra work on people.
By asking the receiver one thing to do that’s reasonable in scope, you don’t risk cognitive overload, the paradox of choice or other psychological triggers which detract from taking action.
Send short messages with one prevalent link. I even send mine “naked” with the full https://… prefix on the link.
Takeaway: Try and test keeping your emails short and asking for only one thing.
Segmenting by contributors and Non-contributors
We can then segment by contributors and non-contributors - those who have posted comments before and those who haven’t. As I mentioned earlier, we have a big retention problem. Having lists of people who have commented before and asking them to participate is a lower hurdle than asking non-contributors to share their first comment.
But we can also settle for simply bringing people back to the community. The bigger request - “please leave a comment” might not be as appropriate as “here’s a discussion you might find interesting. It would be great if you could leave a comment.”. A little less direct and more welcoming.
We also send separate messages with the non-contributor segments to ‘easier’ questions and threads to encourage people to make their first comment and contribution, and then frame the ask as an easy first step to participating in the community.
There’s a lot more we can do here, especially with serial contributors, contributor streaks and resurrecting old contributors - “looks like you haven’t commented in a while. Could you help answer this thread?”.
Takeaway: Tweak your messages to different segments to make your calls-to-action more appropriate.
We can then segment by contributors and non-contributors - those who have posted comments before and those who haven’t. As I mentioned earlier, we have a big retention problem. Having lists of people who have commented before and asking them to participate is a lower hurdle than asking non-contributors to share their first comment.
But we can also settle for simply bringing people back to the community. The bigger request - “please leave a comment” might not be as appropriate as “here’s a discussion you might find interesting. It would be great if you could leave a comment.”. A little less direct and more welcoming.
We also send separate messages with the non-contributor segments to ‘easier’ questions and threads to encourage people to make their first comment and contribution, and then frame the ask as an easy first step to participating in the community.
There’s a lot more we can do here, especially with serial contributors, contributor streaks and resurrecting old contributors - “looks like you haven’t commented in a while. Could you help answer this thread?”.
Takeaway: Tweak your messages to different segments to make your calls-to-action more appropriate.
Segmenting by timezone
This is a (big) topic for another post, but one of the big hazards of outreach is catching people at inappropriate times of day (or of the week for cultures who work outside of Monday-to-Friday) for them.
This is especially important in a community where we’re dependent on many individual contributions to make discussions each day, particular when you’re contributors are unevenly distributed. If you reach out to the wrong people in the wrong place, you’ll never “construct” your content. Timezones matter!
This map of the world shows 25 of our top traffic countries over a 4-week period in February and March, and the numbers of contributors there.
The community is heavily biased towards English speaking countries. The USA, Canada (and the rest of the Americas) has the densest concentration of members and contributors.
Before this (and “ahead” of the time in the Americas) is Europe, Africa and bits of the Middle East (EMEA) - led by the UK (huzzah!), but also countries like Romania and Israel which have outsized levels of membership and engagement relative to their numbers of members in the community.
The good thing about the EMEA region is conversation started here builds and gives the Americas something to talk about when they come online. Living in London, I can work on starting and nurturing a bunch of discussion with members who are in similar timezones on this side of the Atlantic, so when the Eastern Seaboard of the Americas wakes up (we see a pretty consistent spike in traffic at around 9am on weekdays in most regions as people get to work), we’ve a bunch of content already with activity for them to engage with.
Suppressing members in the Asia Pacific or in the Americas region from my outreach emails since I am working mostly from London is important. It means I can feel more confident in getting a response from my sends with a given size of list by narrowing the region I’m targeting down. Better still, I can preserve those contacts in other regions for outreach at other times of day or for other members of our team to work with.
Takeaway: Be wary of when people are likely to open email. Schedule or suppress to avoid sending in the middle of the night or outside their working week.
This is a (big) topic for another post, but one of the big hazards of outreach is catching people at inappropriate times of day (or of the week for cultures who work outside of Monday-to-Friday) for them.
This is especially important in a community where we’re dependent on many individual contributions to make discussions each day, particular when you’re contributors are unevenly distributed. If you reach out to the wrong people in the wrong place, you’ll never “construct” your content. Timezones matter!
This map of the world shows 25 of our top traffic countries over a 4-week period in February and March, and the numbers of contributors there.
The community is heavily biased towards English speaking countries. The USA, Canada (and the rest of the Americas) has the densest concentration of members and contributors.
Before this (and “ahead” of the time in the Americas) is Europe, Africa and bits of the Middle East (EMEA) - led by the UK (huzzah!), but also countries like Romania and Israel which have outsized levels of membership and engagement relative to their numbers of members in the community.
The good thing about the EMEA region is conversation started here builds and gives the Americas something to talk about when they come online. Living in London, I can work on starting and nurturing a bunch of discussion with members who are in similar timezones on this side of the Atlantic, so when the Eastern Seaboard of the Americas wakes up (we see a pretty consistent spike in traffic at around 9am on weekdays in most regions as people get to work), we’ve a bunch of content already with activity for them to engage with.
Suppressing members in the Asia Pacific or in the Americas region from my outreach emails since I am working mostly from London is important. It means I can feel more confident in getting a response from my sends with a given size of list by narrowing the region I’m targeting down. Better still, I can preserve those contacts in other regions for outreach at other times of day or for other members of our team to work with.
Takeaway: Be wary of when people are likely to open email. Schedule or suppress to avoid sending in the middle of the night or outside their working week.
Sending to just the right number of people
With personal email sends from an automated list, it becomes as easy to send the same email to one person as it is to send it to 100,000. So how many should you email to get an answer to a question?
What we notice from this is how many emails you have to send to get a given response - you wouldn’t want to send 100 outreach emails through Gmail to get every question answered, but the data suggests you might have to.
That said, we quickly noticed there was a cap in the number of people that it made sense to write to. To begin with, the main request in these emails was to help get the discussion started by posting (one of) the first comment(s). We started to see more email replies coming back saying “nothing much else to add” or “this looks answered already”.
With a view to preserving our list too, I started capping our sends at 500 people. We didn’t appear to need more than that.
Also, we were aware we might have a pretty low ceiling of members who we’re likely to get a response from. Granted, there are plenty of members in the inbound.org community to reach out to, but the number of members who are both active and likely contributors are much lower.
How many people who have commented before, are active now, and aren’t suppressed from personal emails are possibly available to talk about this topic right now?
But, sometimes rules need bending and breaking. Casey came in and send a much bigger list of 1960 (288 clicked through) which generated a ton of discussion here. Here’s what he sent…
In that particular case, the conversation was a good topic. It invites process sharing, stories and opinions. The email to a large segment will seed the conversation with a lot of good comments, which gives people something else to reply and respond to, as well as encourage them to leave their own thoughts.
Following Casey’s larger send, the numbers we send to now vary substantially. Our average list sizes might still be quite low, but that’s because of the more sophisticated suppression rules we’ve set up and more advanced targeting we’ve got in place.
We’ve also experimented with emailing non-contributors, new members, members not seen for a while and so on. Particularly when we’ve got easier threads for people to get involved with, or we’ve got a thread showing outsized levels of engagement (more of that in another post), we’re confident we can add many more eyeballs and get more engagement, and we happen to have a list which is a strong fit for that post.
Takeaway: Create standards and conventions to make your marketing operation more efficient. But don’t be afraid to break those conventions either.
With personal email sends from an automated list, it becomes as easy to send the same email to one person as it is to send it to 100,000. So how many should you email to get an answer to a question?
What we notice from this is how many emails you have to send to get a given response - you wouldn’t want to send 100 outreach emails through Gmail to get every question answered, but the data suggests you might have to.
That said, we quickly noticed there was a cap in the number of people that it made sense to write to. To begin with, the main request in these emails was to help get the discussion started by posting (one of) the first comment(s). We started to see more email replies coming back saying “nothing much else to add” or “this looks answered already”.
With a view to preserving our list too, I started capping our sends at 500 people. We didn’t appear to need more than that.
Also, we were aware we might have a pretty low ceiling of members who we’re likely to get a response from. Granted, there are plenty of members in the inbound.org community to reach out to, but the number of members who are both active and likely contributors are much lower.
How many people who have commented before, are active now, and aren’t suppressed from personal emails are possibly available to talk about this topic right now?
But, sometimes rules need bending and breaking. Casey came in and send a much bigger list of 1960 (288 clicked through) which generated a ton of discussion here. Here’s what he sent…
In that particular case, the conversation was a good topic. It invites process sharing, stories and opinions. The email to a large segment will seed the conversation with a lot of good comments, which gives people something else to reply and respond to, as well as encourage them to leave their own thoughts.
Following Casey’s larger send, the numbers we send to now vary substantially. Our average list sizes might still be quite low, but that’s because of the more sophisticated suppression rules we’ve set up and more advanced targeting we’ve got in place.
We’ve also experimented with emailing non-contributors, new members, members not seen for a while and so on. Particularly when we’ve got easier threads for people to get involved with, or we’ve got a thread showing outsized levels of engagement (more of that in another post), we’re confident we can add many more eyeballs and get more engagement, and we happen to have a list which is a strong fit for that post.
Takeaway: Create standards and conventions to make your marketing operation more efficient. But don’t be afraid to break those conventions either.
What's the campaign response been?
Ideally, we’d be able to neatly tie each one of these emails to a conversion all within HubSpot. Tying individual contributions on specific threads to emails in HubSpot, and attributing the comments on those threads to the emails is tricky, but we’ll crack it in future. There’s likely to be some juicy data in what types of emails and segments get outsized contribution. But we can still look at this on the aggregate level of contributors, and the effect of the personal email campaign.
Unique weekly contributors is our KPI on the community team here at inbound.org. You can see our performance in previous years, including the September spikes for the INBOUND event. Right now, we’re trending above even last year’s peaks by personal emails. You can also see our comparison with our goal of 1500 weekly contributors by the end of June.
You can see how we jump from our baseline of 400 unique weekly contributors (which we’d been hovering around for almost 12 months). The jump and gains came quickly from experimenting with personal emails, creating a Q&A playbook and sharing it around the team.
But we hit a ceiling around 700. Whilst we can scale answers in the community using personal email, the homepage, @mention notifications and so on, scaling questions has turned out to be much harder. We’ve a long way to go yet! :)
With everything tagged under the “Personal Emails” campaign, we can compare these personal emails to other non-transactional emails we regularly send out through our HubSpot portal, including our email digests and “fake notifications” (emails in a style of our transactional emails, but sent with HubSpot so we can manage targeting on the marketing team, not our developer team. Here’s an example below).
It’s interesting for bringing people back to the site, and the open rate’s aren’t all that bad if targeted correctly, but it isn’t nearly as good for bringing clicks back as other techniques, and it does churn through a lot of our email list quickly (given our email throttles in place) which prevents people from being contacted with more relevant, personal (and therefore more effective) emails.
For the following tracked since the beginning of the year until May 5th.
Ideally, we’d be able to neatly tie each one of these emails to a conversion all within HubSpot. Tying individual contributions on specific threads to emails in HubSpot, and attributing the comments on those threads to the emails is tricky, but we’ll crack it in future. There’s likely to be some juicy data in what types of emails and segments get outsized contribution. But we can still look at this on the aggregate level of contributors, and the effect of the personal email campaign.
Unique weekly contributors is our KPI on the community team here at inbound.org. You can see our performance in previous years, including the September spikes for the INBOUND event. Right now, we’re trending above even last year’s peaks by personal emails. You can also see our comparison with our goal of 1500 weekly contributors by the end of June.
You can see how we jump from our baseline of 400 unique weekly contributors (which we’d been hovering around for almost 12 months). The jump and gains came quickly from experimenting with personal emails, creating a Q&A playbook and sharing it around the team.
But we hit a ceiling around 700. Whilst we can scale answers in the community using personal email, the homepage, @mention notifications and so on, scaling questions has turned out to be much harder. We’ve a long way to go yet! :)
With everything tagged under the “Personal Emails” campaign, we can compare these personal emails to other non-transactional emails we regularly send out through our HubSpot portal, including our email digests and “fake notifications” (emails in a style of our transactional emails, but sent with HubSpot so we can manage targeting on the marketing team, not our developer team. Here’s an example below).
It’s interesting for bringing people back to the site, and the open rate’s aren’t all that bad if targeted correctly, but it isn’t nearly as good for bringing clicks back as other techniques, and it does churn through a lot of our email list quickly (given our email throttles in place) which prevents people from being contacted with more relevant, personal (and therefore more effective) emails.
For the following tracked since the beginning of the year until May 5th.
What’s the exit strategy?
Will we be doing this for forever? No…
This isn’t a strategy. This really is a case of “do things that don’t scale…” at scale. Personal emails don’t drive growth alone - they’re just a tactic. We don’t go to the big wigs at HubSpot and say “our strategy for growing inbound.org is send a helluva lot of email”.
The fundamental problem they help solve is to get the right people to the right content at the right time. This is something the product can solve for at scale. Personal email can’t on its own, but might fit into a supporting role later on.
One area where these sorts of emails may still be very relevant is with mid-term retention (building good habits) and resurrecting lost users (Brian Balfour describes this in more detail in this deck - see slides 21-25) who can be brought back to the community by being asked to contribute to a very specific thing. Assuming the product becomes stickier and does a good job engaging and directing members on the site, we could end up with fewer, larger email sends to segments. This makes it a little more scalable on our end.
Furthermore, we can look into the interests, skills, locations and other data about of our inactive members, and then create discussions and content designed to engage them and bring them back to the community. (Early playing around with this - location and cultural-based threads which tie to people’s identity seems to do a good job at this. Take a look at this thread reaching out to our Canadian members). Lots of potential for fun and interesting threads to come!
Will we be doing this for forever? No…
This isn’t a strategy. This really is a case of “do things that don’t scale…” at scale. Personal emails don’t drive growth alone - they’re just a tactic. We don’t go to the big wigs at HubSpot and say “our strategy for growing inbound.org is send a helluva lot of email”.
The fundamental problem they help solve is to get the right people to the right content at the right time. This is something the product can solve for at scale. Personal email can’t on its own, but might fit into a supporting role later on.
One area where these sorts of emails may still be very relevant is with mid-term retention (building good habits) and resurrecting lost users (Brian Balfour describes this in more detail in this deck - see slides 21-25) who can be brought back to the community by being asked to contribute to a very specific thing. Assuming the product becomes stickier and does a good job engaging and directing members on the site, we could end up with fewer, larger email sends to segments. This makes it a little more scalable on our end.
Furthermore, we can look into the interests, skills, locations and other data about of our inactive members, and then create discussions and content designed to engage them and bring them back to the community. (Early playing around with this - location and cultural-based threads which tie to people’s identity seems to do a good job at this. Take a look at this thread reaching out to our Canadian members). Lots of potential for fun and interesting threads to come!
Should you do this?
Hold fire.
My biggest fear is this becomes one of the most overused, abused marketing ‘hacks’ of 2016/2017. “Oh, let’s just style all our emails to look like they’re sent from Gmail and make sure it’s sent from a person’s email address”. Please, oh please no…
You’re making it personal. You’re engaging with other people both as a brand and as an individual. You need to think about frequency, your data and making your message truly personal. Write to people in mind whom you respect - the sorts of people who will react negatively (or positively) to your email if it’s rude/crass/careless (or spot on).
Send these emails like you would in Gmail. Don’t try and be clever or smarmy with them. Imagine all funky formatting didn’t really exist. Think of the last message you sent to someone in Gmail asking for something - how did you phrase it? Was it short? Long? Really personal? How was it personal? Try to emulate that.
Use these emails when you can respond. If I emailed your address, I’d expect a response. Same with these emails. If you send these sorts of emails, expect replies (and to answer those replies). That’s how email works - you’ve got mail! Don’t break the internet!.
Accept that you'll really mess up. Repeatedly. I’m sure our war wounds are only just the beginning. Accept that you’ll make mistakes, but they’re also solvable problems. That’s okay, as long as you fix them and strive to do better.
And remember - your marketing really is only as powerful as your data. Focus on gathering rich contact data so you can profile your contacts in a powerful way. The segmentation you can do will drive your targeting and messaging.
My hope and feeling is marketers will thrive using these… and it won’t just make them better at personal emails, but all emails, marketing and communications.
Hold fire.
My biggest fear is this becomes one of the most overused, abused marketing ‘hacks’ of 2016/2017. “Oh, let’s just style all our emails to look like they’re sent from Gmail and make sure it’s sent from a person’s email address”. Please, oh please no…
You’re making it personal. You’re engaging with other people both as a brand and as an individual. You need to think about frequency, your data and making your message truly personal. Write to people in mind whom you respect - the sorts of people who will react negatively (or positively) to your email if it’s rude/crass/careless (or spot on).
Send these emails like you would in Gmail. Don’t try and be clever or smarmy with them. Imagine all funky formatting didn’t really exist. Think of the last message you sent to someone in Gmail asking for something - how did you phrase it? Was it short? Long? Really personal? How was it personal? Try to emulate that.
Use these emails when you can respond. If I emailed your address, I’d expect a response. Same with these emails. If you send these sorts of emails, expect replies (and to answer those replies). That’s how email works - you’ve got mail! Don’t break the internet!.
Accept that you'll really mess up. Repeatedly. I’m sure our war wounds are only just the beginning. Accept that you’ll make mistakes, but they’re also solvable problems. That’s okay, as long as you fix them and strive to do better.
And remember - your marketing really is only as powerful as your data. Focus on gathering rich contact data so you can profile your contacts in a powerful way. The segmentation you can do will drive your targeting and messaging.
My hope and feeling is marketers will thrive using these… and it won’t just make them better at personal emails, but all emails, marketing and communications.
Still curious? Ask me anything in the comments
I’m curious to hear what questions people have, and how it can be applied further. This is by no means a completed project, but I hope some of the lessons and ideas here can be useful for your emails and marketing efforts in future :)
Mischief managed.
We're hiring! Join the inbound.org community team in Boston. Work with an influential startup, with all the benefits of HubSpot $HUBS
Featured by 
Ed Fry
I’m curious to hear what questions people have, and how it can be applied further. This is by no means a completed project, but I hope some of the lessons and ideas here can be useful for your emails and marketing efforts in future :)
Mischief managed.
We're hiring! Join the inbound.org community team in Boston. Work with an influential startup, with all the benefits of HubSpot $HUBS
Featured by Ed Fry
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Berapa sih nilai dari blog gue DALAM DOLLAR ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
Lihat preview menurut Yahoo
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
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2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
| |||||||
Lihat preview menurut Yahoo
| |||||||
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
A story with millions of choices in it - looking investor like you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
| ||||||
Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
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