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The Ad Campaign that Convinced Americans to Pay for Water
By Elizabeth Whitman · 1,038 views
Even if they could afford it, many people would balk at the thought of paying $10,000 for a sandwich. And yet the majority of Americans pay a similar markup, essentially, for a bottle of water.
Americans weren’t always so open-minded about opening their wallets for H20. Mere decades ago, they would have laughed at paying astronomical markups for a liquid that flows freely, and usually safely, from their taps at home.
That all began to change in the 1970s, with a crazy idea from a Frenchman who wanted Americans to buy fizzy water in green glass bottles shaped like bowling pins.
His company was Perrier, and its carefully constructed, impeccably timed advertisements paved the way for one of the greatest feats (or scams, depending on whom you ask) in marketing history.
Perrier’s campaign created a massive new market for the American beverage industry, and it still serves as a playbook for how to convince people to pay for water. At the same time, it does not fully account for what remains an even greater mystery: the enduring appeal of bottled water.
Whether they choose fizzy Perrier, flat Poland Spring, or a different label, Americans are guzzling more bottled water than ever before. And in an era defined by speed and convenience, they show no signs of slowing down.
“Earth’s First Soft Drink”
Gustave Leven had an idea: Convince Americans that they wanted to drink Perrier.
The chairman of Source Perrier, Leven had purchased the languishing French company in 1947, after he “concluded that if the [local] people of Vergeze could sell a natural mineral water for three times the price of wine, then the company must have remarkable potential,”according to a company history.
“It was a well-known name with no sales,” Leven later said in explaining his decision.
For the first three decades of the 1900s, Perrier supplied Buckingham Palace with “the champagne of waters.” After its founder, British entrepreneur St. John Harmsworth, died in 1933, and later, with the onset of World War II, production all but collapsed.
Under Leven, it again began to flourish. Thanks to mass advertising, sales grew fifteen-fold between 1946 and 1952, from 10 million bottles to 150 million. By the mid-1970s, Perrier was the top sparkling water in France.
Soon, Leven set his sights across the Atlantic. In the United States, elite restaurants and hotels in New York and Los Angeles were already selling Perrier. But Leven wanted more.
Photo credit: Maurizio Pesce
In 1976, Perrier opened an office in New York. Leven shared his scheme with hard-charging American marketing executive Bruce Nevins, who had recently left Levi Strauss. In those early days, Leven’s vision for Perrier had more skeptics than believers.
The hindrance seemed obvious: Who would pay for water when they could get it for free? At the time, the only water people bought came primarily in the form of jugs delivered to homes and offices for use in coolers.
Perrier would not change this paradigm, many predicted. McKinsey, for one, carried out a study concluding that the sparkling French water did not have a viable future in the United States.
Even Nevins needed some time to believe that Americans could be persuaded to pay for fancy water. But once he came around to the idea, he rolled out a campaign that would change Perrier — and water in America — forever.
Perrier’s American transformation began with television ads in the spring of 1977. They were straightforward, but ear-catching and eye-catching. The company spent an estimated $2.5 million to $5 million on the campaign. (That’s roughly $9.8 million to $19.7 million in today’s dollars. For comparison, in 2001, as PepsiCo and Coca-Cola began competing for market share, they spent $14 million and more than $20 million to promote Aquafina and Dasani, respectively.)
“More quenching, more refreshing, and a mixer par excellence,” intoned the rich baritone of Orson Welles in a Perrier advertisement dated 1979, as a bubbling stream cascaded from a green bottle and swirled into a clear goblet.
“Naturally sparkling, from the center of the earth,” the actor continued. He wrapped up the ad with a single word, the “r”’s perfectly French: “Perrier.”
Perrier’s advertising was selling a specific message, and it targeted a specific population: well-to-do baby boomers, born between 1945 and 1965, as they entered adulthood. It sought to assure them that those who partook of Perrier’s sparkling waters were sophisticated, classy, and conscientious. It conferred, in a word, status.
“It was a sophisticated way to go to a cocktail party and not drink alcohol,” says Gary Hemphill, the director of research at the Beverage Marketing Corporation. Unlike soda, Perrier wasn’t sweetened. It was the non-alcoholic, fizzy drink for adults.
The price of the water reflected that clout. Nevins lowered the price of a 23-ounce bottle from $1.09 ($4.30 today) to 69 cents ($2.72 in 2016 dollars) — within the reach of a certain strata of society, but significant enough that buying it still constituted a statement. It rested in that sweet spot of being simultaneously aspirational and accessible.
“It fairly sparkles with snobby cachet,” People magazine declared of Perrier in 1978.
As Leven said in 1990, he spent 40 years building the company “around an image of perfection.”
Parcourses and Marathons
Perrier also needed its messaging to reach the right ears. So the company found ways to prominently link its name with fitness. Given the running boom of the late 1970s — The Complete Book of Running was a bestseller in 1977 — capturing the attention of a growing contingent of health aficionados (or wannabes) was a shrewd move.
In November 1977, a few months after its TV ads began preaching the gospel of sparkling mineral water, Perrier sponsored the New York City Marathon. The race, then in its seventh year, was rapidly gaining traction.
Entries in 1977 more than doubled from 1976, the same year that the marathon’s course wasfreed from the confines of Central Park and expanded to the far more visible streets of New York. In 1977, when 4,823 runners paraded through the five boroughs, Perrier provided shorts and shirts bearing its logo.
The overarching message was clear: For people who cared about their bodies, who wanted a natural refreshment that departed from the cheap flavors of their time, Perrier was the obvious choice.
"If people are looking for the kind of flavor blast they've been conditioned to from age 1 — in baby foods, presweetened cereals and soft drinks — they're not going to find it in Perrier," Nevins told People the following year.
Grete Waitz drinks bottled water after winning the 1978 New York City Marathon. Photo credit: New York City Parks
Perrier sponsored other marathons and shorter races, too, including a 10k jointly with Bloomingdale’s in April 1978. Perrier also financed some 200 Parcourses — fitness trails with exercise equipment stationed along the way — throughout the U.S., including one at Stanford University (where Nevins had earned his MBA).
When Stanford’s new Parcourse opened in October 1980, it kicked off with an inaugural “Run, Hop, Leap and Jump” competition.
“Winners will receive Perrier-Parcourse t-shifts [sic],” the Stanford Daily reported. “And the refreshments? Perrier, of course.”
In the end, Perrier’s introduction to America was a smashing success. In 1975, Americans bought 2.5 million bottles of Perrier. By 1978, the company was predicting sales upwards of 75 million bottles that year alone. Over the next decade, sales continued to spurt, approaching 300 million bottles annually.
The name Perrier became synonymous with sparkling water, the way one might ask for a Kleenex instead of a tissue.
A Tsunami of Bottled Waters
Perrier was not the only beverage company bolstered by its pioneering ad campaign. Its success also inspired a slew of brands to compete for shelf space.
Within a few years of Perrier’s campaign, so many companies were trying to sell their own versions of fizzy water that stores in New York City appeared to be “drowning in a sea of carbonated waters,” noted the New York Times in April 1983.
Seagram’s and Schweppes, both American companies, aimed to persuade budget-conscious shoppers to select its seltzer water — carbonated tap water. Another French company, Evian, marketed its water, a flat variety drawn from springs in the French Alps, the same way Perrier had: by tapping into the health and wellness trend. One ad featured suggestive shots and sounds of sweaty men and women (they were merely working out) who replenished themselves with Evian.
Perrier “planted the seed in the minds of consumers that, ‘Hey, water can be a refreshment beverage,’” says Hemphill, of the Beverage Marketing Corporation. “Sometimes consumers don’t know what they want until it’s offered to them.”
In 1978, Americans bought 500 million gallons of bottled water. Over the next decade, it nearly quadrupled, to 1.8 billion gallons. Perrier, which had since acquired U.S. brands like Arrowhead and Poland Spring, dominated both the domestic and imported markets.
The next year, Perrier inadvertently set the stage for yet another watershed moment.
In February 1990, random testing uncovered traces of benzene in samples of Perrier in the U.S., forcing the company to carry out a four-month, nationwide recall. Its share of the imported mineral water market dried up from nearly 45 percent before the contamination to barely more than 20 percent a year after.
For other beverage companies, the disaster was an opportunity. A few years later, as Perrier was recovering (Nestle acquired it in 1992), PepsiCo made its move.
In its research, the company had noticed how customers would buy a bottle of spring water, like Perrier, finish it, then refill it at the tap. That last step sparked a minor revelation: Maybe the value of bottled water did not disappear along with its contents. Maybe, the vessel itself was worth something.
As a soda maker and distributor, PepsiCo already had the infrastructure to purify and sell tap water. In 1994, it spent $3 million to install additional equipment, for reverse osmosis, at a plant in Wichita, Kansas. It introduced Aquafina there, before rolling it out nationwide three years later.
Not to be outdone, Coca-Cola came out with Dasani in April 1999. It, too, came from municipal sources, not springs like Perrier and Evian.
Soon, the two beverage behemoths were engaged in a fierce battle for bottled water customers, especially as Americans began to drink less soda and sales started to decline.
“Water is not a carbonated soft drink,” Robin Kaminsky, who at the time was Pepsi's director of alternative beverages, told the Wall Street Journal in 2002. “It's very different and very special.”
In June 2001, PepsiCo launched a series of five television ads emphasizing Aquafina’s purity. The spots featured water pouring from a bottle, streams and droplets swishing and dancing through the air. The actress Lisa Kudrow, of Friends renown, did the voiceovers. “Aquafina promises nothing,” she said. “Pure nothing. Go ahead. Take a sip.”
Coca-Cola took a different tack. It promoted Dasani by linking it — this should sound familiar — with health. It placed ads in health and fitness magazines and even hired a team of wellness specialists, the Wall Street Journal reported that year.
Bottled tap water quickly gained on spring water, skyrocketing from 3 percent of the market in 1993 to 36 percent 10 years later. By 2013, purified tap water constituted more than half of the bottled water market.
Overall, bottled water is poised to eclipse what has long been America’s most popular drink: By the end of this year or early next, the Beverage Marketing Corporation projects, Americans will drink more bottled water than soda.
Data by the Beverage Marketing Corporation; chart by Priceonomics
The Eternal Quest for a Fountain of Youth
Skillful as the marketing was, it does not fully account for why Americans were, and still are, paying for a product they can get for free. (Taste does not explain it; tests have shown that people can’t tell the difference between tap and bottled.)
One factor is lifestyle. Today, the “number one driver” of bottled water sales is convenience, says Jim Salzman, the author of Drinking Water: A History. To grab and go is the 21st-century way. Bottled soda is convenient, too, but in an ever more health-conscious society, water is winning out.
The other explanation for bottled water’s lasting appeal is more unconscious.
As long ago as the fourth century, holy waters were seen as having healing powers both physical and spiritual, as Salzman recounted in his book. In the 18th century, people bathed in non-blessed waters like the springs of Contrexéville, France, or Saratoga, New York, hoping they would dissolve kidney stones, fix digestive problems or alleviate a rash of other ailments.
Today, the curative promise and possibilities of water still entice people. Most of us have likely heard that proper hydration boosts our energy or brain function, or improves our skin, or that water flushes away fat and aids in weight loss.
Companies selling water justify, fuel, and capitalize on those hopes. The tagline for Evian, which promises naturally filtered waters with “the purity, mineral content, and taste that nature intended,” says it all: “Live young.”
Bottled water endures because no one is advertising the idea that tap water has the same power to hydrate and nourish. Instead, disasters such as lead contamination in Flint, Michigan, erode public confidence in the water supply. Yet water from 91.4 percent of community systems in the U.S. meets federal safety standards, according to the Environmental Protection Agency.
And just as public water supplies have their scandals, so do bottled water companies. Last June, Niagara Bottling recalled 14 brands of water over an E. coli scare. Other tests show bottled waters can contain a range of contaminants, from fertilizer to acetaminophen.
“Utilities don’t run multimillion dollar ad campaigns the way the private water companies do,” says Elizabeth Royte, the author of Bottlemania: How Water Went On Sale And Why We Bought It. “It’s easier for the private water companies to make the case that their product is better.”
In the mid 2000s, an astonishing 39 percent of the water Americans drank came from bottles, according to the U.S. Department of Agriculture. The rest came from the tap.
The habit is expensive. In 2014, Americans spent $13 billion, or more than $35 million a day, on bottled water, which, according to water expert Peter Gleick, can cost 1,000 times more per liter than decent tap water. Others have calculated that at about $7.50 per gallon, bottled water costs nearly 2,000 times what tap water does. In 2016, that’s also more than three times the price of gasoline.
Americans drank more tap water during the 2008 recession, but according to the Beverage Marketing Corporation, bottled water recovered along with the economy.
Beyond that, the future is subject to anyone’s divination. What seems abundantly clear, however, is that the powers of marketing are as limitless as the water we drink and the air we breathe.
Last year, a Canadian company started offering “fresh air,” in three and eight-liter bottles.
“Remember the day when people laughed off bottled water?” the company, Vitality Air,explains on its website. “The truth is we’ve begun to appreciate the clean, pure and refreshing taste of quality water.”
“Air,” it says, “is going the same way.”
Our next article looks at the quiet struggle to make health insurance work like real insurance. To get notified when we post it → join our email list.
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Berapa sih nilai dari blog gue DALAM DOLLAR ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA.
In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI
BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.
In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually.
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
A story with millions of choices in it - looking investor like you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
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Bantam Books with the Choose Your Own Adventure
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
series has produced more than 250 million US
dollars. While I offer you more powerful than the Choose
Your Own Adventure. Because of what? Because the
story that I made much more interesting than the stories
created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html
21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.
IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
come again and again for further reading the story then
our earnings will continue to grow and will never
diminish. This is due to new readers who continued to
arrive, while long remained loyal readers become our
customers.
So that the number of our readers will continue to
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
multiply over time. With the increasing number of loyal
readership then automatically the amount of income we
will also grow larger every year. The same thing
happened in yahoo, google, facebook, twitter, linkedin,
and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
head, and not the tail; and thou shalt be above only, and
thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia
If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.
With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.
The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books.
So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.
New entertainment industry, where I was a forerunner startup will continue to evolve.
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.
IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x
So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
P.P.S. In addition, there is one more thing I
want to tell you. If a story can generate tens
of millions of US dollars, then what if made
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.
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