A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Tuesday, June 7, 2016

The 10 commandments of Growth Hacking

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The 10 commandments of Growth Hacking

How to use Growth Hacking to get real results

The growth hacking approach (also referred to as ‘agile marketing’ and ‘growth marketing’) has generated a lot of excitement as a dynamic approach to boost awareness, lead generation and conversion.
Sean Ellis, a marketer and entrepreneur who has worked for companies such as Dropbox and Eventbrite, devised the term ‘Growth Hacking’ in 2010. Originating from Silicon Valley, growth hacking has successfully been used to build high-growth companies such as Hotmail, PayPal, Twitter, Airbnb, Instagram and Uber. Ellis says:
“Startups live and die by their ability to drive customer acquisition growth…[they] are under extreme resource constraints and need to figure out how to break through the noise to let their target customers know they have a superior solution for a critical problem…the best growth hacks take advantage of the unique opportunities available in a connected world where digital experiences can spread rapidly.
Growth hacking is now gaining traction in the UK and has recently been termed ‘the next big thing for marketing’ by Advertising Age. Even well-established organisations such as The Guardian have recently advertised related job roles, such as ‘Head of Growth Hacking’, which has further raised its profile.
Although the term ‘hacking’ has technology connotations, more traditional companies such as Regus and Penguin Books are also using the principles of growth hacking. This indicates that the concept is not just relevant to technology start-ups and this movement has wider implications. Think of it as ‘marketing digital disruption’ because technology is an enabler for marketers to understand and respond to user behaviour more rapidly.

Core Principles of Growth Hacking

The core principle behind growth hacking is to quickly and cheaply test a marketing idea, use data to analyse the outcomes, and to iterate, optimise, implement or change the experiment. Running A/B tests and checking data with analytical software such as Google Analytics, Mixpanel and Optimizely are essential components to this process.
Despite the high data analysis element of growth hacking, it is an extremely creative process that requires people to “swim against the flow” and spot emerging opportunities before anyone else does. This dichotomy of ‘intuition and rigor’ and ‘art and science’ makes it very difficult to find people with the right skill-set; which is why building a growth hacking team is so important (or finding an agency with this type of team already in place).
Although digital marketing is a key element of growth hacking (because of the analytical part of obtaining quantitative user data and gaining insights from it), it is also important to use traditional marketing methods to bridge the gap between the physical and digital world. 

Creating a Growth Hacking Mindset

Growth hacking is an approach, rather than a set of tools.
To illustrate this, we are going to tell you about a brilliant growth hack that has nothing to do with either marketing or business. Instead, it tells the story of a winning mind-set…
In 1996 Britain’s cycling team was ranked 17th in the world and had won just 2 bronze medals at the Atlanta Olympic Games. By 2012 they ranked first in the World and British riders had won 12 medals (8 gold) at the London Olympic Games.
cycling aggregate gains
Its success was largely down to the coaching of Sir David Brailsford. His approach was to breakdown everything that went into riding a bike and improve it by 1%. Putting all of the 1% margins together meant that in 2012 British Team Sky had won 70% of the gold medals in cycling at the Olympics.
There wasn’t a magic silver bullet but a series of micro, cost effective and human-centred optimisations that could be effectively scaled. This demonstrates what a growth hacking mind set looks like.
To be a good growth hacker:
  • Mindset is extremely important – growth hackers focus on accelerated growth on a minimum budget. It’s all about users (or an alternative KPI, depending on your business)
  • Being curious and creative are key elements. Don’t get fixated on spending a particular budget, go back to basics and think about tapping into human behaviour (we’re social animals)
  • The internal culture is important: the business needs to be open to experimentation – some ideas will fail
  • It needs a good (Pi-shaped) team, i.e. marketers with a broad base of knowledge in all areas, but capabilities in both ‘left brain’ and ‘right brain’ disciplines. They are both analytical and data-driven, yet understand brands, storytelling and experiential marketing
The team element is very important as one individual person is unlikely to have all of the skills needed for growth-focused marketing.

The 10 Commandments

1. Talk to your customers, identify trends, understand why they need your product or service

  • Magic bullets rarely exist; if you spend too long looking for them you’ll take your eye off the ball. Focus on the things that matter – serve amazing customer experiences (like Zappos) and product value (like Instagram and Skype)

 2. Understand the landscape you are operating in

  • Some products or services are never going to achieve viral growth because of what they are and the market the company operates in
  • Try to predict the future needs of your customer – be one step ahead of them. Never fall behind or your competition will get there first. Think about how Instagram offered a more superior photo sharing app than Facebook.

3. Develop the unique rules of growth for your particular organisation

  • What are your company’s growth metrics or KPIs?
  • What’s the one metric you need to move, to get to the next stage?
  • Be growth focused and use data to make sure you are on track
  • Be technical and have a strong market focus

4. Make extensive use of pilots and prototypes

  • Build fast, test fast. Start with a Minimum Viable Product (MVP) and talk to users about it
  • Does your product serve a real need? Be honest!

5. Experiment early and often for aggregated marginal gains

  • Don’t look for a silver bullet, test lots of small things
  • Rather than having one web page have a series of web pages and work out which one converts the best
research XL framework
The ResearchXL framework has been produced by Peep Laja. Visit his blog to find out more about each area of the framework.
The information gained from this type of analysis can then be used to test hypotheses’ relating to user growth and validate ideas. This process is essential to finding ‘non-norm’ solutions to achieve growth in a short amount of time.

6. Focus on asking the right questions

  • What’s going to make the biggest difference to your business? Working out how to get there
  • Don’t think online or offline. Think: Who am I talking to?
  • What am I trying to achieve? What is the best way to get there?

7. Use behavioural quantitative market research and to sharpen selection

This approach is basically using structured testing to improve website effectiveness. Growth optimisation is moving from data, to insight, and then to money. User data analysis is needed throughout this CRO process, so that activity can be prioritised.
  • Constantly A/B test – you can only hack something once you start testing an idea and find out what actually works
  • Analysis has to be spot on. But there’s a difference between analysis and insight, growth hackers understand the difference
  • You need to be able to take apart a top-level number…’We had ten million visits today. X of them were in this category and did this and Y were in that category, they might have done that.’
behavioural marketing
Generally, a company should use a minimum sample size of 250 to test changes for CRO. You also need to think about business cycles - e.g. if your weekend traffic is very different, ending a test by excluding that segment would make your sample unrepresentative.

8. Use qualitative research to improve intuition

  • People buy brands and emotion and this is needed whatever your business is, whatever you are working on. Growth hacking isn’t just a scientific numbers game.
  • Qualitative research is very important. It’s about understanding the ‘why’ and provides you with more of a 3D focus on exactly why things happen.
  • Use qualitative data to find out: What are our users interested in? What else are they looking for? What’s their experience like? The numbers many be going up but if people are really irritated by something you’ve pitched to them, you won’t be able to capture them again like you did in the beginning.

9. Clearly define and communicate new offers

  • Run numerous tests but have a plan for the sort of things that the hypotheses should be, they should be documented somewhere in an Excel file. Track the results. You should re-run the experiments; never assume that if you’re doing them in January, the results will be the same in June…products have seasonal customers.
  • There’s never perfect data but there’s a lot more data in the digital space than the offline world. You can serve messages to different people through testing tools like Optimizely and check analytics on email, social media, etc. which allow you to instantaneous get feedback and adapt your approach accordingly.

10. Encourage a culture of creativity and experimentation across teams

  • You can’t growth hack without the right team. They need to understand what growth hacking is. If they don’t understand it, they’re going to struggle. And you’re all going to be doing a lot more fighting and arguing internally, and you won’t get anything done.
  • If you’re running experiments, or doing things that cause problems for other teams (which they can), you need to be able to negotiate and work them out. You can’t just be in a silo.

Operational Elements of Growth Hacking

There are a few essential elements needed to be an effective growth hacker – these can be seen in the diagram below.
operational elements of growth hacking

Pirate Metrics

Investor Dave McClure of 500 Hats has often spoken about the marketing funnel and start up metrics for Pirates (AAARR). This is a useful tool for all types of organisation.
pirate metrics funnel

Resource: http://www.smartinsights.com/managing-digital-marketing/growth-hacking/10-commandments-growth-hacking/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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