A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, June 8, 2016

How to Write a Case Study That Proves Your Value as a Freelance Writer

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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How to Write a Case Study That Proves Your Value as a Freelance Writer

June 1, 2016 By  5 Comments
how to write a case study
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You’re a freelance writer running a service-based business.
But you’re not just any freelance writer serving clients. You’re the freelance writer who goes above and beyond in their research, who’s never missed a deadline, and who builds lasting relationships with clients (because you’re a human, not a robot).
You’re different. Your work is different. Your approach is different.
But it’s tough to make the differences in how you work apparent when you’re using a lot of the same marketing materials as your peers.
But there’s one tool very few freelance writers use that can make all the difference in the world: Case studies.

Why case studies work for a service-based business

First things first: What’s a case study?
Think of a case study as a story. In fact, we’ll use “case study” and “success story” interchangeably here.
A case study is designed to tell the story of how a client achieved a specific metric of success by using your service. In sharing that success, a case study done right will also give context to your services, putting them in perspective for future clients.
Case studies work because they combine two elements that work incredibly well in marketing: Storytelling and social proof.
Take it from copywriter Joel Klettke, who recently launched a case-study creation business he’s cleverly calling Case Study Buddy:
When done well, case studies combine all the best elements of social proof: A customer your lead can empathize with, testimonials and quotes that substantiate your claims, and a clear narrative our brains find easy to follow. They show leads that a business just like theirs got the results they want by choosing your service, and hammer that home in a story format that follows a before, during and after arc. For a moment, leads join your customer on their journey and see themselves in it.
Being able to see how other clients are using your products or services will trigger your prospective leads to take a walk in their shoes, revealing ways theycan use your products or services.
The “ah-ha” moment we want all of our customers to feel? A good case study will deliver it.

Elements of a good case study

A case study can produce all these benefits — but only when done well.
Here are a few key elements that make for a strong case study:

1. Structure

Like any good narrative, the success story has to have an arc.
In a recent set of case studies I wrote for a client, the before-during-after arc was referred to as The Test, The Science, and The Results. The Test sets the stage for where the customer was at when they realized they needed my client’s service. The Science brings in my client’s expertise to explain the process of solving the customer’s problem. And The Results share the successes experienced since the project’s completion.

2. Interviews

Case studies are all about bringing your client to center stage. A good case study will include quotes, facts, and data from at least one client source.
In cases where you’ve worked with more than one employee of your client, identify a few people who might be able to speak to the information you need (the pain points, the project process, and the results), and get them on the phone.
While email responses and surveys can prime the pump, only a phone conversation can give you the back-and-forth banter that allows you to really dive into your questions.

3. Specific results

A strong case study is results oriented. The more specific results, the better.
How many leads were they able to capture with the ebook you ghostwrote? How did viewership increase on their blog once you took over? How did conversion rates change when you rewrote those product descriptions?

4. Easy visuals

Start with a clean layout and design for your case study, then spruce it up with pull quotes and illustrative charts of results. Use visuals to draw attention to the points you want your potential clients to notice most.

How to streamline the process to make it easy on your clients (and on you)

This is where we put the brakes on.
Just because you’ve decided a case study would make for a great way to market your service doesn’t mean you’re good to go. You still need one very important thing: Your client’s buy-in.
Back to Klettke of Case Study Buddy:
Help sell your lead/client internally by giving them written confirmation that nothing will be published without their consent, setting expectations for the interaction (how long the call will be, how the case study will be used, when they’ll be able to review a draft), and sending them a list of questions you’ll be asking beforehand so they can prepare and collect the necessary data.
By putting some time in up front, you can work to calm any fears that the case study might position the client in an unwanted light, share potentially confidential information, or take up too much of their time.
Having a process in place can save a heck of a lot of time on your end, as well.

A few ways to use and market a case study

Once a case study is complete, it’s up to you to get it in front of your potential leads.
Here are a few ways you might do that:
  • Amplify your outreach and presentations with case studies. Cold outreach gets a lot less cold with the addition of a story you can put in the context of your prospective client. Meanwhile, the best speakers share stories, and having case studies in your arsenal will give you a library of stories to pull from for your next presentation. 
  • Scatter testimonials throughout your marketing. Grab “soundbites” from your interviews and use them throughout your website, as social media copy (tweets, Instagram captions, Facebook posts), on landing pages, or in email footers.
  • Use your case study an opt-in. Use a success story as a “carrot” when someone opts-in to your email list. Remember: When done well, the case study will provide a good amount of value for your prospective clients, because it shows them what they could achieve.
  • Share your case studies via a monthly blog or email series. Integrate your case studies into your content marketing by sharing the stories as part of a monthly series on your blog or to your email list.
Case studies are pretty versatile — like any good story — and it’s wise to make the most of the time spent researching and interviewing by using the case study to market your services in different ways.

Why the bad rap? Have a little fun with your case studies

Case studies tend to have a bad rap, because they seem to be unconditionally tied to whitepapers and corporate jargon.
But these success stories? They’re downright sexy.
They amplify the power of social marketing and storytelling, and give you an entirely different way to market how your services are different.
And, of course, writing killer case studies for your clients might be a service you could pitch them when you’re through.
Do you have a client you’d love to write a case study about?
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Sara Frandina is a New York-based copywriter + content strategist with a relentless love of words and an insatiable appetite for books, travel and popcorn. When she’s not creating copy for clients, she’s helping fellow solopreneurs and small businesses overcome content strate... .
Website | @heytheresar

Resource: http://thewritelife.com/case-study-freelance-writer/?utm_source=The+Write+Life&utm_campaign=ba7d36521d-main_list_11_6_13_11_5_2013&utm_medium=email&utm_term=0_ae07a22b59-ba7d36521d-120965189&mc_cid=ba7d36521d&mc_eid=0f12054bbe



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html
  
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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