A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, June 8, 2016

5 Effective Business Storytelling Techniques You Need To Use

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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5 Effective Business Storytelling Techniques You Need To Use

Which of these statements is more interesting to you?
Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula.
Or this one?
Legend has it that coffee was discovered by an Ethiopian goatherd. One day, Kaldi noticed his flock munching on the red berries of a tall shrub—and frolicking energetically to the next bush. He tried a few of the berries for himself, and shortly he was dancing right along with the goats.
A monk who happened to see Kaldi’s coffee-induced dance decided to gather some berries for his brothers – who found that the fruit took them to a higher spiritual plane.
business storytelling techniques
The second one sounds better, right? Not to mention you’ll never forget how coffee was (possibly) discovered. That’s the power of story over facts.
Now for the tough question: Which example does your brand story resemble more?
Hopefully, this exercise served as a reminder that you aren’t a collection of products and features.
Your brand has a story, and you need to tell it.CLICK TO TWEET
Stories cause deep emotional triggers and speak to us all the way down to a basic, primal level. Storytelling, on the other hand, has the power to influence your audience by making connections, illuminating their struggles, and touching on their passions.
Facts can be interesting, but they’re rarely moving. They might prove a point, but they aren’t going to make your visitors feel deeply.
If that’s the case—why are most landing pages, email blasts, and marketing videos filled with copy that relays only what your product or service can do… which are, you know, facts?
You (probably) already know people buy with their emotions. Which is exactly why you need to harness storytelling.
Let’s talk about how to do just that.

Find the Intersection

storytelling in business
Your story comes to life at the intersection of your brand’s identity and your audience’s needs. Without successfully connecting your company to the lives of those you hope to help, you won’t gain traction.
Imagine if Willie Wonka had never found poor Charlie and changed his life. Or if Westley had never made it back to the Princess Bride before she married the wrong man. Could you even live in a world where Han and Chewie didn’t help Luke blow up the Death Star?
You and your audience are in this delicate dance where you’re both heroes. You come to them in the midst of their pain points, solve their problems, and give them the tools to become heroes themselves.
A story that doesn’t emotionally connect your solution to their problem isn’t a story. It’s information.
Story Tip: Tell your audience what they’re feeling, explain how you deliver a solution, and paint a world where you live together in harmony. Of course, when you tell them what they’re feeling – make sure you know what you’re talking about. The worst brand stories are the ones solving a problem that doesn’t exist.

Tell a Story That’s Bigger Than You

We’ve already established you’re more than your features. Your story is also bigger than your company.
Here’s what that means.
The story you tell goes beyond your products or services and connects to the wider world. A good story always has an opportunity to start a movement. Think about the film examples a little further up the page, they all have cult followings.
So do some brands—why?
Because they have a great story, a great group of customers, and common goals that they’re tackling together. That’s why you start a platform to confront and improve a known issue related to your industry, like Patagonia did. Or rally around a great cause, like TOMS does.
Rallying around an existing cause is a popular method among many entrepreneurs. It’s led to great charities, like Pencils of Promise, getting excellent exposure to make a larger impact.

But Don’t Be Afraid to Get Personal


get personal with your brand
If you’re a small company, it’s tempting to hide behind anonymity in the hopes people will think you’re a larger company.
But don’t be afraid to let your audience know who you are. In fact, showing your audience who you are is one of the most effective ways to increase your social share of voice. If you’re afraid of the spotlight, you can start by answering questions to get the juices flowing.

Who are you as a founder?

Tell your audience the path that led you to their inbox, and why you came up with your gizmo in the first place. It may not be the coffee bean, but people relate to stories. So make it interesting.

How did you get here?

PayPal started out as a podcasting company, and Nintendo sold playing cards. What kind of twists, turns, or pivots did your company or even your products take to get where you are today?

What makes your team amazing?

Your team is just as much a part of your story as you and your customers. Don’t just put silly animations on your site telling how many cups of coffee they drink. Take pictures of them in the office, record them talking about why they love working for the company… you can even let them help tell your story!

Tell Your Story by Way of Analogy

Part of telling your story is getting your audience from their current understanding (point A) to where they need to be (point B – or more often, point X or Y). One of the most powerful ways to help your audience “get it” is through metaphor.
Metaphors activate the same parts of the brain as story.
It’s essentially creating a quick picture instead to make a comparison. Kind of like our Han/Luke bit from earlier was to help you understand bridging the gap between the helped and the helper.
Story Tip: Metaphors are more effective when the reader can relate them with their other senses (smell, sound, etc.) or even memories. Use descriptive words, themes, and other tidbits to make them that much more powerful.

Spill Your Story All Over the Place

Story isn’t just copywriting. Or video. Or whitepapers. Your brand story should bleed into everything you do.
Jeff Bezos once said, “Branding is what people say about you when you’re not in the room.
Try arguing with die-hard fans that their favorite movies are just stories. They’ll laugh at you. They’re obsessed with the universe, they quote their favorite lines, the plot advances in their mind beyond the words of the script and shots on the screen. When the movie goes off, they’re still in that world.
That should be your goal for your brand.
It should move into your customers’ everyday thinking, and into your co-worker’s mindsets. It should slowly begin to roll off of their lips to create an infectious environment of referrals and satisfaction.
It should begin to see results that are measured by impacted lives and not just balance sheets. It’s not your content, it’s your brand. And it has a story.

Putting It All Together

brand
I know what you’re thinking.
You’re thinking “Cool, thanks for all these general storytelling tips. But what does brand storytelling look like in practice? How do I do this?”
I’m glad you asked. Let’s see what it looks like for you to apply these suggestions in real life.
Let’s say you make granola, and you’re really passionate about inspiring people to live healthier lives by providing them with organic, all-natural food choices.
But for some reason, people just aren’t catching on. They’re not interested in your brand. You know your granola is delicious and there’s a huge market opportunity for you—so what do you do?

Tell a better story.

First, find that intersection.
Maybe you thought that your primary demographic would be hippies and crunchy types, but you’re realizing that the people who can’t get enough of your granola are actually upper middle-class fitness buffs.
So, what’s the story that matters to them? They probably don’t care as much that you’re helping the environment and reducing your carbon footprint (which could certainly be true); instead, the story that would stick is that when you eat healthy, earth-friendly foods, you feel better. And when you feel better, you perform better.
In other words, by eating your granola, those fitness buffs can run, lift, cycle, or CrossFit—better.
This is also your opportunity to tell a bigger story.
See, it’s not just about granola. It’s about living healthier, balanced lives—an approach that Nature Valley is really great at.
But you also shouldn’t shy away from getting personal. Tell your customers why you started a granola company. Where are you from? What are you passionate about? Where is your granola made? Why do you exist? Post pictures of your team to social media and give your audience a look behind the logo.
Because when you do that, your audience will likely identify with your story and your passions which makes them more likely to get on board and love your brand.
Because everyone already knows what granola is, you may not need to use an analogy to get people to understand what you do. But this is where your brand comes in. What do your brand name, logo, and color palette say about you? What emotions and images do they evoke?
Whatever that story is, you need to spread it everywhere.
Your story about fitness, health, and wellness should shine through every aspect of your company from your packaging, to your website, to your email offers. Every touchpoint you have with your customers is a chance to reinforce your story!
I realize you probably don’t make granola. You may create software or offer business consulting instead. But trust me, these strategies work for any business.
The fact is, humans are storytelling creatures, so we will always filter information through the lens of narrative.
The companies who understand that, and tap into the power of story, will reap the benefits.
So, what’s your story? What storytelling tips do you use in your business? Let us know in the comments below.

About Eric Hinson

Resource: http://mirasee.com/blog/business-storytelling-techniques/?utm_source=linkedIn&utm_medium=social&utm_campaign=SocialWarfare



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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