A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Thursday, June 2, 2016

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

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Free Worksheet: Draft a Winning Content Strategy with These 13 Simple Questions
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.
We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.
And 16 Stats That Explain Why Adaptive Content Matters Right Now is a foundational blog post that briefs you on the subject.
At this point, it’s only natural that we jump right in to the heart of adaptive content.
But after reading two dozen articles and at least one white paper, flipping through two SlideShare presentations, listening to a few podcasts, and reading four books, I realized if I want to prepare you to implement adaptive content, we have to go back to the beginning …
And start with content strategy.

Can you really trust your content strategy?

Content strategy needs to be precise. See, before you even put pen to paper, you need to know the direction you are heading.
Most of us who work online, from freelance writers to small business owners, probably have a content strategy. But there’s just one problem: it’s up in our heads.
But if you say, “My business is not that complicated, and neither is my content strategy. I know where I want to take this business. I don’t need to commit it to paper,” then this stat should make you take pause:
Only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).
That’s from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute (CMI) and MarketingProfs. So, let me explain the danger behind an undocumented content strategy.
First off, the difference between keeping that content strategy pinned to your mental wallpaper and taping it to the physical cinder blocks in your basement office is that your supposed strategy that you talk about may be no strategy at all.
Ouch.
The CMI study also found:
  • 39 percent of companies who do have a documented strategy are “more effective in nearly all aspects of content marketing than their peers who either have a verbal-only strategy or no strategy at all.”
  • 60 percent of those with a documented content marketing strategy consider their organization to be “effective” at content marketing; only 33 percent of those with just a verbal strategy say the same.
  • 62 percent of those with a documented strategy say that their strategy closely guides their content marketing efforts; only 29 percent of those with just a verbal strategy say the same.
  • Companies with a documented strategy are more than twice as likely to be successful at charting the ROI of their content marketing efforts than those with only a verbal strategy.
Furthermore, this lack of a documented content strategy could be a factor behind one of the most surprising results of another study, Copyblogger’s very own 2015 Cost of Online Business Report, which revealed 51 percent of online business owners are struggling to make a living online.
So, that notion you call your content strategy may be causing you to leave money on the table, publish ineffective content, and aimlessly feel your way to your destination, which might end up being the wrong destination after all.
You need a clear and focused content strategy to produce optimal results.

Answer these 13 content strategy questions

We’ve already made the case for content. But if you need a little reminder, here are some words of wisdom from Authority Rainmaker 2015 speaker, Ann Handley.
She writes in Content Rules that content will “position your company not just as a seller of stuff, but as a reliable source of information.”
But it can be tricky. Especially if you target more than one audience. And CMI’s research reveals that 54 percent of small businesses say they target at least two or three audiences.
Only seven percent said they target just one audience.
Throw in the different tactics you can use, social media platforms, paid advertising methods, as well as a limited budget and resources, and it becomes clear that a defined content strategy is necessary if you want to have any hope of remaining focused.
Certainly having a content strategy is better than not having one. But a documented one is superior.
As Kristina Halvorson and Melissa Rach write in Content Strategy for the Web:
Your content strategy defines how an organization (or project) will use content to achieve its objectives and meet its users’ needs.
Your content strategy helps you see clearly, avoid excuses, and remove distractions. It’s there to keep you accountable.
But creating a content strategy doesn’t have to be a frighteningly massive affair. You can create your first draft in less than a day, just by answering a few questions.
So, square away an afternoon, ask yourself these questions, and document the answers in a notebook, on a whiteboard, in Evernote, or in the handy PDF we’ve created for you below. Have fun!

1. Who are your users?

Identify and specifically describe the members of your audience.
For example:
  • She is a working mother who would like to feed her family a healthy meal three times a day.
  • He is an African American who wants to become a lawyer so he can give back to his community.
  • She is retired, without any concerns for money, but simply wants to be productive and not bored.
As mentioned above, you may be speaking to more than one target audience. Define all of them. This may require you to delve pretty deeply into their heads.

2. Who are your competitors?

And I’m not just talking about your direct competitors. Who or what can take prospects away from you?
For example, a web designer is not only competing against other web designers, but also against tools that allow non-designers to design.

3. What do you bring to the table?

There is a reason I discussed your customers and competitors first. They give you an idea of the shape of the market and how you can fit into that market.
I say this all the time to people who are trying to build a business and a brand: Your mission and strategy will change over time. It will evolve as you learn about your customers and competitors.
With that research in your belt, you now can ask: How do you fit into the market? What do you bring to the table that no one else can? What makes you unique?

4. What do you hear?

Hopefully voices. But not the ones in your head.
I mean the voices from your customers and ideal target audience. What are they saying? What are the recurring themes, in regard to their dreams and challenges?
If you don’t know where to hear these voices, find the online water coolers where your prospects like to hang out. They could be on social media sites like Reddit, Facebook, Google+, or Twitter. Also consider LinkedIn discussion groups, forums like Quora, or membership sites like Authority.

5. What content do you already have?

You need to assess the content you already have on your website, blog, and social media platforms — and how far along you are into the content marketing game will determine how painful this will be. But it’s important it gets done.
Yes, this is a content audit.
Ultimately, you want to determine the type of content that would be the most beneficial to produce going forward.

6. What is the purpose of your content?

This is perhaps the most important question.
Is your content intended to drive sales? Generate leads? Build authority? Increase organic search traffic? Please your mother? All of the above? More than likely “all of the above” is the case, but each individual piece of content will accomplish a different task.
For instance, the purpose of an article you wrote on another blog may simply be to drive more traffic to your website. But not to just any page on your website — a landing page specifically designed for that guest article. A landing page designed to convert those visitors into email newsletter subscribers.
And that email newsletter is designed to strengthen your relationships with your readers and educate them on your products or services. For instance, one email you send may be crafted to drive those subscribers to another landing page designed to sell them your product or service.
It’s important to understand the purpose of your content. And the purpose of each piece of content can be determined during your content audit.

7. How often should you publish content?

Once a week? Daily? Answers to these questions boil down to your resources. How much time do you have? Who is going to create all of this content? Is the content converting?
Here’s some insightful research from Andy Crestodina to help you make that decision.

8. How will you distribute your content?

Content that isn’t shared is content that is ignored. No matter how great you think it is.
So, which social media platform(s) will you focus on? Where is your ideal audience? Who is going to share your content? Are you going to use scheduling tools?

9. Who is in charge of your content?

Is it you? Should it be you?
Like Michael Gerber said in his classic book, The E-Myth, a business owner should be in a position to work on his business — not in it. Otherwise, you may find it difficult to grow. You may need to hire someone to write new content and manage existing content.

10. Who will produce your content?

You may have a lot of wishes and desires. And no shortage of ambition. But allow human nature to teach you a lesson: We are all limited in what we can do.
If you want to create 12 infographics this year, who’s going to do the research? Write the content? Design it? Will these people always be available when you need them?

11. Who is going to maintain the content?

The content on your website is like a garden. It needs to be cultivated.
For every new blog post you publish, there are five rotting away with broken links, outdated facts, and topics that are now irrelevant.
Who is going to clean up this mess? Name that person, and create a schedule.

12. Who is responsible for the results?

If you’re the only content creator, easy enough. You are responsible for everything.
But if you have a small team, make each person responsible for some area of the content. As Patrick Lencioni explains in his book, 3 Signs of a Miserable Job, you will provide motivation to your team by measuring their performances.
Make sure these goals are measurable, achievable, and specific — and not ultimatums. In other words, don’t say, “You’re gone if you don’t meet this.” Allow room for mistakes, corrections, and growth.
In addition, you should be held responsible for an area of the content as well. Your people will respect that.

13. What’s your destination (core strategy)?

All the preceding questions build to this final one.
This is about stating what you need to accomplish, determining the type of content that will help you achieve this goal, and creating a plan to help you accomplish it.
Use these guidelines to create a core strategy:
  • Aspirational: Create a goal that gives you room to stretch, fail, get back up, and grow.
  • Flexible: Your core strategy should allow you to adjust as your environment changes around you, without having to make a drastic pivot.
  • Meaningful: Does your core strategy align with your values, and will you be able to sustain it and endure challenges over the long haul?
Here’s an example of a core strategy from Content Strategy for the Web:
Curate an entertaining, online reference guide that helps stressed-out law students become successful practicing lawyers.
This is similar to five things every good marketing story needs: it’s clear who the hero is, what her goal is, what the moral is, what the conflict is — and, of course, you are the mentor.

Your turn …

Once your draft is complete, your next job is to download (221 KB) and print this nine-page content strategy worksheet.
Copyblogger-Content-Strategy-Worksheet
Fill it out, and pin it in a spot you will see every day.
In the end, your core strategy will guide you through the distractions and difficulties that accompany building an online audience with content. But the rest of the information you collect will tell you where you are now, where you need to go, how you are going to get there, and the resources you need.
And be sure to share your progress with our discussion group over on LinkedIn!
Editor’s note: Many thanks to Copyblogger’s Pamela Wilson for designing this worksheet!

Image source: Jeff Sheldon via Unsplash.
Resource: http://www.copyblogger.com/winning-content-strategy/



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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