A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, May 11, 2016

How to Decide Which Content to Sell and What to Give Away for Free

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

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How to Decide Which Content to Sell and What to Give Away for Free

plan what to give away for free and what to charge for
You are all well aware by now that content is vitally important to your business.
But how do you decide which content should be freely available and which content you ought to charge for?
Is it possible to give away too much?
People struggle with this question all the time.
On the one hand, giving away information clearly works. After all, Copyblogger is based on that premise.
That said, we know that selling information is good business.
So where is the line drawn between freely available content and content that is locked behind a paywall of some kind?
Of course the answers will differ between different industries, topics, businesses, and writers. But hopefully I can help you arrive at an approach that works for you.
First, we need to decide what your free content should do for you.

What can you achieve with free content?

The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to attract an audience that grows your business.
With that in mind, here are some benefits that free content can provide for you and the types of content that you should share:
Free content can attract your specific target audience
We want more people — specifically our most sought-after prospects — to be aware of us. Of those, we want as many as possible to keep coming back, and to opt-in to our email.
If all of your content is behind a barrier, then this goal is going to be more difficult to achieve because you will have fewer opportunities for visibility.
The more content you have out there in the open, the more opportunities to reach your prospect exist.
Free content can encourage sharing your ideas
In addition to attracting people who might become loyal members of your audience, you also want those people to bring friends.
If your content is locked away, then they can say nice things about you, but their ability to share your content is limited. Therefore, your exposure is limited.
Free content can connect you with peers
It’s not just prospects that you want to connect to.
With your ideas, experience, and knowledge out on the web for anyone to consume, you are going to attract industry, networking, and partner contacts.
Free content can inform the audience of your value
What is the problem that you solve? What can you help them achieve?
It’s going to be tough to get people to pay money before they know what you can do for them!
People often put their problems into search engines looking for answers. You want tomake sure your solutions can be found when they go searching.
Free content can position you against competitors
Your free content will not just educate, it will also show your uniqueness.
It will inform people why they should connect with you versus other people, and why your approach or solutions have the advantage.
Free content can answer objections
Once a prospect has started to get to know your value, then they will have more questions … of the “yes, but” variety.
It’s best to answer these objections and put your prospect’s mind at ease before those objections become reasons to not do business with you.
Answering objections also demonstrates your empathy — and the service provider who best shows they understand a prospect’s problem tends to be the one who gets the business.
Free content can show proof and results
A great way to answer objections, and to establish yourself as the go-to person, is to prove your value through existing results and case studies.
Free content can provide more reasons “why”
Sometimes your prospects will not warm up to your solutions right away. They need to know what you are talking about and why it is important to them.
Providing “serving suggestions” and “use cases” allows your prospect to understand how what you do fits into their life or business, and to imagine getting those benefits.
Tutorials and demonstrations can also help existing customers get more out of what they paid for.
Free content can give a “free taste” that builds desire for the full meal
When your business makes money by selling advice or information, it is a good idea for your prospects to get some early results.
This allows them to build trust with you so that they feel confident that your more in-depth or advanced information will also deliver on your promises.
The quicker and easier they gets these results, the more “bought in” they will be.
Free content can tell your story and show people who you are as a person
In many industries, who you work with can be as important as what they do for you, especially if they will be working with you closely for a while.
In general, we prefer to work with people we actually can stand being around. That means establishing your personality in addition to your credentials.
Use personal anecdotes and let your voice come through your free content.
Free content can reward prospects for their attention
Sonia Simone calls the concept “Cookie Content.” This idea is crucial.
You want your readers to look forward to your articles, videos, podcasts, and seminars. That means the time they spend with you should be time well spent.
They should be informed and entertained. Your prospect needs to perceive that there is more good stuff to come, so that they will want to deepen their relationship with you.
A good habit to get into is to always provide actionable takeaways and ideas the audience can use.
Hopefully that will give you plenty of ideas.
But …

Here’s when you should hoard information

If you are giving away so much value in the free content, what are people going to be willing to pay for?
It’s my instinct to give a lot, but there is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:
1. People really want the information because it has significant value
If the information could …
  • Provide a massive transformation in their life or business
  • Make them a great deal of money
  • Save them lots of time
  • Make them more popular
… then they will be much more willing to invest in your solution.
2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
People still innovate. People find new approaches. Every day, new technologies are developed. Brand new systems are tested and released.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.
Of course as soon as you start sharing this information, someone you have shared it with will inevitably start sharing it too.
As more and more people fight against the noise in their marketplaces, you will see more and more valuable information being shared for free.

Why people buy content

With all the free content out there, you would be forgiven for believing that’s all anyone really needs.
But, actually, paid content has never been more in demand … from books to coaching to training courses.
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied ‘warranty.’
In addition …
People will pay for in-depth, step-by-step guidance
In general, your free content is going to be a collection of granular, randomly organized pieces of the puzzle.
People will happily pay to be given the whole thing wrapped up in convenient packaging — even if the information was previously available for free.
People will pay for access and tailored advice
I was shocked when this first happened to me, but I have since found this is true in many niches.
When I started out, I was giving away articles that helped developers solve programming problems. People started approaching me asking me to train and coach them, even though I thought there was little I could add to the knowledge I had already put out there free to consume.
The same thing happened with the Problogger book.
It doesn’t matter how complete you think you have made your education, it only serves as better proof that you are the person who can best help.
A great example of this is our own Authority training and networking community.
People will pay for exclusivity
Of course people will always want the secrets or to be “an insider” … especially if these secrets will give them an unfair advantage over competitors.
People will pay for higher quality and better technology
The quality of your information is paramount, but people will be willing to pay more for higher quality production value, more comfort, and the latest technology.
How much of a difference this makes can be difficult to predict.
People will pay for experiences
It’s an often-shared piece of advice, but it is true: People will forget what you say, but they will remember how you made them feel.
Yes, people happily pay for things, but we really value a memorable experience.
If you can entertain, inform, and provide a stellar experience, then you are going to create something truly valuable.
So now you have some ideas of what you should give away, and what you can sell, but how do you know if your free content idea is a good choice?

What you should never give away

It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
Free content shouldn’t be too complete
Don’t be tempted to answer every question or to answer questions too completely.
This is partly because you may be overwhelming your audience rather than helping them. And partly because, as mentioned above, someone who has not paid will have less trust and patience for you to get to the point.
Free content shouldn’t reveal too much of the “how”
Free information should focus more on the “what” and the “why,” rather than go deep into the “how.”
It’s good to give some ideas and tactics, but you need to work up to introducing your full strategies and systems on the paid side.
Consider giving away step one, or even steps one, two, and three, while keeping the remaining steps back for paying customers only.
Free content shouldn’t provide free access
Don’t make the mistake I did of being too available, too much.
Your time and energy is limited. Don’t give away access to you, and certainly limit how much support you provide for your free stuff.
Hold the customer’s hand through the entire process if you like, but free readers should not expect white-glove treatment.
Free content shouldn’t involve a high barrier to entry
People are willing to jump through hoops after they have discovered there is value on the other side.
This means the first free content a prospect discovers should have zero barriers to consumption.
Free content shouldn’t cover advanced topics with many prerequisites
If you need a degree and a spy decoder ring to understand your free content, then people will not put in the effort. They might even think bad things about you.
Your job is to help, not confuse people or impress them with your massive intellect.
Free content shouldn’t require hard work by the reader
People will put in effort once they are sure there will be a substantial pay off.
But if a reader has only just discovered you, then they will lose interest long before they start seeing results, in which case you will have lost their attention and trust.

The bottom line

People worry about this issue of which content to sell and what to give away for free.
And yes, it involves a lot of subjective judgment.
But the good news is that I have yet to find someone who has given away too much.
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As I mentioned earlier, you can give away everything you know and there will still be people who want to hear it from you — and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works.

Here’s How to Create and Sell Digital Information the Smarter Way:

If you’re interested in taking the next step with selling online courses, ebooks, and other digital products and services, you should check outDigital Commerce Institute.
You can get started instantly with training that shows you how to enter the $15 billion a year (and growing) online education space, plus thousands of dollars in other resources for building a digital business.Check it out here and get started building your dream business today.
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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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