A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, May 20, 2016

Easy AdWords Bidding Strategies for Newbies & Math Haters

Need a professional writerFiction and non-fiction? contact richard.nata@yahoo.co.id

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Easy AdWords Bidding Strategies for Newbies & Math Haters


I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. For five years, I skated through life, avoiding algebra, calculus, trigonometry and the like at all costs.
When I started working in paid search, I was forced to end my strike against all math-related activities. I’d incorrectly assumed that online marketing was all about creative. Man, was I wrong. Between bidding and budget allocation, I found myself doing more math than I’d ever anticipated.
 math sucks
If you, too, fall into the anti-math camp, you’ll likely find that setting and adjusting bids is the biggest challenge you’ll face when running your AdWords account. Over time, you’ll develop your own, more sophisticated bidding strategies and procedures, but I recommend kicking things off with these super-simple, go-to bidding tips.

Setting Your Initial AdWords Bids

When it comes to setting up those initial bids in AdWords, the last thing you want to be doing is shooting in the dark and crossing your fingers in hopes that your bidding assignments work out. You have tons of data at your fingertips—use it! Here are a few tried and true ways to set your starting bids.

Leverage Google’s Bid Recommendations

One of the best places to get started is AdWords’ Keyword Planner. Not only does this free tool help you to identify new keywords, it also provides a “suggested bid” for each of these terms, based on your ad serving settings. To make the most of it, start by entering your custom targeting information into the Keyword Planner.
keyword planner 
As you may imagine, competitiveness for ad impressions can vary depending on your location, language and network targeting criteria. Google will take these details into account and cater your bid suggestion using this information. For example, check out the estimated pricing for divorce lawyers in West Virginia, versus those in New York City.
 cpc rec's for west virginia
Keyword Planner’s bid suggestions for “divorce lawyer” in West Virginia.
 cpc recs for nyc
Keyword Planner’s bid suggestions for “divorce lawyer” in New York City.
CPCs for those in New York are more than double of those in West Virginia! As you can imagine, these customized insights are incredibly valuable.

Shoot for First-Page(ish)

Google also provides numerous bid-related insights directly within the AdWords interface. You can see Google’s estimate for the bid required for your ad to land position one, the top section of the SERP or simply the first page.
To view these estimates, first add your keywords to AdWords. Then, adjust your columns to view any/all of these metrics.
 modifying keyword columns
For new keywords, it can be costly to shoot for top positions right off the bat. Instead, give yourself some leeway to test things out—adjust your ads, add some negative keywords, etc.
I like to start by viewing each keyword’s estimated first page bid, then bump it up by 20-30% to aim for the middle of the page. This is a great way to ensure that your ads have visibility, but aren’t at the top right off the bat. From there, you can work your way to higher positions by honing your account to improve Quality Scores or gradually bumping up your bids.

[Worried about wasting money in AdWords? Use the FREE AdWords Grader to find out if you're making mistakes in your AdWords account.]

Competitive Bidding Strategies

Finding your bidding sweet spot can be tough—you don’t want to be consistently outbid by competitors, but you don’t want overshoot and vastly overpay for your ads, either. One of the easiest ways to identify where your competitors’ bids lay is to take advantage of third-party tools like SEMRush or SpyFu.
spyfu 
As you can see, the SpyFu report above provides a good sense for what any given advertiser is paying for a particular keyword. Use these tools to understand the competitive landscape and properly align your bids.

Adjusting Your Bids

Setting your starting bids is just the beginning. The real challenge comes a little later down the line, when it’s time to tweak them.
Before you start changing your bids, be sure that you have established your campaign goals. Do you want to score more conversions, at any cost? Do you have a specific CPA goal in mind? Are you dead-set on position one? Your goals should drive all of these bid changes.
Depending on your goals, your AdWords bidding strategies will differ drastically. Since the vast majority of advertisers tend to have a CPA focus, we’ll stick with CPA-based strategies in this post.

Identifying Your CPA

Your CPA (or Cost Per Action) measures how much your business pays in order to attain a conversion. Based on your sales, operating costs and margins, you should have a good idea of what you want to be paying per conversion. Of course, even if you achieve this, it never hurts to aim for an even lower CPA.
 what's your cpa
To find your current CPA, all you need to do is divide your total costs by total conversions for a given period. Or, if you REALLY despise math, just plug your info into this trusty CPA calculator.
CPA = Cost / Conversions
Ok, now I’m really going to blow your mind with some math trickery. Let’s break down that CPA formula—cost is actually number of clicks multiplied by your CPC and conversions are the number of clicks multiplied by conversion rate.
Cost = Clicks x CPC
Conversions = Clicks x Conversion Rate
Nix clicks from the equation and you’ll discover that CPA can also be found by dividing CPC by conversion rate.
CPA = CPC / Conversion Rate
Now, if that’s the case, simple algebra tells me that CPA multiplied by conversion rate will give me my CPC.
CPC= CPA x Conversion Rate
Guys, the bottom line here is, if you know your goal CPA and your current conversion rate by ad group, you know exactly what you’re willing to pay for a click to the keywords in that given ad group. Use this information to drive your bid decisions moving forward.

When to Hold ‘Em and When to Fold ‘Em

decisions
With a little data, decision making isn't so hard.
If your goal is to get your ad group-level CPAs under control, let your keyword-level CPAs dictate when it’s time to adjust your bids. Of course, your actions will differ on a keyword-by-keyword basis, but here are a few examples.
  • If a keyword’s CPA is lower than your goal and is appearing in a low position, up the ante. Boosting your bids ensures that you’ll score a higher position, gain more visibility and draw in more clicks and conversions.
  • If a keyword has a super-high CPA and is consistently appearing in a top position, it may be time to reduce your bids. Sure, you’ll see its position drop and fewer conversions come through, but it’ll drive down your CPAs considerably.

When in Doubt, Outsource

Is this post giving you a headache? It’s cool, I get it. Math sucks. Plenty of people elect to avoid this bidding nightmare altogether, opting for automated bidding solutions. Google has several baked-in, automatic bidding features, but I’d recommend avoiding these if you're a beginner.
 wordstream advisor - bidding
WordStream’s bid management toolset
Instead, check out bid management scripts (there’s a ton of pre-made options on the AdWords dev siteand FreeAdWordsScripts.com) or third-party bidding solutions (WordStream offers a pretty cool, CPA-based system!) and enjoy your math-free PPCing!
Ready to take your bidding strategies to the next level? Here are a few resources worth checking out:

About the Author

Erin Sagin is a PPC Evangelist and Community Manager at WordStream. She was named the 3rd Most Influential PPC Expert of 2015 by PPC Hero. When she’s able to take a break from paid search, you’ll find her practicing her hula-hooping skills or planning her next trip to Latin America. You can follow Erin on Twitter and Google+.



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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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