Stepping into the world of SEO is like diving into the ocean. Let’s face it — many content marketing creatives, who are often non-technical people mainly concerned with the editorial quality of their content rather than anything else, see SEO as “the realm of the unknown”, full of hidden icebergs and underwater labyrinths.
According to Content Marketing Institute, even the big companies out there miss the mark with SEO: instead of embracing it, they run away from it, ending up with ranking lower in Google and losing tons of traffic (and potential customers).
But the truth is, SEO is not as knotty of an issue as it seems. In this article, I’d like to show you 22 SEO techniques that will bring some Google value into your content without putting the editorial quality at risk. But first things first, let’s have a look at the types of SEO to understand what exactly you’ll have to deal with later.
Types of SEO: Technical, On-Page, and Off-Page
There are 3 types of SEO to consider: on-page SEO, off-page SEO, and, finally, technical SEO. As explained by Neil Patel, technical SEO refers to any SEO work that is done aside from the content itself. Meanwhile, On-Page SEO means all the things that you can do on your website/content, while off-page SEO naturally means everything that is beyond it.
Every type is important, but, if you want to start improving your SEO step by step, we’d suggest beginning with On-Page SEO, then moving to its Technical part, and, finally, polishing the Off-Page aspect.
So, do you want to know my best SEO techniques that you can easily implement yourself? Then read on!
ON-PAGE SEO:
First things first…
1. Write great quality content
It’s not only marketers, but also SEO experts that believe that content is king. Search engines are constantly improving their algorithms and they are not going to rank your content high if it’s badly written, plagiarised, has misleading titles, etc — everything counts here, even misspells! So make sure your content quality is impeccable: it must be unique and engaging, originally published on your website, and be useful to your readers.
2. Publish consistently
When it comes to your blogging frequency, you should keep in mind that fresh content can dramatically influence rankings. This is because Google always looks for the new pages all over the web to index them.
So ask yourself — do you keep your content up to date? — but also keep in mind that it’s the quality, not quantity, that counts most at the end of the day.
3. Use proper URL Structures
A “proper” URL structure means that the link is as “readable” as possible. Consider this illustration that explains the scales of URL readability:
4. Optimise title tags and meta descriptions
In simple words, title tags are what define the title of your page, while meta description is a brief summary of that page that shows up in the search engines. Typically, your title should be about 60 characters in length (otherwise it gets chopped off by Google), and the meta description should not exceed 150 characters.
5. Don’t forget about text formatting…
This goes for using H1, H2, bold, etc. — make your articles scannable for the SEO machines. This is not the most important factor but it is, nevertheless, a factor. You should still do text formatting for a better reader experience (more on that later).
6. …and image optimising
First, be sure to use a proper image name (bad example: IMG_1234). And second, include an Alt Tag that contains a description of that image. Basically meant to provide alternative information to your images, an Alt Tag is what’s taken into consideration by the SEO machines when they try to understand what your pictures are all about.
If you’re using an HTML editor and have to deal with codes, look for this one:
<img src=”image.jpg” alt=”image description“/>
And in case you’re using a visual editor, you have to find where the Alt Tag is indicated directly. For example, this is where Alt Tags are in Styla’s editor:
7. Do both internal linking…
Linking back to your previous articles creates a better site architecture (i.e. builds a website inside a website, so to say) and gives an extra SEO boost to the particular pages you’re referring to. In addition to that, you’re also creating an opportunity for your readers to explore more content on your site — which is great.
8. …and external linking.
Don’t be afraid to link to your competitors, either, if those links are useful and refer to “healthy”, good-quality websites. So far, in this article we’ve already linked to Content Marketing Institute, Entrepreneur, Search Engine Journal, Moz, Quicksprout and even more — simply because they’re relevant to this content, useful to the reader, and create a semantic connection between the domains.
9. Optimise the links by using Anchor Texts
By using the so-called Anchor Texts — hyperlinked chunks of text that users actually click on — you will kill two birds with one stone: links become more visible for search engines and your readers get a better navigation on your website. A tip: make your anchor texts diverse and make them sound as natural as possible, so that they a) are wrapped into a context b) don’t interrupt the flow of your content.
10. Choose keywords thoughtfully…
Take advantage of the long-tail keywords: they are more specific, less competitive, and, even though they have a small search volume, the traffic they bring is actually higher. Why? Because people already know exactly what they’re looking for, so the chances they will land on your website are way higher.
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11. …know where to place them…
Put the keyword in the headline, the URL, the meta description of the article, headers, and in the body of your text.
12. …but don’t overdo it
Don’t (!) stuff your content with keywords — keyword density doesn’t matter to Google anymore. Instead, rather focus on creating a well-written, well-researched, well-linked and well-cited article with lots of semantic relevance. Keywords, therefore, will appear naturally, as a byproduct of great content.
13. Think about the on-page user experience
UX is vital for SEO. As Rand Fishkin, the founder and former CEO of Moz, explains it:
So invest some time in the design quality of your website, the navigation experience (basically how easy-to-use your website is), the reading experience (how easy your articles are to read) the position of ads, special offers and pop ups (so that they’re not annoying) — in short, do everything to improve the on-site experience for your users and both people and the search engine machines will thank you for that later.
TECHNICAL SEO:
Easy technical fixes
14. Are there any broken links?
Having links that result in an error page is like getting a bad surprise present — nothing feels as disappointing as that. Both readers and the search engine machines will think “what the heck?” But you can prevent this by using a broken link checker (like Xenu’s link Sleuth, for example) to identify which links (and images) are broken on the website and need a quick fix.
15. Does your website load fast enough?
A slow-loading website is bad for many reasons. Firstly, data illustrates that 40% of people close a website if it takes more than 3 seconds to load, and, furthermore, 47% of consumers actually expect a page to load within 2 seconds. If that doesn’t happen, they will abandon your website and probably never come back, which will result in higher bounce rate, lower traffic, decreased number of returning visitors, less time spent on site, etc. And secondly, website speed is directly connected with SEO: if it’s slow, the search engines will crawl fewer pages, which will negatively affecting your indexation.
The solution? Start monitoring your website speed with tools like Google’s PageSpeed Insights,GTmetrix, or Pingdom, for example, that will diagnose the issue and tell you how to improve it.
16. Are your images optimised for the right format?
Since we’ve started speaking about website speed, here is some food for thought: apparently, unoptimised pictures have a 90% impact over site speed — so compressing them, using the right format (e.g. JPEG instead of PNG), and optimising them further with plugins like WP Smush is essential.
17. Is your website mobile-friendly?
Don’t dismiss it: Google is very serious about mobile now, pushing the ranking for mobile pages higher and higher. As obvious as it may seem, though, it appears that lots of companies — in fact, 44% of them — are running behind the trend and are not mobile-friendly.
The easiest solution here is to get a responsive design for your website (like at Styla) that will look good on desktop and mobile.
OFF-PAGE SEO:
Step forward!
18. Leverage social media
Social media has more and more influence over search results nowadays, so it’s crucial to develop strong social media channels that you can use for distributing content and spreading links.
19. Get linked through guest posting
The number of domains linking to your website is a crucial off-page SEO factor. The more of them, the better — provided, of course, that the linking domains are all good-quality (i.e. high PageRank and domain authority, relevance to your own website, etc) and the links themselves are good-quality, too (i.e. are contextual, fresh, have a good Anchor Text, and so on). A thing to remember: it’s better to have 1 link from 100 domains than 100 links on 1 domain.
20. Do-follow or no-follow?
There are two types of links existing: the ones that the domain orders Google to follow (i.e. a normal link) and the ones that the domain tells Google not to follow (i.e. with a “rel=nofollow” attribute in the HTML code). It’s always better to receive a do-follow link but not always to give one — that’s why scoring them on good-quality websites can oftentimes be so difficult.
21. Press release submissions
Good old press releases still work for SEO — even if they don’t contain a link to your website. The mere fact that your company’s name, as linkless as it is, is mentioned on another domain, is still recognized and appreciated by the search engine machines.
22. Create infographics that get shared
People love infographics. In fact, infographic marketing is booming nowadays — not only do they help with branding and produce good traffic, but have also proved to generate tons of backlinks if you do them right.
That’s it! Now you know 22 easy SEO techniques — which ones are you going to start with? Tell us in the comments below!
Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id Let me introduce myself. My name is Richard Nata.I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.
I was born in Jakarta, August 17, 1968.
In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.
In 1994, my articles published in magazines and tabloids.
In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.
In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.
Jika Bapak/Ibu ingin konsultasi mengenai perusahaan Go Public, dikenakan fee. - lewat email Rp. 300.000,- ( per 1 atau 2 kali email ). Email ketiga dan seterusnya d...
In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.
To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.
My STARTUP :
A story with millions of choices in it - looking investor like you.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.
You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.
Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.
Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.
A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Bantam Books with the Choose Your Own Adventure series has produced more than 250 million US dollars. While I offer you more powerful than the Choose Your Own Adventure. Because of what? Because the story that I made much more interesting than the stories created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT). I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS. IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.
FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.
IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.
AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.
If we can make a good story, so that the readers will come again and again for further reading the story then our earnings will continue to grow and will never diminish. This is due to new readers who continued to arrive, while long remained loyal readers become our customers.
So that the number of our readers will continue to multiply over time. With the increasing number of loyal readership then automatically the amount of income we will also grow larger every year. The same thing happened in yahoo, google, facebook, twitter, linkedin, and others when they still startup.
Deuteronomy {28:13} And the LORD shall make thee the head, and not the tail; and thou shalt be above only, and thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]
Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe ifI dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay oneUS dollarper year then you will get the income of one million US dollars per year.
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
Each income (1-7) worth millions to tens of millions of US dollars.
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.
resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books. With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects. The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry. New entertainment industry, where I was a forerunner startup will continue to evolve. Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.
So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE. BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG. IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.
My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.
If I get big funds from investors then with a quick story that I wrote will spread throughout the world. So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure. So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x So don't worry, be happy.
My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.
Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.
Every type is important, but, if you want to start improving your SEO step by step, we’d suggest beginning with On-Page SEO, then moving to its Technical part, and, finally, polishing the Off-Page aspect.
So, do you want to know my best SEO techniques that you can easily implement yourself? Then read on!
So invest some time in the design quality of your website, the navigation experience (basically how easy-to-use your website is), the reading experience (how easy your articles are to read) the position of ads, special offers and pop ups (so that they’re not annoying) — in short, do everything to improve the on-site experience for your users and both people and the search engine machines will thank you for that later.
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