13 Little-Known Call to Action Hacks (And Where to Use Them)

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

BERANDA    ABOUT US    ADS : 1 USD FOREVER     ASMARA    BIOGRAFI     BUKU     BUKU PINTAR 

CHRISTIAN FAITH     DISCLAIMER     DUNIA KERJA     ENTREPRENEURS     GO PUBLIC (IPO)     

KESEHATAN     LIST OF ALL ARTICLES     MARKETING     MY STARTUP     OTHERS     

TIP SUKSES DAN KAYA     TIPS BLOGGER     TIP SEO     CONTACT ME    PROFESSIONAL WRITER

Artikel dicopas ? Banyak untungnya tauk. ha...7x http://richardnata.blogspot.com/2015/05/artikel-dicopas-banyak-untungnya-tauk.html

Email Marketing Tips: 33 Industry Experts Share Their #1 Tactic

By Zach Grove

Exclusive Bonus: We asked some of the top marketers on the planet for their best email marketing tips. Before you forget, click here to download a cheat sheet of these tips to read later.

Email is far from dead.

According to a 2016 study by eConsultancy, companies say that email marketing is their #1 channel for ROI, with 73% of respondents reporting a “Good” or “Excellent” return on their money.

It gets better:

• 91% of consumers check their inbox daily. (ExactTarget)
• Email is nearly 40X more effective than Facebook and Twitter for acquiring customers. (McKinsey & Company)
• Companies using email to nurture leads generate 50% more sales-ready leads while generating them at 33% lower cost. (Forrester Research)

In this post, we asked some of the world’s top growth leads, consultants, and copywriters for their #1 email marketing tip.

Grab a notebook and pen, because you’re about to learn from the world’s best.

1. Devesh Khanal from Grow and Convert

Email is not just for sales and information — it’s also for entertainment. This is something very few brands do and it can cost you enormous revenue that is slowly lost as weeks, months, and years go buy and your stale emails get opened less and less.

I see two types of emails: (1) The sales email — enough said. (2) The “look we’re giving value!” email.

While (2) is important and should indeed be the core of your email marketing, I’ve noticed that masterful brands also include entertainment, fun, humor, and engaging stories in their emails. They include funny links, a personal story, a fun user story, a gif, or anything else to make reading the email pure fun.

This is transformative and shifts the relationship ever so slightly from company & customer to “fun brand”.

---

2. Nichole Elizabeth DeMeré from NicholeElizabethDeMeré.com

Identify your ideal customer, use their language, and know what success looks like to them. Don’t talk about yourself, or your product’s long list of features, talk about them. And when you write emails, write as though you’re talking to a person, because you are – while that may seem obvious, most people don’t do it.

---

3. Josh Pigford from Baremetrics 

Segment your subscribers in to every bucket imaginable and you’ll find you can email them exponentially more with much more effective results. Sending hyper-targeted emails reduces unsubscribes and increases conversions.

---

4. Joanna Wiebe from CopyHackers

Write in a one-to-one narrative style following the Problem-Agitation-Solution (PAS) framework:

Open with a problem to which the reader can relate; agitate that problem so your reader really feels it; then have your solution solve the deeply felt problem. This can be done in just a few lines or in a longer, story-like style.

If you’re in nurturing / educating mode and not ready to drive to a sales landing page yet – which is often the case in trial nurturing sequences – tweak this framework to PASOP. With a PASOP email, you open with the Problem; Agitate it; Solve it with information (i.e., not with the solution you’re selling); give a measurable Outcome; and introduce a new Problem, which you then promise to solve in your next email. Your second email follows PASOP, too. And your third email switches back to PAS, with your solution as the solution and with readers driven to your sales landing page.

---

5. Wilson Hung from FounderOrigins

Tracking just your “total # of email subscribers” is good for boosting your ego, but doesn’t give you much useful information.

Instead, try focusing on the “total # of ENGAGED email subscribers” by segmenting your list using Drip to find your most active users. These active users (high open/click/reply rates) are your cheerleaders and have a higher chance of buying your product, or referring your business.

To do this, start by creating a flow diagram of your emails and segment your users into three phases: Signed up, Activated, and Engaged.

Based on how often they open your email or reply to you, you can promote them to the “activated” or “engaged” phases. Here’s an example of the process flow I used for my website FounderOrigins.com.

In doing so, my “north star” metric is to increase the # of email subs in my “Engaged” list, which is more useful than just tracking my total email subs. This allowed me to find ways to optimize my email flow to encourage users to be more active and become loyal customers. Want to know more? Tweet me at @WilsonGHung with your questions/comments.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

6. Dan Norris from WPCurve and The 7-Day Startup

My #1 email marketing tip is consistency. I’ve been managing 2 lists over the last few years, and one has got an email every single week without fail, while the other has been ad hoc.

Once your audience stops getting used to hearing from you it has a big impact on your list. Make sure you have a process in place that sees your list getting regular great content without fail.

---

7. Steli Efti from Close.io

Segment out subscribers that haven’t engaged with your recent emails and send them another email telling them you’re breaking up with them if they don’t respond.

Use a subject line that makes this very clear: “This is the last time you’ll hear from me …” / “I’ll never email you again, unless …” and then in the email ask them to click a link to re-confirm that they want to keep receiving your emails. You’ll maintain a much more engaged, focused and valuable subscriber base.

---

8. Alex Turnbull from Groove

We implemented this three years ago, and it’s STILL our biggest email win.

Every new user gets an email that asks a simple question: why did you sign up for Groove? The insights we’ve gotten from the responses to that email have been game-changing. We learn what the “triggers” are for people to actually click ‘Sign Up,’ and we learn — in our customers’ own words — the deepest problems they’re struggling with (and, especially early on, these weren’t the responses we had assumed they’d be).

We’ve been able to transform our messaging based on what we learn, and we’ve been able to build deeper relationships with our customers by helping them with whatever unique goals or challenges drove them to sign up.

---

9. Brennan Dunn from Double Your Freelancing

I keep my email marketing app in total sync with my website. This means that people on my list never see opt-in forms again. Those who are subscribers but not yet customers are promoted my entry-level product. And those who are already customers are upsold my most premium products. This alone has been worth tens, and hundreds+ of thousands longterm, to my business.

The easiest way to get started is to pass a custom query string parameter both back to your confirmation page after opting in and whenever sending someone back to your site from an email. Write a cookie, and then replace out your opt-in forms with something more valuable in that real estate if that cookie is present.

---

10. Patrick McKenzie from Kalzumeus Software

You should consider using an engagement CTA to your emails at least some of the time, particularly if you have high unit economics.  e.g. “I love talking about [problem/industry/etc], and would love talking to you about it.  What is your biggest problem with [same]? Hit Reply. I read everything and respond to most email.”  The idea is to both increase people’s sense of engagement with you, and also to start some high-bandwidth conversations which might result in sales or perhaps additional marketing opportunities.  (Plus: free customer development any time you want it.)

---

11. Jason Quey from The Storyteller Marketer

One of the best strategies I’ve used is to play with different emotions in the subject line that will get the user to click.

For example, sometimes I’ll invoke curiosity. The headline “Salmon + Broccoli = Blog Growth” invokes a lot of confusion and curiosity. How do they resolve that tension? They open the email.

By rotating through styles, unlike the boy who cried wolf, my readers don’t become numb to certain subject lines.

Finally, make sure you deliver on what you promise. That’s the difference between a powerful headline and clickbait garbage.

---

12. Dave Schneider from Ninja Outreach

If you’re in SaaS, use an email campaign to recover people who abandon your trial sign up flow. Just like an online store sends emails to visitors who leave their shopping cart.

To do this, capture an email before people advance to your credit card payment page. Then, if they don’t finish sign up, send a couple reminder emails. Since implementing this, we now rescue an extra 65 trials per month we were losing.

---

13. Noah Kagan from SumoMe

Here’s how you can easily increase your email open rates by 30%. I call it “Double Opens.”

Step 1. Take an email you’ve already sent and change the subject line to something new

Step 2. Email it out a week later JUST TO YOUR NON OPENS

You might think you have a great email open rate – but the fact is, 50%+ of people are NOT opening your emails.

With my first re-send, I got an extra 7,028 people to read my email, in just 1 minute of work.

Pro tip: Drip users can now automate this in one click with Automatic Broadcast Resend. H/t to Noah for inspiring this feature.

---

14. Brian Dean from Backlinko

Ask new subscribers to reply to your first email.

For example, here’s what I send people who sign up for my newsletter.

How does this help?

1. First, it improves your email deliverability. Email providers (like Gmail, Yahoo, etc.) want to see that people engage with your emails. This makes engagement 10x more likely than a boring welcome email from “noreply@example.com”.

2. It makes new subscribers feel more committed and engaged to your brand and newsletter.

3. It helps get you out of Gmail’s dreaded promotions tab. The reply tells Gmail that the person wants to see future emails. It doesn’t work 100% of the time, but my tests show that it definitely helps.

The best part? It’s REALLY easy to setup. Just add a sentence or two in your first email and you’re set.

---

15. Chris Mercer from Seriously Simple Marketing

Create a conversation with your audience from the very start. Ask them why they joined your list or what their biggest challenge currently is and specifically ask them them to respond directly by hitting “Reply” on the email. THEN ANSWER IT! The “back and forth” dialogue is a strong signal the ISP’s use and it’ll help improve your overall deliverability.

---

16. John McIntyre from The McMethod

Email marketing – and business in general – is about trust and relationships.

If you’re the company that blasts everyone once or twice a month, and that’s all you do, you come across like a money-hungry monster that doesn’t care about your customers.

On the other hand, if you take the time to learn about your market, and then use those insights to drive nurture campaigns, you’ll build genuine trust and rapport, whereby people will choose your company over your competitors, even if your competitor offers them a cheaper price.

---

17. Hiten Shah from Crazy Egg and KISSmetrics

When I link to content in an email I always try to put my spin on it and provide an opinion. When I don’t do that, I noticed a substantial decline in clicks and even get emails from people requesting I add my opinion back in.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

18. Nathan Peck from Dollar Hobbyz

We started putting funny .gifs in all of our transactional emails. We got a bunch of good feedback, started the conversation with a laugh, and made any ‘delayed order’ notifications easier to swallow.

There’s no reason an order confirmation email has to JUST be information; give your customers a reason to smile and they’ll keep coming back for more.

---

19. David Hehenberger from Fatcat Apps

Running a WordPress plugin company, what’s worked best for me is offering a free 5-day mini course to users of our free plugins.

After installing the plugin, users see a popup right inside of their WordPress backend that lets them sign up for the course with a single button click (we’ve already pre-filled their email address based on their account configuration).

This results in hundreds of new leads each month for us.

---

20. Chris Davis from Automation Bridge

Manage your own opt-in process by using tags instead of the built-in double opt-in most email marketing platforms provide by default.

By doing so you can set the exact criteria for what a confirmed contact is and have full control over your list’s hygiene.

---

21. Joel Klettke from Business Casual Copywriting

I’m a big fan of never wasting a chance for a “P.S.” section. While younger generations aren’t all that familiar with paper mail, there are huge swaths of people that grew up understanding that the juiciest, most critical information in a letter was in the “P.S.”. I make use of that heuristic and use the “P.S.” to call attention to compelling reasons to take action, restate my offer, offer a critical piece of proof – or anything else I want to make SURE my audience will see.

---

22. Matt Antonino from Stack Digital

Prioritize sending regular emails. It’s not necessarily fun to spend a couple of hours setting up abandoned cart emails, creating that weekly tips newsletter, or starting to outline your nurture stream, but the results are worth it. Social media is the ‘fun’ marketing channel but email done right is the ‘money’ channel.

---

23. Steven Moody, Beachhead

I send out a well regarded weekly newsletter, and I used to send it to everyone in my database.  Each week thousands of people would receive an email from me that they didn’t want, and occasionally they would look up and unsubscribe.

One day, I decided to purge my list of anyone who hadn’t engaged with the newsletter in six months.  Because of that, my list decreased 90%, but I now could see more clearly my real audience.  Within months I had a clear sense of my real audience and could better create things that they actually want. If you want to build your 1,000 true fans and make something small but meaningful, purging your list of non-fans can be one of the best things you do.

---

 24. Peep Laja from ConversionXL

Test your offer. The most important factor for getting more people to opt in to your email list is your offer – how compelling the value proposition is. The actual offer itself and the way you present it (copy + design) can make a huge difference. The offer needs to be relevant to your audience, create curiosity and offer instant gratification. Run lots of tests to find the right one.

---

25. Joe Stych from Zapier

Don’t over-promise or mislead your subscribers just to get a click. Remember that the best way to build a list is to build trust—provide value in every message and the rest will take care of itself.

---

26. Kath Pay from Holistic Email

Stop thinking about email marketing as a technology, and start thinking about it as being a marketing channel enabled by technology. To action this you simply need to use the basic principles of persuasive marketing that we’re all familiar with from other channels, and begin to market to unique individuals via their emotions, and not simply push a message to a database.

---

 27. Matt Ackerson from Petovera

The best “hack” we use in our email marketing is a smart (behavioral / survey driven) email sales funnel. The way it works is after someone opts-in to our list we ask them a couple of simple questions. Then we use that data to put them into the proper follow-up email sequence. This way their experience is personalized based on what they tell us they need, and we give them the resources to match that need. The impact of this segmented sales funnel approach is that engagement is 2X higher, and sales are also up.

---

28. Tim Soulo from Ahrefs

Of all the email marketing tips out there, my absolute favorite is the so-called “content upgrades” to turn readers of your blog into email subscribers.

The trick is very simple. All you need to do is come up with a cool bonus material for the article that you’ve published and put it behind and opt-in form.

Once people read your article – they will naturally want to get the bonus, because the article will feel kind of incomplete without it. So they will happily give you their email address in exchange for that bonus content.

I’ve seen some bloggers have a crazy 60% reader-to-lead conversion rate on some of their articles that had content upgrades in them. On my personal blog, I’ve used this simple strategy to increase overall signups by 300%.

---

29. Jordie van Rijn from EmailMonday

Before starting, write the main message down in a compressed version with your subject matter and benefits to the reader. Then add the “why now” and “what’s next.” This will help you to define your angle, structure your message and make your email more clear overall.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

30. Kevan Lee from Buffer

Number your newsletters.

When I run a weekly/monthly newsletter, I like to treat it like a new issue of a publication. I’ll give it a number (e.g., “Issue #37 – Blogging Tips of the Pros”), which does a couple of things: 1) Helps build a bit of momentum in the mind of the reader who sees these emails as an ongoing series that they don’t want to miss (psychology!), 2) Helps establish an air of authority and consistency, if the issue number is high, and 3) is pretty catchy in the inbox.

---

 31. William Harris from Elumynt

For blog update emails, I change the CTA to something tailored to that blog post’s content. For example, instead of making the CTA “read more,” I write “Read about the 40 ways to XYZ”.

My click-thru-rate on these emails went from 1.3% to 8%, which is a big deal if you have a large email list. Make your CTAs specific.

---

32. Justin Brooke from IMScalable

Some email marketing platforms have the ability to score your leads based on actions. Or they have automations you can set up based on clicks.

You can use these features to increase your clicks and sales, by turning your emails into a game. A game where subscribers earn points for actions.

In my email marketing my email series tells readers they can earn 10 points per click. Once they get to 100pts they get access to VIP list with exclusive content and deals.

I use the automations to send them emails based on how many points they’ve earned. I also make sure to make it easy to earn points. The links they click are strategic content that increases their desire for my marketing services.

---

 33. John Rampton from JohnRampton.com

Try sending sales emails on Thursday night at 9PM Pacific. This pings our prospects when they are either in bed or getting ready for bed on the night before Friday: pay day. We’ve found that our prospects are 4x more likely to buy on Thursday night over any other night.

---

Conclusion

Building an email list for your business is a no-brainer.

But working hard to collect emails is pointless if you can’t cut through the noise and build a relationship with those subscribers.

When you get this right, it can transform your business.

Experiment with these email marketing tips in your campaigns. If you get your emails turning cold opt-ins into buyers, you’ll be able to spend $1 to make $2. (Or $40, according to theDMA.)

Question for the comments: What are your best email marketing tips?

Email Marketing Tips: 33 Industry Experts Share Their #1 Tactic

By Zach Grove

Exclusive Bonus: We asked some of the top marketers on the planet for their best email marketing tips. Before you forget, click here to download a cheat sheet of these tips to read later.

Email is far from dead.

According to a 2016 study by eConsultancy, companies say that email marketing is their #1 channel for ROI, with 73% of respondents reporting a “Good” or “Excellent” return on their money.

It gets better:

• 91% of consumers check their inbox daily. (ExactTarget)
• Email is nearly 40X more effective than Facebook and Twitter for acquiring customers. (McKinsey & Company)
• Companies using email to nurture leads generate 50% more sales-ready leads while generating them at 33% lower cost. (Forrester Research)

In this post, we asked some of the world’s top growth leads, consultants, and copywriters for their #1 email marketing tip.

Grab a notebook and pen, because you’re about to learn from the world’s best.

1. Devesh Khanal from Grow and Convert

Email is not just for sales and information — it’s also for entertainment. This is something very few brands do and it can cost you enormous revenue that is slowly lost as weeks, months, and years go buy and your stale emails get opened less and less.

I see two types of emails: (1) The sales email — enough said. (2) The “look we’re giving value!” email.

While (2) is important and should indeed be the core of your email marketing, I’ve noticed that masterful brands also include entertainment, fun, humor, and engaging stories in their emails. They include funny links, a personal story, a fun user story, a gif, or anything else to make reading the email pure fun.

This is transformative and shifts the relationship ever so slightly from company & customer to “fun brand”.

---

2. Nichole Elizabeth DeMeré from NicholeElizabethDeMeré.com

Identify your ideal customer, use their language, and know what success looks like to them. Don’t talk about yourself, or your product’s long list of features, talk about them. And when you write emails, write as though you’re talking to a person, because you are – while that may seem obvious, most people don’t do it.

---

3. Josh Pigford from Baremetrics 

Segment your subscribers in to every bucket imaginable and you’ll find you can email them exponentially more with much more effective results. Sending hyper-targeted emails reduces unsubscribes and increases conversions.

---

4. Joanna Wiebe from CopyHackers

Write in a one-to-one narrative style following the Problem-Agitation-Solution (PAS) framework:

Open with a problem to which the reader can relate; agitate that problem so your reader really feels it; then have your solution solve the deeply felt problem. This can be done in just a few lines or in a longer, story-like style.

If you’re in nurturing / educating mode and not ready to drive to a sales landing page yet – which is often the case in trial nurturing sequences – tweak this framework to PASOP. With a PASOP email, you open with the Problem; Agitate it; Solve it with information (i.e., not with the solution you’re selling); give a measurable Outcome; and introduce a new Problem, which you then promise to solve in your next email. Your second email follows PASOP, too. And your third email switches back to PAS, with your solution as the solution and with readers driven to your sales landing page.

---

5. Wilson Hung from FounderOrigins

Tracking just your “total # of email subscribers” is good for boosting your ego, but doesn’t give you much useful information.

Instead, try focusing on the “total # of ENGAGED email subscribers” by segmenting your list using Drip to find your most active users. These active users (high open/click/reply rates) are your cheerleaders and have a higher chance of buying your product, or referring your business.

To do this, start by creating a flow diagram of your emails and segment your users into three phases: Signed up, Activated, and Engaged.

Based on how often they open your email or reply to you, you can promote them to the “activated” or “engaged” phases. Here’s an example of the process flow I used for my website FounderOrigins.com.

In doing so, my “north star” metric is to increase the # of email subs in my “Engaged” list, which is more useful than just tracking my total email subs. This allowed me to find ways to optimize my email flow to encourage users to be more active and become loyal customers. Want to know more? Tweet me at @WilsonGHung with your questions/comments.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

6. Dan Norris from WPCurve and The 7-Day Startup

My #1 email marketing tip is consistency. I’ve been managing 2 lists over the last few years, and one has got an email every single week without fail, while the other has been ad hoc.

Once your audience stops getting used to hearing from you it has a big impact on your list. Make sure you have a process in place that sees your list getting regular great content without fail.

---

7. Steli Efti from Close.io

Segment out subscribers that haven’t engaged with your recent emails and send them another email telling them you’re breaking up with them if they don’t respond.

Use a subject line that makes this very clear: “This is the last time you’ll hear from me …” / “I’ll never email you again, unless …” and then in the email ask them to click a link to re-confirm that they want to keep receiving your emails. You’ll maintain a much more engaged, focused and valuable subscriber base.

---

8. Alex Turnbull from Groove

We implemented this three years ago, and it’s STILL our biggest email win.

Every new user gets an email that asks a simple question: why did you sign up for Groove? The insights we’ve gotten from the responses to that email have been game-changing. We learn what the “triggers” are for people to actually click ‘Sign Up,’ and we learn — in our customers’ own words — the deepest problems they’re struggling with (and, especially early on, these weren’t the responses we had assumed they’d be).

We’ve been able to transform our messaging based on what we learn, and we’ve been able to build deeper relationships with our customers by helping them with whatever unique goals or challenges drove them to sign up.

---

9. Brennan Dunn from Double Your Freelancing

I keep my email marketing app in total sync with my website. This means that people on my list never see opt-in forms again. Those who are subscribers but not yet customers are promoted my entry-level product. And those who are already customers are upsold my most premium products. This alone has been worth tens, and hundreds+ of thousands longterm, to my business.

The easiest way to get started is to pass a custom query string parameter both back to your confirmation page after opting in and whenever sending someone back to your site from an email. Write a cookie, and then replace out your opt-in forms with something more valuable in that real estate if that cookie is present.

---

10. Patrick McKenzie from Kalzumeus Software

You should consider using an engagement CTA to your emails at least some of the time, particularly if you have high unit economics.  e.g. “I love talking about [problem/industry/etc], and would love talking to you about it.  What is your biggest problem with [same]? Hit Reply. I read everything and respond to most email.”  The idea is to both increase people’s sense of engagement with you, and also to start some high-bandwidth conversations which might result in sales or perhaps additional marketing opportunities.  (Plus: free customer development any time you want it.)

---

11. Jason Quey from The Storyteller Marketer

One of the best strategies I’ve used is to play with different emotions in the subject line that will get the user to click.

For example, sometimes I’ll invoke curiosity. The headline “Salmon + Broccoli = Blog Growth” invokes a lot of confusion and curiosity. How do they resolve that tension? They open the email.

By rotating through styles, unlike the boy who cried wolf, my readers don’t become numb to certain subject lines.

Finally, make sure you deliver on what you promise. That’s the difference between a powerful headline and clickbait garbage.

---

12. Dave Schneider from Ninja Outreach

If you’re in SaaS, use an email campaign to recover people who abandon your trial sign up flow. Just like an online store sends emails to visitors who leave their shopping cart.

To do this, capture an email before people advance to your credit card payment page. Then, if they don’t finish sign up, send a couple reminder emails. Since implementing this, we now rescue an extra 65 trials per month we were losing.

---

13. Noah Kagan from SumoMe

Here’s how you can easily increase your email open rates by 30%. I call it “Double Opens.”

Step 1. Take an email you’ve already sent and change the subject line to something new

Step 2. Email it out a week later JUST TO YOUR NON OPENS

You might think you have a great email open rate – but the fact is, 50%+ of people are NOT opening your emails.

With my first re-send, I got an extra 7,028 people to read my email, in just 1 minute of work.

Pro tip: Drip users can now automate this in one click with Automatic Broadcast Resend. H/t to Noah for inspiring this feature.

---

14. Brian Dean from Backlinko

Ask new subscribers to reply to your first email.

For example, here’s what I send people who sign up for my newsletter.

How does this help?

1. First, it improves your email deliverability. Email providers (like Gmail, Yahoo, etc.) want to see that people engage with your emails. This makes engagement 10x more likely than a boring welcome email from “noreply@example.com”.

2. It makes new subscribers feel more committed and engaged to your brand and newsletter.

3. It helps get you out of Gmail’s dreaded promotions tab. The reply tells Gmail that the person wants to see future emails. It doesn’t work 100% of the time, but my tests show that it definitely helps.

The best part? It’s REALLY easy to setup. Just add a sentence or two in your first email and you’re set.

---

15. Chris Mercer from Seriously Simple Marketing

Create a conversation with your audience from the very start. Ask them why they joined your list or what their biggest challenge currently is and specifically ask them them to respond directly by hitting “Reply” on the email. THEN ANSWER IT! The “back and forth” dialogue is a strong signal the ISP’s use and it’ll help improve your overall deliverability.

---

16. John McIntyre from The McMethod

Email marketing – and business in general – is about trust and relationships.

If you’re the company that blasts everyone once or twice a month, and that’s all you do, you come across like a money-hungry monster that doesn’t care about your customers.

On the other hand, if you take the time to learn about your market, and then use those insights to drive nurture campaigns, you’ll build genuine trust and rapport, whereby people will choose your company over your competitors, even if your competitor offers them a cheaper price.

---

17. Hiten Shah from Crazy Egg and KISSmetrics

When I link to content in an email I always try to put my spin on it and provide an opinion. When I don’t do that, I noticed a substantial decline in clicks and even get emails from people requesting I add my opinion back in.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

18. Nathan Peck from Dollar Hobbyz

We started putting funny .gifs in all of our transactional emails. We got a bunch of good feedback, started the conversation with a laugh, and made any ‘delayed order’ notifications easier to swallow.

There’s no reason an order confirmation email has to JUST be information; give your customers a reason to smile and they’ll keep coming back for more.

---

19. David Hehenberger from Fatcat Apps

Running a WordPress plugin company, what’s worked best for me is offering a free 5-day mini course to users of our free plugins.

After installing the plugin, users see a popup right inside of their WordPress backend that lets them sign up for the course with a single button click (we’ve already pre-filled their email address based on their account configuration).

This results in hundreds of new leads each month for us.

---

20. Chris Davis from Automation Bridge

Manage your own opt-in process by using tags instead of the built-in double opt-in most email marketing platforms provide by default.

By doing so you can set the exact criteria for what a confirmed contact is and have full control over your list’s hygiene.

---

21. Joel Klettke from Business Casual Copywriting

I’m a big fan of never wasting a chance for a “P.S.” section. While younger generations aren’t all that familiar with paper mail, there are huge swaths of people that grew up understanding that the juiciest, most critical information in a letter was in the “P.S.”. I make use of that heuristic and use the “P.S.” to call attention to compelling reasons to take action, restate my offer, offer a critical piece of proof – or anything else I want to make SURE my audience will see.

---

22. Matt Antonino from Stack Digital

Prioritize sending regular emails. It’s not necessarily fun to spend a couple of hours setting up abandoned cart emails, creating that weekly tips newsletter, or starting to outline your nurture stream, but the results are worth it. Social media is the ‘fun’ marketing channel but email done right is the ‘money’ channel.

---

23. Steven Moody, Beachhead

I send out a well regarded weekly newsletter, and I used to send it to everyone in my database.  Each week thousands of people would receive an email from me that they didn’t want, and occasionally they would look up and unsubscribe.

One day, I decided to purge my list of anyone who hadn’t engaged with the newsletter in six months.  Because of that, my list decreased 90%, but I now could see more clearly my real audience.  Within months I had a clear sense of my real audience and could better create things that they actually want. If you want to build your 1,000 true fans and make something small but meaningful, purging your list of non-fans can be one of the best things you do.

---

 24. Peep Laja from ConversionXL

Test your offer. The most important factor for getting more people to opt in to your email list is your offer – how compelling the value proposition is. The actual offer itself and the way you present it (copy + design) can make a huge difference. The offer needs to be relevant to your audience, create curiosity and offer instant gratification. Run lots of tests to find the right one.

---

25. Joe Stych from Zapier

Don’t over-promise or mislead your subscribers just to get a click. Remember that the best way to build a list is to build trust—provide value in every message and the rest will take care of itself.

---

26. Kath Pay from Holistic Email

Stop thinking about email marketing as a technology, and start thinking about it as being a marketing channel enabled by technology. To action this you simply need to use the basic principles of persuasive marketing that we’re all familiar with from other channels, and begin to market to unique individuals via their emotions, and not simply push a message to a database.

---

 27. Matt Ackerson from Petovera

The best “hack” we use in our email marketing is a smart (behavioral / survey driven) email sales funnel. The way it works is after someone opts-in to our list we ask them a couple of simple questions. Then we use that data to put them into the proper follow-up email sequence. This way their experience is personalized based on what they tell us they need, and we give them the resources to match that need. The impact of this segmented sales funnel approach is that engagement is 2X higher, and sales are also up.

---

28. Tim Soulo from Ahrefs

Of all the email marketing tips out there, my absolute favorite is the so-called “content upgrades” to turn readers of your blog into email subscribers.

The trick is very simple. All you need to do is come up with a cool bonus material for the article that you’ve published and put it behind and opt-in form.

Once people read your article – they will naturally want to get the bonus, because the article will feel kind of incomplete without it. So they will happily give you their email address in exchange for that bonus content.

I’ve seen some bloggers have a crazy 60% reader-to-lead conversion rate on some of their articles that had content upgrades in them. On my personal blog, I’ve used this simple strategy to increase overall signups by 300%.

---

29. Jordie van Rijn from EmailMonday

Before starting, write the main message down in a compressed version with your subject matter and benefits to the reader. Then add the “why now” and “what’s next.” This will help you to define your angle, structure your message and make your email more clear overall.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

30. Kevan Lee from Buffer

Number your newsletters.

When I run a weekly/monthly newsletter, I like to treat it like a new issue of a publication. I’ll give it a number (e.g., “Issue #37 – Blogging Tips of the Pros”), which does a couple of things: 1) Helps build a bit of momentum in the mind of the reader who sees these emails as an ongoing series that they don’t want to miss (psychology!), 2) Helps establish an air of authority and consistency, if the issue number is high, and 3) is pretty catchy in the inbox.

---

 31. William Harris from Elumynt

For blog update emails, I change the CTA to something tailored to that blog post’s content. For example, instead of making the CTA “read more,” I write “Read about the 40 ways to XYZ”.

My click-thru-rate on these emails went from 1.3% to 8%, which is a big deal if you have a large email list. Make your CTAs specific.

---

32. Justin Brooke from IMScalable

Some email marketing platforms have the ability to score your leads based on actions. Or they have automations you can set up based on clicks.

You can use these features to increase your clicks and sales, by turning your emails into a game. A game where subscribers earn points for actions.

In my email marketing my email series tells readers they can earn 10 points per click. Once they get to 100pts they get access to VIP list with exclusive content and deals.

I use the automations to send them emails based on how many points they’ve earned. I also make sure to make it easy to earn points. The links they click are strategic content that increases their desire for my marketing services.

---

 33. John Rampton from JohnRampton.com

Try sending sales emails on Thursday night at 9PM Pacific. This pings our prospects when they are either in bed or getting ready for bed on the night before Friday: pay day. We’ve found that our prospects are 4x more likely to buy on Thursday night over any other night.

---

Conclusion

Building an email list for your business is a no-brainer.

But working hard to collect emails is pointless if you can’t cut through the noise and build a relationship with those subscribers.

When you get this right, it can transform your business.

Experiment with these email marketing tips in your campaigns. If you get your emails turning cold opt-ins into buyers, you’ll be able to spend $1 to make $2. (Or $40, according to theDMA.)

Question for the comments: What are your best email marketing tips?

Email Marketing Tips: 33 Industry Experts Share Their #1 Tactic

By Zach Grove

Exclusive Bonus: We asked some of the top marketers on the planet for their best email marketing tips. Before you forget, click here to download a cheat sheet of these tips to read later.

Email is far from dead.

According to a 2016 study by eConsultancy, companies say that email marketing is their #1 channel for ROI, with 73% of respondents reporting a “Good” or “Excellent” return on their money.

It gets better:

• 91% of consumers check their inbox daily. (ExactTarget)
• Email is nearly 40X more effective than Facebook and Twitter for acquiring customers. (McKinsey & Company)
• Companies using email to nurture leads generate 50% more sales-ready leads while generating them at 33% lower cost. (Forrester Research)

In this post, we asked some of the world’s top growth leads, consultants, and copywriters for their #1 email marketing tip.

Grab a notebook and pen, because you’re about to learn from the world’s best.

1. Devesh Khanal from Grow and Convert

Email is not just for sales and information — it’s also for entertainment. This is something very few brands do and it can cost you enormous revenue that is slowly lost as weeks, months, and years go buy and your stale emails get opened less and less.

I see two types of emails: (1) The sales email — enough said. (2) The “look we’re giving value!” email.

While (2) is important and should indeed be the core of your email marketing, I’ve noticed that masterful brands also include entertainment, fun, humor, and engaging stories in their emails. They include funny links, a personal story, a fun user story, a gif, or anything else to make reading the email pure fun.

This is transformative and shifts the relationship ever so slightly from company & customer to “fun brand”.

---

2. Nichole Elizabeth DeMeré from NicholeElizabethDeMeré.com

Identify your ideal customer, use their language, and know what success looks like to them. Don’t talk about yourself, or your product’s long list of features, talk about them. And when you write emails, write as though you’re talking to a person, because you are – while that may seem obvious, most people don’t do it.

---

3. Josh Pigford from Baremetrics 

Segment your subscribers in to every bucket imaginable and you’ll find you can email them exponentially more with much more effective results. Sending hyper-targeted emails reduces unsubscribes and increases conversions.

---

4. Joanna Wiebe from CopyHackers

Write in a one-to-one narrative style following the Problem-Agitation-Solution (PAS) framework:

Open with a problem to which the reader can relate; agitate that problem so your reader really feels it; then have your solution solve the deeply felt problem. This can be done in just a few lines or in a longer, story-like style.

If you’re in nurturing / educating mode and not ready to drive to a sales landing page yet – which is often the case in trial nurturing sequences – tweak this framework to PASOP. With a PASOP email, you open with the Problem; Agitate it; Solve it with information (i.e., not with the solution you’re selling); give a measurable Outcome; and introduce a new Problem, which you then promise to solve in your next email. Your second email follows PASOP, too. And your third email switches back to PAS, with your solution as the solution and with readers driven to your sales landing page.

---

5. Wilson Hung from FounderOrigins

Tracking just your “total # of email subscribers” is good for boosting your ego, but doesn’t give you much useful information.

Instead, try focusing on the “total # of ENGAGED email subscribers” by segmenting your list using Drip to find your most active users. These active users (high open/click/reply rates) are your cheerleaders and have a higher chance of buying your product, or referring your business.

To do this, start by creating a flow diagram of your emails and segment your users into three phases: Signed up, Activated, and Engaged.

Based on how often they open your email or reply to you, you can promote them to the “activated” or “engaged” phases. Here’s an example of the process flow I used for my website FounderOrigins.com.

In doing so, my “north star” metric is to increase the # of email subs in my “Engaged” list, which is more useful than just tracking my total email subs. This allowed me to find ways to optimize my email flow to encourage users to be more active and become loyal customers. Want to know more? Tweet me at @WilsonGHung with your questions/comments.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

6. Dan Norris from WPCurve and The 7-Day Startup

My #1 email marketing tip is consistency. I’ve been managing 2 lists over the last few years, and one has got an email every single week without fail, while the other has been ad hoc.

Once your audience stops getting used to hearing from you it has a big impact on your list. Make sure you have a process in place that sees your list getting regular great content without fail.

---

7. Steli Efti from Close.io

Segment out subscribers that haven’t engaged with your recent emails and send them another email telling them you’re breaking up with them if they don’t respond.

Use a subject line that makes this very clear: “This is the last time you’ll hear from me …” / “I’ll never email you again, unless …” and then in the email ask them to click a link to re-confirm that they want to keep receiving your emails. You’ll maintain a much more engaged, focused and valuable subscriber base.

---

8. Alex Turnbull from Groove

We implemented this three years ago, and it’s STILL our biggest email win.

Every new user gets an email that asks a simple question: why did you sign up for Groove? The insights we’ve gotten from the responses to that email have been game-changing. We learn what the “triggers” are for people to actually click ‘Sign Up,’ and we learn — in our customers’ own words — the deepest problems they’re struggling with (and, especially early on, these weren’t the responses we had assumed they’d be).

We’ve been able to transform our messaging based on what we learn, and we’ve been able to build deeper relationships with our customers by helping them with whatever unique goals or challenges drove them to sign up.

---

9. Brennan Dunn from Double Your Freelancing

I keep my email marketing app in total sync with my website. This means that people on my list never see opt-in forms again. Those who are subscribers but not yet customers are promoted my entry-level product. And those who are already customers are upsold my most premium products. This alone has been worth tens, and hundreds+ of thousands longterm, to my business.

The easiest way to get started is to pass a custom query string parameter both back to your confirmation page after opting in and whenever sending someone back to your site from an email. Write a cookie, and then replace out your opt-in forms with something more valuable in that real estate if that cookie is present.

---

10. Patrick McKenzie from Kalzumeus Software

You should consider using an engagement CTA to your emails at least some of the time, particularly if you have high unit economics.  e.g. “I love talking about [problem/industry/etc], and would love talking to you about it.  What is your biggest problem with [same]? Hit Reply. I read everything and respond to most email.”  The idea is to both increase people’s sense of engagement with you, and also to start some high-bandwidth conversations which might result in sales or perhaps additional marketing opportunities.  (Plus: free customer development any time you want it.)

---

11. Jason Quey from The Storyteller Marketer

One of the best strategies I’ve used is to play with different emotions in the subject line that will get the user to click.

For example, sometimes I’ll invoke curiosity. The headline “Salmon + Broccoli = Blog Growth” invokes a lot of confusion and curiosity. How do they resolve that tension? They open the email.

By rotating through styles, unlike the boy who cried wolf, my readers don’t become numb to certain subject lines.

Finally, make sure you deliver on what you promise. That’s the difference between a powerful headline and clickbait garbage.

---

12. Dave Schneider from Ninja Outreach

If you’re in SaaS, use an email campaign to recover people who abandon your trial sign up flow. Just like an online store sends emails to visitors who leave their shopping cart.

To do this, capture an email before people advance to your credit card payment page. Then, if they don’t finish sign up, send a couple reminder emails. Since implementing this, we now rescue an extra 65 trials per month we were losing.

---

13. Noah Kagan from SumoMe

Here’s how you can easily increase your email open rates by 30%. I call it “Double Opens.”

Step 1. Take an email you’ve already sent and change the subject line to something new

Step 2. Email it out a week later JUST TO YOUR NON OPENS

You might think you have a great email open rate – but the fact is, 50%+ of people are NOT opening your emails.

With my first re-send, I got an extra 7,028 people to read my email, in just 1 minute of work.

Pro tip: Drip users can now automate this in one click with Automatic Broadcast Resend. H/t to Noah for inspiring this feature.

---

14. Brian Dean from Backlinko

Ask new subscribers to reply to your first email.

For example, here’s what I send people who sign up for my newsletter.

How does this help?

1. First, it improves your email deliverability. Email providers (like Gmail, Yahoo, etc.) want to see that people engage with your emails. This makes engagement 10x more likely than a boring welcome email from “noreply@example.com”.

2. It makes new subscribers feel more committed and engaged to your brand and newsletter.

3. It helps get you out of Gmail’s dreaded promotions tab. The reply tells Gmail that the person wants to see future emails. It doesn’t work 100% of the time, but my tests show that it definitely helps.

The best part? It’s REALLY easy to setup. Just add a sentence or two in your first email and you’re set.

---

15. Chris Mercer from Seriously Simple Marketing

Create a conversation with your audience from the very start. Ask them why they joined your list or what their biggest challenge currently is and specifically ask them them to respond directly by hitting “Reply” on the email. THEN ANSWER IT! The “back and forth” dialogue is a strong signal the ISP’s use and it’ll help improve your overall deliverability.

---

16. John McIntyre from The McMethod

Email marketing – and business in general – is about trust and relationships.

If you’re the company that blasts everyone once or twice a month, and that’s all you do, you come across like a money-hungry monster that doesn’t care about your customers.

On the other hand, if you take the time to learn about your market, and then use those insights to drive nurture campaigns, you’ll build genuine trust and rapport, whereby people will choose your company over your competitors, even if your competitor offers them a cheaper price.

---

17. Hiten Shah from Crazy Egg and KISSmetrics

When I link to content in an email I always try to put my spin on it and provide an opinion. When I don’t do that, I noticed a substantial decline in clicks and even get emails from people requesting I add my opinion back in.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

18. Nathan Peck from Dollar Hobbyz

We started putting funny .gifs in all of our transactional emails. We got a bunch of good feedback, started the conversation with a laugh, and made any ‘delayed order’ notifications easier to swallow.

There’s no reason an order confirmation email has to JUST be information; give your customers a reason to smile and they’ll keep coming back for more.

---

19. David Hehenberger from Fatcat Apps

Running a WordPress plugin company, what’s worked best for me is offering a free 5-day mini course to users of our free plugins.

After installing the plugin, users see a popup right inside of their WordPress backend that lets them sign up for the course with a single button click (we’ve already pre-filled their email address based on their account configuration).

This results in hundreds of new leads each month for us.

---

20. Chris Davis from Automation Bridge

Manage your own opt-in process by using tags instead of the built-in double opt-in most email marketing platforms provide by default.

By doing so you can set the exact criteria for what a confirmed contact is and have full control over your list’s hygiene.

---

21. Joel Klettke from Business Casual Copywriting

I’m a big fan of never wasting a chance for a “P.S.” section. While younger generations aren’t all that familiar with paper mail, there are huge swaths of people that grew up understanding that the juiciest, most critical information in a letter was in the “P.S.”. I make use of that heuristic and use the “P.S.” to call attention to compelling reasons to take action, restate my offer, offer a critical piece of proof – or anything else I want to make SURE my audience will see.

---

22. Matt Antonino from Stack Digital

Prioritize sending regular emails. It’s not necessarily fun to spend a couple of hours setting up abandoned cart emails, creating that weekly tips newsletter, or starting to outline your nurture stream, but the results are worth it. Social media is the ‘fun’ marketing channel but email done right is the ‘money’ channel.

---

23. Steven Moody, Beachhead

I send out a well regarded weekly newsletter, and I used to send it to everyone in my database.  Each week thousands of people would receive an email from me that they didn’t want, and occasionally they would look up and unsubscribe.

One day, I decided to purge my list of anyone who hadn’t engaged with the newsletter in six months.  Because of that, my list decreased 90%, but I now could see more clearly my real audience.  Within months I had a clear sense of my real audience and could better create things that they actually want. If you want to build your 1,000 true fans and make something small but meaningful, purging your list of non-fans can be one of the best things you do.

---

 24. Peep Laja from ConversionXL

Test your offer. The most important factor for getting more people to opt in to your email list is your offer – how compelling the value proposition is. The actual offer itself and the way you present it (copy + design) can make a huge difference. The offer needs to be relevant to your audience, create curiosity and offer instant gratification. Run lots of tests to find the right one.

---

25. Joe Stych from Zapier

Don’t over-promise or mislead your subscribers just to get a click. Remember that the best way to build a list is to build trust—provide value in every message and the rest will take care of itself.

---

26. Kath Pay from Holistic Email

Stop thinking about email marketing as a technology, and start thinking about it as being a marketing channel enabled by technology. To action this you simply need to use the basic principles of persuasive marketing that we’re all familiar with from other channels, and begin to market to unique individuals via their emotions, and not simply push a message to a database.

---

 27. Matt Ackerson from Petovera

The best “hack” we use in our email marketing is a smart (behavioral / survey driven) email sales funnel. The way it works is after someone opts-in to our list we ask them a couple of simple questions. Then we use that data to put them into the proper follow-up email sequence. This way their experience is personalized based on what they tell us they need, and we give them the resources to match that need. The impact of this segmented sales funnel approach is that engagement is 2X higher, and sales are also up.

---

28. Tim Soulo from Ahrefs

Of all the email marketing tips out there, my absolute favorite is the so-called “content upgrades” to turn readers of your blog into email subscribers.

The trick is very simple. All you need to do is come up with a cool bonus material for the article that you’ve published and put it behind and opt-in form.

Once people read your article – they will naturally want to get the bonus, because the article will feel kind of incomplete without it. So they will happily give you their email address in exchange for that bonus content.

I’ve seen some bloggers have a crazy 60% reader-to-lead conversion rate on some of their articles that had content upgrades in them. On my personal blog, I’ve used this simple strategy to increase overall signups by 300%.

---

29. Jordie van Rijn from EmailMonday

Before starting, write the main message down in a compressed version with your subject matter and benefits to the reader. Then add the “why now” and “what’s next.” This will help you to define your angle, structure your message and make your email more clear overall.

---

Exclusive Bonus: Click here to get these tips in a cheat sheet to read later.

30. Kevan Lee from Buffer

Number your newsletters.

When I run a weekly/monthly newsletter, I like to treat it like a new issue of a publication. I’ll give it a number (e.g., “Issue #37 – Blogging Tips of the Pros”), which does a couple of things: 1) Helps build a bit of momentum in the mind of the reader who sees these emails as an ongoing series that they don’t want to miss (psychology!), 2) Helps establish an air of authority and consistency, if the issue number is high, and 3) is pretty catchy in the inbox.

---

 31. William Harris from Elumynt

For blog update emails, I change the CTA to something tailored to that blog post’s content. For example, instead of making the CTA “read more,” I write “Read about the 40 ways to XYZ”.

My click-thru-rate on these emails went from 1.3% to 8%, which is a big deal if you have a large email list. Make your CTAs specific.

---

32. Justin Brooke from IMScalable

Some email marketing platforms have the ability to score your leads based on actions. Or they have automations you can set up based on clicks.

You can use these features to increase your clicks and sales, by turning your emails into a game. A game where subscribers earn points for actions.

In my email marketing my email series tells readers they can earn 10 points per click. Once they get to 100pts they get access to VIP list with exclusive content and deals.

I use the automations to send them emails based on how many points they’ve earned. I also make sure to make it easy to earn points. The links they click are strategic content that increases their desire for my marketing services.

---

 33. John Rampton from JohnRampton.com

Try sending sales emails on Thursday night at 9PM Pacific. This pings our prospects when they are either in bed or getting ready for bed on the night before Friday: pay day. We’ve found that our prospects are 4x more likely to buy on Thursday night over any other night.

---

Conclusion

Building an email list for your business is a no-brainer.

But working hard to collect emails is pointless if you can’t cut through the noise and build a relationship with those subscribers.

When you get this right, it can transform your business.

Experiment with these email marketing tips in your campaigns. If you get your emails turning cold opt-ins into buyers, you’ll be able to spend $1 to make $2. (Or $40, according to theDMA.)

Question for the comments: What are your best email marketing tips?

13 Little-Known Call to Action Hacks (And Where to Use Them)

You may not know them, but these rare call to action hacks can help skyrocket your conversions.

APR 26TH, 2016 BY CHELSEA BALDWIN

It’s so frustrating, isn’t it?

You look at your heat maps and know people are seeing your calls to action… but they don’t freaking click on them.

You’ve done all you can to make your call to action visually appealing, You’ve:

• Made them the right color
• Increased the font size
• Placed them directly in the visitor’s line of sight
• Decreased the number of fields people need to fill out.

You’ve made converting as easy as possible from a visual standpoint, but there’s clearly still something missing.

And while the only way to be totally certain is to run an number of different A/B tests, I’d be willing to bet the reason people are seeing your call to action but aren’t actually acting on them like you want them to has something to do with copywriting.

Specifically, making sure that the way you’ve written your call to action) (CTA) and the text surrounding it is optimized for conversions.

Why Copywriting Hacks Are So Crucial to Your Call to Action Conversion Rates

Tell me if you’ve ever heard this piece of advice aimed at people who do anythingonline: Your headlines are important. Your headlines have to be awesome. If your headline isn’t interesting, no one will read anything else you write.

You’ve heard it before, haven’t you?

That’s because the way you construct your headline (your headline’s copywriting) matters to whether or not people feel compelled to click through.

And the same goes for the way you write your calls to action.

If they’re not interesting and intriguing enough to make your site visitor think “Oh yeah, I want that NOW”, your conversions are never going to be what you want them to be.

But having a handful of copywriting hacks up your sleeve to apply to your CTAs can make a big difference.

So what are some of these hacks? And how do you implement them?

1. Trash Generic Wording

“Submit,” though it comes standard in a lot of CTA form creation software, is the one word you should totally evict from your online business vocabulary.

Think about it: can you define “submit”?

Neither can I, and your visitors can’t either.

Sure, they are “submitting” their email address or phone number to you in exchange for a lead magnet, free trial, or demo call.

But nobody cares about the action of submitting. They care about what they’re getting in return.

It’s the same with words like “download”, “sign up”, “purchase” or whatever other generic phrase you can think of that you see over and over in online CTA buttons.

Trash the generic wording that means little to nothing and opt for button text that gets specific.

Because when you’re more specific with what the user is going to experience when they follow through, you’re more results-oriented by default.

In the example below, Lyft doesn’t ask you to “Submit” your information, even though that’s exactly what you’re doing. Instead, you as the site visitor know that it’s only afteryou fill out that information and click on their CTA button that you can become a driver.

Lyft nails it with this CTA button text.

Sure, they could have written “Sign Up Now” and it would have been completely valid. But “Become A Driver” is so much more relevant to the reason the visitor is on that page in the first place… boosting their desire to fill out the form and click through rates.

2. Show Different Calls To Action to Different Customer Segments

Unless your product is super basic, it probably fulfills a number of different needs your target audience could have.

For example, say you’re selling a software to help entrepreneurs with their productivity. One segment of your audience might be interested because they desperately need to grow their revenue.

Another segment might be fine on revenue, but want to start getting home before 8 p.m. so they can finally achieve that work-life balance entrepreneurship promises.

The software you offer and its functionalities are the same for both groups, but what resonates with them about the software’s capabilities to help them is the biggest determining factor in whether or not they’ll click through on your CTA and become your customer.

So if you lead your traffic to your landing page from two different ad sets aimed at two different customer groups, make sure you either have two different landing pages or that the pages get tagged to display the call to action that’s appropriate for the group that person belongs to.

For example, Visual Website Optimizer talked about an instance where a national cab booking company might only see a 2% conversion rate on their site, but if they segmented visitors and showed content based on their location (the purpose of their visit to the site), they’d increase their conversions to 12%.

Ok, so maybe Vonigo didn’t shift their button text based on their visitors, but you can see how they’re on the right track to tailoring their website experience based on who is visiting their site at any given moment. Here, the difference is between service technicians and repair companies.

3. Add Visual Cues

In a manuscript published by the US National Library of Medicine, David A. Leopold and Gillian Rhodes write, “For humans, faces are among the most important visual stimuli… as a species, we are constantly, almost obsessively, monitoring each other’s faces, paying close attention to subtle details that can give some insight into the emotional state, level of engagement, or object of attention of our associates.”

This isn’t a direct “copywriting” in that it has to do with the actual wording that you use, but since copywriting involves so much more than simple words, and especially since we’re focused on conversions, this hack gets a spot near the top of the list.

We’ve got three different types of non-visual text cues to cover:

• Eye direction
• Body language perception
• Arrows

Eye Direction This hack takes advantage of the fact that we as humans willingly and eagerly seek out the faces of other humans in photos.

And when we do find those faces we’re looking for and they’re looking in a certain direction, we tend to follow where their eyes are looking to see what they’re looking at.

This can be a great way to direct eyeballs to the buttons you want your prospects to click on.

See how the boy’s eyes in the cover photo are both looking towards the shaving kit andthe sign up button together? Non-text visual cue at work.

Even if it’s not applied directly to a call to action, a directional cue given by an arrow or a subject’s eyeballs direct your reader’s eyeballs in the way you want them to go, as pointed out by the Dollar Shave Club examples in this post (pictured above).

Body Language Excitement Further, the body language (excitement, grumpiness, etc.) of the person’s photograph you place alongside your call to action can have an impact on your conversions… conveying the excitement you want your reader to feel about the offer.

When ConversionVooDoo tested different poses and expressions of the same girl near their call to action, they found that her most excited stance increased their conversion rate by 6.83%, higher than any of the others in comparison to their beginning control image.

Arrows Likewise, arrows are a great way to literally “point” your prospects’ attention to where you want them to go and the direction words for what you want them to do.

On this screen, Pulp Fingers goes out of their way to literally point out the call to action they want you to follow through on. It’s attention-grabbing and it works.

Many marketers hesitate with these because they feel it’s not subtle enough, it’s important to remember that you aren’t a spam marketer, and arrows work precisely because they aren’t subtle.

4. With CTA Wording from 2nd or 3rd Person into First Person

When you’re reading about a solution you can opt in for, all you’re thinking about is your problems and how this thing that’s being offered is going to make your life easier and whether or not it’s worth your money.

Which means that instead of thinking in 2nd person like a lot of website copy is written in, (which makes sense, it should be conversational), your end thoughts are all about your benefits. Which means your thoughts translate into things like “help me”, “mytime”, “my money”, and “I want” or “I need.”

So instead of writing button text that says “Get Your Free eBook,” write button text that says “Send Me My Free eBook.”

It can feel a little odd at first, since you are the marketer writing to the prospect. But changing the wording of the CTA around to first-person eliminates brain friction where the prospect’s mind has to translate your second-person into their own first-person thoughts.

HomeLight starts off in first person with their two initial CTAs so the reader feels like the site identifies with them right away.

When Joanna Wiebe changed Schedulicity’s CTA text from third person to first person (and made it more benefits-focused), they saw a lift of 24%.

The lesson here is when you take the extra step to make your CTA text all about the user, you’ll see an increase in conversions.

5. Cumbersome Action Verbs vs. Passive Reception Verbs

We’re back to the wording of what actually appears directly on the button.

Verbs like “sign up,” “start,” or “get started” all denote that the person who clicks through on that button has to do work to get the result you’re promising.

But unfortunately...

Humans are inherently lazy.

So, even if you don’t change anything about your sign up or onboarding process, simply changing the wording of your CTA button to focus on a more passive reception of benefits is a hack you can employ to dig more conversions out of your existing on-site traffic.

The language of Trulia’s call to action is totally passive. It doesn’t talk about the fact that you’ll have to enter some personal information next to get it… it just focuses on the passive benefit.

This Shooger CTA, though, isn’t so active. Even though “free” is a good word, “start” implies work involved.

So while “Free” can be a very compelling word in calls to action, it’s not the end-all be-all guaranteeing conversions… especially if your competition offers the exact same thing. Plus, words like “start” do imply work much more than they imply benefits, which is something to consider.

6. Increase Click-Through Confidence With Fewer Choices

Do you have a splash page?

That’s where your homepage is a set landing page.

If you have set up your Welcome Mat as an Instant Landing Page (where you remove the option for your users to scroll out of the Welcome Mat), you do.

This will naturally increase your conversions like crazy, because it reduces the number of choices you present your visitors with. It is one of the simplest ways to both increase for the type of conversions you want and make the visitors feel more confident that they made the right choice.

That’s one reason why. Plus...

Given two paths… we’re all more likely to take the one of least resistance.

So if I want to make my social media management more effective and you’re offering me two options:

1. An ebook on social media management tips, or
2. A free trial of your software

If I’m not familiar with you, I’m going for that ebook instead.

Which means that you get me on your email list, yes, but it puts me another step away from being a customer than what I could have been if you didn’t give me the ebook option and just told me to see for myself by trying your software for two weeks for free.

Even if your overall goal of having multiple choices is the same, reducing the number can have a greater impact on the results.

For example, Unbounce’s Director of Customer Success wanted to increase weekly webinar signups, so he sliced the signup options from four to three.

As you can see, it increased their conversions by almost 17%.

7. Hide Your CTA Behind Your Pitch Info

Most of us have clicked to learn more about an interesting offering, only to see a video in front of us that we’re forced to sit through until you get to any text or call to action buttons to click on.

As someone working online, you might not think it makes that much sense—after all, if people are ready to buy in, why not just go ahead and take their money?

But sometimes it helps to “force” people through listening to your full pitch before you let them opt in.

Now, as a disclaimer, this definitely isn’t an approach that will work for everyone… but if it does work for you, it’s one of the best hacks you can employ for increasing conversions, qualifying prospects, reducing your cost per acquisition, and increasing your customer LTV.

One diet specialist had anyone coming to her landing page watch a 30-minute videothat couldn’t be fast-forwarded before they ever saw or got access to her CTA button.

And though it may have pissed some people off, her overall conversion rate skyrocketed by 144%. Which is nothing to cough at. That’s a lot more conversions, a lot more customers, and a lot more money.

Jon Morrow does this.

Normally, this kind of approach annoys me because I can’t fast forward the video or see how I have to watch it before we get to the point. But I do have to admit that when Ido pay attention and watch his videos, I’m much more interested and intrigued with his offer… and much more likely to convert once it’s over.

8. Employ Reverse Psychology

Reverse psychology is that thing parents use against their kids to get them to do exactlywhat they want.

Like if your parents wanted you out of their hair because you were being an annoying little brat… so they told you to stay inside, knowing it would spur you to want to go outside and play.

One experiment mentioned by Neil Patel on QuickSprout used reverse psychology to get 39% more click throughs than the control CTA button text that used the positive language we’re all familiar with.

First of all, this is not what people are used to seeing or expect to see, which is part of the reason why it can be so effective.

It interrupts the patterns that the brain is used to seeing—especially in sales material—and that interrupt perks it to attention, getting your prospect to more carefully consider what it is you’re offering them.

“Expectations reduce the amount of processing your conscious mind has to do everyday,” said M. Farouk Radwan, MSc. “The pattern interrupt technique is all about interrupting a very popular pattern so that you confuse the conscious mind of your target. Once this happens, you will have about five seconds to program that person.”

That, and it also gets your curiosity going.

Because what do you do the instant you hear someone say “don’t look”?

You look.

Patagonia pulled this off quite well.

They ran a campaign that very deliberately told you not to buy their stuff—or anyone’s stuff, for that matter.

And by aligning themselves with their customers’ values of non-consumerism and using reverse psychology, they actually boosted their sales by 40%.

9. Add Time-Sensitive Words

Time sensitive words around your call to action are a great way to add urgency.

But do you want to know a secret?

You can do this even if your offer isn’t time-sensitive.

Words like “now” and “today” tacked onto the end of your CTA add urgency and encourage a click through because they propel the mind into a more urgent state (whether necessary or not) which suspends deliberate thought and encourages quick action.

This is something a lot of smart marketers have caught onto, too.

This website selling app templates adds two bits of urgency to their CTA: the word now and a sale price that isn’t likely to last for long.

But beyond just using time-sensitive words, you can put actual limits on the units you’re selling or the period of time you’re offering a certain price point.

Marcus Taylor wrote about his experience using these tactics in his CTA copy, which increased his sales by 332%.

Here’s what the CTA copywriting looked like while he employed these strategies.

As long as you don’t do too many of these urgency and scarcity tricks that your customers start calling your bluff, they’re great ways to help boost your sales.

10. The Next Step is Obvious & Easy to Take

B2B selling is never as simple as you saying “Here’s my thing. It costs $200 per month. Wanna buy it?” And your prospect responding “Sure!” and handing over the money.

It’d be nice, wouldn’t it?

But the selling process is a little more nuanced than that, and therefore takes a little more time.

Instead the conversation might go a little more like this:

• You: “Here’s my thing. It costs $200 per month. Wanna buy it?”
• Prospect: “What does your thing do?”
• You: “It’s a virtual assistant staffing service that takes care of all of your bookkeeping, calendar scheduling, and time tracking for you.”
• Prospect: “That’s cool, but how would it help me?”
• You: “You told me that you currently do all these things yourself, and that they take you about 10 hours per week. So with our dashboard, most of our clients like you manage all of it and only spend 20-30 minutes managing all of these things instead. It’d help you get your time back to focus on more important things.”
• Prospect: “Cool, can I see how it works?”
• You: “Sure…..”

You see?

The next step after you tell them about what you’re selling isn’t to make the sell. It’s toshow them.

So if your entire landing page talks about all the benefits the thing you’re selling can reap… the next logical step (if it’s possible) is for them to see for themselves exactlyhow what you’ve got can deliver.

Instead of skipping a step, trash your CTA of BUY RIGHT NOW and turn it into a CTA that offers a free trial, or a demo, or to see real numbers from real people that aren’t published anywhere else. Whatever works for your product and your customer base.

Make your CTA, particularly the button, the next obvious action that needs to be taken.

As Grigoriy Kogan says, “make the next step ridiculously obvious to your visitors.

It may be obvious to you that your site visitors need to sign up for a trial account to test your service, but it isn’t necessarily obvious to them.

So instead of writing “Sign Up For a Free Trial”, write something like “Try it Now.” Even if they follow the exact same steps, the language is more immediate and obvious to what they’re looking for.

Take a look at how MailChimp does this:

MailChimp starts out with a great hook, but their CTA button text skips a step in the visitor’s mind.

While they do need to register for lessons to start learning, the next thing the reader thinks is “Ok, so I need to start learning.” So CTA button text like “Start Learning” would probably prompt more click throughs to their lesson sign up page.

11. Eliminate Anxiety

Chances are, you’re a commitment-phobe.

We live in a society that’s got more and more anxiety surrounding any kind of commitment. Anxiety in spending emotion on relationships, maybe. But also anxiety towards the commitment of spending time and money on anything.

Time and money are both things that are incredibly valuable and personal to us, so anytime an outsider wants to encroach on them, we put our guards up.

To break down these guards, you can use your words to tell your prospects how little time or money they’re spending (none or only a little bit) with the wording in or around your CTA.

For example, if your button says, “Start My Free Trial Now,” you could write Signup Only Takes 60 Seconds underneath it.

Zenefits helps eliminate the anxiety about sharing sensitive and personal information online with a “We guarantee 100% privacy” statement underneath their CTA button.

It’s an easy trick that can help push your prospects with commitment issues over the fence into paying customer territory.

12. Make it FREE

F R E E are perhaps some of the most effective letters for getting attention in the English language.

When Soocial simply wrote “It’s free!” next to their CTA button, they got a 28% increasein conversions.

(Image: VWO)

We love “free” so much that we would rather opt into a “Buy One Get One Free” offerthan a “50% off” offer—even though we’re spending half of the money on the latter.

Sign up and get a month of TV watching for free? Don’t mind if I do, Netflix.

Dan Ariely did an interesting study on the power of “free” in selling small chocolates.

In one experiment, he and his fellow researchers sold Lindt Truffles for $0.26 and Hershey’s Kisses for $0.01. When consumers were asked to make a choice of which one to buy, they chose the truffles and the kisses in equal amounts. (40% each)

But when they “ran a sale” and dropped the price of each chocolate by $0.01, suddenly the kisses were free, and 90% of the customers opted for the free piece of candy over the $0.25 piece of candy, even though the price drop for each was exactly the same.

“Free” is powerful, indeed. And there’s two main reasons why.

First is risk-aversion. If you get something for free, you’ve done nothing to put yourself, your time, or your resources on the line to obtain it. Free is safe, and we like safe.

The second, though it falls in the same vein as risk-aversion, is that “free” represents low-hanging fruit that’s easier to access than anything else. Roger Dooley attributes the success of this reason to the innate nature of our hunter-gatherer brains that are constantly on the lookout for resources we’ll need to be of use. And if a resource is easy (and free) to access, there’s no reason not to pick it up.

13. Tie the Main Value Proposition into Your CTA Text

If you have a strong hook that states a bold promise, tie that into your call to action. This continues the strong sense of those initial emotions, making sure they’re felt all the way through the page.

Plus, when you do this, you stay relevant to the people you’re trying to convert. And in a world of crowded online ads vying for attention, relevance of a message (and keeping that relevancy going) is so, so important.

I mean, imagine if you were promised to be able to make an extra $15,000 per month in your new business, and all you saw for a call to action was “Sign Up Now.”

Yeah, no.

But if it said “Start Making My $15k Plan Today”?

Way better.

In their hook, World of Warcraft talks about experiencing the intensity and that now it’s the reader’s turn. Their CTA button text continues this promise with “Play it Free” to keep them moving through the conversion process.

Similarly, uberVU entices you with a question and promises an immediate answer with their CTA button. It keeps the curiosity going, boosting conversion momentum.

Making your CTA emotionally charged is one of the best ways to get your visitors excited about your offer.

“You want to be able to elicit a strong response from your audience as a result of their enthusiasm,” said Billy McCaffrey on WordStream. “If your CTA is enthusiastic, then your audience will be enthusiastic too.”

Start Testing These CTA Hacks on Your Landing Pages

Hopefully at least one of these CTA hacks got your imagination rolling with ideas on how to tweak your call to action to be more effective with your target audience.

And if that’s the case, then you’ve got three things to do:

1. Brainstorm the different CTAs you want to text. This doesn’t have to be hard - just write down all of your CTA text ideas somewhere.
2. Prioritize them based on how well you think they’ll convert, or simply by which ones you want to try first.
3. Test them out. If you’re unsure of how to actually run an A/B test, check out our cool three-minute A/B test tutorial video showing you how easy it can be.

Psssttt…. if you’re looking for a tool that’s easy to test call to actions with, you just might fall madly in love with our Welcome Mat, which captures conversions and leads the instant people land on your site.

WRITTEN BY CHELSEA BALDWIN

Chelsea Baldwin is the founder of Copy Power where she helps business owners and marketers understand the mechanics of reverse-engineered copywriting for better conversions.

Resource: https://sumome.com/stories/call-to-action-websites?src=inbound-https://sumome.com/stories/call-to-action-websites

Able To Prove God, Jesus Christ, The Holy Bible To Be Fact!!!

step-by-step system - how to build a profitable business on amazon
Skyrocketing Your income with Ultra Running Webinar
Learn How I Make $3,500 to $25,000 Monthly With Google & Clickbank
how to make over $1,000 per day with The Nuclear Affiliate System
wpsubscribers - the premium wordpress subscription plugin
GET PAID TO DRAW PICTURES AND TAKE PHOTOGRAPHS 
legitimate online jobs

get pregnant fast

"Miracle shake" treats root cause of diabetes

nabolic Cooking - Muscle Building Cookbook

How to Whiten Your Skin Naturally - 100% Guarantee!

natural anti-aging shortcuts

the fat burning kitchen

Top secret fat loss

Love this Post? Spread the Word.

Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :

1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.

				brand, ideas, story, style, my life: IPO KAN PERUSAHAAN... Jika Bapak/Ibu ingin konsultasi mengenai perusahaan Go Public, dikenakan fee. - lewat email Rp. 300.000,- ( per 1 atau 2 kali email ). Email ketiga dan seterusnya d...
				Lihat di richardnata.blogspot.com	Lihat preview menurut Yahoo

2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 

brand, ideas, story, style, my life: JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA

				brand, ideas, story, style, my life: JASA KONSULTAN GO P... JIKA ANDA INGIN MENGGO PUBLICKAN PERUSAHAAN ANDA MAKA SEBAGAI PERUSAHAAN TERBUKA ANDA HARUS BERSIH DALAM HAL PAJAK.
				Lihat di richardnata.blogspot.com	Lihat preview menurut Yahoo

In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI

BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :

A story with millions of choices in it - looking investor like you.

Start reading a story with millions of choices in it here. 

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 

I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia

		Gamebook - Wikipedia, the free encyclopedia A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
		Lihat di en.wikipedia.org	Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 

1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html

4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html

5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. My story will be written in Indonesian and English. http://richardnata.blogspot.com/2015/04/my-story-will-be-written-in-indonesian.html

7. Similar but not the same. http://richardnata.blogspot.com/2015/05/similar-but-not-same.html

8. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

9. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

10. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

11. Read me first ! Guide for readers. http://richardnata.blogspot.com/2015/05/read-me-first-guide-for-readers.html

12. Before starting to write the story, the authors also get a lot of choices. http://richardnata.blogspot.com/2015/04/before-starting-to-write-story-authors_18.html

13. makna mendalam dari logo "ai" usaha gue. ha...7x http://richardnata.blogspot.com/2015/04/makna-mendalam-dari-logo-ai-usaha-gue.html

14. Tip menulis hebat ala richard nata. http://richardnata.blogspot.com/2015/04/tip-menulis-hebat-ala-richard-nata.html

15. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

16. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

17. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

18. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html

21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html

  

22. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

23. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

24. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

25. Why you should invest your money right now? http://richardnata.blogspot.com/2015/05/why-you-should-invest-your-money-right.html

26. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

27. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

28. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html

 Why do I need startup funds from investors?

WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.

WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.

Why should you invest in my startup?

THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.

Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?

I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 

Income from my startup :

1. Ads. With millions of unique visitors, the price of the ads will be expensive.

2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.

3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 

If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.

4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).

5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.

6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.

7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.

Each income (1-7) worth millions to tens of millions of US dollars. 
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.

So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?

But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.

By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.

This is the marketing strategy of my startup.

When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.

If you are a visionary then you will think like this.

With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?

The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.

Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.

WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .

IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

slow but sure vs acceleration. 

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.

If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .

If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.