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How to Use Cialdini’s Principles of Persuasion to Improve Your Content Marketing Strategy

Written by Neil Patel on April 5, 2016

Does your content generate enough traffic, leads, and conversions?

No? 

It’s okay, you’re not alone. Only 30% of companies felt like they were using content marketing effectively.

What about the others?

Just imagine how disappointed you’d be after creating amazing content for your blog and only getting mediocre results. 

Lots of times, this happens due to a weak content marketing strategy. Great content without a strategy in very unlikely to hit the mark. And, having a documented content strategy alone can make you twice more likely to succeed at content marketing. 

But, if you’re creating great content and have a good content strategy in place … but are still failing to see results, something’s missing.

Perhaps it’s time to tweak your content marketing strategy. 

By now, about 60% companies are expected to have an executive to handle their overall content marketing strategy. Whether you’re the one to hire or the one to assume the role, you can improve upon your current content marketing strategy by making it more persuasive.  

In his seminal book, Influence: The Psychology of Persuasion, Dr. Robert Cialdini establishes six principles of persuasion. Cialdini’s book is like a bootcamp in persuasion. 

Let’s see how you can apply his principles of persuasion to your content marketing strategy and get better results. 

Why care about persuasion?

If persuasion was not important, all the copywriters in the world wouldn’t care about it. 

Have you ever wondered why the best Copywriters sell a good night’s sleep rather than a great mattress? 

Think psychology.  

Look at the two options and choose the one that sounds more persuasive? A sound sleep or a great mattress? 

Sound sleep, right?

The copywriting adage — features tell, benefits sell — works like magic. It’s no wonder that the most persuasive copy wins. Always. 

A persuasive copy focuses on benefits rather than on features. Successful copywriters are known to start with fact sheets (with all the information about the product). They then find a way to map the facts (or features) with benefits. 

The following is Gary Halbert’s method of writing persuasive copy:

Look at how facts translate to benefits. 

Benefits need little processing and they click with the prospects, so they work.

Basically, you’re only making it EASY for a prospect to decide. 

Features (specs or information) appeal to logic, while benefits appeal to emotions.  That’s why benefits sell. 

Often we associate decisions with information. We like to make decisions when we have all the information and the context. Or, at least, that’s how we think it works. 

But, it’s not so. 

Studies have shown that we make decisions based on emotions and then use logic to justify them.  

Antonio Damasio, a Professor of Neuroscience at the University of Southern California, conducted a study on people incapable of generating emotions. 

His findings will amaze you. Through his experiment, he established that such people struggled while making basic decisions. This was a big discovery, as the subjects were otherwise absolutely normal and capable of processing information. 

So, let’s say you’re making all of the information available in your content.  What should you do now? 

How do you get people to read, share and consume it? How do you get them to say yes to your CTAs? And, finally, how do you get them to buy? 

Enter Cialdini’s Principles of Persuasion

As Cialdini puts it, we’re in the age of information overload.

We don’t have the time to process all of the information and then to make informed decisions. This incapacity makes us look for signals — signals that help us decide if we want to do something. 

Cialdini calls these “shortcuts”.

Take a moment and think about your readers.

Think about how they’re continuously subjected to hundreds of messages everyday (online and offline). In the online world, these messages follow them every time they open their inbox, every time they check their social updates and even while reading content. 

And, just like commercials during your favorite television shows, they’re highly undesirable. 

But, if you play the persuasion card well, you can make the most of this exposure. You can make your content not just valuable, but irresistible to your audience. 

Cialdini suggests shortcuts to do so: 

1. Reciprocity
2. Commitment and Consistency
3. Social Proof
4. Liking
5. Authority
6. Scarcity

Here’s a breakdown of the actual principles and how you can apply them to your content marketing. 

Principle of Persuasion #1 – Reciprocation

Reciprocate means to “do (something) for or to someone who has done something similar for or to you.”

You may not have realized it, but when you say hello in return to someone who has greeted you, you’re acting under obligation. 

It’s the classic give and take at work.  It’s reciprocation.

For 15 years after his epic Christmas card experiment, Phillip Kunz, a Professor at the Brigham Young University, continued to receive Christmas greetings from people he didn’t know. 

Yes — total strangers continued to send him Christmas cards. 

Why?  Because, as part of his experiment, Kunz chose 600 random people by surfing directories of nearby towns and he sent each of them a personalized Christmas greeting.

After five quiet days, responses started dribbling in. 

So, what were some observations from the experiment?

• More than 200 responses.
• A few responses that were 3-4 pages long.

Now, you might wonder what would lead to such results. Cialdini explains this behavior as an instance of reciprocal obligation. 

The experiment subjects felt obliged to reply to Kunz, although they didn’t know him. They felt so, because Kunz had given them something that they needed to return in some form. Here, they chose the obvious way and got back with letters and Christmas wishes. 

Adam Grant, a professor at Wharton, has also done extensive research on the benefits of helping people. The New York Times produced a funny video to illustrate his work and show the reciprocatory principle in action:

To benefit from the principle of give and take, give generously. Create useful content and give it away for free. By doing so, you’ll extend a favor to all of the recipients. And, they’ll feel obliged to return your favor. 

They might do so by visiting your site more often (and turning into loyal readers). Or, perhaps they’ll reciprocate by sharing your resource (and becoming your social follower). Or, maybe they’ll return the favor by simply following whatever CTA you have in your content (and eventually ending up buying your product or service). 

But, it’s very important that you don’t give with the hope of getting back. Offer content with the true spirit of helping. If you do so, people will acknowledge your effort (and oblige). 

At QuickSprout, I’ve created several high quality resources that I give away for free. 

They’re full of advanced and actionable online marketing tips. These resources have brought in hundreds of thousands of visitors to my blog. They also rank well for several competitive terms, so they’ve been an excellent source of organic traffic as well. 

Often, these resources have been the first touch point between my audience and me. My readers often evaluate these resources as a sampling of my work.  The content’s top-notch quality prompts them to keep coming back to my blog.

I have written several guides that are all available to download for free. In fact, I don’t even ask for emails to access them.  

I also teamed up with Brian Dean to create an online university where people can learn the fundamentals and even some of the advanced online marketing practices.

Again, it’s an open university that can be accessed without sharing your email. 

And, finally, there’s my free email course about doubling a site’s traffic.

Look at the top blogs around you and you’ll find them all leveraging the principle of reciprocity in some form. 

CopyBlogger offers an incredible library of free resources. While the access is free, you’re required to give your email. 

And, it’s not always a ton of goodies.  Often, blogs create a freebie (lead magnet or carrot content) and exchange it in return for an email address. This helps to them build a list and a loyal audience. 

Here’s the deal: You get a headstart when you offer something for free to your audience.  

The easiest way to get people to reciprocate is by giving away free content. Here’s how:  

Step #1 – Create or compile your best content to give away: If you’ve been producing content for a reasonable time, you should have a good idea about the posts that resonate with your readers. Those posts would be a nice starting point to give the free content a direction. 

If you want to be sure, run your site through a tool like QuickSprout. QuickSprout will look at your analytics and identify the best performing content on your blog.

Step #2 – Repurpose: Once you’ve selected (or created) the content to offer to your visitors, find ways to convert it into a nice format. 

If you look around, most of the top blogs offer downloadable content in the PDF format. Sure, you can go for the epub or Kindle formats as well, but the PDF is the most popular. 

If you look at the guides that I offer, you’ll see that they’re custom designed. If you don’t have the bandwidth to do so, try designing your guide by yourself, with tools like Canva. 

Canva will help you create an attractive cover image and other visuals for your eBook or guide, within minutes. You can sign up for a free account and you’re then able to create unlimited graphics. You can even brand them, if you’d like. 

Step #3 – Decide if you want to ask for an email: The choice of asking for an email and requesting readers to subscribe is subjective. 

CopyBlogger asks for emails, Buzzsumo doesn’t. 

As I mentioned earlier, I haven’t setup any opt-in forms for my guides and the university.

That being said, if it’s a strategic resource, implement an opt-in form (More on this in the second point.)

No matter what choice you make, the bottom line is that your content should be so valuable that it gets people to oblige the favor. 

Step #4 – Promote: Once you’ve created the goodie to give away, promote it. If you’ve seen the Quicksprout blog, you’ll see that I have listed QuickSprout University in the main menu. 

I promote the email course in the sidebar and after each post. The guides are also prominently displayed in the sidebar, where they can be noticed easily. 

To find the most promising hotspots on your site for promoting your free stuff, you can use heatmap software like Crazyegg. It helps you see your site as your readers see (and use) it. Crazyegg highlights the high visibility sections on your site. Promoting your free content in these areas ensures that your viewers don’t miss it. 

With free tools like the Hellobar, you can also promote your freebie on the top of your site. 

Principle of Persuasion #2 – Commitment and Consistency

Have you ever discarded the value of a thing that you got for free, i.e., without paying anything in cash or kind? 

Well, if you have, there’s nothing to feel guilty about. It’s natural and happens to all of us. 

However, what I find the most interesting about such discarding is that it has nothing to do with the content or the value of the freebie. It’s more about its perceived value.

If you contrast this with something that you pay for, you almost always perceive it to be more valuable.

But, you’re probably thinking: isn’t paid always better than free?  

Not necessarily. 

It’s really a matter of perception. 

Seth Godin could make a lot of money from all of the amazing stuff that he’s giving away for free. 

While I presented the perception from the money perspective, the real driver is commitment: when you pay for something, you invest in it, so you feel more committed to it.  That’s why you value it more. 

To elaborate on the power of making a commitment, Cialdini rehashes the experiment that a pair of Canadian psychologists performed on people participating in horse race betting. Its findings showed how people started feeling a lot more confident once they placed their bets. 

It goes like this.  Once they placed their bets, they felt obliged to behave in a way that aligned with their choice, so they conditioned themselves to feel more confident in the horses they had placed their bets on. Their commitment triggered a sense of consistency, as their chances for winning hadn’t changed really. 

Once people make a commitment, they start behaving in a way that is consistent with their commitment. 

So, you feel bound to defend what you do, what choices you make and how you behave. 

It’s unfair, but often your best offerings can get discounted, if you give them away for free or for too little. I’m not asking you to start charging for them, but you should ask for a commitment in return. 

The most basic implementation of this could be asking people for their email address to access your freebie. 

If you’ve tried to access Inc’s content, you might have noticed that Inc requires you to signup, to be able to read its posts.

After you get users to commit, the second part of the principle comes into play: consistency. 

In its case study of US President Obama’s fundraising campaign, Optimizely shared a test done on the donation form. 

In the test results, you’ll notice that when the donation form was split into multiple steps, it outdid its longform version by 5%.

Of course, the length of the form and the number of form fields were a factor in the lower completion rates of the first case (the longform), but it’s not just that. When the form got split into multiple steps, the reader was expected to make an upfront commitment.

Following Cialdini’s principle of commitment and consistency, once a reader is past the first step, it would be very unlikely that this person would not finish the rest of the steps that lead to the donation. 

The first step of filling the form (i.e., when the reader adds the donation amount), acts like the initial commitment. This commitment later triggers consistent behavior, by following up the filling of the form and making the donation. 

Here are two simple steps to get people to commit to your content: 

Step #1 – Decide the investment:  There’s no standard investment that you plaster into your process — analyze your existing readers to find out what they’d consider a good investment. It doesn’t have to be financial. 

Anything goes: think email ids, social shares, signups, free registrations, etc. 

Step #2 – Choose the implementation: Once you’ve chosen the investment, you’ll have to find a way to implement it.

If you require users to complete a form before they get access to your content, you will have to find a way to restrict the access so that it’s only unlocked upon form submission.

For my ongoing customer acquisition webinars, I’ve implemented a simple two-field signup form.

Remember: you’re getting users to commit to your content, so that they start behaving in alignment with their choice of committing to you. 

The returns of the consistency triggered by such commitment could be something as subtle as liking and sharing your content on social media or something as large as following your CTAs, each time. 

Principle of Persuasion #3 – Social Proof (Consensus)

Everyone subscribes to social influence.

To show the effect of Social Proof, Cialdini cites the example of canned laughter (the laughter track that’s often inserted into comedy shows). 

Whether you find a joke funny or not, the canned laughter almost always makes you laugh. Your laughter is not natural, it’s induced — it’s a reflexive action, in response to the canned laughter you just heard.

You might wonder how listening to synthetic laughter can get you to laugh,  despite a non-funny joke. The answer lies in our natural tendency to do things that we see our peers do. 

Cialdini also quotes the advice given by Cavett Robert, a sales and motivation consultant, to his sale trainees, 

“Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.”

Social influence is a powerful factor. Its impact is evident in all forms of marketing, including content marketing. 

You already know the importance of list building.  It’s a cornerstone activity in content marketing that allows you to stop visitors from forgetting you after their visit. 

But, as more and more blogs are increasingly implementing some sort of a lead magnet, people could use a little more encouragement to subscribe to you. Social Proof does the trick.

Content Marketing Institute mentions its list of 140k+ marketers on its sign up form, to encourage more subscriptions. 

CMI’s large number of subscribers is hard to ignore. It acts like a go-ahead for new visitors and it boosts signups.

And, it doesn’t have to be only about building lists, Social Proof works everywhere. 

If you’ve read my bio on my blog, you’ll see that I’ve listed some of the big sites that have featured me. This information is helpful to anyone who’s not sure about trying the different tactics that I share. 

The halo effect is also at work here.

When a person reads about me being featured on sites like Entrepreneur and The Wall Street Journal, his or her opinion about me will be biased by what he or she feels about those sites.

Testimonials, too, act as excellent Social Proof. 

Here are a few ways that you can integrate Social Proof into your content strategy:

• Add social sharing options: Most social sharing tools come with the option to display the share count.  The share count is a great indicator, to the visitor, of the quality of your content and it encourages new site visitors to read your content (and even to share it).
• Use list strength to display quality: People will be more willing to get on your list if you can back up your form with your current list strength. Add the number of your current subscribers to your signup form.
• Get influencers to share your content: Reach out to the influencers in your niche and ask them to share your content.

When the Groove blog was launched, the team created a group of influencers whom they reached out to for promoting every published post. These influencers didn’t just share their content but also participated in discussions by posting comments.

Alex shares, in his ebook, how the leaving of comments by the influencers helped Groove’s initial content gain momentum.

It’s this: when influencers share your content, they attribute a part of their credibility to it, and people perceive your content to be more valuable. (Remember the halo effect from the last point?)

But, getting influencers to share your content is not easy.  If your content isn’t absolutely remarkable, it’s hard to get influencers onboard. Keep the content standard high, right from the onset. 

Again, since Groove has done this really well, you should check out its engagement checklist. The Groove team started engaging with the influencers well before asking for a favor.

They’re leveraging the reciprocation principle (give a favor before asking for one).

• Display social followings: The strength of your social following also acts as social proof. If you happen to have engaged social followers, demonstrating it would be even more helpful.
• Use badges and trust seals: Badges, trust seals and name drops work great, too. If your content is the most read content in your niche, or if it has been featured on leading publications, make sure that you advertise this fact.

Principle of Persuasion #4 – Liking

The principle of liking is somewhat abstract — but, we’ve all given in to it many times. 

If you’ve found yourself saying yes to someone, for no particular reason, you’ve made your decision based upon your liking.  

Lots of brands are more likeable than others. There are a number of email marketing solutions out there, but MailChimp is indeed one of the most recognized and liked email marketing brands.

Whether it’s Freddie, their mascot, or their engaging messages that guide you when you’re designing your campaigns – there’s something really likable about MailChimp. 

It’s hard not to like MailChimp, given its strong personality and fun elements. 

Throughout its content, from its feature listings to its product update posts, Mailchimp maintains a very positive tone. It’s remarkably consistent. MailChimp’s content style guide is an amazing resource. If you don’t have a content style guide yet, refer to theirs as a good starting point.

Cialdini says,

We tend to like people who’re similar to us, compliment us or cooperate with us in achieving mutual goals. So, to make your content more likeable, you should focus on producing empathetic and relevant content. 

Effective content is always empathetic and it is all about helping people. If you just start with this, you can be sure that your content will help you make personal connections with your readers. 

Elements of content, like the title, tone and language can be fine-tuned to match those of the readers. That’s why top content strategists recommend writing to a single reader rather than to a faceless mass. It’s easier to identify the traits of a reader than it is to do guesswork about thousands of them.

A few tips to make your content more likeable:

• Talk to one reader: Start by identifying your ideal reader. Discover their top desires, fears, greeds, pains and hopes. All of these are powerhouses for making connections. Create a reader persona and produce content for that reader.

• Write a compelling title: If you’re aware of the 80/20 rule of content, you know that 80% of readers will only read the headline. Run your titles through tools, like the CoSchedule’s Headline Analyzer and Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer. These tools will score your title and tell you if your readers will find it engaging. 

• Work on the opening: Title templates make the task of writing a title somewhat easy, but it’s still possible to lose the sizzle with a lame opening. Work on your post’s opening lines. You could start by stating a fact or a question with a guaranteed positive answer.  Copywriters have forever used the trick of opening a sales letter with a fact. It could be as straightforward as mentioning the date on top of the sales letter or a simple personalization with the recipient’s name. When readers see you mentioning an irrefutable truth, you secure a little more time with them.The same principle works on posts, as well. That’s why so many bloggers start their posts with facts or with questions that engage readers.

• Youify your content: Think of every instance of “you” as a cliffhanger in your content. Every time a reader comes across the word “you,” he or she is drawn back into the conversation.
  Speak in the first person. Many of my posts are over 4000 words, but they get read and shared a lot and also attract a lot of comments. I think my conversational tone is a big factor in getting such results.

• Add power words: Power words tighten up content and make it more engaging. They are like buzzwords that catch the attention of the biggest content skimmers.Use them throughout your content.

• Adopt a positive tone: Tone is a matter of preference,  but, whenever possible, stay away from fear-based or negative writing styles.Ernest Hemingway had four rules for creating epic copy.  One of them was to maintain a positive tone.

• Use friendly images: Images can set the tone of your content,  so choose them well. Look for quality images that invoke emotion.You can find all of the power moves for delivering likeable content here. 

Principle of Persuasion #5 – Authority

Have you ever done something because someone in a position of authority asked you to do it? 

Did you buy a product, just because a top blogger in your niche recommended it?

If you have, then you’ve just conformed to the principle of compliance to an authority. 

Cialdini highlights the undeniable influence of an authority figure, by sharing the an experiment conducted by Milgram, a professor of psychology at Yale University. 

The authority figure in the experiment was a lab researcher.  The other subjects were divided into two groups: Teacher and Learner.

The Learners were expected to memorize a list of word-pairs and to then recall them correctly in the following test. Each wrong answer meant a punishment, in the form of an electric shock. And, with each mistake, the intensity of the electric shock was to be raised.  The Teachers were given instruction to raise the shock intensity after each wrong answer.

The results were shocking (pun intended): About two thirds of the subjects in the Teacher role stopped only at the raising of the electric shock volts to their highest capacity (at 450 volts!). 

The experiment witnessed subjects in the Teacher role continuing to raise the shock intensity, upon the direction of the lab researcher, acting as the authority, despite hearing the Learner subjects’ repeated pleas seeking relief.

Cialdini explains this blind following of the direction of the lab researcher as a sense of duty inside all of us. The subjects in the Teacher role were unable to defy the orders of the lab researcher. 

This observation was further validated by a follow-up experiment. In the follow-up experiment, the Lab researcher asked the subjects in the Teacher role to stop giving electric shocks while the Learner subjects encouraged and asked the Teacher subjects for more shocks. 

The results were drastic: All the Teacher subjects stopped the shocks when the lab researcher ordered to do so (despite the Learner subjects volunteering for more). 

Milgram’s experiment leaves little doubt that all of us are bound by a sense of duty to an authority. This means that if you can build your status to that of an authority, you can get people to do what you’d like them to do. 

Practicing some of the above persuasion principles is somewhat easy. Their results, too, are visible quickly (if not instantly). 

But, the principle of authority is hard to leverage, because you don’t have any quick fixes or plugins here. Building an authority status takes time. Think years. 

The results, however, are extraordinary. 

While there’s no shortcut to becoming an authority, the following steps will help you position yourself as one. 

Embrace transparency: Transparency is a sure way to achieve authority status.

Content that takes people behind the scenes of what goes into a company or business appeals to readers.

If you come across two resources – one packed with lots of data and facts, and the other one packed with step by step breakdown of how the content creators did it, along with the lessons that they learned, what would you prefer?  

The second one.  

Why? Because it sounds more honest. Embracing transparency in your content makes its easy for readers to associate with you. 

Groove is a shining example of a company that reached an authority status with its content. The Groove blog follows the journey of the team, as they move toward their 500k target.  

Buffer is another authority blog that has leveraged content well.  Buffer, too, sports transparency.  

My nutrition secrets blog is also modeled on transparency. If you follow my blog regularly,  you’ll know that I share updates about the traffic and revenue every month.

Use words that hint at an authority status: If you already have an authority status, hint at it across your blog and content. Use testimonials and social proof.

Be available: Hold Ask Me Anything sessions, from time to time. If you don’t want to put it all together yourself, participate in communities that conduct them regularly.

You’ll find many of the online marketing authorities participate in AMA sessions on Inbound.org.

Consistently create quality content: Create an editorial calendar and stick to your schedule.  People are impressed by consistency. Consistently will also get people to like you because consistency is a desirable quality. 

Principle of Persuasion #6 – Scarcity

There’s something about a scarce resource. 

It triggers the fear of missing out (FOMO). And no, the fear of missing out isn’t something that marketers have created for hype. It exists. It’s a fear that stems from the possibility that we might feel regret later for not making a decision in time. 

FOMO-based marketing often appeals to the impulsive side of us all. 

If you look at how marketers are promoting their new books on Amazon, you’ll see the principle of scarcity in action.

When Dan Norris launched his ebook on content marketing, he launched a promotional campaign on Twitter. The book was made available for free download, but only for one day. 

If you look at the initial reviews, you’ll see that they’re mostly positive. Of course, the book is great, but the positive reviews also hint at the effectiveness of the principle of reciprocatory. 

Do you think that the people who got the book for free might have felt obliged (or at least encouraged) to write a positive review about it?

It’s bound to happen (thanks to the principle of reciprocation).

Content marketers, Sujan Patel and Rob Wormley, also released their book on content marketing in a similar style. 

My latest webinar, too, has limited seats. 

Making a product available in a limited way gives people an incentive to act fast.  

Here are a  few ways to make content irresistible, using scarcity: 

Choose the right offer: Depending upon your offering, you can choose between these 4 types:

1. Limited time offer: This is a pretty straightforward one — it runs until a certain date. This works great for interactive content, like webinars and apps.
2. Limited units offer: Here, you’ll typically name a number of the copies available. A limited units offer could work great for ecourse-type content.
3. One time offer: This is an offer that’s made available only once.
4. Charter offer:  A charter offer is one that’s typically offered when a product launches. These are one time offers that are available only when a product launches, such as a pre-launch discount.

A charter offer could also work great for launching ebooks (look at the examples of the Amazon books discussed earlier). 

Two effective ways for inducing the FOMO could be: 

• Invite only: Here you decide whom you’ll make your content available to. You might want to try this offer on some types of interactive content, like quizzes and calculators.

• On demand: In an on demand offer, you typically ask the recipient to request the resource so they are able to download it. Content such as whitepapers, demos and videos could be a good fit here.

Finally,  make a limited time offer only if you mean it. As such offers get results, it’s tempting to run them again, after the deadlines.  But, I’d like to warn you about doing this. If you do, you’ll harm your credibility.

I’m sure you’ve come across several limited time offers that last forever. Your customers might not be so forgetful or forgiving after all.

Conclusion

Cialdini’s principles of persuasion – or the 6 shortcuts that everyone uses to make quick decisions – apply to all types of content.

So, whether you’re into written, video or visual content (or all of the above), look for ways to add signals that people identify and use while deciding.

And, remember that the only way to beat the information explosion and to provide meaningful signals is to be truly helpful. Keep in mind that your content marketing efforts will only be as effective as your content. Start by producing relevant, likeable and SEO-friendly content. 

Can you recall some occasions where someone persuaded you with any of these principles? And, how do you plan to apply them to your content strategy?

Resource: http://neilpatel.com/2016/04/05/how-to-use-cialdinis-principles-of-persuasion-to-improve-your-content-marketing-strategy/?utm_source=email&utm_medium=email&utm_campaign=email

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :

1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.

				brand, ideas, story, style, my life: IPO KAN PERUSAHAAN... Jika Bapak/Ibu ingin konsultasi mengenai perusahaan Go Public, dikenakan fee. - lewat email Rp. 300.000,- ( per 1 atau 2 kali email ). Email ketiga dan seterusnya d...
				Lihat di richardnata.blogspot.com	Lihat preview menurut Yahoo

2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 

brand, ideas, story, style, my life: JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA

				brand, ideas, story, style, my life: JASA KONSULTAN GO P... JIKA ANDA INGIN MENGGO PUBLICKAN PERUSAHAAN ANDA MAKA SEBAGAI PERUSAHAAN TERBUKA ANDA HARUS BERSIH DALAM HAL PAJAK.
				Lihat di richardnata.blogspot.com	Lihat preview menurut Yahoo

In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI

BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :

A story with millions of choices in it - looking investor like you.

Start reading a story with millions of choices in it here. 

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 

I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia

		Gamebook - Wikipedia, the free encyclopedia A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
		Lihat di en.wikipedia.org	Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 

1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html

4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html

5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. My story will be written in Indonesian and English. http://richardnata.blogspot.com/2015/04/my-story-will-be-written-in-indonesian.html

7. Similar but not the same. http://richardnata.blogspot.com/2015/05/similar-but-not-same.html

8. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

9. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

10. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

11. Read me first ! Guide for readers. http://richardnata.blogspot.com/2015/05/read-me-first-guide-for-readers.html

12. Before starting to write the story, the authors also get a lot of choices. http://richardnata.blogspot.com/2015/04/before-starting-to-write-story-authors_18.html

13. makna mendalam dari logo "ai" usaha gue. ha...7x http://richardnata.blogspot.com/2015/04/makna-mendalam-dari-logo-ai-usaha-gue.html

14. Tip menulis hebat ala richard nata. http://richardnata.blogspot.com/2015/04/tip-menulis-hebat-ala-richard-nata.html

15. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

16. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

17. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

18. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html

21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html

  

22. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

23. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

24. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

25. Why you should invest your money right now? http://richardnata.blogspot.com/2015/05/why-you-should-invest-your-money-right.html

26. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

27. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

28. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html

 Why do I need startup funds from investors?

WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.

WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.

Why should you invest in my startup?

THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.

Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?

I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 

Income from my startup :

1. Ads. With millions of unique visitors, the price of the ads will be expensive.

2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.

3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 

If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.

4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).

5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.

6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.

7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.

Each income (1-7) worth millions to tens of millions of US dollars. 
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.

So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?

But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.

By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.

This is the marketing strategy of my startup.

When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.

If you are a visionary then you will think like this.

With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?

The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.

Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.

WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .

IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

slow but sure vs acceleration. 

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.

If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .

If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 

many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.