How to Outsmart the Competition – Learn From Your Rivals’ PPC Campaigns.

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April 4, 20141 comment »

In a world that is driven by competition, it is always critical to keep tabs on your rivals’ activities especially in lieu with marketing. One such area is PPC advertising. In PPC advertising, online businesses are competing for relevant keywords or key phrases. However, the price of PPC advertising in general goes up when there are more businesses that compete for a particular keyword.

Determining the strategies of your rivals, moreover, is not without difficulties. They are not going to publicize what they are doing marketing-wise. Conversely, you don’t have to be in Sherlock Holmes mode to decipher beating the competition. Here’s a look into your rivals’ PPC advertising without the need for third-party agencies. Once you’ve discovered their strategies, you can definitely learn from them and do better for your own PPC campaign.

1) Landing page

You can check if the landing page matches the advertisement copy. This ensures that their customers land on the right page with the right ad copy. If you’ve discovered that there’s a mismatch, you can optimize your own landing page in the way that the contents will match the right keywords. Also, make sure that the landing page loads quickly regardless of how many images or videos are there. Fast loading landing pages convert more than slow loading ones. Sluggish pages only create bounces which are downright unprofitable.

2) Homepage

Some companies don’t have their landing pages for the visitors to see. Instead, PPC visitors directly land on the homepage. You can also do so, but of course, you can always optimize your landing page instead. Some companies opt to treat their homepage as the landing page itself. Whichever works for you, your goal should be optimizing the page and testing it. Make sure that the page is conversion-friendly.

3) URL

You need to check if URLs are being tracked. Some websites add a number to their URLs to determine where the visitors came from. They also do this to determine where these visitors are going. If you don’t see them on your rivals’ websites, ensure that you track your URLs. Through this, you’ll know if your advertising converts or not.

4) Timing

You should determine when your rivals are advertising. With this, you may have a clearer perspective on the right time to run your own PPC advertisements. Some websites chose to skip nights. Some chose to skip weekends. With this, you can run your PPC advertisements during nights and weekends. Just grab every conversion opportunity that comes your way. Not all customers are not expecting immediate responses especially if you are not operating 24/7. Take advantage of your rivals’ ‘off hours’ and make them your ‘peak hours.’

5) Headlines

You should check your rivals’ advertisements, and look for weaknesses. Often, one weakness is headlines. Headlines are so important. It can make or break the advertisement. Thereby, ensure that your headlines are better that your rivals so you may pick up more visitors. If possible, focus on calls to action. These should be compelling enough for the visitors to click the advertisement.

PPC advertising is a challenging undertaking. Good thing you have competitors that can make the advertising efforts easier. However, you mustn’t mimic their every PPC advertising strategy. Instead, refer to these strategies as a guide. Learn from them, so you will gain more competitive advantages over them. 

resource : http://blog.clicksor.com/page/4/

My STARTUP :

A story with millions of choices in it.

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 

1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html

4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html

5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. My story will be written in Indonesian and English. http://richardnata.blogspot.com/2015/04/my-story-will-be-written-in-indonesian.html

7. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

8. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

9. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

10. Before starting to write the story, the authors also get a lot of choices. http://richardnata.blogspot.com/2015/04/before-starting-to-write-story-authors_18.html

11. makna mendalam dari logo "ai" usaha gue. ha...7x http://richardnata.blogspot.com/2015/04/makna-mendalam-dari-logo-ai-usaha-gue.html

12. Tip menulis hebat ala richard nata. http://richardnata.blogspot.com/2015/04/tip-menulis-hebat-ala-richard-nata.html

13. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

14. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

15. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

16. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

17. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

  

18. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

19. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

20. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

21. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

22. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

23. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

Are you interested in my offer?

Do you want to be an investor in my startup?

If yes, don't hesitate to contact me as soon as possible.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.

P.P.S. If you are not interested in my offer, it is a good idea to periodically review my blog to see the development of my blog.  http://richardnata.blogspot.com

If I've made a story on my blog and get a multiplication of clicks then you should know that the readers liked my story.