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Cost per click advertising or simply CPC advertising is almost always challenging. Nevertheless, running your own advertising is within any marketer’s reach. CPC advertising is actually an art wherein choosing the right keywords for your campaign can be regarded as a plain canvas. It is your job to choose the right colors to go into such canvas. Here are some practical tips to guide you in choosing the right keywords that can help in making your campaign more successful.
1) Being specific
Broader keywords are useful. However, specific keywords are more targeted. This means specific keywords can bring your promotional messages to the right audience. For instance, if your business is office supplies, you may use vanity keywords like ‘office supplies’. However, you cannot expect much ROI with these keywords. Instead, you can be more specific and use long tail keywords like ‘post consumer printer paper.’ Compared to vanity keywords that do not convert traffic to a sale, long tail keywords capture traffic that might end up in the sales cycle. These are the traffic that will actually make a purchase. Thus, long tail keywords are deemed more relevant to searches.
Broader keywords are useful. However, specific keywords are more targeted. This means specific keywords can bring your promotional messages to the right audience. For instance, if your business is office supplies, you may use vanity keywords like ‘office supplies’. However, you cannot expect much ROI with these keywords. Instead, you can be more specific and use long tail keywords like ‘post consumer printer paper.’ Compared to vanity keywords that do not convert traffic to a sale, long tail keywords capture traffic that might end up in the sales cycle. These are the traffic that will actually make a purchase. Thus, long tail keywords are deemed more relevant to searches.
2) Using the consumers’ language
Some marketers use ‘insider abbreviations, terms and jargons’. This won’t help in conversion in anyhow. Instead, think of yourself as a consumer who will perform the search. Perhaps, you’ve done the same search before. What keywords or key phrases did you use? How did you structure them? These are the right keywords for your advertising campaign. The secret is step into the shoes of your ideal customers in phrasing their searches.
Some marketers use ‘insider abbreviations, terms and jargons’. This won’t help in conversion in anyhow. Instead, think of yourself as a consumer who will perform the search. Perhaps, you’ve done the same search before. What keywords or key phrases did you use? How did you structure them? These are the right keywords for your advertising campaign. The secret is step into the shoes of your ideal customers in phrasing their searches.
3) Striking a balance
Marketers are using keywords for both competition and traffic. Your goal is selecting low-competition and traffic-generating keywords and key phrases. There are certain compromises, however. For instance, you might have already found the right long tail keyword that is also relevant for your company. Nonetheless, you have to accept a higher level of competition. There is a need to test the keywords, so you may determine which keywords or key phrases are the best for your company. With this, there will be a keyword or two that will be removed from the list as testing is conducted.
Marketers are using keywords for both competition and traffic. Your goal is selecting low-competition and traffic-generating keywords and key phrases. There are certain compromises, however. For instance, you might have already found the right long tail keyword that is also relevant for your company. Nonetheless, you have to accept a higher level of competition. There is a need to test the keywords, so you may determine which keywords or key phrases are the best for your company. With this, there will be a keyword or two that will be removed from the list as testing is conducted.
While keyword researching is a tedious and time-consuming process, it yields great rewards in the end. With this, ensure that you have the time to devote to the process before you embark with your advertising campaign. Be creative and specific while looking for the right keywords that convert. This is a secret in making any CPC marketing initiative worth it and successful in no time.
Are you ready to use keyword advertising? Click here to master it.
resource : http://blog.clicksor.com/page/4/
My STARTUP :
A story with millions of choices in it.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
Are you interested in my offer?
Do you want to be an investor in my startup?
If yes, don't hesitate to contact me as soon as possible.
P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.
P.P.S. If you are not interested in my offer, it is a good idea to periodically review my blog to see the development of my blog. http://richardnata.blogspot.com
If I've made a story on my blog and get a multiplication of clicks then you should know that the readers liked my story.
Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards.
If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.
Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.
Its creator named Richard Nata.
The full articles that talks about this:
Are you interested in my offer?
Do you want to be an investor in my startup?
If yes, don't hesitate to contact me as soon as possible.
P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.
P.P.S. If you are not interested in my offer, it is a good idea to periodically review my blog to see the development of my blog. http://richardnata.blogspot.com
If I've made a story on my blog and get a multiplication of clicks then you should know that the readers liked my story.
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