A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Monday, August 22, 2016

What 100 Images Can Teach You About The Emotional Drivers of Viral Content

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

BERANDA    ABOUT US    ADS : 1 USD FOREVER     ASMARA    BIOGRAFI     BUKU     BUKU PINTAR 

CHRISTIAN FAITH     DISCLAIMER     DUNIA KERJA     ENTREPRENEURS     GO PUBLIC (IPO)     

KESEHATAN     LIST OF ALL ARTICLES     MARKETING     MY STARTUP     OTHERS     

TIP SUKSES DAN KAYA     TIPS BLOGGER     TIP SEO     CONTACT ME    PROFESSIONAL WRITER


What 100 Images Can Teach You About The Emotional Drivers of Viral Content



What 100 Images Can Teach You About The Emotional Drivers of Viral Content
It’s a tough question to answer, particularly when you think about recent viral hits – who could’ve guessed that the internet would lose it over an enthusiastic Star Wars mom with a wookie mask?
One of the biggest challenges for marketing teams is to generate their own Chewbacca Mom, or something that will generate massive shares in a purely organic way. However, many people would argue that mimicking this level of virality simply isn’t possible, especially for brands.
The good news? More research continues to prove that brands don’t need to buy a winning lottery ticket. If you want to go viral, you simply need to create something that will trigger a highly emotional response.
To figure out what this looks like in action, let’s start by visiting Reddit – a great resource for viral content. My team at Fractl recently pulled the top 100 images from Reddit’s r/pics community and asked 400 people one question: How does this image make you feel?
The results of the top 10 emotional responses are shown below:
Top emotional responses for emotional drivers
The top viral emotions tended to be incredibly positive, which shouldn’t be too surprising (think about how giggly Chewbacca Mom was in her video). However, negative emotions like hate, anger, and annoyance shouldn’t be ruled out – they just have to strike the right combinations of arousal and dominance if you want to earn shares.

The roles of arousal and dominance in viral content

Viral content typically evokes high-arousal emotions, such as joy or anger. But a majority of psychologists also categorize emotions by the level of dominance, or whether or not a feeling provides a sense of control.
More specifically:
  • Arousal ranges from excitement to relaxation. Anger is a high-arousal emotion; sadness is low-arousal.
  • Dominance ranges from submission to feeling in control. Fear is low-dominance; an emotion someone has more choice over, such as admiration, is high-dominance.
New research analyzed the roles arousal and dominance play in generating viral content and concluded that high levels of dominance – like feelings of inspiration and admiration – tended to encourage more social shares.
We returned to our 100 images to see if there were any patterns in the levels of both arousal and dominance that could help boost chances of a viral hit. Using the Pleasure-Arousal-Dominance (PAD) model, we discovered that there are three ideal combinations of arousal and dominance that accompany highly viral emotions, which are listed below:
Common emotional combinatio for emotional drivers
In other words, viral content tends to be surprising and emotionally complex1. However, the levels of arousal and dominance required to elicit these responses are not the same across the board.

Positive content is primed for social sharing, especially when dominance is high

High arousal configurations were connected closely with positive emotions, and two out of three ideal configurations featured high levels of arousal. This means that successful content within these parameters typically delivers something that ignites high-arousal feelings like excitement and happiness within audiences.
A great example of the high-arousal, high-dominance combination is Evian’s “Live Young” campaign. All of its content reminds the audience to embrace their inner child, which is driven home particularly well with the help of CGI babies. In “Baby & Me,” a man is surprised to see his reflection is actually a baby. The baby begins to mimic his expressions, and the man suddenly begins to dance while the baby follows suit.
High-arousal emotions like joy are quite obvious, but as we discovered earlier, what really drives shares is the high level of dominance. There’s a certain feeling of admiration for those who are still in tune with their younger selves, which helps push the video past 128 million views on YouTube.
Keep in mind, though, that low levels of dominance can still trigger a positive emotional response when paired with high arousal content – it just needs to include an element of surprise.
Consider the high-arousal, low-dominance configuration used in HelloFlo’s “The Camp Gyno” video. The feminine hygiene market is tough, particularly because most brands seem to prefer a more conservative approach. However, monthly tampon subscription service HelloFlo did a 180 with this campaign and followed a preteen who suddenly becomes the camp’s pint-sized gyno after earning her “red badge of courage.” She is dethroned, though, with the arrival of brand’s feminine care packages.
The video works in two ways. On one hand, it triggers a positive emotional response by tackling typically conservative content through a light-hearted lens. On the other, it also includes that essential element of surprise when the young girl figures out how she’s been replaced. For HelloFlo, this fresh approach paid off: To date, the video has earned more than 11 million YouTube views.

Negative content can still earn shares, but it needs to shock

Our final configuration incorporated low levels of both arousal and dominance, and although there was greater variation in emotional responses to these images, surprise was a key element in a majority of the content. In terms of social shares, this means that negative content should have some sort of shock value if it wants to be successful.
For instance, in “Reflections From Inside,” nonprofit highway safety group We Save Lives surprises patrons through a mirror in the men’s bathroom of a bar in Los Angeles. Staring back at these patrons is Kris Caudilla, who is currently serving 15 years in prison for vehicular manslaughter after drinking and driving. Careful editing allows patrons to interact with Caudilla as he offers a sobering reminder about what his actions meant for a police officer and his family.
It’s a very emotionally-charged clip that tells a compelling story in part to a powerful combo of low-arousal and low-dominance emotions like fear and sadness. However, what helped this campaign earn more than 6 million views was the shock felt by both the unsuspecting patrons and any audiences listening to Caudilla’s story.
Another example is “Kids Read Mean Tweets.” As an anti-bullying campaign for The Canadian Safe School Network, the video uses a familiar format – the recurring “mean tweets” segment popularized by Jimmy Kimmel Live! – and replaces celebrities with kids who read hurtful tweets taken from the internet.
The tone is perfectly executed, moving audiences from a light-hearted opening to a more somber closing that emphasizes the pain caused by cyber bullying. And the twist on a familiar idea helped the campaign earn more than 5 million views on YouTube.

Remember that massive shares are the product of highly emotional experiences

No one can guarantee 10 million views, but the good news is that our research indicates that the content people choose to share isn’t random; it’s actually the result of a powerful emotional combination – with or without a wookie mask. By understanding what these ideal configurations are, you can increase the likelihood that your content will not just be read but shared.
Guest Author: Andrea Lehr is a Brand Relationship Strategist at Fractl where she works alongside a team of creative strategists to produce unique, data-driven campaigns about industry trends. Connect with her on LinkedIn for daily updates on great content; follow her on Twitter for the GIFs.


Love this Post? Spread the Word.



Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

How to Whiten Your Skin Naturally - 100% Guarantee!

natural anti-aging shortcuts

the fat burning kitchen

Top secret fat loss


My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html
  
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

Diposkan oleh di
Label:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Related Posts

Related Posts Plugin for WordPress, Blogger...