A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Wednesday, August 10, 2016

Case Study: 18 Tips to Destroy Your Own Webinar

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Case Study: 18 Tips to Destroy Your Own Webinar


For the last six months, Startup Hub has been doing webinars with the real gurus. We talked with Ashley Faulkes from Mad Lemmings, Andy Crestodina of Orbit Media, Dre Beltrami, the leader of Branded Solopreneur, and many others.
Not everything went smoothly though…
All those “how to be a webinar pro and get millions of subscribers” guides promised us a sweet life and tons of traffic. As you might’ve guessed, the reality was different from our expectations.
Instead of loads of traffic generated though our awesome webinar content, we generated some mistakes…
Luckily, we’ve fixed most of them. Moreover, we’ve learned from every single mess-up we made, so we don’t make them again. And here are the lessons, so you don’t need to make webinar mistakes either.

Webinar tips based on a true story

I’m holding a phone in one hand and a case of hysteria in the other.
I’m running around the room and going nuts. I’m trying to reach my boss, or my colleagues, or at least the neighbor’s dog. Somebody has to fix this problem immediately.
What do you think has just happened? An earthquake?
No, it’s worse: our website is down.
And we have less than 24 hours left before our webinar. Tor Refsland, who’s working with us tomorrow, has sent us the third email in a row. And we have no answers.
(Me trying to fix our landing page the day before the webinar)
But look, I’m still here, and we’re still making webinars.
So now that we’ve made it through the hard part, here’s our list of shame: 18 webinar mistakes Startup Hub’s made.
And hell yeah, we dare to talk about them.

Your webinar is in trouble if…

1. If you use poor equipment

Jeff’s headphones fell into pieces like a minute after our first webinar was over. Obviously, they could have broken 10 minutes earlier and then I would have an even funnier story for this post.
My point: please, please, please (I can’t stress it enough) get a good webcam and a microphone.
You don’t need to go with ultra professional stuff, just buy something decent. Nobody wants to hear an echo while seeing that pixelated picture of yours.

2. If you pick up the wrong day

Wednesdays and Thursdays are webinar classics. Tuesdays are popular, too. Like, literally every article recommends hosting webinars in the middle of the week.
Statistics says they give you the maximum engagement. It makes sense: when you’re sitting in the office, webinars can be a good alternative to actually doing your job.
But the best webinar day really depends on your Google Analytics and the days your audience is most engaged. I mean, if your traffic peaks on Sunday, experiment with doing your webinars then.

3. If you do it at the wrong time

There won’t be any new revelations here. Webinars are live – your audience needs to be available for them. So to find out when they’re free and thinking about you:
1) Go to your analytics.
2) Check the countries where your website is popular.
3) Choose the time suitable for all of your fans.
In a nutshell, figure out the hours that work in as many time zones as possible where your audience is located. It might not be possible to catch everyone, but look for the most overlap.
To cut down on the math, we use the WorldTimeBuddy tool to convert it. And don’t forget to consider your own location.
Use WorldTimeBuddy to help plan your webinar time

4. If you don’t promote it on social media

Of course, we can’t imagine running a promotion without social media. If you have some money to spend, use paid ads. If you don’t, use your imagination.
Also, stay consistent. We made this huge mistake with our own social media promotion.
For each webinar, we tried to write 4–5 original and funny tweets. Because of Twitter’s characters limitations, we often sacrificed the name of the webinar to make a joke, so it seemed like we were talking about different webinars each time.

5. If you don’t do email marketing

“They” say you have to send two invitation emails — the first going out two weeks before the webinar, and one a week before. Then you have to send two final reminders, in rapid succession.
In reality, it depends on your audience. If you have a weekly newsletter, mention the webinar as the biggest upcoming event.
Statistics shows users are more likely to register for a webinar when it’s soon, like today or tomorrow, so those reminders are the most important things.

6. If you don’t coordinate with your guest for promotion

During our first webinar, the only thing our guest did for the promotion was a retweet. I think we were so happy to get such a guru for our webinar, that we just felt shy to ask for more. That was wrong.
Realize that your guests need this webinar no less than you do. So, coordinate to get as many people signed up as possible.
How many tweets will they write?
How many emails will they send?
Will they promote the event on their website?
Lay out and finalize these plans before you start promoting.

7. If your landing page doesn’t add any value

Okay, you made your audience come all the way from Twitter or their inbox to the landing page. It would be cruel to lose them now.
The first thing they see is the name of the webinar. Is it good?
Sure, it’s really difficult to think of something catchy and original, but it’s worth the effort. One time, we spent three days trying to come up with the perfect webinar name (BTW, the final version was Content Marketing: How to Sell Your Story).
Now that your audience has seen the name, how do they know whether you have any value to offer? Make the “you’ll learn during the webinar…” section as specific as possible – each sentence should be precise.

8. If registration forms on the landing page are incorrect

Proud moment: We were promoting our second webinar using a landing page with the wrong registration forms.
We were backing the release of e-books at the same time, and somehow the forms for ebook subscriptions replaced those for the webinar. So, when our visitors were pressing the button “Save my spot for the webinar,” they were offered to download some ebooks. What’s worse, we noticed this only 24 hours before the event was starting.
Those forms are the key to attendees. If you want your visitors to subscribe, make it as easy and understandable as possible. And don’t forget to check them from time to time.;)

9. If you choose a topic that’s too broad

We struggled with this one. When you invite the “web idol” of yours, you want to ask them about everything. They’re good at SEO, email copywriting, content marketing, plus hundreds of other skills. But don’t – their answers will be too broad and too obvious.
Choose a narrow topic from the very beginning, and stay focused – don’t try to fit too many topics in. All questions should be short and to the point, even if there’s a temptation to delve into another topic.

10. If you don’t care about the background behind you

Keep it casual. You’re not doing The Late Show, so going full-on David Letterman and buying a cardboard with New York City skyline might be an overkill.
However, don’t keep it too casual: you don’t want your surrounding to be distracting. As we do our webinars from the office, we had such problems like a “fire exit” sign showing in the corner of the video, or the sound of heels clicking and people coughing as our co-workers were passing by.
We could have cleaned house a bit.
In fact, you have to think of your webinar as of a friendly talk. You want it to be homelike, so put up a few posters on the wall, get a comfy chair and have some daylight coming in (if you can).

11. If you don’t frame the shot well

Okay, it’s not as easy as it sounds. Six feet, four inches…That is the height of our host, Jeff – 6 feet 4 inches.
The camera should look right into his face, not higher or lower. So there was one webinar where we had to build a “billiard table+desk+laptop” contraption involving a billiards table, a desk, and a laptop so that we could film him at the right angle.
Now, if you’ve ever accidentally opened your phone’s front-facing camera, you know what I’m talking about: you look bad at that angle, and you don’t want to look like that for the whole webinar.
At Startup Hub, we always have pre-rehearsals via Skype, where we search for the best camera angle together.

12. If you don’t briefly promote yourself during the webinar

Don’t be afraid to show off. You have a great business and it deserves a mention or two – as long as the webinar isn’t an hour-long advertisement.
Add a branded title screen before the webinar, introduce yourself and your company at the beginning, and include a CTA on the final slide. Don’t forget about links to your website in the video description, too.
If the webinar is about the niche you work in, it would be weird not to mention your work once or twice anyway. Just don’t get too salesy. If it stinks, they’ll leave.

13. If you don’t collect questions from visitors

People will be watching your webinar because of the guests you’ve invited. They want to spend those 40 minutes with their favorite influencer, taking in wisdom and finding the answers to their burning questions.
Collect as many questions from your audience as you can (through Twitter or Facebook, or right on your landing page).
For different webinars, we had “What, in your opinion, is the best ready-made template out there?” or “How do I build my website?” And these questions worked. They were simple and needed for all. Try your best to put yourself in your viewers’ shoes (but they still know better what they need, don’t hesitate to ask).

14. If you’re hosting it wrong

Interact, for God’s sake! During a webinar, you don’t just ask a chain of rapid-fire questions. Mix up the content – include a presentation, some conversation, some Q&A.
Also, remember that if you use Google Hangouts like we do, the camera will sometimes switch to you randomly. So having a sip of coffee while your guest’s answering a question might not be the best idea. Try to look into the camera and don’t digress.
Moreover, don’t try to steal the spotlight — play host, banter a bit, and step down. The shorter the better. There will always be a huge temptation to clarify each question. But believe me, they understand or will ask for clarification.

15. If you don’t interact with the audience

Webinars are so popular because you can finish that yearly report or help your son with his homework while watching one. I bathed my cat during our last event (Jeff, if you’re reading this: I’m sorry).
It’s convenient for the viewer, but you want their full attention and distractions are everywhere. And if you don’t get them involved, that yearly report of theirs will be done by the end of the hour. You don’t want that.
You can engage your audience with the help of interactive questions, talking on social media, giving your viewer a task, or asking them about something. Images, videos, and music will do the trick, too. Just don’t do it all at once.

16. If you’re making it too long or too short

Aim for 60 minutes max. Brevity is the soul of wit. Or, in other words, nobody’s got time for every single thing you have to say.
One of our most popular webinars is called “Advanced SEO in 60 Minutes”. The formula is working: a complicated topic explained in a very short time brings great results.

17. If you don’t follow up after the webinar

Okay, the webinar was a blast. The great thing is that after it’s finished, you have a great marketing opportunity at your disposal.
First thing to do is send a follow-up email with a thank you and something useful — freebies, a recording, or the highlights from the webinar.
You can also write a blog post (or a guest post), based on the topic you discussed. Or write one about producing the webinars (that’s what I’m doing right now!).

18. If you’re doing the webinar all by yourself

There must be a person who will publish a social media post the second you’re on air.
Someone collecting the questions. Letting you know if you’re speaking to loudly or there’s an echo the speaker can’t hear.
Always have a backup in case you have problems that cannot be fixed immediately — like if the power goes out or if King Kong bursts into the building. Or if your cat is in dire need of a bath. That happens, too.

Final webinar planning tip

Now, while you can avoid the mistakes we made, you’ll likely make some on your own. And that’s okay.Be prepared to mess up – there are just so many things that can go wrong. What separates the great hosts is how they handle them and pick themselves back up.
Ten minutes before the webinar you’ll call your guest and, I bet you, everything will go down. Like, literally everything — the sound, the picture, your laptop and the whole world.
Don’t freak out. There’s only one way to fix it. Ready? Restart your computer. I know, I know, but it really helps in any emergency. Now, breath in. It’s showtime.

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Guest Blogger @Mention
Emily is a content marketer at TemplateMonster. She is focused on helping people start websites of their dreams and passionate about latest internet trends and cats. Follow Emily onTwitter.


Resource: https://mention.com/blog/webinar-tips-mistakes/



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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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