A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, August 12, 2016

5 Ways To Rock Experiential Marketing With Digital Campaigns

Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id

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5 Ways To Rock Experiential Marketing With Digital Campaigns1






5 Ways To Rock Experiential Marketing With Digital Campaigns
There’s a reason why Nascar is the number one spectator sport, and there’s a reason why people go to concerts.
We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing’s all about. It’s sexy.
But how does experiential marketing actually work?
Experiential Learning Theory says that people learn from an experience through either becoming a part of it or analyzing it.
By presenting someone with an experience, you’re giving them a choice. They must choose to participate or reflect. Their learning style determines their choice.
Everyone connects with an experience in some way. Experiential marketing gives people the chance to get to know your brand personally. It involves them. It lets them make a choice. By doing so, it gets at the deep-rooted essence of what it is to be a human being.
And now, thanks to social media and the digital world, experiential marketing can take on a whole new, huge dimension.
Experience it for yourself. Here are five ways to go big with experiential marketing and your digital strategy:

1. Be visually appealing 

The power of an incredible visual experience is intoxicating. Images can burn themselves into your brain and leave an indelible impression.
Take, for example, the portfolio from marketing and branding agency Base Creative. For Credit Suisse, Base Creative created and managed an event called “Conversations with the Innovators of the World”. The event used Edison’s lightbulb as motif.
be visually appealing 1 for experiential marketing
The lightbulb is a symbol of the event’s identity.
Through the lightbulb and its association with discovery, and through the concept of innovation, Credit Suisse is linked visually and conceptually to innovation.
be visually appealing 2 for experiential marketing
Elsewhere, Base Creative created and marketed the grand opening event for luxury retail group Harvey Nichols. The marketing portion included a pre-invitation, designed to appeal to the Harvey Nichols’ target audience.
be visually appealing 3 for experiential marketing
The event included a brand video, interactive fashion exhibits, a 3D projection wall, and of course, cocktails.
Harvey Nichols used wings made from clothes hangers to represent the brand’s focus on fashionable clothing.
be visually appealing 4 for experiential marketing
Key takeaways from this visual approach include:
  • Identify the core of your brand – what it stands for, what it values
  • Create a visual representation of what you stand for – use your symbol in combination with an event
  • Identify a target audience for marketing the event
  • Incorporate your branded symbol in the marketing
  • Deliver a message of your company’s intent and value to attendees
Your mission is to throw an event that makes an awesome impression on attendees. This impression extends to your brand.

Corresponding digital action: live video feed via social media

There are multiple platforms on which to do this, including Twitter, Meerkat, and Periscope. And on Facebook, live video gets a ranking priority over other types of content (at least, that’s what Facebook says).
Since it’s far and away the biggest network, let’s concentrate on how to do this with Facebook:
  • You’ll need an iOS or Android device
  • Let people know ahead of time when you’ll be going live and what the event is
  • To stream directly from your company page, tap to update your status and tap the Live icon
live video feed via social media for experiential marketing
Image Source: Social Media Examiner
  • Post a title or description of the event in the status update
  • Select your audience – in this case, choose “Public”
  • Tap “Go Live”
  • Respond to comments and ask viewers what they think and what they want to see 
Earlier I mentioned that you’ll want to let people know about the event on Facebook ahead of time. After the live feed, make sure Follow is enabled on your Facebook profile, so anyone can get updates on when you’re going to post future feeds.

2. Market the event

To really get your event out there, make your marketing a well-rounded campaign. Square has some valuable tips on how to market events:
  • Use holidays and special occasions – get creative and look for occasions other businesses might ignore, such as the Summer Solstice or a TV show premiere
  • Don’t forget physical signage and flyers
  • Include local businesses – invite them, it will help build a sense of community and attract their customers; consider partnering with them for maximum effect
  • Send emails – (see below)
  • Get social – include teaser videos; have contests to win free tickets (use social media management tools to achieve maximum effect)
  • Consider timing – give people plenty of advance notice
  • Get contact info – build your email list and regular mailing list
  • Follow–up with attendees – send thank-you emails, tag them with pictures on social media, make it personal
And of course, you’ll be contacting local publications – newspapers, cultural publications – well ahead of time to get the word out.

Corresponding digital action: email marketing

  • Marketers rank it best for awareness, acquisition, conversion and retention
  • Emails are 6 times more likely than a tweet to get a click-through
  • Email is 40 times better than Facebook and Twitter at customer acquisition
To market your event via email, consider this example from the Big Sea Breakfast Club:
email marketing for experiential marketing
Image Source: Campaign Monitor
From this example we learn:
  • Make it visually appealing and elegantly simple
  • Use a voice appropriate for your audience (in this case, “Tampa Bay area leaders”)
  • Make it sound exclusive – even if your event isn’t invite-only, use verbiage such as ‘special occasion’ or ‘unique’ to set it off
  • Deliver your message – be very clear about the value your event offers attendees
Email marketing can be very successful, but it’s important not to end up in the spam folder.
Here are some tips in that regard:
  • Remove inactive subscribers from your email list
  • Become a verified sender through email authentication
  • Avoid SPAM trigger words
  • Provide a relevant subject line
  • Use SPAM testing platforms prior to sending emails
Experiential marketing isn’t just events. Now it’s time to look at just how interactive this can be.

3. Get interactive

Remember when Red Bull had a truck driving around target cities, offering free products?
iDAgency and Mountain Dew took that idea and drove with it for a 43-day ‘guerilla tour’ of the UK. The campaign targeted festivals, transport hubs and city centers.
Fifteen brand ambassadors drove around in a branded truck delivering samples. They hosted competitions and giveaways. One of the competitions was the ‘Bottle Boxing Boarding Challenge’, which gave participants the chance to win a branded T-shirt and their name atop a Facebook leader-board.
The ROI for the campaign was $2.47 for every $1.33 spent. 55% of the target audience ended up buying Mountain Dew, and the brand got a 1000% spike in Facebook timeline interactions.
From Mountain Dew’s Energy Tour, we learn to:
  • Be disruptive – bring the experience directly to public places and involve your target audience
  • Give people a taste – let people experience what you have to offer, and be there with them for the experience
  • Be branded – every facet of the experience and the experiential team should showcase the brand
  • Include games and competitions
  • Have product on hand to sell 
Your interactive experience won’t be complete without social media.

Corresponding digital action: comprehensive social campaign

You’ll want to fire on all social cylinders with this.
  • Create a Facebook event with the dates and locations of stops
  • Post live streaming videos of the experience on Facebook, Twitter, Meerkat, and Periscope
  • Post edited videos on Facebook, You Tube, Instagram, Twitter, Vine, Snapchat, and Tumblr
  • Create a hashtag for the experience
  • Create experience-dedicated pages on platforms such as Facebook and Twitter
  • Create a special page to showcase competitions
  • Make regular posts at each stop, including pictures
  • Get video testimonials
  • Tag users who engage, thank them, follow them on Twitter, like their Facebook page, connect on LinkedIn, etc
This is oh-so-important. Social media is how experiential marketing campaigns get huge.
If people participate, they’re likely to share the experience on social media. Give them a way to access your brand experience throughout the campaign on as many channels as you can manage.

4. Think differently

Danish brewer Carlsberg knew exactly how to engage its audience with this campaign: let the people drink free beer.
think differently for experiential marketing
The ‘give them samples’ idea is nothing new. But Carlsberg thought differently, and thought big, by tapping a gigantic poster to serve up pints to passersby (with an ID, of course). Londoners were able to engage directly with the brand and its product on the street level.
Note how Carlsberg takes a risk: the most prominent things here are the slogan and the beer tap. This lets the beer speak for itself. It doesn’t shove the Carlsberg brand name in people’s faces.
Media giant The Guardian took note, and the YouTube video has received nearly 185 thousand views.

Corresponding digital action: blog with visual content and customer testimonials

Experiences are fantastic for generating visual content. They’re also great for generating blog content:
  • Blog 2-3 times a week about interactions with people during the campaign
  • Ask folks if you can snap a picture during your interactions with them
  • Solicit testimonials – quick question-and-answer sessions about their perception of the experience
  • Post pictures and testimonials on the blog along with your own running commentary
Through photos, customer commentary, and your own thoughts, your blog will effectively deliver a powerful narrative.

5. Use technology

Market Force recommends using cameras and beacons to understand customer experience. Video footage will do the following:
  • Tell you how many people are engaging with the experience
  • Tell you how people are reacting to certain aspects of the experience
  • Allow you to compare conversion numbers with engagement numbers
  • Give you plenty of material for social media and blog posts
Create an app for the experience. Beacons, in combination with an app, will accomplish the following:
  • Let you know dwell times – how long people remain
  • Allow people to ‘check in’ to the experience on the app
  • If it’s a mobile experience, like the Mountain Dew truck, people will be able to track location
It can oftentimes be tough to gauge ROI with experiential marketing. By using cameras, an app, and beacons, you can get important information to compare with subsequent conversion rates.
Create a survey to go with the app. That way, you’ll know how long people wanted to hang around, and what they thought about the experience.
Another option with technology is the Virtual Reality experience. Anheuser Busch did a fine job of this at the most recent SXSW:
The immersive Virtual Reality experience teaches us to do the following:
  • Give the participant a ‘virtual tour’ of the most fascinating part of what you do
  • Setup the VR experience at a high-traffic event, such as a festival (there are thousands to apply to each year)
  • Get creative – think of multi-sensory ways for the user to participate
The great thing is that many festivals are including tech showcases. If you’re in a tech niche a festival is a great place to showcase what you do with a live presentation or movie.

Corresponding digital action: everything!

Do all the forms of digital marketing I’ve been discussing. Live streaming video, social media campaigns, edited videos, email, blogging – it’s all game.
With a combination of physical experience and digital marketing, your campaign will be a smashing success.
Guest Author: Daniel Matthews is a freelance writer and musician from America’s Northwest. His passions are writing, creativity, and humor. He specializes in writing about company culture, marketing, and tech, with a sprinkle of anything super-interesting in the world right now. Please find him on Twitter and LinkedIn.


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My STARTUP :

Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat di en.wikipedia.org
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html
  
WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.
Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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