A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Saturday, July 2, 2016

How to Use Marketing Science To Get Your First 1,000 Email Subscribers

If you are looking for a professional writer, both fiction, and nonfiction, please contact richard.nata@yahoo.co.id

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How to Use Marketing Science To Get Your First 1,000 Email Subscribers


Starting something new can be really tough…ask any startup founder.
What makes it easier is having a repeatable, proven system you can take and apply to replicate the results of people that you look up to.
giphy (8)
Today we have a tactical guest post from our friend Wilson Hung on precisely how to implement a strategy on how to get your first 1k subscribers.
Consider this a must read for anyone trying to build an audience and interested in what we’re calling “Marketing Science!”
Here’s Wilson…
Some of the most common questions I was asked at SumoMe were:
  • Which tactics did Noah Kagan (Chief Sumo) use to acquire 100,000 users in 6 months?
  • Which tactics did Sarah Peterson (Marketing Sumo) use to gain 50,000 Instagram followers in 90 days?
  • Which tactics did we use to increase our monthly traffic by 345,000 in 90 days?
marketing science
Those are the wrong type of questions to ask.
Why? Well, if I were to tell you that the majority of our traffic came from a specific channel, it doesn’t mean you should try to do the same.
Each business is different, and what works for others may not work for you. That’s why you need a marketing framework that will allow you to predict which strategies will be the most effective for your specific business.
You need a systematic & scientific approach that will allow you to:
  • Prioritize marketing strategies: There are thousands of online marketing strategies. You need a way to predict which ones will work best for your business.
  • Run 80/20 experiments: You need an efficient way to run tests before you spend too much time or money on a specific marketing tactic.
  • Know what to tweak: Every business is different, and no matter how amazing the guide you just read is, you can’t simply copy/paste the strategy over to your own business and expect the same results. You’ll have to make unique tweaks/improvements specifically for your business.
  • Scale your marketing: Once you find an effective marketing channel, you need a way to scale the strategy to get into the big leagues.
To show you that this isn’t something only big companies can do, I’m going to use my own personal blog, FounderOrigins, as an example.
Thanks to leveraging marketing science I was able to grow my blog from 0 to 1000 subscribers just by myself, and with no marketing budget in just one month.
Here’s exactly how I did it:

Step 1: Create A Goal By Working Backwards

This step seems so obvious, but it’s still something I see many beginner marketers and entrepreneurs skip.
You need to set a goal.
An effective goal is a SMART one. Here was mine:
marketing science
  • Specific: To make it specific, you need to break down your end goal. Mine was to validate my blog by measuring my email open & click-through-rates to determine if my content is something people actually care about. I figured 1000 subscribers was a large enough sample size to validate my blog.
  • Measurable: Once I knew what my main goal was (1000 subscribers), I could work backwards and calculate my weekly growth target. In my case, I needed 16% growth each week (I started with 150 subscribers). This is useful because if I miss a weekly target, I can look into why and try and fix it.
  • Assignable: Who is the one person responsible for the success or failure of the goal? Since it was my personal blog, I would be 100% responsible for the success (or failure).
  • Realistic: What are the inputs you can leverage to meet your goal? How would I reach my 16% weekly target? It’s up to you to brainstorm ways to do this. Once you have an idea of how to achieve the goal, compare it with your available resources, capabilities, and industry benchmarks to know if it’s achievable/realistic.
  • Time-related: How much time are you going to give yourself? Typically, good goals have a timeframe between 30-90 days. Anything less than 30 days and you’re not aiming high enough. Anything more than 90 days, you may be biting off more than you can chew.  The time frame I chose was 90 days because I was new to marketing at the time and would require more time to identify my most effective channels.
Once you’ve set a SMART goal, you can move onto the second step.

Step 2: Brainstorm How To Achieve Your Goal

This is where reading marketing guides, industry reports, and talking to yournetwork becomes very useful. These are all great sources of inspiration for different tactics to build your email list.
If you’re finding it tough to achieve your goal, break it down by focusing on the individual contributions to reach that goal. For example, if I need 1,000 email subscribers, the two relevant contributions would be traffic and conversions.
marketing science
So every time I get new ideas that I can apply to my website, I’ll add it to my list. I use a spreadsheet for this:
marketing science
(download this spreadsheet by clicking here)
It doesn’t matter if you’re a solopreneur or if you have a massive support team. You’re always going to have limited resources. So once you have a list of ideas, it’s time to start prioritizing.

Step 3: Prioritize What To Do Next

The way you prioritize what to do next will depend on what your goals are. The best way to do this is to work backwards from your goal by breaking it down into smaller pieces.
For example, to reach my 1,000 subscriber goal, I would need weekly growth of 16%.
marketing science
(download this spreadsheet by clicking here)
By breaking the goal down, my goal for the first week would be to get 24 email subscribers! See how much easier that is to handle?
Now that I know what my weekly growth target is, I can narrow down my list of ideas by using the bullseye framework (go to chapter 3).
marketing science
Would it make sense to approach a marketing channel like SEO?
No! It doesn’t make sense to use a SEO approach because it requires a lot of work (input time), and also time to see the results (output time).
However, maybe direct sales such as sending private PMs to redditors would be more appropriate. Once I’ve narrowed down the possibilities, I would prioritize it even further by comparing the tactics based on: probability of success, impact, and resources required.
marketing science
(download this spreadsheet by clicking here)
I ultimately prioritized the tactic of sending 1-on-1 PMs to Redditors who commented on a relevant post.
Now remember, while you’re prioritizing your tactics, you’re relying on your best guess. Without actually testing it, you’ll  have no idea if it’ll succeed, what the impact would be, and how much time it’ll take.
When evaluating marketing science, it’s very important not to be emotionally attached to any channel. Maybe you proposed the marketing channel to your boss and really want it to work. Maybe it’s a channel you like and find interesting. Whatever the reason, you must assess each channel objectively and be able to stop working on it if it’s not producing results.
That’s why the next step is to validate your assumptions by running small experiments so you can continue to scale what works, and kill what doesn’t.

Step 4: Run 80/20 Experiments To Validate Assumptions

Keep in mind, before reaching this stage  all my subscribers were from my personal network so I didn’t even have a website yet.
Firstly, I set up a domain on Bluehost. I then downloaded the SumoMe WordPress Plugin to create a Welcome Mat landing page which took about 30 minutes and looked like this:
marketing science
Since I was still validating the idea and was on a budget, I didn’t integrate with an email service provider. Instead, I kept track of all the emails in the spreadsheet SumoMe provides.
Once I had my page setup to collect emails, I had to drive traffic to it by messaging redditors to reach my goal. But first, I had to choose which key metrics I’ll keep measure to know if the experiment succeeds or fails. That’s why one of the main mantras we live by at SumoMe is:
marketing science
Spend at least 30 minutes to come up with a plan to actually document what you’ll do (it comes in handy when you create a playbook). This forces you to think methodically about your strategy.
If you don’t come up with a plan on how you’ll measure the results, you won’t know if your marketing tactics are working.
Here’s what my test plan looked like:
marketing science
(download this spreadsheet by clicking here)
Now that the test plan is ready, it’s execution time!
I only have two pieces of advice when you actually execute your marketing plan:
The results?
I sent a total of 60 messages to redditors that looked like this:
marketing science
Of these, 23 people signed up which equates to a conversion rate of 39%.
That was higher than my assumption! That leads me to the next part: if your experiment is a success or failure, the most important question you need to ask is “WHY???”.

Step 5: Asking Why To Find Out What To Do Next

You need to understand why your experiment was a success or failure.
Only then you can figure out why your initial assumptions were accurate or inaccurate. If the conversion rate is much lower than your assumption, ask why.
  • Maybe your copy could be improved?
  • Maybe you could write a more effective headline?
  • Maybe you could test a different value proposition?
This is why the key to the quant-based marketing framework is to measure your results in a spreadsheet. If you’re just doing things willy-nilly, you’ll have no idea what’s working and what’s not.
Let’s go back to my previous Reddit Example. My original hypothesis was this:
marketing science
But instead of a conversion rate of 25%, I had a super high conversion rate of 39%.
WHY?
To find out, I sent follow-up messages to everyone who signed up and would ask them:
“Why did you trust me with your email when I just sent you a random PM?”
And I would get responses like this:
marketing science
And this:
marketing science
And many more just like those.
By asking why, my main learnings from this experiment were:
  • The importance of permission marketing techniques (instead of sending a link in the first PM, I asked for permission)
  • Customizing a few sections of the message to make it personal was very effective
  • /r/entrepreneur had my target demographic
So now that I knew the answer to what made it successful, it’s just a matter ofdoing more of what works.

Step 6: Scale What Works And 10x Your Results

I continued to repeat the process until my weekly growth targets required me to switch it up. By weeks 3-4, I would need to start acquiring at least a hundred users each week to continue meeting my 16% weekly growth trajectory.
Simply sending 1-on-1 messages was no longer feasible to reach my growth targets. It was time to brainstorm ways I could leverage my learnings from my 1-on-1 PM experiments and scale my marketing efforts to meet my targets.
The next logical step?
Commenting on relevant Reddit posts instead of sending 1-on-1 PMs. This would allow more people to see my message, thus scaling the amount of web visits I get.
I would still apply the same learnings from the previous experiment by asking for permission to share the link to my website. I would then wait until I get the permission from Redditors:
marketing science
Once they asked for a link, I would reply with the url of my website. And once I got enough upvotes or comments, I would edit my original comment to include the link. By then, I’d have enough upvotes that people wouldn’t care that I was self-promoting.
marketing science
Now I want to highlight something that shows the importance of applying the learnings I acquired from the previous marketing science experiment. If I didn’t implement the permission marketing techniques, this is what would happen:
marketing science
I would get downvoted immediately! That’s the importance of asking why, because if I didn’t approach this strategy in iterative steps with small tests:
  • I wouldn’t have known how to implement this strategy effectively.
  • I wouldn’t have known the importance of permission marketing techniques.
  • I wouldn’t have known which messages would be the most effective.
And now that I proved commenting on posts is successful, what do you think would be the next iterative progression?
Creating posts! I would include outbound links into each post so more people would be exposed to my message and drive traffic to the website.
marketing science
By applying similar principles from the previous experiments, I was able to consistently reach the top rankings of the /r/entrepreneur subreddit for every post that I create.
If you understand “why” your experiment was a success or failure, you’ll know exactly what to do next. By running experiments, I started with messaging my friends, and all the way to a full fledge online marketing strategy for community-based platforms:
marketing science
Follow the quant-based marketing framework by working backwards from your main goal, break it down into smaller weekly growth targets, and start small to meet those weekly targets.

Are You Ready To Try Some Marketing Science?

Stop copy/pasting marketing guides you’ve read about without any sort of framework (including this one!)
Approach each online marketing strategy systematically to generate new marketing tactics based on all the guides you read. You can then test them efficiently, and use the learnings from your marketing science to 10x your results.

Wilson Hung
Wilson Hung writes actionable marketing guides for sites likeSumoMe.comClick here to get the spreadsheets he used to create his online marketing strategy. Want more? Join the Sumo community of over 436,000 subscribers and learn how to grow your website and build your email list.


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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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