19 Psychological Tactics for Successful Crowdfunding Campaigns.

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19 Psychological Tactics for Successful Crowdfunding Campaigns

By: Nick Kolenda

Crowdfunding is painful.

With standard conversions, people receive value immediately. They buy your product. Then they receive your product. Done and done.

That’s not crowdfunding. With crowdfunding, the end product doesn’t even exist. You need to convince people to give you money for something that they won’t receive for months (and possible longer).

Sure, you can use perks and rewards to entice people. But the majority of donations come from people’s generosity. How to get more funding? I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign).

In this article, I piece together the most powerful techniques that I could find. You’ll learn the psychology behind each tactic and how you can use those principles to influence more people to fund your project.

Strategy: Reduce the Perceived Risks

From a donor’s perspective, crowdfunding is risky. Donors are paying someone to create something that doesn’t exist. So there are unknown variables.

It also doesn’t help that over 75% of projects are delivered late.

To increase your odds of success, you need to reduce that perceived risk as much as possible. This section will give you a few tactics that can help.

1. Choose an All-or-Nothing Model

Two models of crowdfunding have become popular:

• Keep-it-All (KIA) – The creator keeps the funding, even if the funds don’t surpass the goal threshold.
• All-or-Nothing (AON) – The creator keeps the funding if — and only if — the goal threshold is met.

If project creators can keep all of the funds with KIA projects, wouldn’t that model be more useful? You might think so…but that’s not the case.

Cumming, Leboeuf, and Swienbacher (2014) analyzed 47,139 campaigns from Indiegogo — a crowdfunding platform with the option to choose either KIA or AON models. Even though most people chose KIA projects, AON projects were more successful:

Why are AON projects more successful? Because they reduce the perceived risk:

“…AON is a clear signal to the crowd that the entrepreneur commits not to undertake the project if not enough is raised, [which] reduces the risk to the crowd…KIA projects tend to be less successful, since the crowd bears the risk that an entrepreneurial firm undertakes a project that is underfunded and hence more likely to eventually fail.” (Cumming, Leboeuf, & Swienbacher, 2014)

Some crowdfunding platforms also charge higher fees for KIA projects (especially if the goal threshold isn’t met). So you might be paying higher costs with those projects too.

2. Include a Breakdown of Donation Spending

Bekkers and Wiepking (2010) examined why people donate to charities. Among their findings, one primary factor was efficacy. Donors need to feel like their donation is making a difference.

The problem? Most project creators describe their project using aggregate framing. They need $XX,XXX to accomplish a great project. Then they describe the project, why it’s great, and blah blah blah.

With that approach, potential donors can’t appreciate the value of their donation. They can’t envision the specific benefits that they’re providing.

To alleviate that blindness, separate the project into specific costs. Specify how much money will be attributed to each aspect of your project. When you provide those financial breakouts and roadmaps, potential donors are more likely to fund your project.

Now that we talked about some general risks, the next strategy will explain one of the most important risks that you need to reduce.

Strategy: Convey Your Reputation

Agrawal, Catalini, and Goldfarb (2013) examined the types of risks that donors encounter in crowdfunding. They identified three types:

• Creator Incompetence
• Fraud
• Project Risk

Among those three factors, only one is related to the project itself. Most of the risks are related to you, the creator.

“Potential backers are usually unsure of proponents’ abilities and do not know whether proponents are trustable…Therefore, considerations of quality and trustworthiness are important when deciding to support a project.” (Guerini, Franzoni, & Rossi-Lamastra, 2013)

Given the importance of creators, you’ll notice a weakness in most project descriptions. Most creators focus entirely on the project itself: why it’s great, why it’s different, why people should donate, etc.

That’s a big mistake. Sure, potential donors are investing in the project. But they’re also investing in YOU. Donors must feel safe giving you — someone they’ve never met before — their hard-earned money.

That’s why you can’t rely on the greatness of your project alone. You also need to convey your personal background and reputation.

This section will explain the areas of your background that are most important to potential donors (and the best ways to convey that information).

3. Describe Your Education and Past Successes

How can you reveal your reputation? Two useful signals include your education and past successes.

Education

Education plays a major role in venture capital. For example, digital startups are more likely to secure funding if someone on their founding team holds a doctoral degree.  Other research has found similar effects with MBA degrees.

If you received a higher level of education, don’t be afraid to casually mention your degree when describing your background.

Past Successes

Donors want to invest in someone with a proven track record. In fact, research shows that people are more likely to donate to a Kickstarter project if the creator was successful with other Kickstarter projects.

But you don’t need experience with crowdfunding. Have you ever launched and completed a similar project to the one that you’re promoting? If so, then mention it. That past success will make potential donors more likely to invest.

4. Donate to Other Crowdfunding Projects

If you’ve read Influence by Robert Cialdini, then you know the power of reciprocity. However, reciprocity has two main facets:

• Direct Reciprocity – If you provide value to someone, that person feels obligated to give back to you.
• Indirect Reciprocity – If you provide value to someone, other people (who notice the kind act) feel obligated to give back to you.

When people think of reciprocity, they usually think of direct reciprocity. But indirect reciprocity plays a powerful role in online communities, such as open-source development.

Crowdfunding communities are no different. For example, potential donors in the Kickstarter community are more likely to fund your project if you’ve donated to other Kickstarter projects.

In fact, Kickstarter recognizes (and applies) that power. In your public profile, they display the number of projects you’ve backed:

When potential donors judge the value of your offering, they often use that metric to judge your reputation within the community:

“Kickstarter displays the number of projects that proponents have supported in their public profile…We conjecture that this information makes early backers more willing to pledge money in favor of proponents that have behaved as good members of the crowdfunding community…” (Guerini et al., 2013).

Before launching your campaign, build your community reputation. Donate to other projects so that you can trigger indirect reciprocity.

Strategy: Trigger Their Self-Awareness

This strategy is my favorite. If you want to influence people to donate money, you should trigger their self-awareness:

Self-awareness – When you become introspective and recognize your own thoughts and feelings

When we become self-aware, we experience discomfort. As a result, we become more likely to engage in prosocial behavior (e.g., donating) to overcome that negative feeling.

To influence potential donors, you should trigger their self-awareness. This section will explain a few techniques.

5. Look into the Video Camera

When we encounter a pair of eyes, we become self-aware (and more likely to engage in prosocial behavior). In this article on stock photos, I described a study illustrating that power:

“Bateson, Nettle, & Roberts (2006) provided customers with an unsupervised ‘honesty box’ to pay for their lunch. Over the course of 10 weeks, the researchers showed different banners behind the counter: either a flower or a pair of eyes. When images of eyes were displayed, the researchers received 3x more money.”

Even though images of eyes are powerful, they’re not the only way. Eye contact is another method. In a separate study, door-to-door solicitors received more money when they looked potential donors in the eye.

You should follow that rule when filming your video (and yes, you should film a video…crowdfunding projects with videos are more successful.)

When filming, do whatever it takes to look into the camera:

• Use a teleprompter
• Memorize your script
• Be authentic

Whatever you method you choose, you should be looking into the camera for the majority of the video. Avoid interview-style videos where you’re not looking directly at the viewer. Those shots trigger a lower degree of self-awareness, so they’re less effective.

6. Use Second-Person Narratives

This tactic combines two techniques: 2nd person pronouns and hypothetical narratives.

First, you can trigger self-awareness by incorporating 2nd person pronouns (e.g., you andyour) into your project description. Those “self-referencing” pronouns cause people torelate your message to their own life, which increases self-awareness.

You could also achieve a similar effect by incorporating a narrative into your description. Narratives help overcome resistance in two ways:

• They reduce the audience’s tendency to counterargue your message
• Your audience identifies with the characters in the narrative, relating the message to their own life

In your project description, you can combine those two techniques. How? Describe a narrative with a second-person perspective. You don’t need to create a blown up fictional story. Any action from a second-person perspective will trigger self-awareness.

Suppose that you’re trying to fund a play. Rather than describe the plot of the play (e.g., our play is about XYZ), narrate the plot from the viewers’ perspective (e.g., when you watch our play, you’ll see XYZ). That framing will trigger self-awareness, making potential donors more likely to fund your project.

Strategy: Amplify Their Feeling of Guilt

It’s sad but true. We often perform good deeds simply because we feel guilty:

“Good deeds are often motivated by feelings of guilt. When we feel guilty over neglecting our mothers, we phone them. When we feel guilty over damaging property, we offer to pay for it. When we intentionally or unintentionally hurt our relationship partners, we apologize.” (Estrada-Hollenbeck & Heatherton, 1998)

If potential donors feel guilty, they’ll experience a stronger urge to perform a prosocial action (e.g., donating to your campaign).

Be careful triggering that guilt, though. If you approach this strategy incorrectly, it can backfire. I chose the tactics in this section very carefully (because they’re less manipulative). So proceed with caution.

7. Reference an Inexpensive Hedonic Product

It sounds strange, but there’s a scientific reason behind this tactic.

Savary, Goldsmith, and Dhar (2015) were collecting donations in a field experiment. Depending on the group, they compared the price of a donation to a specific product:

• Utilitarian Comparison: “Please donate $2 to Doctors without Borders. For reference, this is about the price of a bar of soap.”
• Hedonic Comparison: “Please donate $2 to Doctors without Borders. For reference, this is about the price of a [popular local] cookie.”

Surprisingly, hedonic comparisons influence more people to donate. Since those products are associated with self-indulgence, people feel more selfish if they would rather purchase that hedonic product than donate to the cause.

“If a donation appeal prompts consumers to compare the choice to donate with a hedonic product, choosing not to donate may suggest selfish motives (i.e., self-indulgence), which increase the negative self-attributions associated with not giving.” (Savary, Goldsmith, & Dhar, 2015)

People don’t want to think of themselves as selfish. So they’re more likely to avoid that negative attribution by donating to your project.

8. Disclose Personal Information

Social psychologists have come to appreciate the identifiable victim effect. We show more empathy toward specific people (compared to an unidentifiable group of people).

For example, participants in one study were more likely to donate $5 to an African girl named Rokia instead of donating that money to millions of people who were suffering from severe hunger.

The more personal information you include, the stronger the effect. In another study, the amount of money that people donated to a sick child depended on the amount of information that those people received about the child:

When writing copy, reinforce your personal identity. Reveal certain details about yourself:

• Your name
• Your age
• Hobbies and interests
• A picture

That personal information will strengthen your identity. Suddenly you’re not some random statistic — you’re a real person. With a real person behind the project, potential donors will experience a stronger feeling of guilt (and thus a stronger urge to fund your project).

9. Publicize the Names of Potential Donors

Identifiability has a flipside. And it applies to donors.

When you publicize the identity of potential donors, they feel greater pressure to donate. For example, participants in a dictator game were more likely to play fair when their opponent received a picture of them.

The researcher attributed that finding to innate social norms:

“When people make decisions in public, they face social sanctions that increase the benefits to prosocial behavior and decrease the payoffs to anti-social behavior….even selfish humans are more likely to act fairly when in public.” (Burnham, 2003, pp. 141)

How can you apply this tactic? Perhaps the best application of this current technique lies with crowdfunding developers. If you help manage a crowdfunding platform, consider publicizing the names of people who show interest in a campaign. For example, you could add these sections:

• People Who Have Visited this Project
• People Who Have Liked this Project
• People Who Have Upvoted this Project

Within those sections, include a compilation of Facebook/Gravatar profile pictures of those people. By revealing their identity, you add more pressure on those people to donate to those campaigns.

If you’re a project creator, you can still use this technique. However, the next tactic describes a better application.

Strategy: Provide the Right Rewards

Crowdfunding platforms vary by their rewards system:

• Donation-based – No rewards
• Reward-based – Non-financial rewards (e.g., products)
• Lending-based – Financial returns (e.g., interest)
• Equity-based – Equity returns (e.g., shares, dividends)

When possible, avoid donation-based platforms. Given the difficulty with prosocial conversions, always provide some type of reward to potential donors.

What type of rewards should you offer? On their website, Kickstarter describes the five most common rewards:

1. Copies of the Project (e.g., a completed album)
2. Limited Editions (e.g., a completed album with a bonus track for backers)
3. Collaborations (e.g., two backers get to do the background hand claps for a song)
4. Experiences (e.g., backers get to visit the recording studio)
5. Mementos (e.g., backers will be thanked in the album booklet)

Those rewards are most common. But which rewards are more persuasive? This section will give you some guidance on the answer.

10. Publicize the Names of Actual Donors

Bekkers and Wiepking (2010) analyzed over 500 studies on charitable giving. They revealed a handful of underlying mechanisms that drive people to donate.

One key factor is reputation. People experience conspicuous compassion: they donate because they want other people to perceive them as compassionate.

“What really drives their behaviour is the need to be seen to care. And they want to be seen displaying compassion because they want to be loved themselves.” (West, 2004)

How can you apply that principle? Suppose that you’re crowdfunding a play. In the official program, publicize the names of donors based on their donation amount:

• High Donations: Executive Producers
• Middle Donations: Producers
• Small Donations: Special Thanks

That structure also creates “aspirational groups.” Potential donors feel pressured to reach the top echelon (so they donate more money).

You should also emphasize that the publicity is completely optional. Research shows that giving people the option to report their name increases donation size:

“…giving people the option to report their contributions results in more giving than required reporting. It would appear that something about empowering people with the choice to announce their contributions — even though it is a “false” choice that no one would reject — might actually focus them more on being leaders and example setters.” (Andreoni & Petrie, 2004)

Giving people the option to publicize their donation makes them consider the “leadership” qualities of the decision (which then influences them to donate a larger amount).

11. Give Rewards That Are Tangible and Practical

Harms (2007) found that economic value was one of the strongest motivators for crowdfunding supporters. Potential donors need to feel like they’re receiving a fair amount of value for their money.

The researcher found that tangible rewards generated the strongest perception of value:

“…a guaranteed tangible output of the project has a positive effect on the intention to invest. To receive a tangible output is of importance to consumers and presents an intention driving value.”

Among tangible rewards, practical rewards generated the strongest motivation to invest.

12. Incorporate Many (Fun) Reward Tiers

Most crowdfunding platforms, such as Kickstarter, offer tiered rewards:

• For $1, you get X
• For $5, you get Y
• For $25, you get Z

Kuppuswamy and Bayus (2013) analyzed all Kickstarter projects from 2009 to 2012. They found that successful projects offered a larger number of reward tiers.

And that finding makes sense. Other research shows that donors participate primarily for fun and enjoyment. With more reward tiers, potential donors might find your project more fun and appealing.

Given that research, it might not hurt to add more fun and/or experiential rewards into your project.

But Nick! Didn’t you just tell me that rewards should be tangible and practical?

Yes I did. Tangible and practical rewards are effective because they usually provide economic value. But fun rewards can also be effective — they just need to provide value. An informal meetup might be intangible, but the experience would be a valuable reward for recipients.

And that should be your goal. Incorporate as many valuable rewards as possible (assuming that you can deliver those rewards for a minimal investment).

13. Add New Rewards in the Final Stages

In crowdfunding platforms, creators often adjust project details along the way. For example, some creators will add Content Rewards — they add something new to the project itself:

• New idea
• New concept
• New cover

Although that approach might help, researchers found a more effective strategy. You can generate a more powerful effect by adding new reward tiers, especially toward the final stages of a project.

The researchers attributed that finding to contrast effects:

“…the initial reward offered by the campaign may tend to serve as a contrasting reference point and the additional rewards change funders or potential funders’ perceptions on the campaign and thus affect their pledge decisions.” (Xu et al., 2014, pg. 9)

To learn more about pricing strategies, here are two articles to check out:

1. Psychological Pricing Strategies
2. Pricing Experiments You Might Not Know, But Can Learn From

Strategy: Attract Early Donors

Early contributors are vital to a project’s success:

“In general, the existence of many early participants triggers even more participation. Conversely, when initial participants are few, an initiative’s fate is cursed; a lack of early participants generates a negative, though often unmotivated, expectation.” (Guerini et al., 2013)

Guerini et al. (2013) proposed three reasons for that influence:

1. Observational Learning – People develop a stronger belief that the project is important
2. Word-of-Mouth – Early backers tell their connections about the project
3. Helpful Feedback – Creators receive useful insights to adjust the project to better fit the needs of potential donors

This section will teach you a few techniques to attract early donors to your project so that you can increase the odds of your project succeeding.

14. Share It With Your Personal Network

Multiples studies in crowdfunding have revealed a powerful influence from geography. The majority of donations — especially early donations — come from people living in the same geographical area as the project creator.

But let’s think about that. When you pull back the curtain, you’ll notice an underlying factor. It’s not the geography, per se, that’s generating donations. Those early donors are simply personal connections of the project creator:

“Friends and family funding plays a key role in the early stages of fundraising. Friends and family disproportionately invest early in the funding cycle, generating a signal for later funders through accumulated capital.” (Agrawal, Catalini, & Goldfarb, 2013)

The majority of crowdfunding donations come from personal or emotional connections with the project creator. In fact, a project’s success is positively correlated with the number of Facebook friends of the project creator.

If you’re running a crowdfunding project for a larger business, you might be tempted to only promote that project to your company’s audience. However, in doing so, you’d be excluding the most powerful audience: your personal network.

To maximize the success of that project, you need to share it with your personal connections — friends, family, coworkers — especially toward the beginning. You need those early donations to incentivize other people outside your personal network to fund the project.

15. Offer the Lowest Possible Donation

Most crowdfunding platforms display the number of current backers of a project in a very prominent place:

Potential donors use that metric to determine the value of the project:

“…these statistics invite conjectures about the (unknown) quality of the project. A sizable amount of early capital and numerous early backers are hints that many have already scrutinized the project, liked it, and trusted its proponents and their ability to successfully complete the project.” (Guerini et al., 2013, pp. 4).

Because that number provides a strong influence in donating, you should inflate that metric as much as possible.

When creating reward tiers, always offer the lowest possible donation (usually $1). Albeit a small donation, you’ll be increasing the total number of backers. That inflated metric, in turn, should help you collect more donations moving forward.

Strategy: Maintain Your Project’s Momentum

So you’ve attracted early donors through your personal connections and low donation tier. Now what? How do you maintain your project’s momentum?

Unfortunately, it’s not that easy. Kuppuswamy and Bayus (2013) analyzed 25,058 Kickstarter projects. They found that backer support falls into a “bathtub” shaped pattern. The majority of backers emerge in the beginning and end of a project lifespan:

So how can you maximize donations during the middle phase? This section will explain a couple ideas.

16. Choose a Shorter Project Duration

When structuring your campaign, you can often choose the duration of your project. If so, you should choose a shorter duration (Kickstarter recommends 30 days).

Mollick (2014) analyzed 48,500 projects and found that projects with shorter durations were more successful. Why? The researcher suggested that longer durations signify a lack of confidence.

17. Give Free Rewards at Various Funding Levels

Even though most crowdfunding platforms offer rewards based on donation tiers, you could also offer rewards for certain funding levels reached.

Suppose that you’re funding a play and your primary goal is $5,000. You need to hit $5,000 in order to keep the funds.

Within the project description, you could describe different rewards that will be deliveredduring the project if certain increments are reached:

• When we reach $500, I’ll post a video introducing the cast.
• When we reach $1,000, I’ll hold an informal meetup to talk about the play.
• When we reach $2,500, I’ll post a full transcript of the first scene.

None of those rewards cost money. Yet they incentive people to donate, even in the early stages of a campaign.

That structure can help donors appreciate the value of their donation. If your project has one large funding goal, one donation is a small fraction of the total goal. Not very impactful. But if your project has smaller interim goals, one donation consumes a larger fraction of each goal. So donors can more easily appreciate the value that they’re providing.

And it has other benefits too. In terms of motivation research, people are more likely to complete a large goal if that goal is broken up into smaller units.

You’ll also trigger more reciprocity. By giving everyone free rewards, they’ll experience a stronger obligation to donate.

18. Provide Reminders Throughout the Project

On most platforms, project creators can post updates about the project. Xu et al. (2014)found that projects are more successful when creators provide regular updates.

The researchers also examined the types of updates that influenced the success of a project. They analyzed 8,529 Kickstarter projects and found seven types of updates:

1. Social Promotion – Encouraging people to spread the word on social media
2. Progress Report – Describing the current status of the campaign
3. New Content – Adding a new feature or idea into the project
4. Reminder – Reminding people about the looming deadline
5. Answer Questions – Addressing questions that have been asked
6. New Reward – Adding a new reward level
7. Appreciation – Thanking supporters for their contribution

Among those updates, reminder updates generated the strongest influence. The researchers attributed that finding to the power of “the ask” in charity fundraising.

Other strong updates were progress reports, new rewards and social promotions. The weakest update was the appreciation update.

19. Target Donors Who Can Empathize

When promoting your campaign, don’t blast it everywhere. Be strategic.

To maximize your donations, you need to target people who can appreciate the value and importance of your campaign.

Who are those people? They’re usually people who can empathize with your situation. For example, people are more likely to donate to a charity fighting an illness if they know people who are suffering from that illness.

You can apply that same insight to crowdfunding. If you’re launching a crowdfunding campaign to fund your play, you should send your campaign to people who launched similar campaigns in the past. Those people can empathize with your exact situation.

In particular, you should target crowdfunders who were successful. Those people will be a prime target because they’ll feel a greater obligation to give back.

You could also target actors, directors, and other notable figures within the theatrical world. Those people will experience stronger empathy compared to people outside the world of theater.

Conclusion

Crowdfunding will always be a challenging conversion. But hopefully the techniques in this article can reduce some of that difficulty.

Will these techniques magically catapult the success of your campaign? Probably not.

Can these techniques provide a modest bump in performance, increasing your odds of succeeding? Absolutely.

Since you’ll be spending a ton of time planning, creating, and promoting your campaign, you should be increasing your odds as much as possible.

So if you’re running a crowdfunding project, I wish you the best of luck. Feel free to leave a comment if you want to discuss any of the techniques. You can get a PDF version of this article here.

Posted in Blog
Tagged crowdfunding

resource : http://conversionxl.com/crowdfunding-campaigns/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com

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Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

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In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :

1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.

				brand, ideas, story, style, my life: IPO KAN PERUSAHAAN... Jika Bapak/Ibu ingin konsultasi mengenai perusahaan Go Public, dikenakan fee. - lewat email Rp. 300.000,- ( per 1 atau 2 kali email ). Email ketiga dan seterusnya d...
				Lihat di richardnata.blogspot.com	Lihat preview menurut Yahoo

2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 

brand, ideas, story, style, my life: JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA

				brand, ideas, story, style, my life: JASA KONSULTAN GO P... JIKA ANDA INGIN MENGGO PUBLICKAN PERUSAHAAN ANDA MAKA SEBAGAI PERUSAHAAN TERBUKA ANDA HARUS BERSIH DALAM HAL PAJAK.
				Lihat di richardnata.blogspot.com	Lihat preview menurut Yahoo

In 2015, Richard Nata revise the "Buku Pintar Mencari Kerja" became BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI

BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :

A story with millions of choices in it - looking investor like you.

Start reading a story with millions of choices in it here. 

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 

I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam Books. Gamebook - Wikipedia, the free encyclopedia

		Gamebook - Wikipedia, the free encyclopedia A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
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Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 

1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html

4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html

5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. My story will be written in Indonesian and English. http://richardnata.blogspot.com/2015/04/my-story-will-be-written-in-indonesian.html

7. Similar but not the same. http://richardnata.blogspot.com/2015/05/similar-but-not-same.html

8. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

9. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

10. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

11. Read me first ! Guide for readers. http://richardnata.blogspot.com/2015/05/read-me-first-guide-for-readers.html

12. Before starting to write the story, the authors also get a lot of choices. http://richardnata.blogspot.com/2015/04/before-starting-to-write-story-authors_18.html

13. makna mendalam dari logo "ai" usaha gue. ha...7x http://richardnata.blogspot.com/2015/04/makna-mendalam-dari-logo-ai-usaha-gue.html

14. Tip menulis hebat ala richard nata. http://richardnata.blogspot.com/2015/04/tip-menulis-hebat-ala-richard-nata.html

15. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

16. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

17. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

18. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

19. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

20. Why do I need startup funds from investors? http://richardnata.blogspot.com/2015/05/why-do-i-need-startup-funds-from.html

21. slow but sure vs acceleration. http://richardnata.blogspot.com/2015/05/slow-but-sure-vs-acceleration.html

  

22. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

23. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

24. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

25. Why you should invest your money right now? http://richardnata.blogspot.com/2015/05/why-you-should-invest-your-money-right.html

26. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

27. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

28. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

29. Start reading the story here. http://richardnata.blogspot.com/2015/05/start-reading-story-here.html

 Why do I need startup funds from investors?

WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.

WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.

Why should you invest in my startup?

THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be 

beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.

Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?

I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 

Income from my startup :

1. Ads. With millions of unique visitors, the price of the ads will be expensive.

2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.

3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 

If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.

4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).

5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.

6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.

7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.

Each income (1-7) worth millions to tens of millions of US dollars. 
Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.

So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?

But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.

By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.

This is the marketing strategy of my startup.

When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.

If you are a visionary then you will think like this.

With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?

The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.

Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.

WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .

IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

slow but sure vs acceleration. 

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.

If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .

If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies in the entire 

world. So who is fast then he will get it.

P.P.S. In addition, there is one more thing I want to tell you. If a story can generate tens of millions of US dollars, then what if made many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.