Tips For Branding Your Startup.

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Luca Boschin of Logo Grab kicks off the #SWDub Mentor Series

03/19/2015, By Nubi Kay

Featured in Community Author Posts, Resources

Luca Boschin is the co-founder and business leader of LogoGrab. He has extensive expertise in the development and commercialization of computer vision technologies.

It was great to have him touch on an important part of the Startup Weekend experience – Branding.

LogoGrab chief executive Luca Boschin and chief technical officer Alessandro Prest

Q. Can you share tips on coming up with a brand name for an idea/product?

Regardless if you are a tech company or selling cupcakes your first stop is domaintyper.com. If you ever want to scale forget of any name for which .com is not available (some businesses could get away with other extensions such as .io). If you really wanna use a name anyhow at least be sure that no big player is using it and you’ll have the chance to buy the .com one day or the other.

It is also important to base your brand name on something that is relavant to your business – your actual product, a feature of it, your creativity, or anything that shares in a way or the other what you do or who you are. Finally, keep it simple, and make it as easy to remember as possible.

Q. To what level should [prospective] consumers be involved in brand development?

When you come up with a name / logo design you can make some simple polls to be sure prospective consumers would like/understand the name.

An easy way to do it? Prepare and copy/paste a message to 50 friends or so via Facebook messenger asking if they like/understand the name/logo. Make it simple, so to drive them to a simple yes/no answer.

The answers should guide you to an educated choice if you wanna proceed with that name/logo or consider working on it a bit more. This is how we actually did it at LogoGrab when we redesigned our logo.

Q. How can a team at #SWDub decide on a branding in the shortest possible time?

Again, for your name brainstorm with the with team in front of domaintyper.com. Write a list of each name you like (or sort of like, it will help to keep going) and for which the domain name is available. Keep brainstorming for 10 minutes maximum and then choose your favorite candidate off the list. When we started LogoGrab we decided our name in 10 minutes or so.

However, it does get a little harder when it comes to logo but you can also think of / edit your logo at a later stage. At LogoGrab we re-designed our logo 1 year after launch. I wouldn’t be so concerned about a cool logo at this stage. One tip, regardless: come up with an icon that fits in a square, in case you ever have to do an app.

Many thanks to Luca for taking time out to share these branding tips. You can catch him on twitter at @LucaBoschin. He’d also be around mentoring and coaching teams at the Startup Weekend Dublin. Do share and stay tuned for the next post in the #SWDub Mentor Series.

resource : http://blog.up.co/2015/03/19/tips-getting-startup-branding-right/

MY STARTUP :

A story with millions of choices in it.

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 

1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html

4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html

5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

7. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

8. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

9. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

10. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

11. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

12. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

13. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

  

14. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

15. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

16. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

17. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

18. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

19. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

Are you interested in my offer?

Do you want to be an investor in my startup?

If yes, don't hesitate to contact me as soon as possible.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.

P.P.S. If you are not interested in my offer, it is a good idea to periodically review my blog to see the development of my blog.  http://richardnata.blogspot.com

If I've made a story on my blog and get a multiplication of clicks then you should know that the readers liked my story.