Expert Interview with Patrick Zeng on Targeted Marketing.

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July 1, 2014 9:11 pm | Leave a Comment | Mary Hiers

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As an advertiser, it can be tempting to follow the logic that the bigger your audience is, the better chance you’ll have of selling your product.

But, cautions Patrick Zeng, CEO of YesUp Ecommerce Solutions Inc., parent company of Clicksor.com, when advertisers try to capture a wide range of audiences across different channels, verticals and industries using a mass marketing strategy, they might actually find a limitation in the number of qualified sales on their campaigns.

“What Clicksor can do is help segment the audience in accordance to whom the advertisers would like to focus toward,” he says. “This way, advertisers will be spending their money effectively with relevant visitors reaching their ads.”

SEE ALSO: Job Boards Should Focus on Targeted Sourcing Over Quantity

We recently checked in with Patrick to learn more about how Clicksor works and to get advice on best practices for drawing in and converting visitors to your site. Here’s what he had to say:

Tell us about Clicksor…what products and services do you offer?

Clicksor.com Inc. is an online contextual advertising network based in North York, Ontario. As a sister company to YesUp Ecommerce Solutions Inc., we help connect ads with the most relevant websites to provide growth opportunity for businesses. We serve approximately 2 billion ads on a global scale monthly with over 350,000 websites in our network.

Being in business for over 10 years, we have adapted to the advancement in technology from starting off as an affiliate company to becoming one of the top advertising network today. We provide different services for both our advertisers and publishers to earn money. We help advertisers target their ads on websites we have in our system to boost conversions.

On the publisher side, we provide tracking codes in a form of JavaScript, XML Feed, or direct link where they can place it on their website to earn money.

What sets you apart from other marketing agencies?

We make online advertising very customizable for our clients, which is what I believe sets us from other marketing agencies. We have nine different targeting features to choose from, four different ad formats to use and an automated tracking and reporting system that provides live results.

How might online job boards be able to utilize Clicksor to draw both job seekers and recruiters?

The interesting thing about Clicksor is the technology they use that can help many companies from different verticals. In the aspect of online job boards, Clicksor is able to connect recruiter ads with the right candidates who are interested in the position. This way, recruiters advertising their job posts are able to utilize their budget effectively by finding the qualified leads.

What are some best practices for businesses that want to reach out to a more targeted audience?

To reach out to a more targeted audience, segmentation is the best business practice to run an effective ad campaign. This starts with understanding the consumers for your product or service and categorize them into different segments including geographic, demographics, psychographic and behavioral segmentations. This way, it will be much easier to select the type of targeting features you believe to be the most ideal to use for your ad campaign.

What is contextual technology and how does it work?

The contextual technology that we use is pretty much the bread and butter of our ad network. It is part of the process of delivering ads on websites that share a high relevancy in audience. This technology has proven to work very effectively for our advertisers in 1. reaching targeted visitors and 2. converting visitors into customers. Advertisers looking to use in-line text and graphical banner ads will enjoy utilizing our contextual technology as delivering their ads to highly targeted visitors will help optimize their campaigns more effectively.

Why is this type of technology necessary to broadcast through the internet noise?

Traditional marketing was once the core of every business’s marketing activities. The emergent of the World Wide Web in this generation has shifted the business model toward digital marketing. With over 2 billion users actively on the web, it is hard to ignore how effective online advertising can be and the possible growth opportunity for any business. One factor that illustrates the effectiveness of online advertising is the cost of digital marketing expense. Marketing expense advertising online can possibly be 10x less than traditional marketing. Why? Because of all the accessible tools available online such as social media, blogging and targeted audience. With the choice of being able to pay by click, by view or by impressions, it gives advertisers more flexibility on creating their ad campaign. Remember, digital marketing is not a replacement of traditional marketing; it is an alternative.

What is behavioral targeting and where might we be seeing it online?

Behavioral targeting is a technique used by advertisers to increase the effectiveness of their campaigns through information collected on an individual’s web-browsing behavior – such as the pages they have visited or the searches they have made – to select which advertisements to display to that individual.

You won’t be able to physically see the process transpire as a cookie is placed onto the computer when a user visits a website. The cookie has details about user visits that help separate them into a specific group. From that point, websites that use behavioral targeting will only show information that is relevant the user.

What changes or innovations excite you the most when it comes to further honing targeted advertising?

Over the past six years, retargeting has begun to change the online marketing landscape. Retargeting is when you spend for leads to be sent to your website. They are leads to your website because they are either interested in or have the desire for your products.

However, for whatever reason, these browsers left your site without purchasing or subscribing to your mailing list. Retargeting involves precisely targeting users who have active purchase intent, eliminating wasted impressions and clicks. According to our statistics, the campaigns with retargeting have a 40 percent increase of conversion over those without retargeting.

resource : http://blog.realmatch.com/job-boards/expert-interview-with-patrick-zeng-on-targeted-marketing/

My STARTUP :

A story with millions of choices in it.

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 

1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html

4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html

5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. My story will be written in Indonesian and English. http://richardnata.blogspot.com/2015/04/my-story-will-be-written-in-indonesian.html

7. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

8. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

9. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

10. Before starting to write the story, the authors also get a lot of choices. http://richardnata.blogspot.com/2015/04/before-starting-to-write-story-authors_18.html

11. makna mendalam dari logo "ai" usaha gue. ha...7x http://richardnata.blogspot.com/2015/04/makna-mendalam-dari-logo-ai-usaha-gue.html

12. Tip menulis hebat ala richard nata. http://richardnata.blogspot.com/2015/04/tip-menulis-hebat-ala-richard-nata.html

13. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

14. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

15. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

16. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

17. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

  

18. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

19. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

20. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

21. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

22. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

23. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

Are you interested in my offer?

Do you want to be an investor in my startup?

If yes, don't hesitate to contact me as soon as possible.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.

P.P.S. If you are not interested in my offer, it is a good idea to periodically review my blog to see the development of my blog.  http://richardnata.blogspot.com

If I've made a story on my blog and get a multiplication of clicks then you should know that the readers liked my story.