Behavioral Targeting – The Good, The Bad, and The Ugly.

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January 28, 2014

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Marketing is a very wide field and every day there is something new to explore. In the recent times, the behavioral targetinghas become one of the most talked about topics with the marketers finding ways to know more about it. If you too belong to the marketing field, it is necessary to be aware of the advancements so that you are able to bring out the best. Let us take a deep insight to what actually is the behavioral targetingand how it is beneficial for promoting your products and services…or hurt your business!

What is Behavioral Targeting?

As the term suggests behavioral targeting is all about understanding the interest of the visitors and targeting them accordingly. The behavior can be studied for a week, a day or even for a fixed amount of time. This study can be based on the interest of the individuals, the browsers used by them to reach the website and many other factors. Based on the different results, the marketers reach to a conclusion and then frame the marketing strategies to target their customers. The overall idea of this concept is to understand your customers in a better way and offer them the desired services.

The Good

If you have an online business, behavioral targetingcan prove beneficial in a number of ways. It not only helps in increasing the conversion and making sure that more people show interest in your products or services. More the conversion rate, higher will be the sales thus taking your business to a new level. High ROI is another advantage which can be obtained by the business owners. In all, you can say that behavioral targeting has numerous benefits and can add a new dimension to your business.

The Bad

Behavioral targeting is expensive to online businesses; usually cost 20% – 30% more than other traditional online advertising strategies. In addition to that, it doesn’t work for all products; you have to look at who your demographics are. If you are looking to target to seniors, chances are, you will get minimal results as it may be difficult to find viable viewers. In addition, behavioral targeting is not the only answer to reach out to potential clients. With potential customers that needs motivation and influence, it is hard to obtain these leads by just using behavioral targeting.

The Ugly

Privacy is one the biggest issue when it comes to behavioral targeting. The data-mining technology used by companies to collect user information raise concerns as to how this information will be used. Places like Canada imposed new rules toward behavioral targeting to protect Canadians from “sensitive’ information being misused online. It is still unclear to what defines “sensitive” information, but it has been noted that ads that target health – related issues, gender, race, or financial informationare prohibited for behavioral targeting purposes. With this in mind, online advertisers will need to be cautious to what they can and cannot promote with behavioral targeting; otherwise, the results from the campaign may be ineffective, costly, and a waste of time.

Conclusion

Next time when you are thinking about using behavioral targeting, think about whether or not your product/service will conflict with ones’ privacy. As an advertiser, you’re looking for conversions, and if behavioral targeting isn’t working out for you, you should try looking into other targeting features such as contextual targeting.    

resource : http://blog.clicksor.com/page/4/

My STARTUP :

A story with millions of choices in it.

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 

1. A Story That Surprised The World.  http://richardnata.blogspot.com/2015/03/a-story-that-surprised-world.html

2. Set yourself the next story.  http://richardnata.blogspot.com/2015/01/tentukan-sendiri-jalan-cerita.html

3. a story with so many choices.  http://richardnata.blogspot.com/2015/02/a-story-with-so-many-choices.html

4. A story with tens of thousands of articles.  http://richardnata.blogspot.com/2015/03/a-story-with-tens-of-thousands-of.html

5. A story with millions of choices in it. http://richardnata.blogspot.com/2015/03/a-story-with-millions-of-choices-in-it.html

6. My story will be written in Indonesian and English. http://richardnata.blogspot.com/2015/04/my-story-will-be-written-in-indonesian.html

7. You are the main character in the story you are reading. http://richardnata.blogspot.com/2015/02/you-are-main-character-in-story-you-are.html

8. life and death, blessing and cursing, from the main character in the hands of readers. http://richardnata.blogspot.com/2015/03/life-and-death-blessing-and-cursing.html

9. Preparing a story carefully. http://richardnata.blogspot.com/2015/02/preparing-story-carefully.html

10. Before starting to write the story, the authors also get a lot of choices. http://richardnata.blogspot.com/2015/04/before-starting-to-write-story-authors_18.html

11. makna mendalam dari logo "ai" usaha gue. ha...7x http://richardnata.blogspot.com/2015/04/makna-mendalam-dari-logo-ai-usaha-gue.html

12. Tip menulis hebat ala richard nata. http://richardnata.blogspot.com/2015/04/tip-menulis-hebat-ala-richard-nata.html

13. How to make a story with tens of thousands of articles? http://richardnata.blogspot.com/2015/03/how-to-make-story-with-tens-of.html

14. Read a story with a lot of choices on the web or blog is far more interesting than reading a book or books. http://richardnata.blogspot.com/2015/02/read-story-with-lot-of-choices-on-web.html

15. In 10-20 years into the future to read the story in a book will be abandoned. http://richardnata.blogspot.com/2015/02/in-10-20-years-into-future-to-read.html

16. Startup with earning millions - tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/startup-with-earning-millions-tens-of.html

17. Start-up strategy in order to earn millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/start-up-strategy-in-order-to-earn.html

  

18. Looking for investors for startup that produces millions to tens of millions of dollars annually. http://richardnata.blogspot.com/2015/02/looking-for-investors-for-startup-that.html

19. Open offer letter to investors. http://richardnata.blogspot.com/2015/04/open-offer-letter-to-investors.html

20. Why should you invest in my startup? http://richardnata.blogspot.com/2015/02/why-should-you-invest-in-my-startup.html

21. If a story can generate tens of millions of US dollars, then what if made many stories? http://richardnata.blogspot.com/2015/02/if-story-can-generate-tens-of-millions.html

22. Conclusion: In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. http://richardnata.blogspot.com/2015/02/conclusion-in-theory-in-10-20-years.html

23. Summary of my startup. http://richardnata.blogspot.com/2015/03/summary-of-my-startup_48.html

Are you interested in my offer?

Do you want to be an investor in my startup?

If yes, don't hesitate to contact me as soon as possible.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.

P.P.S. If you are not interested in my offer, it is a good idea to periodically review my blog to see the development of my blog.  http://richardnata.blogspot.com

If I've made a story on my blog and get a multiplication of clicks then you should know that the readers liked my story.