A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Friday, June 10, 2016

How to Set up a Google Search Network Campaign (The Right Way)

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How to Set up a Google Search Network Campaign (The Right Way)

Written by Neil Patel on June 6, 2016
google ads
Google Search Campaigns are one of the most popular forms of online advertising.
If you’ve always wanted to run a Google Search Campaign of your own, but didn’t know how, this article will help you learn what you need to get started.
Even if you don’t know what a Google Search Network ad is, you’ll be amazed at the possibilities of these ads, after learning more about them.
Download this how to guide to learn about setting up a Google search network campaign.
By the end of this post, you’ll know more than enough to run a profitable Search Campaign of your own.
Let’s begin! 

What are Google Search Campaigns?

Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.
Google Search Campaigns allow for you to display advertisements in the search listings of a Google Search.
This is useful when you consider that 93% of online experiences begin with a search engine.
When running a Google Search campaign, you can pick the keyword that triggers your ad.
For example, if you’re selling ‘fishing rods,’ you can decide that you only want your ads to be shown when someone types the word ‘fishing rods,’ into Google.
Depending on how well your ad is optimized, and how much you’re bidding for your ad, you can influence how high your ad shows in the listings.

Laying the groundwork of your campaign

Before you run a Google Search campaign, you need to do some groundwork and develop a plan.
Running a Google Search campaign can cost a lot of money and, if you don’t plan ahead, you’ll end up running ads that don’t generate an R.O.I. – while losing a lot of money in the process.
On top of that, if you fail to plan ahead, your conversion rate will be a lot lower than the average of 2.7% for typical Adwords campaigns.
So, what do you need to think about, when developing a Google Search Campaign plan?
One factor that you should pay attention to are the keywords that you’re going to be targeting.
The keywords you target are arguably the most important factor when running a Search campaign.
After all, the keywords you select can influence how much your campaign is going to cost, but also the likely success of your campaign.
Why?
Let’s first take a look at why keywords influence the success of your campaign.
Let’s continue with the example of ‘fishing rods,’ from earlier.
The success of your campaign is going to depend on your ability to accurately identify keywords with ‘buyer intent.’
In layman’s terms, that means keywords people type into Google when they’re actively looking to buy something.
What keyword do you think is going to drive better results when running a Search Campaign on Google.
‘Buy fishing rods’ or ‘fishing rods’?.
Odds are, it’s going to be, ‘Buy fishing rods.’
Those people are the ones who are looking to purchase something right now.
People just typing in ‘fishing rods,’ might still be in ‘research mode.’
It can also be a good idea to run a campaign based on a specific product or model name.
Again, this is because if someone is searching in relation to a specific product, there’s a good chance that they’re looking to buy –  as opposed to the intent of someone who just runs a generic search.
When it comes to identifying keywords that are going to generate positive R.O.I., you don’t have to rely on guesswork.
That’s because you can use something known as the Google Keyword tool.
This tool let’s you know what keywords people are typing into Google, in relation to a specific topic.
It also let’s you know which keywords cost the most ‘per click,’ and how much competition there is, too.   
Note: The keywords that cost the most tend to let you know which keywords are the most profitable.
Remember, Google Ads work using auction mechanism.
The price of ads rise, depending on who’s willing to pay the most.
And, if marketers are willing to outbid each other to a high degree, there’s a good chance that it’s because they can afford to bid so highly, as they have confidence that the ad will still generate a positive R.O.I. – in spite of the high bid.
This is all because high value keywords with buyer intent tend to convert much better than keywords that don’t represent buyer intent.
For example, if you pick a targeted keyword that signals buyer intent, you might be able to convert 1 in every 5 people that click.
This is opposed to converting 1 in every 50 for a keyword that is less targeted and lacks buyer intent.
In a situation like that, it’s easy to see how a $2 CPC keyword might prove more profitable than a $0.50 CPC keyword.
Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later.
Knowing that, let’s take a look at how you can use the Google Keyword tool to come up with keywords.
Once there, select the option of ‘Search for new keywords using a phrase, website or category.’
Then, input a basic keyword that’s related to what you’re looking to sell.
So, in my case, I’ve entered ‘fishing rods.’
image24
Upon doing so, I’m presented with the following page.
image14
This page can be a little bit overwhelming at first, so let’s break it down.
The bar chart at the top of the page lets us know the ‘average monthly searches’ taking place, in terms of keywords related to the keyword ‘fishing rods.’
Below that, you’ll notice that I’ve highlighted the tab called ‘Ad group ideas.’
This is essentially where Google has grouped keywords into topics.
Each Ad Group also has its own ‘Avg. monthly searches,’ figure. This helps us identify high volume keywords that could potentially provide a lot of traffic volume.
For now, however, we’re more interested in ‘Keyword ideas.’
When you click on this tab, you’re shown a ‘suggested bid,’ and search data, based on the keyword you initially typed in.
However, you are also provided with data for the other keywords that were provided as a result of using the Keyword tool.
I’ve sorted the keywords by ‘Suggested bid,’ making it easy for us to see some high value keywords.
I’ve highlighted one keyword, in particular, that has a low search volume, but high suggested bid.
As mentioned earlier, this signifies a high value keyword that has the potential to generate a high ROI.
It’s a specific keyword that’s based on a product and people typing it into Google are probably ready to buy.
image01
You might notice, however, that a lot of these keywords aren’t that useful for people who are in the business of selling fishing rods.
As a result, it can be helpful to click through the ‘Customize your search,’ option on the left sidebar and then open up the ‘Keyword options,’ tab.
image22
When that tab has been opened, select the ‘Only show ideas closely related to my search terms,’ and then click on ‘Save.’
image19
You’ll now notice that a lot of the ‘Ad Group Ideas’ and ‘keywords’ are more relevant and provide much more in the way of keywords with ‘buyer intent.’
image26
The same applies to the keywords returned.
image10
In any case, what you’ll want to do after reviewing these keywords is to jot them down.  You might even want to download them, by clicking on the ‘Download’ button.
image27
On a side note…Once you’ve identified some worthwhile keywords, you’ll then want to take a look at the webpage you’re sending ad traffic to.
If you’re sending traffic to a landing page, make sure that your landing page is compliant with the guidelines Google provides.
Even if you’re sending traffic to a normal webpage, ensure that the page in question follows the guidelines.
780 million ads were disabled in 2015 due to policy violations – don’t belong to that kind of statistic.
Now, let’s take a look at how you can set up a campaign.

Setting up a Google Search Campaign

Log into Adwords and then click on ‘+ Campaign.’
image02
Then, select the option, ‘Search Network only.’
image17
You now have the chance to customize your campaign.
First, give your campaign a name. Then, leave the ‘Standard’ option enabled.
image28
For the ‘Networks,’ option, make sure you untick ‘Include search partners.’ This will ensure the quality of your traffic is high, as clicks will originate only from searches that take place directly on Google.
image12
You then have the ability to choose a ‘Location’ for your ad. Pick something that is relevant to your offering and circumstance.
image04
If you’re advertising in a foreign country, pick ‘English’ as the language, so that you’re still showing your ads to people who find them relevant.
image15
You can then adjust your, ‘Bid strategy.’
If you’re new to Adwords, you might want to pick the ‘Maximize clicks’ option.
Don’t be too worried about what you pick here, as you can always adjust your bidding options later.
image08
The budget section dictates how much you’re going to be spending, per day, on your ads. Your ads will never go over this daily spend limit.
You can experiment with the ‘Ad extensions’ section, once you have a bit more experience with search campaigns.
image18
For now, however, just click on ‘Save and continue.’
You then get the chance to set up your Ad Group.
image07
You can obtain keyword suggestions here, by typing in the URL of your landing or other page where you’re sending traffic to.
However, it’s arguably better to come up with your keywords using the strategy we went through earlier.
image06
When typing in your keywords, it’s important that you pay attention to ‘Match Types.’
Match Types influence the ‘kind of keywords’ that trigger your ad.
If you pick ‘Exact match,’ your ad will appear only when the  exact keyword or phrase you have provided is entered into Google Search.
If you pick ‘Broad match,’ your ad will appear for a variety of keyword variations that are typed into Google Search.
Exact Match is often the best option for people who are just starting out with Adwords.
Below, you’ll find a great explanation, in terms of the different match types.
image11
You then have the chance to create the copy of your ad.
Creating effective copy for your ad is something that takes a lot of skill.
image25
On the right hand side of the page, Google provides you with some suggestions, in terms of how you can write up the copy.
Google has also provided some extra advice, on what you can do to write exciting and enticing copy.
image09
If you bid for a certain keyword, make sure that your ad copy contains that keyword. This makes your ad seem more relevant and the matching of the two will improve clicks.
image23
You also need to make sure that your ad headlines match your landing page headlines – I briefly touched upon this above.
Optimizely found that they could improve conversions by 39.1%, by matching landing page headlines with ad headlines.
Below shows how Optimizely set up their campaigns, initially.
image21
The next image shows how Optimizely adjusted their ads and landing pages in order to improve conversions.
image16
Aside from reading more on the topic and practicing, studying other ads can be a great way to improve your skills.
Keep an eye out for appealing ads, as you’re using Google on a day-to-day basis. ‘Screenshot’ these ads and keep them in a ‘Swipe file.’
You can then use these ads for inspiration, when running your own campaigns.
You can also use a tool, like SpyFu, to find competitor ads that have been running for a long time.
If an ad has been running for a long time, there’s a good chance that the marketer running that ad is turning a profit – after all, they’ve found a way to fund that ad for a long period, so it’s most likely profitable.
Once you’ve created your ad copy, you then have the chance to review your campaign.
image20
Once you click ‘Save and finish,’ you then have to wait for Google to approve your campaign.
If you ever want to adjust the bidding strategy for your campaigns, you can do that by going into the ‘Settings,’ of your campaign.
image03
Once there, you can scroll down to the section called ‘Bid strategy,’ and adjust it so that you’re bidding ‘manually.’
image00
Once you’ve done that, you can go back into your ad group and take a look at the keywords that you’re bidding on.
You’ll be shown what the ‘First page bid estimate’ is, notifying you of what you ought to be paying per click.
image13
You can enter in a bid amount by clicking on the figures in the ‘Max. CPC’ column.
image05
If you bid high, there’s a good chance that you’ll appear higher in the search listings.
Appearing high in the search listings is worth it, when you consider that the top three listings on the first search results page earn 41% of the clicks.

Conclusion

If you’ve never run a Google Search Campaign before, you’re probably excited to get one going now, after having read this post.
But, you need a plan of action, if you want to ensure that your ads are going to generate a return on investment.
In this post, we’ve examined how you can find the right keywords, so that you can improve the odds of having a successful campaign. We also explored how you can write effective ads that will get people to click on them.
So…Now that you know everything you need to – why not get the ball rolling and see what’s possible for your business when using Google Search Network ads.
Best of luck!
Do you have any tips that you can share in relation to setting up a profitable Google Search Campaign?

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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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