A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Thursday, June 23, 2016

How to Create and Set Up Profitable Facebook Video Ads

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How to Create and Set Up Profitable Facebook Video Ads

Written by Neil Patel on June 8, 2016
nikon
If you’ve used Facebook recently, you’ve probably experienced some Facebook Video ads and have seen for yourself how effective they can be.
It may even be the case that after seeing a Facebook Video Ad, you’ve wanted to create one of your own.
If that’s so, you’re in luck!
In this post, we’re going to take a look at the exact steps that you need to take to create a Facebook Video Ad campaign of your own.
We’ll take a look at how you can create a Facebook Video ad and also how you can optimize your campaign to achieve incredible results.
Download a cheat sheet of 13 awesome toolsto create video for Facebook ads.
By the end of this post, you’ll have the skill set needed to crush Facebook Video Ads and to use them as an effective means of growing your business.
Let’s begin! 

What exactly are Facebook Video Ads and Why Should You Use them?

Facebook video ads are very similar to normal ads.
Essentially, with a Facebook Video Ad, you’re able to showcase a video, using all of the targeting options that Facebook is famous for.
Facebook users love content that is engaging and videos are considered especially engaging on Facebook and other social platforms.
In fact, it is estimated that mobile video will account for 75% of mobile traffic in 2020.
In the past, videos have also achieved 135% more organic reach on Facebook, when compared with photos, ensuring that Facebook users are familiar with and happy to watch videos on the platform.
As of July 2014, there has been a 50% increase in the number of videos that have been viewed on Facebook, year over year.
On top of that, 100 million hours of video are being watched on Facebook every day, and ,in November 2015, Facebook was reporting 8 billion daily video views.
That means there is plenty of inventory available, which also means that Facebook Video Ads aren’t expensive.
You can display a Video Ad in the Newsfeed or in the Righthand sidebar. You also have the the option to display your ads within Instagram, too.
Marketers tend to see the creation of a video as a hassle.
This barrier to entry makes Facebook Video Ads an even bigger opportunity, because you’re now competing with less people, when trying to bid for a certain audience on Facebook.
In any case, after seeing those numbers, I’m sure you’re that convinced that Facebook Video Ads are worth your time.
Now, let’s take a look at how you can create some Facebook Video Ads of your own.

Creating an appealing video

If you don’t have a video, you don’t have a video ad.
When creating a video ad, you need to make sure that it is captivating and valuable to your target audience.
There are a lot of distractions on Facebook.  You have to make it so that people stop to view your video ad, instead of continually scrolling down their Newsfeed.
Now, it’s worth mentioning that the better you target your ads, the more forgiving your audience will be when it comes to watching your video.
In most cases, you’ll be able to create a top notch video by simply using your phone.
You don’t want to overproduce your video. A simple video that is authentic will often perform better than something that looks highly professional.
This is often due to the nature of Facebook itself, as it’s a place where people aren’t necessarily looking to be sold by someone in a way that clearly looks like a sales presentation.
Of course, you should split test your approach.
If you want to create something complex, you can always hire a Freelancer to help you get the job done.
When it comes to creating your video, there are generally four approaches that you can take.
The first approach is to have a video that showcases a piece of content.
With this style of video, you’re trying to educate a potential customer by helping them solve a pressing problem that they’re dealing with.
If you do this well, you end up building trust with the person who is viewing the video.
And, if you can build trust with the person viewing the video, they’ll be more inclined to sign up to your list, talk to you on the phone or buy something from you.
This kind of video is very similar to how you’d create a webinar, except without the introduction.
Instead, you’ll get straight into a piece of content that your target audience can use right now.
The second kind of video that you can create is a customer testimonial/case study.
This video works well, because it showcases social proof and effectively shows that an independent person endorses your services.
Again, with this video, you don’t want to talk too long in the beginning when you’re explaining to the viewer what the video covers.
Just state what the video is about and what result the customer in the video achieved.
Then, let the customer do the talking for you.
At the end, let the viewer know what they need to do next, if they want to find out more or get in touch.
The third kind of video you can use is a product demonstration.
This will work better for some products than others – namely software and physical products.
Here, you simply showcase how easy your product is to use and let everyone know the benefits.
The fourth kind of video that you can use is a behind-the-scenes video.
This type of video is useful, when you’re trying to showcase the story of how your product came to be.
These kind of videos tend to work really well with higher end products, because you have the chance to showcase the craftsmanship and dedication that goes into the production.
Nevertheless, these are still worth trying for all product types.
It allows for you to provide a narrative and story that’s related to why you created the product– something that can be very persuasive.
After all, consider what would be more persuasive –
A video ad that just tells you a shoe is high quality?
Or a video ad that shows you the guts of the factory and showcasing the painstaking attention to detail that the workers go through in order to produce the perfect shoe?
Though it isn’t being used as an ad, below is an example of Bentley showcasing such a video.image12
With all of your videos, you’ll want to make sure that the first frame of the video, is something that is eye catching.
That means you might need to have some text in the first frame that entices people to click on the play button to find out more.
As I mentioned earlier, you’ll need to split test your videos.
Rarely will you get things right on the first go, so don’t be disheartened if things don’t initially go well.
Just be willing to experiment with different ad formats and styles, as well as different targeting options (something we’ll cover later).
Now let’s look at how you can actually create a video ad.

Setting up and targeting the ad

Once there, select the option of ‘Get video views.’
Then, select your Facebook Page.
image05
You then need to set up the targeting for your video ad.
image07
When setting up your targeting, it can be a good idea to create a Buyer Personaahead of time.
This will help you figure out the traits and characteristics of your ideal customer.
At a minimum, you’ll need location and ‘Interests’ data, based on your ideal customer.
That’s because, aside from location and age, interests are probably the most important factor when targeting your ads – especially for Facebook.
Let’s quickly explore how you can improve the targeting for your Facebook Video Ads.
Let’s imagine that I’m creating a Facebook Video Ad targeting people interested in ‘Soap making.’ .
If I type in Soap making, I’m already presented with some good interests to target so that I can get in front of the right people.
image11
However, I can also use the Audience Insights tool to come up with other targeting ideas.
If I type Soap Making into the Interests section and then click on the ‘Page Likes’ section, I’m provided with some data that can be used to better target my ads.
image15
Within this section, I can see the pages that this kind of audience ‘Likes.’ This, in essence, tells me what I should be typing into the ‘Interests,’ section, when setting up my ad.
image14
The problem, though, is that there are a lot of pages to target here and targeting all of these pages won’t bring optimal results.
However, if I scroll down, Facebook will tell me which pages/interests are the best to target if I want to reach people interested in soap making.
image01
There are two columns here that are of interest – ‘Affinity’ and ‘Relevance.’
Affinity tells you how much more likely someone in your target audience is to like a page, compared to the rest of Facebook’s users.
Relevance represents an average, calculated using affinity page size and the number of people in your audience who already like that page.
Targeting your ads based on ‘Affinity’ can potentially yield better results, as it more specific.
Relevance, on the other hand, just signals what that type of audience might also like, using an average.
So, in this case, it might be a good idea to target the top three pages that hold the highest affinity.
In any case, that’s how you can improve the targeting for your Facebook Video Ads.
Now, let’s look at how you can set up Budgeting.
Here, you can pick a daily budget amount that you’re comfortable with.
image00
When picking how to optimize your advertising delivery, you have several options.
image16
You can bid based on ‘Video Views,’ where you’re charged only if someone watches more than 10 seconds of your ad.
Or, you can bid on ‘Daily Unique Reach.’
To begin with, I’d suggest that you try out the Video Views option, as this will let you see how engaging your ad really is.
After all, you won’t be charged if someone doesn’t watch your video for longer than ten seconds, which is plenty of time on Facebook to see if your content is engaging.
Once you have a video ad campaign that is converting, it can be worth your time to try out CPM bidding, as this can sometimes be lower cost.
When deciding on ‘Bid Amount’ you’re free to set a ‘Manual’ bid. But, if you’re new to Facebook Ads, you may just want to leave it on ‘Automatic’ for now.
If you do decide to bid manually, experiment with starting low and incrementally raising your bid by 0.05c until you begin to see desirable results.
Note: Facebook has mentioned that ads that bid using a CPM basis have the potential to ‘Autoplay.’
Here is an explanation of the factors that determine whether or not your ads will autoplay.
image10
Once you’ve taken care of those settings, leave everything else and click on the ‘Continue’ button.
You now have to upload your video.
Make sure that your video matches the criteria highlighted on the right hand side.
image13
You also need to pick a thumbnail for your video.
As you can see, there’s a section where you can upload a ‘Custom image.’
This can be a good idea, if you have some persuasive text that encourages people to click and view the video.
You then need to pick a ‘Call to action’ for your ad and write in some text.
Writing the text for your ad requires a little bit of skill. Luckily, I’ve covered here andhere, how you can write better ad copy.
If you want to advertise on Instagram, make sure that you click on ‘Add an Account,’ so that you can select your Instagram account.
image09
Keep in mind, that although you can enter in a News Feed Link Description, it won’t always appear for a Facebook Video Ad.
Once you’ve done all of that, you should see a preview of what your ad will look like.
You’ll be able to see a preview for each ad format.
Below is an example of a video showing in Desktop News Feed.
image08
And, here’s an example in Mobile News Feed.
Note: It’s worth showing your ads on mobile, considering there are 989 million Facebook daily active mobile users.
image04
Here’s an example of what the ad will look like on Instagram.
Note: Video Ads tend to ‘Autoplay’ on Instagram, even if they don’t on Facebook.
image06
The image below shows an example of a ‘Desktop Right Column Ad.’
As you can, see some of the text has been cut off, even though it shows normally for the other ad formats.
image03
Because of this, you might want to create an isolated campaign if you want to create a Desktop Right Sidebar Ad.
This will allow for you to use some different copy that will meet the character limit.
Once you’ve done all of that, click on ‘Place my Order’ and wait for Facebook to review your ad.
image02

Conclusion

Videos can be an awesome way to engage with your target audience – and now, with Facebook Video Ads, you can do that easily.
Creating a great Facebook Video Ad is something that takes a fair bit of skill.
You need to know how to create a video that will be captivating, but you also need to know how to target it so that it will get in front of the right people.
You also have to be willing to split test, as it can be tough to get it right on the first attempt.
In any case, this post has given you great insight into the strategies that you can use right now to create a Facebook Video Ad that is going to generate results.
Try creating one of your own, to see what’s possible for your business!
What have you experienced when it comes to creating Facebook Video Ads? Let me know below!

Resource: http://neilpatel.com/2016/06/08/how-to-set-up-facebook-video-ads-that-generate-returns/?utm_source=email&utm_medium=email&utm_campaign=email


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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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