A story with tens of thousands of articles.

A story with tens of thousands of articles.
life and death, blessing and cursing, from the main character in the hands of readers.

Saturday, June 25, 2016

How a Social Media Strategy Map Made Me a Better Marketer

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How a Social Media Strategy Map Made Me a Better Marketer

I’m an advocate of social media. In particular, I talk about its use from a customer service and user experience perspective.
But I also know and appreciate that business owners want tangible results from their efforts and marketer’s jobs rely on getting results.
‘Delighting customers’ is just one destination on the social media journey.
In this post I outline the five stages on the social media map. A simple, top-level process, to help you structure your social activities and increase your chances of ongoing success.

The social media strategy map

Let’s plot our course from creating awareness to inspiring advocacy, using a real world example just 3-months in the making.
What you’ll learn:
  1. The complete customer journey
  2. Social media tactics for each step
  3. The metrics that matter
  4. And the business results, in real terms – revenue!
What you’ll produce (aside from the results, of course), a map of your strategy:
social-media-map
I understand a lot of people are looking for strategy advice they can apply are also less likely to be enterprise level businesses.
Therefore I’ve got a success story that comes from a humble beginning, doesn’t shout about a billion visits and quadrillion dollars in mere seconds, and I’d like to think proves that no matter your size or budget – you too, can make it work.
Even so, this strategy will scale to practically any size business.

The case study subject

Enter stage left our case study subject, a small circa $1,000,000 turnover 3D printing retailer called Technology Outlet.
The platforms we used are Twitter and Facebook. Why?
We like Facebook because of its large audience and powerful targeting. We like Twitter because – well – we’re good at it, and we know how to make it work.
Let’s look at the starting numbers, which were miserable:
27 followers on Twitter.
tech outlet twitter
72 people like this (1 of those being me).
tech outlet facebook
Social media-driven traffic wasn’t much better:
tech outlet social media traffic
And revenue?
Zilch. Zip. Nada. Nowt… nothing.
Before this gets too depressing, let’s hit the road and show you how we fixed this…

1. Built awareness – respect thy audience

The simplest aspect of the journey is building brand awareness. It’s also tricky to meaningfully measure and often carries the least value in terms of business understanding – “What does a ‘like’ achieve for my bottom line?”
Just building awareness, for the sake of awareness, is a resource-intensive proposition.
The problem with social media is noise; people are getting harder to reach. What do I mean? Twitter is a stampede of tweets and information, and Facebook is more difficult than ever to generate organic reach, to name just two.
As marketers, we must treat our new audiences with respect – the initial content you post will be the prelude to someone either tuning in or turning off.
Therefore, at the awareness stage I would highly recommend you avoid self-promotional content.
That means no mention of sales in sight.
Instead we want to ingratiate your brand with your new audience.

The awareness stage metrics

It’s not just about impressions or engagement…
Engagement gets a lot of flak for being a bit woolly. After all, on the surface 1,000 ‘likes’ might look impressive, but not if 1 million people saw the post. We could look at share of voice – but that too can be easily manipulated, and is even more of a vanity metric.
The better option is your engagement rateThe percentage of engagements based on exposure (impressions).
When people engage with brands, they’re indicating more than casual interest. Understanding that level of engagement and interest versus total exposure is a solid metric.
This is all well and good, but let’s put it into practice:

Awareness competition

Everyone likes to win something, right? We ran a competition on Tech Outlet’s best-selling product, an entry-level 3D printer:
facebook competition
A pretty interesting and valuable prize, emphasized by the subsequent engagement seen on each related post.
To give the new page some legs, we created a custom audience to suit and threw a little Facebook ad spend at it. The total spend for the period was £244.59 (around $340). The results were compelling:
Engagement
  • Total reach = 89,530 (14,872 organic)
  • Total clicks = 3,345
  • Total engagements (reactions, comments, shares) = 1,167
facebook competition results
Twitter growth from competition
  • Tweets = 278
  • Twitter followers = 377
Data capture via competition
  • Total entries = 1,377 emails captured
  • Cost per click? 7p
  • Cost per engagement? 17p
  • Cost per email captured? Just 18 pence each.

Negative sentiment

We did a good job on targeting – 0 spam reports, and 5 negatives (post hidden) out of nearly 90K impressions!
Now, as this blog post goes live we’ve yet to see the knock-on value of these emails. But considering the average order size, we’re confident of multiple returns here.

Get topical

Unfortunately, the client didn’t have an active blog, so we curated some useful content from around the web. This content related to and resonated with their product offering, providing informational or entertainment value.
facebook curation
Tech Outlet’s following on Twitter was modest but growing fast, and with relevant hashtag injection we gained a decent uplift in engagement. More notably, this also introduced new traffic to the website.
tech outlet tweet

What about wastage?

Don’t want all those reactions going to waste? A nifty little Facebook trick is to click your total reactions and invite each person one-by-one to like your page.
tech outlet facebook invites
We see around a 20-30% uptake in this, so up to 300 new likes for every 1,000 engagements.
I’ll take that!

2. Generated demand

The demand generation phase of social media is where we start looking at engagement as a way to drive traffic to the website, by intertwining branded content.
It can feel a little like awareness and indeed there’s cross-over, but the important metric at this stage is traffic to your website from your social updates.
Consider how many and what type of engagements are lending themselves to clicks and driving visitors.

Intersperse branded content

We used a few key elements in our strategy, which mainly focused around Facebook ads and audiences supported by Twitter organic reach.
Facebook knows what you did last summer… and who you’ve been stalking.
I’m just kidding.
Or am I?
Either way, their behavioral data is a bounty of low-hanging fruit for advertisers who are selective and savvy with the targeting options.

Pay (a little) to play

Here’s the outline for quick custom audiences that won’t flop.
Or in other words – avoid a flop by using the powerful tools at your disposal:
  1. Use customer emails, upload them to Facebook audience’s manager
  2. Use remarketing audiences, by placing a tracking pixel on your website
  3. Use lookalikes, built off the above two audiences
If you don’t have customer emails or have yet to implement your Facebook tracking pixel, then fear not.
Your fourth option is to create a custom audience by selecting age range, location, demographics and behaviors.
With so many options available, where to start with custom audiences can be daunting. Your analytics data is your friend here.
If you have ecommerce tracking enabled or conversion tracking setup, you can look at your geographic and performance data to understand which segments perform best.
You will find areas of the country and age ranges that convert better than others. Combine this information with topical data such as people interested in industry publications, industry experts, and competitor pages, and you’ll have a solid footing to test ads.
But first, a quick custom audience lesson. Don’t be these guys:
facebook ad targeting
They’re targeting a relatively niche ‘marketing’ product at every-single-English-speaking-person in the UK, of the age 24 and older.
Seriously?
That’s how to kill your click-through rate, annoy people, and take a relevance slap from Facebook, which in turn increases cost per click – not the way to go!

With patience, the right way pays

Use your new Facebook audiences to boost post exposure and drive engagement. Remember the metric here is clicks to your site; more clicks often equate to increased engagement, and visits to your website are more eyes on your product.
In addition, these visits also start to top-up your remarketing audience too. That’s a win-win scenario.

3. Transaction – show me the money

We’re building impressions and engagement, visits to the website are slowly building. Now what?
It’s direct product promotion time – and remaining cautious – at this stage we dangled a toe in the water.

The “dip a toe” offer

We used a try “before you buy” offer, because product trials work. They’re low risk, low commitment, and they don’t have to be free to be effective.
Tech Outlet offers a printing hub facility where customers can upload their own design, and it gets printed in their color of choice and sent to them days later.
All for a modest sum around 10% the cost of the cheapest printer for sale.
Here’s the offer using the carousel advert option:
facebook ad carousel
Just £10 to a lookalike audience achieved 51 engagements, 147 post clicks and 94 clicks to the website. 10 pence per click is cheap, especially this targeted.

But did they purchase?

Okay, that’s all well and good – even at this early stage we’re seeing lots of engagement. But what does all this social activity actually mean in terms of revenue?
facebook ad results
These numbers aren’t going to set the world on fire, sure. However, remember that this social media campaign has only been running for 3 months at this stage.
In addition, that’s last-click attribution, i.e. sales driven directly from social, what about traffic that visited from social and therefore assisted sales?
tech outlet conversions
Nearly another £12,000 in revenue.
Total ad spend on Facebook was under £500 ($700).
Total revenue was (with assists) ~£24,000 ($35,000).
I’ll take that, especially as the trend is going up!
We anticipate these numbers doubling again over the next quarter – compounding our efforts and returning in excess of £15,000 per month just from social media traffic.
Who says social media doesn’t drive sales for small business?
Before we crack open the champagne, we need to remember that a social media strategy doesn’t stop at mere sales…

4. Adoption of your brand

The purpose of the adoption stage is to make existing fans and customers feel good about being, fans and customers. It increases brand loyalty.
We’re looking to drive further engagement through answering customer questions and queries, offering after-sales support via social channels and just generally being timely to respond to our new audience.
Adoption comes full-circle on the initial awareness phase, working hand in hand. Where awareness is driving new eyeballs to you, adoption is about keeping and delighting the audience you’ve built up.

Invite opinions from new followers

What do they say about opinions? We all have one!
The release of a new logo and branding offered a prime opportunity to ask the newly built audience for their opinion – simple, but effective:
tech outlet poll
With a reach of 699 people – 14 comments and 63 reactions in just 24 hours from a brand who barely touches 1,000 page likes – who said organic reach on Facebook was dead?
The metric that matters at this stage is satisfaction, or as it’s often called, sentiment. The swing of positive versus negative comments and engagements can make or break your social media success.
tech outlet engagement
The simplest way to stifle adoption is to become overzealous with your promotional posts. We set expectations early on by committing to no more than 20% branded, directly promotional posts.
Stick to that rule and people won’t tire of you.
Always consider why people are on social networks in the first place; respect their space and retain their trust by sharing interesting and insightful information that they’ll want to read and engage with.
tech outlet engagement
In doing so, they’ll allow you to push more promotional pieces to them.
Remember: their terms – not yours.

5. Advocacy – the ultimate win

The toughest part of the map to discover is positive word of mouth and evangelism.
When every element aligns, you will inspire certain members of your audience to engage beyond the norm. They will go out of their way to check out what you’re doing, they’ll engage, talk about and share your stuff.
“83% of people trust recommendations from friends and families” – Nielsen
tech outlet recommendation
These extended engagements act as endorsements and make your loyal followers true brand advocates.
This, of course, extends your reach and will influence others.
tech outlet facebook engagement
What metrics matter for building advocacy? Everything!
  • Great product
  • Prompt and courteous customer service
  • Engaging social media
  • Respecting the audience
  • A rounded, enjoyable experience
Easier said than done, sure. With time, care, and attention these little wins add up to a larger positive impact that carries positive momentum and will prove incredibly difficult for your competitors to erode.

Zero to… the moon?

On a 3D printed spaceship of course!
In all seriousness, this is why I love my job as an agency owner and overseer. You get to cut through all the bull, the theory, and expert opinions – you get your hands dirty – and you deliver results from experience.
Heck – Twitter didn’t even drive any traffic before we started, now it converts in to sales!
This is what our final social media map looked like, feel free to use it for your campaigns:
social-media-strategy-map
I’d love to hear your thoughts, comments and questions. Has this given you ideas to run your own social strategies – did I miss anything?

Resource: https://mention.com/blog/social-media-strategy-map/


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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually. 

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