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Sunday, May 15, 2016

SEO 101: eight simple ways to optimise your blog posts for search

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You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs).
SEO might sound complicated for beginners, but in fact, everyone can start applying a few basic tips that will affect a post’s performance and eventually its ranking.

1. Wordpress

Wordpress can be very helpful for easy SEO optimisation, as it allows everyone to perform a series of quick steps to help search engines find your content. There are many plugins that can guide you with the optimisation of your content, while they can also measure your post’s performance in terms of SEO success.
  • How often do you use your focus keywords?
  • Does your content pass the readability test?
  • Should you use more headings?
‘All in One SEO pack’, ‘SEO by SQUIRRLY’, and ‘Yoast SEO’ are among the most popular SEO plugins, but you can find numerous others to suit your needs and simplify the process of optimisation.
Wordpress SEO plugin
From page analysis to a sitemap generator, Wordpress plugins can help you understand how SEO works, which may eventually help you improve your content to make it more appealing, both for your audience, but also for search engines.

2. Headline and title tags

A post’s headline is the user’s first impression on your content and this will affect whether the exposure will lead to an actual click, or not.
The title tag should be an accurate description of your content aiming to capture the audience’s attention, while helping search engines discover your content with the right optimisation.
Title tag was always an important part of on-page SEO optimisation, but Google’s semantic searchhas changed the rules of the game, encouraging people to think more of their audience and less of the keywords.
It’s not necessary anymore to use a specific keyword in your title tag, although it may be useful if you manage to use it in context, helping users understand more of the topic you’ll be covering.
According to a research by Backlinko, keyword-optimised title tags may still be associated with better ranking, but not in the same way that it mattered in the past.
Thus, it is important that every title is:
  • Concise (not more than 60 characters)
  • Relevant (inform the readers on what the post is about)
  • Enhancing readability (Is your title appealing to readers? What will make them click?)
  • Having an emotional impact ( The best titles manage to build emotional triggers, favouring their virality. It’s the emotional impact that is instantly built in the reader’s mind, making the click easier, mostly triggered by the provoked emotion)
  • Keyword-optimised (providing that it’s used in context)
A compelling title manages to attract both the readers and the search engines in less than 60 characters, which is more challenging than it seems, but it may also lead to an increased traffic.
coschedule headline analyzer tool
If you want to improve the craft of coming up with great headlines, then CoSchedule may help with its Headline Analyzer, which allows you to understand what makes an effective headline both for humans and search engines, ranking your titles and measuring it depending on its length and the type of words that you used.

3. Formatting

Good formatting is appreciated both by humans and search engines, as it makes the content more appealing.

Headings

Headings help the text’s readability by dividing it into smaller blocks, with <h1> serving as the part that needs to be highlighted more than the rest and <h2>, <h3>, <h4>, <h5>, <h6> creating an additional layer of importance compared to the normal paragraph text.
Each heading has a different size, in order to be easily distinguished, creating a hierarchical structure that increases the chances of users spending more time reading (and skipping to relevant) content.
Headings should follow the guidelines of the titles, be appealing and descriptive, and separate long blocks of content by creating a visual appeal.
In terms of SEO optimisation, headings help search engines spot the most important parts of your content and discover the topic that you’re writing about.
In fact, according to Searchmetrics, pages tend to use more H1 tags since 2014, while the presence of H1 and H2 tags also aid the user experience.

URL

URLs should be simple and clear both for humans and search engines. Although search engines are able to crawl even the most complex URL, it is still preferable to keep the URL simple, useful and relevant.
How URL length affects ranking position
Image source: Backlinko
As the URL is displayed in the SERPs along with the title and the meta description, it needs to convey the necessary information for your content, while its length may encourage the sharing of the content.
There are many options in Wordpress on how to create an automatic URL, but once again, simplicity is preferred, as a shorter URL may help readers (and search engines) discover your post’s actual content.
Permalink-Settings Yoast SEO

Meta description

Meta descriptions provide a summary of the page’s content to search engines and should provide a concise and relevant description of your post, serving as a preview for readers, helping them decide whether they are going to visit the page or not.
According to Survey Monkey, 43.2% of people click on a result based on its meta description, which means that you need to use wisely the 160 characters maximum length.
A meta description should follow the rules of your actual content, be descriptive and well written, without overusing keywords for the sake of search engine optimisation. Even if you include your targeted keyword, make sure it is provided in context, always thinking of your audience first.
How often is keyword used in description?
Image Source: Searchmetrics
Semantic search has affected the impact of keywords in the description, but this doesn’t mean that they are still not used. It was back in 2009 when Google announced that meta descriptions and meta keywords don’t contribute to its ranking algorithms for search, but we still need to remember their importance as part of the preview snippet in SERPS, which is another case of putting the audience first when optimising.

4. Linking

Links were always important for SEO optimisation, but this led to many manipulative techniques in the past. Search engines have moved to the age of semantic context, which means that links may still be significant, but in a more relevant and useful way.
Internal links can enhance the user experience, as they help the audience navigate through your own site, in order to read further relevant posts. Any well-written link that is useful aims to allow a reader to continue its navigation through the site, boosting the content’s authority by linking a series of quality posts.
This also affects the crawlability of your content, as search engines perceive your posts as informative and relevant.
External linking was used cautiously in many occasions, out of fear that such a link only favours the linked source and not your own content, but this is not the case.
By adding links to external sources that are relevant to your content you are boosting your ownauthority, helping search engines understand your niche topic and reward you for your linking that aims to add value to your own post.
You don’t have to link to many external sites, rather the most important ones that are considered to be:
  • popular
  • trustworthy
  • relevant
External linking helps search engines learn more about your content, improving your credibility and even your ranking.
Backlinks were always an integral part of SEO optimisation, as they serve as the proof that your content is appreciated by others, improving your authority to a particular field.
Although Google is not keen on “unnatural” linking that serves no particular purpose, a backlink of high quality is always welcome, as it contributes both to your site’s ranking factors, but also to your content’s authority.Backlinks with keyword in anchor text saw a drop in usage recently
Image Source: Searchmetrics
During the past year we’ve seen a decrease of backlinks using a keyword to the anchor text and this is related once again to Google’s attempt to combat any kind of manipulative link with no context.
Any backlink from a highly trusted source may eventually lead to an increase of traffic and a boost in the search ranking factors and the best way to achieve it is to keep producing quality and informative content that will offer a unique perspective in its relevant field.

5. Images

Images do not just enhance the reading experience for your audience, but they are also important in your SEO optimisation.
As users can find your images directly through Google’s Image Search, it’s important to pay attention to their naming, in order to increase the chances of bringing traffic back to your site or boost your site’s ranking.
Image optimisation for SEO is simple, but it’s sometimes overlooked as a boring task. However, it’s great when a user discovers your content through image search, associating an image with your content and that’s why you should tart spending a few minutes to optimise your images from now on.
As well as the filename, which serves as the image’s title, it is also crucial to add “alt” text, which is essentially the description of your image. This section is about providing alternative text for your image, which will be displayed to a user’s browser if there is a problem with the actual image.
A Wodpress window showcasing the fields that enhance image optimisation
As search engines can only read and not ‘see’ an image, the alt text should be indicative of your file, trying to describe it in the best possible way.
Your description should be clear and concise and if you still need help with finding the right text to describe your image, keep in mind that alt text is used by screen reader software to describe an image to people with visual impairments.

6. How metrics affect SEO

It’s always useful to analyse the performance of your posts, with metrics and conversions helping you understand your content at a deeper level.
However, there is an indication that metrics such as the bounce rate and the SERP click-through-rateaffect ranking, which makes their analysis even more important.
SEO optimisation can be improved with the analysis of your data
According to Backlinko, websites with low average bounce rate are ranking higher on the search results and despite the uncertainty regarding the direct correlation between these two, it still reminds us that engaging content offers numerous benefits for a site.
It’s the time spent on site along with the bounce rate that can lead to very interesting insights for your content, in order to discover what your audience likes and what needs to be improved.
Furthermore, the click-through rate has an even closer relationship with SEO, as it affects the content’s ranking position on SERPs, using the number of clicks as an indication of a content’s popularity, as this validation comes directly from your readers.

7. Readability over keyword-stuffing

Keywords may be among the most commonly used words along with SEO, but in 2016, it’s more important to focus on the quality of the content rather than the target keyword.
It’s the readability that will affect your search rankings more than the right use of a keyword, as the first one may improve the user experience, the level of engagement and the time spent on the site, while the use of keywords without a content of high quality simply looks like an automatic text, without taking into consideration the human factor.
Search engines value the human factor and thus, the level of readability can be improved with:
  • Easy-to-read text
  • Short sentences
  • Short paragraphs
  • Organised structure
  • In-depth knowledge of the topic
  • Focus on humans, not search engines
You can measure the readability of your content with Wordpress plugins such as Yoast SEO and FD Word Statistics, while there are also many online tools, including Readability-Score and theReadability Test Tool.
Except for the goal of readability, you still need to add relevant keywords to your text, as they are still affecting the search ranking factors, provided that they are added naturally as part of your text, adding value and context to it.

8. Search engines love new content

Everyone loves fresh content, including search engines. By regularly creating new content you are increasing the chances to become an authority in your field, which may favour your ranking and boost your traffic.
You don’t have to create new content daily, but consistency and relevance will be highly appreciated, both by your audience and the search engines.
As you keep adding more valuable content, visitors will keep coming back, increasing the engagement while building your credibility.
Never sacrifice quality over quantity though, as this won’t be appreciated neither by readers, nor by search engines. 




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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