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Saturday, May 14, 2016

How to Protect Your Site From Google Penalties

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How to Protect Your Site From Google Penalties

Written by Neil Patel on May 11, 2016
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Imagine how baffled you’d be if you opened your Google Analytics dashboard tomorrow and found that your traffic had flatlined.
While this scenario is not common, it does happen, if Google slaps your site with apenalty.
Everyone fears Google penalties.
I’m sure you do, too.
If you think that Google penalties only happen when Google changes its algorithm, you’re wrong.
Even now, as you read this, there might be a lot of sites that are facing some form of Google penalty even though there’s no major algorithm update.
Why?
Mostly because of following spammy practices, like buying links, scraping content, offering poor quality content, etc.
For example, do you remember the famous JC Penney Google penalty? When Google found that retailer JC Penney indulged in black hat SEO practices, like buying links, it took action against the site and, as a result, JC Penney lost its position on the top pages of Google’s results.
It was found that hundreds of sites were linking back to JC Penney’s site for thousands of highly targeted keywords. Mostly, the links were irrelevant and out of place as most of the backlinking sites had little to do with clothing.
This was a clear case of manipulating Google’s algorithm.
In another instance of a manual penalty, Google penalized a popular link network called MyBlogGuest.com.
As a result of the penalty, MyBlogGuest got wiped out from the organic results for their brand keywords. The ripples of this penalty were also faced by the sites that were involved in the link exchanges via that platform.
Not all penalties are a result of potential spammy practices.  Sometimes, they might be due to negligence.
It could be because you didn’t monitor the backlinks to your site and so Google targeted your site due to the spammy links pointing to it.  It could also happen as a result of negative SEO (where your competitors target you).
Download this cheat sheet to learn about 9 things you can do to protect your site from Google penalties.
Before we see the different ways of protecting your site from Google penalties, let’s first see the different types of penalties. 

Types of Google penalties

Type #1: Manual penalties or SPAM actions
While most of Google’s penalties can be imposed in an automated way, there are some penalties that are imposed by Google’s human reviewers.
When a manual penalty hits your site, you’ll receive an alert in your Webmasters dashboard. You can look for alerts within the Manual Actions tab, under Search Traffic.
image02
You’ll also get an email alert.
Type #2: Algorithmic penalties
The algorithmic penalties happen when Google rolls out algorithm updates. And, this happens all the time. Since Google’s algorithms are running all the time, sites that violate Google’s guidelines keep getting penalized.
Algorithmic penalties are tricky to identify. because unlike a manual penalty, you won’t get an email alert about it. The only way to know is to keep track of your traffic. If you notice that your traffic has dropped suddenly, it could be because of an algorithmic penalty.
Now, that you have a fair idea about how Google penalties happen, let’s look at a few ways to protect your site from them.

Monitor your link profile

Google looks at the following types of link-building/buying/exchanging practices as spammy:
  • Buying and selling links
  • Link exchanges
  • Massive guest posting campaigns (targeting certain anchor texts)
  • Article submissions
  • (Excessive/spammy) Forum/comment posting
These link building campaigns generate unnatural looking links, something that Google bots identify easily. If your site is found to indulge in such black hat link-building practices, Google will surely penalize you.
Other than the above, it’s also important that the sites that link to your site are also ideally from your niche. For example, if you run a custom jewelry store, you can’t have dog store sites linking back to you.
The JC Penney Google penalty case that I mentioned above is a classic example of unnatural links where sites that had nothing do with clothing linked back to the Penney’s site.
It was reportedly involved in buying links that had little to do with their product or relevant verticals. Apparently, Expedia’s case was a clear attempt at manipulating the search engines.
Upon analyzing the impact of the Penguin update after it was just rolled out, Microsite Masters.com’s Penguin Analysis established that:
“Penalized sites generally had very little links coming from domains and websites in the same niche.”
image00
Link-building is indeed your most important offsite SEO activity. You have to build links to build your site authority, to improve its SEO and to drive traffic to it. However, look for organic ways to get backlinks.
Create content that other sites love to link back to. Quality content is the single most effective means of building a rich link network.
If you’re afraid that your site has unnatural backlinks, find and fix them.

Fight Negative SEO

Your competitors can hurt your SEO and can even get you penalized by Google by doing negative SEO on your site. The most common practice in negative SEO is to get a lot of spammy sites to link to you.
If Google finds spammy sites linking to you, it might think of your site as a low-quality one.
So, if you notice spammy sites linking to you, disavow those links. Create a simple text file with all the spammy incoming links and then upload it using theGoogle disavow links tool page.
Fighting negative SEO is a required step to protect your site from Google penalties.

Offer rich, useful, and unique content

Google considers the following types of content as poor or thin content:
  • Automatically generated content
  • Thin affiliate pages
  • Content from other sources. For example: Scraped content or low-quality guest blog posts
  • Doorway pages
If you offer any of these on your site, you might be subject to a Google penalty.

Don’t target specific anchor texts

Anchor texts are the words or phrases that you use to link to a site. Since a link’s anchor text is an important metric that tells Google about a link, black hat SEOs started abusing it to target specific keywords.
To handle such anchor text spamming, Google detects and penalizes fishy instances of anchor text hyper-targeting.
Links with optimized anchor text in articles or press releases distributed on other sites. For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
Brian Dean from Backlinko also stresses on this malpractice. He suggests:
Get Smart About Anchor Text: Use branded, domain and webmaster name anchor text more often.
For backlinking to his own site, Brian uses a nice mix of anchor texts:
  • Branded: Backlinko (14%)
  • Domain: Backlinko.com (17%)
  • Webmaster name: Brian Dean
image05
Further, Moz suggests that 17% of your anchor texts should be your brand terms.
image01
Since SEO is a core brand ingredient, it makes sense to consciously use branded anchor texts. This won’t just help you rank for your brand keywords, but will also help you gain higher exposure for your brand.
But, again, don’t overdo this or Google might smell something fishy.

Guest post cautiously

Guest posting isn’t dead — it’s a great way to build backlinks to strengthen your site’s SEO, as well as to get traffic to it. However, guest post cautiously. That is, choose relevant guest post targets and use meaningful, natural anchor texts.
Also, when you try to build your link profile, don’t aim for too many backlinks in a very short time. Such rapid link building could be seen by Google as unnatural and could trigger a penalty.
When Google penalized SEO Doc Sheldon’s entire site for a single guest post, he wrote an open letter criticizing the manual penalty. Google penalized his site for using a keyword-rich anchor text “hispanic data” used for linking back from the guest post.
Here’s Matt Cutt’s tweet explaining the penalty:
image04
You might find it unfair, but the fact is that you CAN’T ignore Google. When guest posting, choose correct, natural phrases for linking back to your site. If you use anchor text that sounds too vague or disconnected with your site niche, Google might penalize you.

Don’t make users scroll too much for content

With its “Page Layout” algorithm, Google made clear that it expected sites to offer relevant content immediately to the users.
About the Page Layout algorithm, Google stated:
We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.
Google will penalize your site if you show a lot of ads within its above-the-fold area. If your site’s fold area is full of ads – consider redesigning it to move content to the top. By doing so, you’ll be able to offer content immediately and without requiring your users to scroll a lot to reach it.

Watch your site for hacking

Your site can face a Google penalty if it gets hacked. There are lots of examples of sites getting penalized as a result of hacking.
An online university called Christian Leadership University Online got penalized by Google when it got hacked. Hackers created many spammy backlinks to the site and thus triggered the Google penalty. Of the5054 links examined, 600 turned out to be spammy.
As a result of the manual penalty, CLU’s traffic dropped dramatically:
image03
It was only after CLU started the manual action removal process that the penalty got revoked.
In another case, a site got completely wiped out of Google’s index because of getting hacked. In this case, the hackers employed cloaking methods and made the site face a manual Google penalty. While the owner removed the malicious code within hours of the breach, the site still got penalized.
What’s noteworthy about this is that Google could find and flag (and penalize) the site, although the malicious code lived on the site for only about 3 hours. Google did revoke the manual penalty, but we all know there’s no instant fix to a Google penalty!
Getting hacked is the worst reason for facing Google penalties, because it truly isn’t your fault. The best solution is to better protect your site to avoid such penalties.

Remove user-generated SPAM

It’s true that user-generated content can be your most valuable content. However, the same content can cause you a Google penalty, if it’s spammy.
In its penalty alert, Google wrote:
Google has detected user-generated spam on your site. Typically, this kind of spam is found on forum pages, guestbook pages or in user profiles.
As a result, Google has applied a manual spam action to your site.
To reasonably protect your site from a penalty due to user-generated content, use the “nofollow” tag. The nofollow tag will tell the search engines that you don’t endorse any of the links in the user-generated section.

Submitting request for reconsideration

Google recommends sending reconsideration requests, in the case of manual penalties. You can find the step-by-step instructions to recover from a Google penaltyhere.
If you realize that your site has faced an algorithmic penalty, you should work on the problematic areas and be patient. As algorithms keep updating, your site will be re-evaluated and then it could regain its position and traffic, once the penalty is revoked.

Conclusion

I’ll admit that facing a Google penalty can feel scary, but you don’t have to live in fear of Google penalties. Google only goes after sites that try to manipulate their search engine rankings.
Unless you indulge in such practices or ignore the simple suggestions I’ve made in this article, it’s very unlikely that you’ll face any Google penalty. Besides, if you do, you can always sort the issues and request that Google reevaluate your site.
Have you ever faced a Google penalty? And how do you stay safe from them? Do share in the comments!




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Berapa sih nilai dari blog gue DALAM DOLLAR  ? http://richardnata.blogspot.com/2015/04/berapa-sih-nilai-dari-blog-gue-dalam.html


Need a professional writer? Fiction and non-fiction? contact richard.nata@yahoo.co.id
Let me introduce myself. My name is Richard Nata. I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.  

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

more information :
1. IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT. brand, ideas, story, style, my life: IPO KAN PERUSAHAAN ANDA DI BEI, TRIK TERCEPAT MENJADIKAN ANDA SEORANG KONGLOMERAT.
2. JASA KONSULTAN GO PUBLIC ( IPO ) DI BURSA EFEK INDONESIA. 


BUKU PINTAR DAPAT KERJA GAJI TINGGI PINDAH KERJA GAJI SEMAKIN TINGGI made by retyping the book BEST SELLER of the author, entitled “Buku Pintar Mencari Kerja”. This ebook available on google play.

In 2015, I had the idea of a startup company where the readers can decide for themselves the next story. WASN'T THIS A GREAT IDEA? IF can be realized WILL BE WORTH billions USD. Because CAN PRODUCE FOR MILLIONS OF DOLLARS even tens of millions USD annually. 

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD. 

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :


A story with millions of choices in it - looking investor like you.



Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.


If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice. 


I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages. 

Have you ever heard of game books?  When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

Gamebooks are sometimes informally called choose your own adventure books or CYOA which is also the name of the Choose Your Own Adventure series published byBantam BooksGamebook - Wikipedia, the free encyclopedia
Gamebook - Wikipedia, the free encyclopedia

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.
Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure 

series has produced more than 250 million US 

dollars. While I offer you more powerful than the Choose 

Your Own Adventure. Because of what? Because the 

story that I made much more interesting than the stories 

created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

For comparison are the books published with the theme "choose your own adventure" produces more than 250 million copies worldwide. If the average price of a book for 5 USD, the industry has produced more than 1.5 billion USD. But unfortunately this industry has been abandoned because the reader begins to feel bored. The last book was published entitled "The Gorillas of Uganda (prev." Search for the Mountain Gorillas ")". And this book was published in 2013.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.
If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

Its creator named Richard Nata.

The full articles that talks about this: 
  



WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).

I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.

IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.
WITH MORE AND MORE READERS, THE MORE REVENUE WE GET. 

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.
THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will 

come again and again for further reading the story then 

our earnings will continue to grow and will never 

diminish. This is due to new readers who continued  to 

arrive, while long remained loyal readers become our 

customers.

So that the number of our readers will continue to 

multiply over time. With the increasing number of loyal 

readership then automatically the amount of income we 

will also grow larger every year. The same thing 

happened in yahoo, google, facebook, twitter, linkedin, 

and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the 

head, and not the tail; and thou shalt be above only, and 

thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.
Do you Believe if I dare say if I will succeed because my story will be famous all over the world as Harry Potter?
I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world. 
Income from my startup :
1. Ads. With millions of unique visitors, the price of the ads will be expensive.
2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.
3. Contribution of the readers. If you have a million readers and every reader to pay one US dollar per year then you will get the income of one million US dollars per year. 
If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.
4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).
5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.
6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.
7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.
    Each income (1-7) worth millions to tens of millions of US dollars. 
    Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.
So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?
But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.
By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.
This is the marketing strategy of my startup.
When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.
If you are a visionary then you will think like this.
With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?
The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.
Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world.  Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

resource : http://www.tahupedia.com/content/show/136/Sejarah-dan-Asal-Mula-Wikipedia

If no Wikipedia then need hundreds of thousands to millions of books required to make 26 million articles in 285 languages into books.

With the Wikipedia then people started to leave to read a book or books to seek knowledge about a subject or many subjects.

The same thing will happen. Read a story in a book or books to be abandoned. Read a story with millions of choices on the web or blog is far more interesting than reading a book or books. 

So what happens next? In 10-20 years ahead then read a story in a book to be abandoned. Otherwise my startup will grow and continue to develop into a new entertainment industry.

New entertainment industry, where I was a forerunner startup will continue to evolve. 
Therefore, in 10-20 years into the future, my startup will be earning hundreds of million USD annually.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.
WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .
IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.
BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.

IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.

So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.
If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.

So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7x

So don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .
If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.
Lord Jesus bless you.
Amen
P.S. The offer letter I gave also to the hedge funds and 

venture capital and other major companies 

in the entire 

world. So who is fast then he will get it.


P.P.S. In addition, there is one more thing I 

want to tell you. If a story can generate tens 

of millions of US dollars, then what if made 


many stories? Then why do not you make 2, 3 or many stories? You will get hundreds of million USD annually.

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